• 한국식생활문화학회지
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• 제32권6호
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• pp.549-557
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• 2017

As many companies are performing brand management as a marketing strategy to establish long-term relationships with their customers, consumers decide the actual purchasing behavior by understanding the brand attributes of the relevant company based on an evaluation standard of the products. This paper provides the basic data for improving the competitiveness of the coffee shop market continuously, and analyzes the influential relationships between each variable by limiting the brand attributes of the coffee shop and the price fairness factor that would be expected to affect the consumers' purchasing behavior as the cause variables. The results showed that the-out of brand attribute factors of the coffee shop, the brand awareness and perceived quality had significant effects on the price fairness while the influence of the shop image on the price fairness was not verified. In addition, all the brand awareness, shop image, and perceived quality had significant effects on the purchasing behavior while the statistical significance between price fairness and purchasing behavior was verified. The rationality of the price presented by the coffee shop could be judged depending on the quality perceived by the consumers. Similarly, once consumers classified the propriety of price and then perceived that a suitable price had been set up regarding the quality and service provided by the coffee shop, it was highly possible for them to include it in their actual purchasing behavior, despite the higher price than other brands'. Further research on the psychological variables affecting the purchasing behavior by securing more diverse consumers to understand their purchasing behavior for a wide range of research subjects and the generalization of research results, will provide useful data for establishing marketing measures necessary to form strong relationships between consumers and brand in the currently-saturated coffee shop market.

• 융합보안논문지
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• 제12권3호
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• pp.11-17
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• 2012

ISO/IEC 9000에 의하면 품질이란 사용 시 사용자 요구사항을 만족시키는 제품이나 서비스의 특성을 종합한 개념으로 정의하고 있다. 웹애플리케이션의 시큐어코딩은 안정성과 함께 정보시스템 서비스 품질을 결정짓는 요소 중의 하나이다. 시큐어코딩을 달성하기 위해서는 품질을 기반으로 하는 설계 모델이 필요하다. 그 이유는 보안도 하나의 품질 속성으로서 비 기능적 요구사항의 범위에 속하기 때문이다. 웹애플리케이션 품질평가체계 설계를 위해서는 품질의 정의를 기초로 품질속성, 품질요구사항, 품질측정 시나리오가 정의되고 설정되어야 한다. 이를 위해 IEEE 1061 품질모델을 참조한 웹애플리케이션 품질모델 관리체계를 개발한다. 웹 애플리케이션 아키텍쳐 설계는 시큐어코딩 품질모델 체계, 웹어플리케이션 이해관계자 관심 도출, 아키텍처 동인 결정, 품질속성 도출, 보안품질 요구사항 설정, 웹어플리케이션 아키텍처기술서 작성, 보안 프레임워크 설계 순서로 구성된다.

• 한국건축시공학회지
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• 제13권4호
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• pp.351-359
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• 2013

고로슬래그는 콘크리트의 적용시 효율적인 가치향상과 관련하는 많은 장점도 있으나, 고로슬래그의 사용량 증대에 따른 부작용도 나타나고 있다. 따라서 고로슬래그 미분말의 활용성 증대를 위해 High Volume Slag를 자극제 종류별, 치환율별, 조강제 혼입율별, NaOH, $Na_2SiO_3$ 혼합사용시, 폐알칼리자극제 혼입율별 특성을 알아보기 위해 실험하였다. 실험결과, 압축강도의 경우 수산화나트륨을 제외한 모든 알칼리자극제에서 치환율이 증가함에 따라 강도가 증진되었다. 알칼리자극제 중 규산나트륨이 동탄성계수와 흡수율 등에서 높게 나타났으며, 조강제의 경우 혼입율 1.5%와 고로슬래그 치환율 75%가 높은 강도증진을 나타내었다. 폐알칼리 자극제의 경우 모든 실험에서 각기 다른 결과를 나타내었다.

• 한국조경학회지
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• 제29권1호
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• pp.22-31
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• 2001

The purpose of this study is to compare calculated pollutant loadings using pollutant load unit factors and vector type coverage, and expected mean concentration(EMC) and raster type of digital elevation model(DEM). This study is also focusing on comparison of the advantages and the disadvantages of the two methods, and seeking for a method of calculation of pollutant loadings using DEM. Estimation of pollutant inputs using pollutant load unit factors has limitations in identifying seasonal variations of pollutant loadings. Seasonal changes of runoffs should be considered in the calculation of pollutant loadings from catchments into reservoirs. Evaluation of pollutant inputs using runoff-coefficient and EMC can overcome these drawbacks. Proper EMC and runoff-coefficient values for the Koeup stream catchments of the Koheung estuarine lake were drawn from review of related papers. Arc/Info was employed to establish database of spatial and attribute data of point and non-point pollutant sources and characteristics of the catchments. ArcView was used to calculate point and non-point pollutant loadings. Pollutant loads estimated with either unit factors-coverages, i.e., pollutant load unit factors and vector coverages f point sources and land use, or EMC and digital elevation mode(DEM) were compared with stream monitoring loads. We have found that some differences were shown between monitoring results and estimated loads by Unit Factors-Coverage and EMC-DEM. Monthly variations of pollutant loads evaluated with EMC-DEM were similar to those with monitoring result. The method using EMC-DEM can calculate accumulated flows and pollutant loads and can be utilized to identify stream networks. A future research on correcting the difference between vector type stream using flow direction grid and digitalizing vector type should be conducted in order to obtain more exact calculation of pollutant loadings.

• 한국산학기술학회논문지
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• 제16권11호
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• pp.8001-8011
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• 2015

본 연구의 목적은 오가닉 의류제품의 미래의 실소비자들이라 할 수 있는 대학생소비자를 대상으로 오가닉 의류제품의 평가를 위한 품질 속성들을 찾아서 이를 범주화함으로써 평가기준의 근거를 마련하고 각각의 속성들이 대학생 소비자의 인구통계학적 특성에 따라 수행하는 역할에 대하여 살펴보며 대학생 소비자의 품질평가에 따른 향후 구매의도와의 관련성을 알아보고자 하였다. 조사 대상인 대학생들의 오가닉 의류제품에 대한 평가기준 요인으로는 "심미상징성", "관리성", "기능성"의 3요인으로 나타났다. 결과 첫째, 인구통계학적 특성 중 성별, 관련전공, 용돈에서 오가닉 의류제품의 평가기준과 유의한 차이를 보였으며 연령, 거주지역, 가족소득에서는 유의한 차이를 보이지 않았다. 둘째, 대학생 소비자의 오가닉 의류제품 구매경험집단이 오가닉 의류제품의 평가기준인 "심미상징성", "관리성", "기능성"의 모든 요인에 대해 비구매집단보다 더 중요하게 고려하는 것을 알 수 있었다. 셋째, 오가닉 의류제품 평가기준에 따라 향후 구매의도 집단과 구매의도가 없는 집단에 따라 차이가 있는 것을 알 수 있었는데 "관리성", "기능성"은 두 집단 간에 유의한 차이가 있었다.

• 한국실내디자인학회논문집
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• 제18권6호
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• pp.124-132
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• 2009

Recently, 'Emotion' has attracted public attention socially and continuously in the fields such as construction, environment, design and products. Also, phenomenological concept of space through the physique in the viewpoint of the human-oriented aspect, namely, body, has been managed as a planned measure suitable for a new era and space. In this study, the author examined and analyzed the verbs and emotional vocabulary about the human body's behavior. The phenomenological space conception through body, i.e, flesh in this human centered point of view is being treated as the suitable planning measure on the new era and space. Though the epochal issue for Emotion is being attempted in many ways in various field such as product and marketing, the approach through the relationship between human and space. Therefore, we would like to see how the Emotion related to the movement that occurs in the space by analyzing the human body movement which is the subject of experiencing the space experimentally and research the characteristic of Emotion and space movement. SPSS 12.0 was used for the analysis to perform the analysis of basic statistics and Factor Analysis, and then to analyze the characteristic and emotional attribute for the experimental analysis. Comparing the activity for the 2 groups' behavior through the analyzed result with the test, active behavior was found to be higher than inactive behavior in the emotional value, and their bodies' motion showed averagely positive value in the emotional aspect; their bodies' motion was presented differently according to the attributes and amount of the people who would experience a specific space. However, the author found that affirmative and active behavior showed emotional aspect more than inactive behavior.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2017년도 추계학술대회
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• pp.142-145
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• 2017

우리나라 스마트폰 이용자는 경제활동 인구의 99% 이상 대부분이 사용하고 있으며 초기 형성단계를 지나 포화상태에 도달한 것으로 전문가들은 내다보고 있다. 본 연구는 지배적 디자인 속성이 스마트폰 사용자의 지속사용의도에 미치는 영향을 알아보고자 하였다. 예측변수로는 확장 기술수용모델에서 제시된 인지된 유용성, 인지된 사용 용이성을 선택하였고 지배적 디자인 속성을 매개변수로 선택하여 개념모델을 완성하였다. 연구대상은 부산경남과 익산전북지역에 거주하는 스마트폰 사용자 150명이며 설문을 통해 기초 데이터를 수집하였다. 인구통계학적인 분석은 IBM SPSS Statistics 19로 하였고 Smart PLS를 사용하여 확인적 요인분석과 변수 간의 인과관계에 대한 경로 분석을 실시하였다. 분석결과 모든 경로가 유의미한 영향을 미치는 것으로 나타났다. 결과를 바탕으로 연구의 한계와 시사점을 제시하고자 한다.

• 정보관리연구
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• 제40권1호
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• pp.113-132
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• 2009

지식정보산업은 한정된 물리적 자원을 기반으로 한 기존 산업과는 달리 요소투입이 무한해 규모와 경험의 축적을 통한 가속적인 성장이 가능한 신산업이다. 새로운 기술적 지식을 근거로 세계 지식정보 산업의 주도권을 확보할 수 있다면 경제발전의 새로운 성장동력을 얻는 계기가 될 것이다. 지식기반경제에 능동적으로 대처하면서, 지식기반사회에서의 지식정보 관리정책 방향 수립의 기초자료를 확보하기 위해서 국가경제에서 차지하는 지식정보의 지위와 역할이 규명되어야 한다. 이에 본 연구는 지식정보의 가치 추정을 위한 체계적 연구의 기초작업으로써, 지식정보의 개념을 정립하고 지식정보의 가치를 측정할 수 있는 방안을 수립하고자 한다. 아울러 지식정보의 가치에 영향을 미치는 요인들을 도출하고 각 요인별 측정 방안에 대한 연구를 수행하고자 한다. 분석결과 지식창출형 지식정보가 소비지향형 지식정보에 비해 더 큰 가치가 있는 것으로 나타났으며 이러한 경향은 전문가일수록 두드러진 것으로 나타났다. 지식정보평가에 대한 틀이 잡히고 평가 결과가 시장으로부터 신뢰성을 획득하기까지는 정부의 적극적인 지원이 필요하며, 이는 지식정보 거래시장의 성숙과 새로운 성장동력의 확보로 이어질 것이다.

• 산경연구논집
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• 제9권1호
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• pp.67-76
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• 2018

Purpose - With the worldwide aging problem and the development of globalization, customers prefer to seek affordable medical services with the higher quality overseas. This new trend has urged some destination countries to improve their services for the more competitive advantages over other countries. Literature research indicate that medical quality and cost may be the key factors influencing global patients' decisions. In the international environment, however, medical tourism destinations are selected due to cultural similarity between the hosting country and the customers' own country. The more similarity perceived between the two countries leads foreign patients to choose the considering country as the destination for medical tourism. However, little research has been conducted on this topic. Thus, we empirically investigate how cultural similarity influences Chinese medical customers' choice of the destinations. We also consider the factors related to medical competency and travel attribute which might affect customers' decisions along with some moderating roles of disease types. Research design, data, and methodology - We proposed a research model in order to confirm the relations among different variables of cultural similarity, medical competency, travel attractiveness, disease types, and destination choice. The questionnaire survey is processed in the more economically developed regions of China such as Beijing, Shanghai, and Jiangsu. Conditional logit regression is applied to analyze the data of 881. Results - Results indicate that cultural similarity is the important predictor of Chinese customers' decision to select a medical country. However, the effects of cultural similarity vary according to the disease types. We also find that medical competency and travel attractiveness influence their decisions with the moderating role of disease types. Conclusions - Cultural similarity is the important factor that influences Chinese potential medical tourists' decisions to select a destination. Marketing managers should consider the effects of cultural similarity when developing strategies for attracting Chinese medical tourists. Since medical competency and travel attractiveness are still the critical key elements for them to evaluate the destination countries, it is necessary to continuously improve medical service quality and facilities. The results also recommend that medical managers should sharpen their marketing strategies by segmenting Chinese potential customers in terms of disease types.

• 대한조선학회논문집
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• 제53권2호
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• pp.85-91
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• 2016

The most important factor in the structural design of ships and offshore structures operating in arctic region is ice load, which results from ice-structure interaction during the ice collision process. The mechanical properties of ice related to strength and failure, however, show very complicated aspect varying with temperature, volume fraction of brine, grain size, strain rate and etc. So it is nearly impossible to establish a perfect material model of ice satisfying all the mechanical characteristics completely. Therefore, in general, ice collision analysis was carried out by relatively simple material models considering only specific aspects of mechanical characteristics of ice and it would be the most significant cause of inevitable errors in the analysis. Especially, it is well-known that the most distinctive mechanical property of ice is high dependency on strain rate. Ice shows brittle attribute in higher strain rate while it becomes ductile in lower strain rate range. In this study, the simulation method of ice collision to ship hull using the nonlinear dynamic FE analysis was dealt with. To consider the strain rate effects of ice during ice-structural interaction, strain rate dependent constitutive model in which yield stress and hardening behaviors vary with strain rate was adopted. To reduce the huge amount of computing time, the modeling range of ice and ship structure were restricted to the confined region of interest. Under the various scenario of ice-ship hull collision, the structural behavior of hull panels and failure modes of ice were examined by nonlinear FE analysis technique.