Browse > Article
http://dx.doi.org/10.12940/jfb.2015.19.1.106

Self-consciousness, and Make-up Behavior according to Attitude toward Fast Fashion Typology of High School Girls  

Park, Eunhee (Dept. of Fashion Design, Daegu University)
Publication Information
Journal of Fashion Business / v.19, no.1, 2015 , pp. 106-121 More about this Journal
Abstract
The purpose of this study is to classify the attitudes toward fast fashion into groups and analyze the differences of the self-consciousness, and make-up behavior by groups. Questionnaires are being administered from 179 high school girls living in Deagu metropolitan City. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncant-test, and ${\chi}^2$-test are all used for data analysis. Our findings are as follows. The attitude toward fast fashion shows a significant correlation with the sub-variable self-consciousness and make-up behavior. Attitude toward fast fashion is being categorized into convenience focus, fashion focus, design focus, and season focus. Self-consciousness is social self-consciousness, social anxiety, private self-consciousness, and private anxiety. Make-up behavior is positive effect, fashion leader, and conformity. Attitude toward fast fashion is classified into three groups: disposability, fashionability, and low interest of fashion. The groups show a significant difference in the self-consciousness, and make-up behavior. Groups display no distinctions between the sub-variables in the actual conditions of cosmetics such as a first time for make-up and frequence of visit.
Keywords
actual conditions of cosmetics; attitude toward fast fashion; make-up behavior; self-consciousness;
Citations & Related Records
Times Cited By KSCI : 8  (Citation Analysis)
연도 인용수 순위
1 Cash, T. F., & Cash, D. W. (1982). Women's use of cosmetics: Psychosocial correlates and consequences. International Journal of Cosmetic Science, 4, 1-13.   DOI
2 Cho, K., & Chun, B. (2000). A study on the consuming condition of cosmetics of female students in middle and high schools. Journal of Fashion Business, 4(3), 141-155.
3 Chun, J., & Ha, J. (2008). Adolescents' fashion reflecting the features of modern adolescents: Focused on sport & street from 2001 to 2006. Journal of the Korean Society of Clothing and Textiles, 32(1), 65-76.   DOI   ScienceOn
4 Fenigstein, A., Scheier, M. F., & Buss, A. H. (1975). Public and private self-consciousness: Assessment and theory. Journal of Consulting and Clinical Psychology, 43(4), 522-527.   DOI
5 Graham, J., & Furnham, A. (1981). Sexual differences in attractiveness rating or day/night cosmetic use. Cosmetic Technology, 3, 36-42.
6 Han, T., & Cho, K. (2010). A study on the characteristics of strategies and fashion style in fast fashion. Journal of the Fashion Business, 14(5), 21-34.
7 Jeong, E., & Kim, J. (2007). A study on cosmetics purchasing behavior of female high school students by their interest in appearance. Journal of the Korean Society of cosmetology, 13(1), 353-365.
8 Kim, S. (2007a). A study on the fast fashion(Part I): Focusing on marketing strategy. The Research Journal of the Costume Culture, 15(5), 875-887.   DOI
9 Kim, S. (2007b). A study on the fast fashion(Part II): Focusing on clothing selection criteria and store selection criteria. The Research Journal of the Costume Culture, 15(5), 888-901.   DOI
10 Koh, A., & Kim, Y. (1996). The effects of egocentrism, self-consciousness, body cathexis on adolescence clothing behavior. Journal of the Korean Society of Clothing and Textiles, 20(4), 667-681.
11 Lee, H., & O, I. (2010). The use of cosmetics in high school girls divided and grouped according to interest in make-up and make-up behavior. Journal of the Korean Society of cosmetology, 16(2), 495-504.
12 Lee, I., & Park, E. (2008). Effect of purchasing motives, evaluative criteria of store, information sources on store patronage behavior of high school girls for color cosmetics. The Research Journal of the Costume Culture, 16(3), 574-587.   DOI
13 Lee, J., & Park, K. (2011). The effect of self-monitoring and self-consciousness to cosmetic attitude. The Research Journal of the Costume Culture, 19(4), 766-779.   DOI
14 Lim, S., Choi, J., & Kim, M. (2008). A study on the strategies of the fashion industry toward fast fashion. The Research Journal of the Costume Culture, 16(3), 432-443.   DOI
15 Park, S., Park, K., & Kim, S. (2006). A study on university woman's behavior & consciousness for her make-up: Focused on Daejeon․ Chungnam region. Journal of the Korean Society of Fashion & Beauty, 4(4), 87-99.
16 Park, E., & Cho, H. (2014a). The influence of expected values for appearance management on interest in make-up and cosmetics evaluation criteria. Journal of Fashion Business, 18(1), 22-36.   DOI
17 Park, E., & Cho, H. (2014b). Self-consciousness, cosmetic behavior, and cosmetic using according to fast fashion attitude. Proceedings of 2014 National Conference on fashion of fusion and complex age (pp. 150-154). Seoul: The Korean Society of Fashion Business.
18 Park, E., & Ku, Y. (2012). Lifestyle, fast fashion attitude, and cosmetics behavior according to college students pursuit of clothing benefits typology. Journal of Fashion Business, 16(1), 121-136.   DOI
19 Ro, J., & Kim, M. (2009). Socio-cultural interpretation of fast fashion phenomenon. Journal of the Korean Society of Costume, 59(3), 27-41.
20 Ryoo, H. (2007). The relationship among private․ social self-consciousness and appearance management behavior of older women (Unpublished doctoral dissertation). Catholic University of Daegu, Deagu, Korea.
21 Ryoo, H., & Yoo, T. (2007). The relationship between self-consciousness and appearance management behavior of older women. Journal of the Korean Society of Costume, 57(9), 97-109.
22 Shim, J. (2007). A study on difference of clothing behavior and desired image by individualism-collectivism. Journal of the Korean Society of Clothing and Textiles, 31(11), 1574-1585.   DOI