• 한국식생활문화학회지
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• 제23권3호
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• pp.328-335
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• 2008

The objective of this study was to evaluate the causal relationships among environmental belief, ambivalence, subjective norm, attitude and meat consumption behavior. A total of 318 questionnaires were completed. A structural equation model was employed to assess the causal effects of constructs. The results of the study demonstrated that the structural analysis results for the data also indicated excellent model fit. The effects of environmental belief, ambivalence, and subjective norm on attitude were statistically significant. The effects of environmental belief, subjective norm and attitude on meat consumption were statistically significant. The effects of attitude on intention were statistically significant. As had been expected, intention exerted a significant effect on meat consumption. Moreover, environmental belief and ambivalence exerted significant indirect effects on meat consumption through attitude. Subjective norm exerted a significant indirect effect on meat consumption through attitude and intention. Subjective norm also exerted a significant indirect effect on intention through attitude. In developing and testing conceptual models which integrate the relationship among behavioral belief, attitude variable, behavioral intention and meat consumption, this study may approach a deeper understanding of the complex relationship among meat consumption behavior-related variables. Greater understanding of the complex relationship among meat consumption behavior-related variables can improve the practical or managerial diagnosis of the problem and opportunities for different marketing strategies including meat production and meat product development and marketing communication.

• 보건교육건강증진학회지
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• 제30권5호
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• pp.101-112
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• 2013

Objective: The purpose of this study was to compare eating habits and parenting about eating habits of the elementary schoolers in two regions, Seoul and Gangwon-do, in order to understand regional differences. Methods: The respondents of this study included 365 pairs of children and their mothers (150 pairs from Seoul and 213 pairs from Gangwon-do). Data was collected using a structured questionnaire from July to August, 2013. Results: Perceived body type, weight control, and eating habits were significantly different in two regions. Children's eating habits were significantly different by their perception of health status and body type. Their mother's parenting attitude toward eating habits was significantly different by children's weight control and mother's and children's perception of body type. Parenting attitude toward eating habits was not different between two regions by their mothers. eating habits and parenting attitude toward eating habits were significantly correlated. Conclusions: Health provider should consider regional difference when designing health promotion program for elementary students. Especially, when practicing eating habits related program, parents should be participated from the planning stage and provided with the information of the proper body image and weight control.

• 여성건강간호학회지
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• 제25권1호
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• pp.73-85
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• 2019

Purpose: To determine whether maternal attitude toward sex during pregnancy and health-related quality of life could influence sexual function of pregnant women. Methods: In this study, 138 second and third trimester pregnant women completed self-report questionnaires during their visits to women's hospitals or community health centers to assess their general characteristics, attitude toward sex during pregnancy (PIES-M), health-related quality of life (EQ-5D), and sexual function (FSFI-6K). Multiple regression analysis was performed to test the research model with SPSS version 23. Results: Pregnant women who had discontinued their sexual life after recognizing their pregnancy accounted for 27.5% of women questioned. The average sexual function score of pregnant women was higher in the second trimester than the third trimester. Attitude toward sex during pregnancy (${\beta}=-.38$, p<.001), maintaining sexual life (${\beta}=.20$, p=.028), health-related quality of life (${\beta}=.18$, p=.030), and adverse symptoms during sex (${\beta}=.18$, p=.042) were determinants of sexual function during pregnancy. Conclusion: Nurses in antenatal care units need to help pregnant women maintain a positive attitude toward sexual activity during pregnancy and manage their health-related quality of life to maintain their sexual life during pregnancy.

• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.235-244
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• 2021

This study aims to determine the behavior of consumer interest in sustainable fashion products in Indonesia and the factors that influence it. Personal values, Green Trust, and attitude toward green products are studied to get a proper picture of the ethical behavior of consumers. The method used is the Structural Equation Model (SEM) technique using AMOS 23 software. A sample of 103 participants used the convenience sampling technique. The study results show that green trust and attitude toward green products successfully mediate personal value and green purchase intention on ethical fashion products in Indonesia. In this study, it was found that personal values cannot directly influence the purchase intention of sustainable fashion products. The influence of Personal Value must first be mediated by green trust or attitude toward green products to further influence green purchase intention of ethical fashion products in Indonesia. This is not in line with previous studies. Indicators of personal values such as self-transcendence, self-enhancement, conservation, and openness directly cannot predict the behavior of purchase intentions for sustainable fashion products in Indonesia. From the descriptive conclusion of the data obtained, there are various types of meanings of individual values, and fashion consumers in Indonesia are more affected by contextual factors.

• 경영과학
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• 제31권4호
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• pp.15-28
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• 2014

The present study examined the effects of self-construal and message orientation on value advocacy advertising. An experiment of college students was conducted to investigate relationship between the attitude toward advocacy advertisements and the purchase intention. The results showed that people with interdependent self-construal have more positive attitude toward the advocacy advertisements than people with independent self-construal. The interaction effects between self-construal and message orientation on the value advocacy advertisements were not found significant. However, it was found that even people with independent self-construal showed more positive attitude toward the advocacy advertisement with others-orientation messages than the advertisement with self-orientation messages in value advocacy advertising. Based on the findings, theoretical and managerial implications for value advocacy advertising were discussed.

• 한국과학교육학회지
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• 제34권2호
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• pp.123-134
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• 2014

이 연구에서는 고등학생들의 융합에 대한 태도를 측정하는 검사도구를 개발하고 타당도를 확인하였다. 문헌연구를 통해 고등학생들의 융합에 대한 태도의 5가지 구인 (융합에 대한 지식, 개인적 관련성, 사회적 관련성, 흥미, 자아효능감)을 설정하였고, 각 구인들을 측정할 수 있는 예비문항 개발하여 233명의 고등학교 2학년 자연계열 학생들에게 투입하였다. 문항 타당도는 Messick (1995)이 제시한 내용에 기초한 타당도, 실제에 기초한 타당도, 구조에 기초한 타당도에 기초하였으며, 전문가 검토, 라쉬 분석, 구조방정식을 활용하여 확인하였다. 연구 결과 최종적으로 선정된 5개 구인 23개 문항은 타당한 문항으로 확인되었다. 또한 융합에 대한 태도는 과학 동기를 향상 시킬 수 있다는 이론적 모델 역시 구조방정식으로 확인하였고 타당한 모델로 확인되었다. 이 연구를 통하여 개발된 문항은 학생들의 융합에 대한 태도와 융합 과학 학습의 효과를 확인하는데 활용 될 수 있을 것이다.

• 종양간호연구
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• 제12권1호
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• pp.44-51
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• 2012

Purpose: The study was to identify the relationships between levels of knowledge, attitude and preventive health behavior about cancer in university students. Methods: The data were analyzed with the SPSS/Win 18.0 program. The participants of this study were 200 university students. Three kinds of instruments were used for this study, questionnaires about cancer-related knowledge, attitude and preventive health behavior from Suh et al. (1998). Results: The mean score for knowledge about cancer was $14.33{\pm}5.32$, the mean score of attitude toward cancer was $31.76{\pm}3.75$ and the mean score of preventive behavior for cancer was $57.20{\pm}8.48$. There was slightly positive correlation between knowledge of cancer and attitude toward cancer. There was positive correlation between the attitude toward cancer and preventive health behavior for cancer. Conclusion: It is necessary to consider the related factors for the development and implementation of systematic education programs that can encourage and promote preventive health behavior for cancer among university students.

• 벤처창업연구
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• 제9권4호
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• pp.145-153
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• 2014

성공하려는 욕망이 있다는 것과 실패에 대한 두려움이 있다는 것은 창업의도를 설명하는 중요한 요인이 될 수 있다. 본 연구에서는 시도이론에서 시도의도에 영향을 미치는 요인으로 제시한 시도 성공에 대한 태도와 시도 실패에 대한 태도 2가지를 창업시도에 대한 태도로 보고, 이에 영향을 미치는 긍정적 인지편향에 대해 살펴보았다. 자기고양 편향과 낙관주의 편향 그리고 통제착각 편향이 대표적인 긍정적 인지편향들이다. 본 연구에서는 이들 세 가지 편향들이 창업시도 성공과 실패에 대한 태도와 창업의도에 미치는 영향을 경로분석을 통해 구체적으로 살펴보았다. 연구결과, 자기고양 편향과 낙관주의 편향은 창업시도 성공에 대한 태도에는 영향을 미치지 않고 창업시도 실패에 대한 태도에 부(-)의 영향을 미치는 것을 확인할 수 있었다. 통제착각 편향은 창업시도 실패에는 영향을 미치지 않고 창업시도 성공에 대한 태도에 정(+)의 영향을 미치는 것으로 나타났다. 가설과 마찬가지로 창업시도 성공에 대한 태도는 창업의도에 정(+)의 영향을, 창업시도 실패에 대한 태도는 창업의도에 부(-)의 영향을 미치는 사실을 확인할 수 있었다. 이러한 연구결과를 바탕으로 연구의 시사점과 한계점을 제시하였다.

• 한국지구과학회지
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• 제28권1호
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• pp.24-34
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• 2007

이 연구의 목적은 9학년 학생들의 학습 양식과 과학에 대한 태도에 따라 한자기반 지구과학용어에 대한 이해 수준을 알아보는데 있다 연구 목적을 위해, 과학과 성취수준이 중간 순위 학생 8명을 선발하였으며, 이들을 시각적 학습자이자 과학에 대해 높은 태도를 가진 학생, 시각적 학습자이자 과학에 대하여 낮은 태도를 가진 학생, 언어적 학습자이자 과학에 대해 높은 태도를 가진 학생, 언어적 학습자이자 과학에 대해 낮은 태도를 가진 학생 그룹으로 분류하였다. 이들의 한자기반 과학용어에 대한 이해수준을 확인하기 위해 한글 표기형, 그림 표현형, 한자 음 훈 병행 표기형의 형태로 세 가지 형태의 질문지가 개발되었다. 이 질문지들로 9학년 학생들의 응답 자료를 수집한 결과, 학습 양식에 따른 차이는 없었으며, 한글 표기형이나 그림 표현형 보다는 한자 음 훈 병행 표기형에서 높은 이해수준을 보였다 따라서 중학생들에게 한자기반 과학용어를 제시할 때 한자의 음과 훈을 동시에 제공한다면 학생들의 과학용어 이해에 효과적일 것이다.

• 대한가정학회지
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• 제46권6호
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• pp.75-87
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• 2008

The purposes of this study were to examine the attitude of undergraduates toward money and the differences in dining-out behavior among three groups of subjects divided by attitude toward money. Self-administrated questionnaires were completed by 387 undergraduates and data were analysed by frequency analysis, chi-square, t-test, one-way ANOVA, factor analysis, reliability analysis, duster analysis and discriminant analysis. Results of study were as follows. There appeared six different attitudes of money among the undergraduates investigated: money as a means of seizing power, money as a life pursuit, money as a tool for rational consumption, money as a barometer of success, money as a cause of anxiety, and distrust. The undergraduates showed several different attitudes of money according to gender, major, age and pocket money. Cluster analysis divided subjects into three groups by attitude toward money : low dependent group, moderately dependent group and high dependent group. Three groups of subjects classified by attitudes of money were different from one another in dining-out behavior as well. The low money-dependent group mainly spent less than 5,000 won on a dining-out, and relied on their own experience and recommendation from others on a dining-out information. In contrast, the high money-dependent group spent 20,000 won or more on dining-out, and the distribution of subjects acquiring dining-out information from various channels in that group was significantly higher than other groups.