• 제목/요약/키워드: Attribute Factor

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녹차 소비자의 선택속성과 만족이 충성도에 미치는 영향 연구: 관여도의 조절효과 (A Study on the Structural Relationships among Selection Attributes, Satisfaction, and Loyalty of Green Tea Consumers: The Moderating Effect of Involvement)

  • 김경희;한영숙
    • 한국식품조리과학회지
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    • 제27권2호
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    • pp.83-94
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    • 2011
  • The purpose of this study was to analyze the structural relationships among selection attributes, satisfaction, and loyalty of green tea consumers, including their moderating effect of involvement. Questionnaires were administered to residents of Seoul and Gyeonggi-do province, who were 20 years old and older and who had purchased green tea. A total of 700 questionnaires were distributed, and 658 were finally used in the analysis. SPSS 15.0 and LISREL 8.80 were used for the analysis. Selection attributes had a significant effect on satisfaction, and statistical significance was observed with regard to factors such as marketing, production, sensory evaluation, and brand. No significant direct effect was observed between selection attributes and loyalty. Additionally, satisfaction had a significant effect on loyalty. The marketing factor had a negative effect on satisfaction in both the low- and high-involvement groups. The brand factor had a positive effect on satisfaction in the low involvement group, suggesting that developing and promoting a popular brand is essential. Sensory and utility factors had a positive effect on satisfaction in the high involvement group.

감성 품질 향상을 위한 자동차 Horn의 선호 음질에 관한 연구 및 음질 요소 개발 (Study Concerning Preference for Noise Quality of Automotive Horn for Improvement of Perceived Quality and Improvement of New Noise Metric)

  • 강희수;이상권;신태진;정기웅;박동철
    • 한국소음진동공학회논문집
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    • 제25권3호
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    • pp.141-149
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    • 2015
  • In this study, there is an investigation about the sound quality of automotive horn that attached to luxury sedans. In order to define a questionnaire of horn sound quality the factor analysis is conducted. Ten automotive horns are selected for this research and ten passenger cars(nine is luxury sedan and one economy class car). Luxury is used for the questionnaire as an attribute for the sound quality of car horn. The interior noises for ten test cars are recorded and used for the subjective analysis of car horn sound. In the paper, new sound metric for the car horn sound is presented. The new sound metric is used for the objective sound index for the prediction of subjective sound quality of car horn.

의복가격지각의 다차원성에 관한 연구: 구매행동 유형화를 중심으로 (Toward a Conceptualization of Clothing Price Perception: A Taxonomy of shopping Behavior)

  • 이규혜;이은영
    • 한국의류학회지
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    • 제26권6호
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    • pp.877-888
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    • 2002
  • Price is a product attribute, which is determined by the function of the producing cost and profit. It is also identified as one of the most important components of the marketing mix. For consumers, price is an always-existing cue, definite evaluation criteria, and easily accessible information in the purchasing process. Considering the concept of the clothing-price in a comprehensive perspective encompassing economic, psychological and marketing perspectives, a theoretical model was developed. The model includes souses and dimensions of price perception and related behaviors. Souses of price perception were: the actual retail price at selling point, the internal reference price and external reference price. The dimensions of price perception included sacrifice perception, economic value perception, inference, savings perception and price as information perception. Clothing price related behaviors that flowed these dimensions were: low price consciousness, value for money consciousness, price-quality inference, price-prestige inference, sale proneness and price mavenism. An empirical study was conducted to validate the theoretical model. A questionnaire was developed and data were collected from 680 adult women living in Seoul, Korea. Confirmatory factor analysis as well as exploratory factor analysis results showed that theorized price related behaviors were successful classifications.

출연(연)의 기술이전·사업화 추적조사를 통한 영향요인 연구 : A연구원 사례 연구 (A Study of Influencing Factors through the Follow-up on Commercialization of Transferred Technology from Government Funded Research Lab : A Case Study of A-institute)

  • 윤요한;김윤배;강지석;정가섭
    • 대한산업공학회지
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    • 제41권1호
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    • pp.105-114
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    • 2015
  • An empirical analysis study applied to evaluate the effect of critical factors for technology transfer. The research aims to suggest ways of political support in order to facilitate technological transfer and commercialization of public research institute'technology. Based on previous researches, it is determined that five critical factors which effect on technology commercialization. These critical factors are used to derive the order of priority, attribute of the success, and failure factors. The result of this research emphasized on both roles of technology introduction motivation and type of technology transfer. In order to collect data for this research, it is carried out that survey and field study toward to technology user such as manufacturing companies which have contracted with institute A. This research has a meaning in aspects of verification of previous hypothesis through scientific approach and new findings of a significant factor that motivation determines the success or failure of technology commercialization.

정보시스템 감리의 충실성이 고객 만족도와 프로젝트 성과에 미치는 영향 (A Study on the Effect of the Information System Audit Fidelity on the Customer Satisfaction and Project Performance)

  • 김동수;양경식;김현수
    • 한국IT서비스학회지
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    • 제5권2호
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    • pp.59-78
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    • 2006
  • This research is to suggest the factor which is effecting on the information system audit fidelity in the perspective of audit procurer, to develop the measure to evaluate it, to investigate the audit performance and project performance for comparison the audit fidelity between the audit teams. As the analysis results, we found that the audit service factors can be divided to the expert knowledge of auditor and the project attributes itself. It means these factors are the major measures for the audit fidelity. In this research, the hypothesis of this study model is verified throughout the factor and corelation analysis, and the structured equation model is applied. Analysis results show that all relations between the factors are significant statistically. The audit service factors has an effect on audit fidelity. Also the information system audit fidelity can be affect on the project performance, audit performance and customer satisfaction. So, in conclusion, we need to judge closely the audit service factors affecting the audit fidelity for the enhancement of the project performance, audit performance and customer satisfaction.

객체지향 기반 소프트웨어 컴포넌트의 내부 품질 메트릭을 이용한 외부 품질 추정 기법 (Techniques to Predict External Quality from Internal Quality Metrics for Object Oriented Software Components)

  • 박지환;신석규;김수동
    • 한국정보과학회논문지:소프트웨어및응용
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    • 제30권7_8호
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    • pp.618-641
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    • 2003
  • 소프트웨어 제품의 품질을 평가하기 위한 방법으로써 품질 요소, 품질 항목 및 여러 가지 메트릭을 이용한 품질 모델들이 제시되어 왔다. 하지만, 소프트웨어의 품질을 보다 정확하게 평가하기 위해서는 각각의 특징에 맞는 특화된 모델이 필요하다. 본 논문에서는 소프트웨어 컴포넌트 개발에 있어서 개발이 진행중인 상태의 소프트웨어 내부 속성에 적절한 메트릭을 적용시킨 결과를 이용하여 개발 완료 후의 소프트웨어가 가지게 되는 외부 품질을 어떻게 추정하는지에 대한 외부 품질 추정 모델을 제시한다. 소프트웨어 품질을 측정하기 위한 메트릭을 적용한 결과로써 품질 자체를 측정하는데 한정하지 않고, ISO 9126에서 제시하는 소프트웨어의 내부 속성을 이용하여 소프트웨어 컴포넌트 개발의 각 산출물에 어떻게 적용시키는지에 대한 모델을 예제를 통하여 제시한다.

철도운전관련규정의 잦은 변경이 휴먼에러에 미치는 영향 (The Effect of Frequent Change in Railway Driving Regulations on Human Error)

  • 김진태;신택현
    • 대한안전경영과학회지
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    • 제16권2호
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    • pp.19-29
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    • 2014
  • Korean societal concern for the train accidents is fast and widely increasing with an ever-increasing demand and use for KTX. Most of these train accidents are inclined to be caused by human error. Experts used to attribute the causes of human error to the defects in various aspects such as technology, organizational system, practices, corporate culture, and/or human resource itself. Among the diverse causes of human error, an important one, even though it was rarely focused, may be the issue of impact of rule or procedure change on human error. Giving attention to the implicit importance of this issue, this study intends to highlight the theme of frequent procedure change in railway driving manual as a critical factor of human error. To attain this purpose mentioned above, dual methodologies were adopted. One is to qualitatively analyze the real cases of procedure change in relevant manuals followed by the incident case(passing the station scheduled to stop) happened lately. Another is to quantitatively perform statistical analysis based on questionnaires received from 224 train drivers. Results show that frequent changes in internal affairs procedure is or may be an important factor causing stress and human error from train drivers.

초임부의 모성 정체성에 관한 모형구축 (Model Construction of Maternal Identity in Primi-gravida)

  • 김혜원
    • 대한간호학회지
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    • 제28권2호
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    • pp.510-518
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    • 1998
  • It was assumed that the maternal identity in primi-gravida is one of the most attribute of the motherhood, that is not biological but cognitive phenomena, appears active process as intelligent human being. The purposes of this study were that the identification the cognitive structure and the influencing factors of the maternal identity in primi-gravida. Theoretical framework in this study, maternal identity in primi-gravida was constructed as a cognitive output, has the cognitive structure of cognitive-perceptual factor, cognitive-behavioral factor, and cognitive-emotional factor. Influencing factors of maternal identity was constructed as a cognitive input, which were pregnancy related perceptions (pregnancy intention, minor discomfort, value of motherhood), interpersonal relationship(relationship with mother, relationship with husband, relationship with social network), preparation to motherhood(maternal knowledge, antenatal self care), and biological factor (gestation period). This study was the descriptive correlational research design, was done from the 3rd January to the 15th March 1996, and the research subjects were selected conviniently 226 the primi-gravida during the gestation period, data collection method was self reported questionnaire cross-sectionally. Descriptive data analysis was done by SAS PC$^{+}$, testing the hypothetical model was done by covariance structural analysis using LISREL 8.03 program. The result of the hypothesis testing, the value of motherhood(y=.650, T=4.26) the maternal knowledge (y=.137, T=2.030), the gestation period( y=.113, T=2.621), showed significant causal effect on the maternal identity in primi-gravida. In conclusion, the maternal identity in primi-gravida had interrelated cognitive structure consist of perceptual, behavioral, and emotional factors. Significant causal factors influencing the maternal identity were value identified. It seems to contribute toward the understanding the characteristics of the maternal identity as a cognitive domains that has been regarded highly abstract concept, so has not been validated empirically.y.

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건설장비 CO2배출량산출결과 비교연구 (A Study on Comparing the CO2 Emission Estimating Result for Construction Equipment)

  • 김병수;장원석
    • 대한토목학회논문집
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    • 제33권4호
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    • pp.1675-1682
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    • 2013
  • 지구온난화(Global Warming) 문제를 해결하기 위해서는 이산화탄소 배출량을 줄여야 한다. 우리나라는 1인당 이산화탄소 배출량이 세계 Top 수준이기 때문에 배출량을 줄이기 위한 노력을 더욱 적극적으로 할 필요가 있다. 이산화탄소 배출량을 줄이기 위한 노력은 다방면으로 이루어지고 있다. 그러나 $CO_2$ 를 줄이기 위해서는 그것의 배출특성을 알아야 한다. 건설장비의 이산화탄소 배출량을 측정하여 비교분석하는 것은 이러한 측면에서 중요하다. 현재 가장 많이 이용되고 있는 배출량 산정방법은 연료사용량 대비 배출계수를 이용하는 방법이다. 그러나 이 방법은 연료사용량에 비례하지 않는 요인을 반영하지 못하므로 신뢰성에 문제가 있다. 본 연구에서는 건설장비의 이산화탄소 배출량을 직접측정방식으로 산정하여 배출계수에 의한 방식과 비교분석하고 그 차이에 대한 원인을 분석하였다.

Kano모델과 Timko 모델을 이용한 의료소비자의 병원선택요인에 관한 연구 (A Study on Medical Consumers Hospital Selection Factors Using Kano Model and Timko Model)

  • 김수정;김준용;김준배
    • 한국병원경영학회지
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    • 제23권4호
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    • pp.40-52
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    • 2018
  • The purpose of this study is to identify medical consumers' hospital selection factors in response to the rapidly changing environment of medical industry. For that purpose this study classified consumers' hospital selection factors into three categories such that human factors including expertise, reliability, empathy; system factor including, convenience, differentiation, efficiency; and facility factor including tangibility, accessibility, and location, based on the previous studies and the results of a preliminary survey of the patients of a small private hospital. The nine factors were further divided into 23 more specific attributes. Then, an online survey was conducted to measure the perceptions of the 23 attributes by the medical consumers over the age of 20. The analysis of the survey data using Kano model and Timko model indicated that 14 of the 23 attributes were classified as attractive factors, eight attributes were or classified as, one-dimensional factors, and one attribute, doctors' educational background, was classified as indifference factor. Of the 14 attractive factors, "unique and differentiated services related to medical treatment" and "distance from home to hospital" had the highest customer satisfaction coefficients. Of the eight one-dimensional factors, "kind treatment," "providing adequate explanations," "accuracy of diagnosis," and "cleanness of facilities" had the highest customer satisfaction coefficients as well as the highest dissatisfaction coefficients. The findings indicate that these six attributes are the most basic and most impactful attributes that hospitals must manage strategically to improve their service quality and attract more medical consumers to their hospitals.