• 제목/요약/키워드: Attitude toward City

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스포츠 이벤트와 도시 이미지: 베이징 올림픽을 중심으로 (Sport Event and City Image: 2008 Beijing Olympic Games Case)

  • 남인용
    • 한국콘텐츠학회논문지
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    • 제10권11호
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    • pp.92-101
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    • 2010
  • 세계의 많은 도시들은 국제 행사의 개최를 통해 각 도시의 인지도와 이미지를 제고하려는 노력을 기울이고 있다. 본 연구에서는 대형 스포츠 이벤트인 2008 베이징 올림픽이 베이징 이미지에 미치는 영향에 대해 부산시민 197명에 대한 설문조사를 실시하여 살펴보았다. 수집된 자료의 분석 결과, 주말의 베이징올림픽 시청시간은 베이징에 대한 친밀감, 베이징에 대한 태도와 정적인 상관관계를 갖는 것으로 나타났다. 베이징에 대한 친밀감과 베이징 올림픽 게임 운영에 대한 평가는 베이징에 대한 이미지, 베이징에 대한 태도, 베이징에 대한 방문의도에 유의미한 영향을 미치고, 그 중에서 베이징에 대한 친밀감이 더욱 큰 영향을 미치는 것으로 나타났다.

외모에 대한 사회문화적 태도와 의복추구혜택이 패션제품의 양면적 소비에 미치는 영향 (The Effects of Sociocultural Attitude toward Appearance and Pursuit of Clothing Benefits on Ambivalent Consumption of Fashion Product)

  • 박은희
    • 패션비즈니스
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    • 제16권1호
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    • pp.137-149
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    • 2012
  • The purpose of this study was to identify the factor structure of sociocultural attitude toward Appearance, pursuit of clothing benefits, ambivalent consumption of fashion product and the effects of sociocultural attitude toward appearance and pursuit of clothing benefits on ambivalent consumption of fashion product. Questionnaires were administered to 425 women living in Deagu Metropolitan City and Kyungbook province. The data collected were analyzed by using frequency, factor analysis, multiple regression, ANOVA, and Duncan-test. The findings are as follows. Sociocultural attitude toward appearance was composed of two factors such as internalization, and awareness. Pursuit of clothing benefits was composed of four factors such as individuality oriented, social oriented, fashion leadership oriented, and body oriented. Ambivalent consumption of fashion product was composed of three factors such as style/price ambivalence, place of purchase ambivalence, and brand ambivalence. The effects of sociocultural attitude toward Appearance and pursuit of clothing benefits on each of ambivalent consumption of fashion product variables like style/price ambivalence, place of purchase ambivalence, and brand ambivalence were explained by the factors such as internalization, and awareness, and individuality oriented, social oriented, fashion leadership oriented, and body oriented.

고등학생들의 과학에 대한 정의적 언식과 과학 탐구능력 및 과학 학습성취도의 구조분석 (Structural Analysis among Science Achievement, Science Process Skills and Affective Perception toward Science of High School Students.)

  • 이재천;김범기
    • 한국과학교육학회지
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    • 제16권3호
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    • pp.249-259
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    • 1996
  • The purpose of this study was to analyze relationships among science achievement, science process skills and affective perception of high school students. The affective perception was included attitude toward science and science anxiety in the study. The instruments were developed HARS and SAMS for this study. The subject was sampled 1,115 students by stratified cluster sampling method. The major findings of this study were as follows: The tendency to affective perception was investigated according to students variables. Atittude toward science was showed a negative perception on female than male, in rural area than city. Science anxiety was percepted highly on female than male, in rural area than city. Attitude toward science showed positive relations to science process skills, science achievement, but which showed negative relation to science anxiety. Science anxiety showed negative relations among science process skills, science achievement and attitude toward science. Structural relationships among affective perception, science process skills and science achievement were analyzed by effect size through the path analysis on the independent and dependent variables. By the results, it was indicated that there have significant direct effect not only affective perception influence on science achievement but also on science process skills in hypothesized model. Prediction of science achievement and science process skills were clarified to characteristics of the affective perception.Therefore, understanding about affective perception will be helpful to make the strategy of science teaching

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초.중.고 학생의 과학 및 과학교과서에 대한 태도 조사 연구 (Surevey on the Attitudes toward Science and Science Courses of Primary and Secondary Students)

  • 허명
    • 한국과학교육학회지
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    • 제13권3호
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    • pp.334-340
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    • 1993
  • A survey on the attitudes toward science and science courses was conducted with three hundred students of primary and secondary schools. The instrument used for measuring attitudes was TOSRA(Fraser, 1981). The subjects was sampled by stratified cluster sampling method. The major findings of this study are as follows. 1. The attitude scores has no significant differences among the students of large city, mid-sized city and rural areas. 2. The attitude scores of male and female students has ststistically significant difference. 3. Primary students has significantly higher attitude scores than secondary students. 4. In case of senior high schools, science-major students has significantly higher attitude scores than humanity-major students.

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여고생의 패스트패션 태도 유형에 따른 자의식과 화장행동 (Self-consciousness, and Make-up Behavior according to Attitude toward Fast Fashion Typology of High School Girls)

  • 박은희
    • 패션비즈니스
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    • 제19권1호
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    • pp.106-121
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    • 2015
  • The purpose of this study is to classify the attitudes toward fast fashion into groups and analyze the differences of the self-consciousness, and make-up behavior by groups. Questionnaires are being administered from 179 high school girls living in Deagu metropolitan City. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncant-test, and ${\chi}^2$-test are all used for data analysis. Our findings are as follows. The attitude toward fast fashion shows a significant correlation with the sub-variable self-consciousness and make-up behavior. Attitude toward fast fashion is being categorized into convenience focus, fashion focus, design focus, and season focus. Self-consciousness is social self-consciousness, social anxiety, private self-consciousness, and private anxiety. Make-up behavior is positive effect, fashion leader, and conformity. Attitude toward fast fashion is classified into three groups: disposability, fashionability, and low interest of fashion. The groups show a significant difference in the self-consciousness, and make-up behavior. Groups display no distinctions between the sub-variables in the actual conditions of cosmetics such as a first time for make-up and frequence of visit.

일개 시 중학생들을 대상으로 흡연에 관한 유해성지식, 태도가 흡연유혹에 미치는 영향 (The Effects of Knowledge about the Harmfulness of Smoking and Attitude Toward Smoking Temptation for Middle School Students)

  • 장경오;변은경;이내영;최소영
    • 지역사회간호학회지
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    • 제21권4호
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    • pp.522-531
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    • 2010
  • Purpose: The purpose of this study was to examine the effects of knowledge about the harmfulness of smoking and attitude toward smoking temptation for middle school students. Methods: A survey was conducted in this study on 745 students from 12 middle schools in the Y City. Data were analyzed with SPSS/WIN 12.0 using descriptive statistics, t?test, ANCOVA, Scheffe's test and multiple regression analysis. Results: There was statistically significant difference in knowledge about the harmfulness of smoking (F=2.88, p<.05) and attitude toward smoking (F=54.61, p<.001). And there was statistically significant difference in smoking temptations among tempting factors such as negative mood of individual (F=63.61, p<.001), positive mood of social situation (F=67.08, p<.001), habitualness (F=57.68, p<.001), weight control (F=33.01, p<.001), and others' smoking (F=73.13, p<.001). Conclusion: These results suggest that smoking?cessation programs to enhance the effectiveness of nursing interventions should be tailored to the level of smoking temptation and that educational programs should be developed for middle school students.

일개 도시 간호대학생의 자아존중감, 공감능력이 정신질환에 대한 태도에 미치는 융복합적 영향 (Convergent Influence of Self-esteem and Empathy Ability on Attitude toward Mental Illness of Nursing College Students in a City)

  • 하태희
    • 디지털융복합연구
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    • 제18권5호
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    • pp.357-365
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    • 2020
  • 본 연구는 간호대학생의 자아존중감과 공감능력이 정신질환에 대한 태도에 미치는 영향을 파악하는 것을 목적으로 시도되었다. 연구대상은 일개 대학의 간호대학생 256명이었으며, 자료수집 기간은 2019년 8월 29일부터 9월 9일까지 시행되었다. 자료 분석은 IBM SPSS 25.0 프로그램을 사용하였다. 본 연구결과는 다음과 같다. 1) 대상자의 일반적 특성에 따른 정신질환에 대한 태도는 학년, 전공만족도, 정신건강시설 봉사 경험 여부에 따라 유의한 차이가 있었다. 2) 대상자의 정신질환에 대한 태도는 자아존중감, 인지공감능력, 정서공감능력과 각각 양의 상관관계가 있었다. 3) 대상자의 정신질환에 대한 태도에 영향을 미치는 요인으로는 학년과 인지공감능력으로 이들 요인들은 정신질환에 대한 태도를 23% 설명하였다. 본 연구를 통하여 간호대학생의 정신질환에 대한 태도에 영향을 주는 요인으로서 인지적 공감능력을 확인할 수 있었다.

요양보호사교육생의 호스피스 교육프로그램을 통한 삶의 의미와 노인에 대한 태도 변화 및 호스피스 인식변화에 관한 연구 (A Study on the Meaning of life, Change to Attitude toward the Old and Hospice Perception through Hospice Education Program of Care Worker Trainees)

  • 이영미
    • 한국산학기술학회논문지
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    • 제13권2호
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    • pp.642-647
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    • 2012
  • 본 연구는 요양보호사 교육생을 대상으로 호스피스교육 프로그램 전과 후에 요양보호사의 노인에 대한 태도, 호스피스의 인식도 변화의 차이를 검정하여 교육 효과를 확인하는 유사실험설계 중 단일군 전 후설계이다. 연구기간은 2011년 5월9일부터 6월20일까지이며, 연구 대상자는 요양보호사 교육원의 교육생 총 53명으로 본 프로그램의 목적을 이해하고 참여를 희망하는 자로 호스피스 교육 15시간을 이수한 자이다. 자료분석은 SPSS/WIN 17.0 프로그램을 이용하였고 t-test, 평균, 표준편차를 통계적으로 진술하였다. 결과적으로 호스피스 교육프로그램의 효과는 교육을 실시하기 전 보다 실시한 후가 호스피스 인식도와 삶의 의미에 유의한 차이를 보였지만, 노인에 대한 태도는 유의하지 않은 것으로 나타났다. 본 연구의 시사점으로는 질적으로 향상된 노인요양보호의 전문 인력이 되기위해서 노인들에게 필요한 교육 등을 통해 체계적이고 지속적인 관리가 이루어져야 할 것으로 사료된다.

요양보호사 교육생들의 호스피스 교육프로그램을 통한 웰다잉 인식, 노인에 대한 태도변화 및 삶의 의미에 관한 연구 (A Study on the Recognition of Well-dying, Change to Attitude toward the Old and Meaning of life through Hospice Education Program of Care Worker Trainees)

  • 한상영
    • 한국산학기술학회논문지
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    • 제13권10호
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    • pp.4471-4477
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    • 2012
  • 본 연구는 요양보호사 교육생들의 호스피스 교육프로그램을 실시하기 전과 후에 웰다잉 인식과 노인에 대한 태도 및 삶의 의미의 변화를 검정하여 교육 효과를 확인하는 유사 실험 설계 중 단일군 사전 사후설계이다. 연구기간은 2011년 9월11일부터 10월21일까지이며, 연구 대상자는 요양보호사 교육원의 교육생 총 80명으로 본 프로그램의 목적을 이해하고 참여를 희망하는 자로 호스피스 교육 16시간을 이수한 자이다. 자료 분석은 SPSS/WIN 17.0 프로그램을 이용하였다. 호스피스 교육프로그램의 효과는 교육을 실시하기 전 보다 실시한 후가 웰다잉 인식과 삶의 의미, 노인에 대한 태도에는 통계적으로 유의미한 것으로 나타났다. 이러한 연구 결과로 볼 때 질적으로 우수한 노인요양보호의 전문 인력이 되기 위해서 노인들에게 필요한 교육내용과 호스피스 프로그램 개발의 질적 관리가 체계적이고 지속적으로 이루어져야 할 것으로 사료된다.

Metaverse for Marketing in the Public Sector: Implications on Citizen Relationship Management

  • Yooncheong CHO
    • 한국인공지능학회지
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    • 제11권2호
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    • pp.29-38
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    • 2023
  • The purpose of this study is to explore how citizens perceive application of the metaverse platforms for city marketing and investigate factors that affect overall attitude for citizen relationship management in the public sector. In particular, this study investigates the following: i) how factors including perceived city brand value, public service, emotional value, experience, personalization, economic value, social value, and cultural value on overall attitude and ii) how overall attitude affects intention to use of metaverse for the public sector and citizen satisfaction. This study conducted an online survey with the assistance of a well-known research firm. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results found that effects of perceived city brand value, emotional value, information, economic value, social value, and cultural value on overall attitude toward metaverse application for the public sector showed significance. The results provide managerial and policy implications for the public sector on how to apply metaverse to provide public services and enhance engagement with citizens. The results also provide implications which aspects should be considered to enhance citizen relationship management and to build the better city brand value by applying metaverse.