• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.424-434
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• 2020

The purpose of this study is to investigate the effects of selection factors which include accessibility, trade area, spatiality, convenience, reliability, assurance on satisfaction. Also, the relationship among satisfaction, conversion cost, and reuse intention was examined. The survey was conducted for college students who had used coffee shops in the last month and 247 copies were used for the analysis. The study model was analyzed by the basic statistical analysis, factor analysis, reliability analysis, and structural model analysis using SPSS 18.0 and AMOS 18.0. As a result of analysis, it was confirmed that customer satisfaction was influenced by factors in order of assurance, accessibility, commerciality, reliability, and spatiality. Also, satisfaction and conversion cost have a significant effect on reuse intention. The result shows that the satisfaction of selection factors increases student customer's behavioral intentions and ultimately contributes to the improvement of coffee shop performance. Therefore, a coffee shop targeting college students needs a lot of interest in the taste of coffee, price, various menus and accessibility, trade area, and large space.

• Korean Journal of Community Nutrition
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• v.8 no.4
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• pp.556-565
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• 2003

Market segmentation helps providers to find better marketing opportunities and allows foodservice managers to develop the right product for each target market. Therefore, this study, taking university faculty and staff as subject, is intended to diagnose the relative value of service quality attribute, on the basis service quality scenario of faculty foodservice; to suggest price for improving customer loyalty in market segments. A questionnaire was developed ar d mailed to 600 Yonsei university faculty and staffs. A total of 385 questionnaires were usable; resulting in a 58.7％ of faculty and a 69.7％ of staff response rate, respectively. Statistical data analysis was completed using the SAS/Win 6.12 for descriptive Analysis, ANOVA, principal factor analysis, cluster analysis, reliability test and discriminant analysis. The results of the study are as below. Eighteen questions were selected for measuring respondents' lifestyle by AIO method and the seven lifestyle factors derived from factor analysis and aggregated distinct 4 clusters. Service quality attributes of the scenario were determined with 'food quality', 'menu variety', 'atmosphere', 'fast service', and 'clean and sanitation'. 'Food quality', 'menu variety', 'atmosphere', 'fast service', and 'clean and sanitation', in decreasing order, were identified as improving customer loyalty. However, most faculty and staffs were satisfied with the present meal price. The result of this study indicates that the relative value of service quality was differed significantly among the various market segments. 'Food quality', 'menu variety', and 'atmosphere' were determined as major service quality attributes. Thus, customer loyalty could be increased by improving food taste and quality, atmosphere, and service delivery. (Korean J Community Nutrition 8(4) : 556 ∼565, 2003)

• Journal of The Korean Astronomical Society
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• v.39 no.4
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• pp.107-114
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• 2006

We conducted an analysis of a selected region from the FCRAO $^{12}CO$ Outer Galaxy Survey. The selected region is located between galactic longitude $117^{\circ}$ and $124^{\circ}$ with the velocity of -23 km $s^{-1}. Molecular clouds in this region show a peculiar velocity field, protruding from the Local Arm population. The selected region is divided into 7 clouds by spatial location. Though we were not able to identify the direct driving source for peculiar velocity of our target region, we find that there are several internal YSOs or star forming activities; there are many associated sources like an outflows, a high-mass protostellar candidate and $H_2O$ maser sources. We attribute the driving energy source to older generation of episodic star formation. Masses of main clouds(cloud 1-4) estimated using a conversion factor from $^{12}CO$ luminosity are larger than $10^4M_{\odot}$. Other components have a small mass as about $10^3M_{\odot}$. Among main clouds, cloud 2 and 4 seem to be marginally gravitational bound systems as their ratio of $M_{CO}$ to $M_{VIR}$ is about $2{\sim}3$, and the internal velocity dispersion is larger than the centroid velocity dispersion. Total mass estimated using a conversion factor from $^{12}CO$ luminosity is $7.9{\times}10^4M_{\odot}$.

• Journal of the Korean Institute of Intelligent Systems
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• v.15 no.3
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• pp.306-311
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• 2005

To analyze the consumer's purchase pattern, we must consider a factor which is a cultural, social, individual, psychological and so on. If we consider the internal state by the consumer's purchase, Both the consumer's purchase action and the purchase factor can be predicted, so the corporation can use effectively in suitable goods development in a consumer's preference. These factors need a technology that treat uncertain information, because it is difficult to analyze by directly information processing. Therefore, bayesian network manages elements those the observation of inner state such as consumer's purchase is difficult. In addition, it is interpretable about data that the observation is impossible. In this paper, we examine the seller's know-how and the way of consumer's purchase to analyze consumer's purchase action pattern through goods purchase. Also, we compose the bayesian network based on the examined data, and propose the method that predicts purchase patterns. Finally, we remove the data including unnecessary attribute using the bayesian network, and analyze the consumer's Purchase pattern using Kohonen's SOM method.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.41 no.1
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• pp.24-38
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• 2018

Since a social networking service (SNS) isconsidered as an effective means to communicate and interact with customers, companies are trying to utilize SNS effectively. There is a lack of theory relating to the attributes of SNS. This study aims to investigate the attributes of SNS to classify SNS. Based on the social network theory, and previous studies on internet, blog, homepage, communication attributes, this study proposes the seven attributes to classify SNS: interaction, communication, entertainment, information, sharing, intimacy and connection. A pre-test, a pilot test and a main test are conducted. In the main test, 239 SNS users are participated. Through a factor analysis this study verifies the seven attributes of SNS. An analysis of variance with multiple comparisons of $Scheff{\acute{e}}$ method identifies that three attributes, interaction, communication and connection, are found to play significant roles to differentiate SNS. Looking at the overall mean values of the SNS by attribute, interaction, sharing, entertainment, intimacy and communication were relatively high in Facebook. Facebook showed higher values in attributes of interaction, sharing, entertainment, intimacy and communication. Twitter shows the relatively high scores for information and connection. Regarding interaction, Facebook shows higher scores than Twitter and Cyworld. For connection, Cyworld showed a significantly lower score than Twitter and Facebook. Cyworld was separated from the others in the light of communication. Cyworld is relatively weak in communication as it is limited to the message exchanges. The results will help in identifying major attributes for each SNS and classifying SNS.

• Journal of the East Asian Society of Dietary Life
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• v.23 no.2
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• pp.119-132
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• 2013

The aim of this study was to identify sushi choices underlying food-related lifestyle and to study the sushi attribute. The Food Choice Questionnaire (FCQ), the most popular tool for lifestyle research, which measures the relative importance of nine factors important in food choice, and food-related lifestyle was administered to 200 Americans (over 20 years of age) residing in Korea. From an analysis of food-related lifestyle through factor analysis, four factors emerged: health, taste, economy, and convenience. The Food Choice Questionnaire (FCQ) structure was verified using factor analysis, and eight factors were found: mood, natural content, health, sensory appeal, convenience, weight control, familiarity and price. These data are important in demonstrating the different motives underlying sushi choice. Moreover, the results suggest that an American's food-related lifestyle is considerably different in consumer behavior and sushi choice. Further research is needed to test our hypotheses.

• Korean Institute of Interior Design Journal
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• v.23 no.1
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• pp.88-95
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• 2014

This study intended arousal of other viewpoints that deal with and understand spaces and shapes, by describing the concept of 'dimensions' into visual patterns. Above all, the core concept of spatial dimensions was defined as 'expandability'. Then, first, the 'golden ratio', 'Fibonacci sequence', and 'fractal theory' were defined as elements of each dimension by stage. Second, a 'unit cell' of one dimension as 'minimum unit particles' was set. Next, Fibonacci sequence was set as an extended concept into two dimensions. Expansion into three dimensions was applied to the concept of 'self-similarity repetition' of 'Fractal'. In 'fractal dimension', the concept of 'regularity of irregularity' was set as a core attribute. Plus, Platonic solids were applied as a background concept of the setting of the 'unit cell' from the viewpoint of 'minimum unit particles'. Third, while 'characteristic patterns' which are shown in the courses of 'expansion' of each dimension were embodied for the visual expression forms of dimensions, expansion forms of dimensions are based on the premise of volume, directional nature, and concept of axes. Expressed shapes of each dimension are shown into visually diverse patterns and unexpected formative aspects, along with the expression of relative blank spaces originated from dualism. On the basis of these results, the 'unit cell' that is set as a concept of theoretical factor can be defined as a minimum factor of a basic algorism caused by other purpose. In here, by applying diverse pattern types, the fact that meaning spaces, shapes, and dimensions can be extracted was suggested.

• Proceedings of the Korea Concrete Institute Conference
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• 2006.11a
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• pp.425-428
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• 2006

In order to estimate the reduction of laodbearing capacity, followed by the attributive change of heat while high strength concrete structure is revealed on fire it is necessary to evaluate, it is necessary to evaluate the property of material under high temperature such as thermal conductivity, specific heat, compressive strength, modulus of rigidity and diminution figure. Therefore, this study is for the purpose of presenting evaluation data for the analysis of thermal behavior about the high strength concrete material under high temperature, through the experiment by manufacturing concrete(40, 50, 60, 80, 100 MPa) commonly used in the construction field. As a result of the study, in the case of physical attribute, it demonstrates a greater fluctuation of change than the one of 30 MPa concrete. In case of specific heat, the high strength concrete, shown the serious diminution between $500{\sim}600^{\circ}C$, presents the thermal change area corresponding to the change of high strength concrete. In compressive strength, regardless of intensity of concrete, all of them show the first intensity loss between normal temperature and $100^{\circ}C$, the dramatic loss beyond $400^{\circ}C$. The concrete weighing above 50 MPa shows a twice lower dramatic intensity loss than the one weighing $30{\sim}40MPa$. The concrete ranging from $60{\sim}80MPa$, shows the biggest diminution of modulus of elasticity under $400^{\circ}C$, which implies the structural unstability of temperature.

• Journal of the Korean Society for Railway
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• v.15 no.3
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• pp.300-305
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• 2012

The saving of time, which is defined as the demand from passengers and the supply from the urban railway, must be balanced. The selected factors influencing on the balance are the traffic, customer contact facilities, the number of failures, customer complaints(VOC), passenger moving time and transfer stations. Also, the overall ratio of SMRT's 4 lines is generated by differentiating the rate of each attribute in each factor. This is not only to differentiate the stations with peculiar factors but also to standardize criteria of the personalized services. Furthermore, as part of standardization, standard drawings of facility management are prepared for the improvement on the management of human resource and material. The drawings include passenger moving lines, location of safety incidents and also indicate the rating of the factors in each station and overall evaluation rating. In conclusion, this thesis aims to improve customer satisfaction constantly by reducing passenger moving time, through the differentiated management of each station.

• Fashion & Textile Research Journal
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• v.25 no.1
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• pp.11-23
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• 2023

With the proliferation of the "Untact" culture (non-face-to-face society), advanced technologies have accelerated the cashierless systems in the retail context. Cashierless fashion stores are expected to grow rapidly in the same way automated convenience stores grew in popularity. Applying the extended technology acceptance theory, this study aims to investigate how the attributes of cashierless fashion store influence consumers' acceptance of it and to examine how consumer's technology readiness moderates the model. Two online surveys-preliminary and secondary-were conducted to collect data from consumers in their 20s and 30s who had experienced cashierless stores over the past year. To analyze a total of 423 responses, this study conducted a confirmatory factor analysis, a multi-group factor analysis, a multi-group structure equation modeling, and a descriptive analysis. The results demonstrate that convenience, trustworthiness, and price had a positive impact on perceived ease of use, while service quality had a negative one. Enjoyment, convenience, trustworthiness, and price positively influenced perceived usefulness. Both perceived ease of use and usefulness increased the intention to use. Furthermore, the multi-group comparison confirmed that the positive dimensions of consumer's technology readiness played a moderating role in the model. This study provides a research foundation for consumer acceptance of technologically advanced stores and offers practical implications to companies planning cashierless fashion stores.