• 제목/요약/키워드: Attitude changes

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그린 마케팅과 기업의 자세 (Green Marketing and Attitude of Companies)

  • 조학래
    • 한국정보컨버전스학회논문지
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    • 제1권1호
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    • pp.55-59
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    • 2008
  • 정보화 사회가 도래됨으로 인하여 우리의 생활과 기업의 마케팅도 다양하게 변화가 되었다. 정보의 획득이 손쉬워 지는 오늘날 소비자들의 욕구는 다양해지고 이에 부흥하기 위한 기업의 변화는 환경과 사회기여도까지 고려하지 않을 수 없게 되었다. 따라서 본 연구는 그린마케팅에 대한 최근의 마케팅 환경과 앞으로의 기업에서의 대응방안에 대해 알아보고자 한다. 경영환경 변화 중에서 그린마케팅이라는 화두는 기업의 경영전략에 큰 변화를 가져왔다. 환경은 기업경영과 무관하게 생각해온 과거의 경영과는 달리 오늘날에는 경영전략에서 필수불가결한 전략 중 하나가 되었는데 그것이 그린마케팅이다. 따라서 본 연구는 정보의 홍수 속에 있는 다양한 욕구를 가진 소비자를 만족시키기 위하여 마케팅의 환경변화와 그린 마케팅의 배경을 알아보고 기업의 자세와 미래를 전망하고자 한다.

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고해상도 지구관측위성 본체 형상설계 동향 (Recent Trend of the Configuration Design of High Resolution Earth Observation Satellites)

  • 임재혁;김경원;김선원;김진희;황도순
    • 항공우주산업기술동향
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    • 제8권1호
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    • pp.45-54
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    • 2010
  • 본 논문에서는 최근에 개발된 고해상도 지구관측위성의 본체 형상설계 동향에 대해 기술하고자 한다. 인공위성의 본체는 임무, 탑재체, 발사환경, 임무특성, 자세제어 및 추진시스템에 따라 다양한 형상을 갖는다. 또한 2000년대 들어서 시작된 위성영상의 상업화에 따른 영상수요의 증가는 고해상도 영상을 신속히 많이 획득할 수 있는 위성시스템을 요구하고 있다. 이러한 요구에 맞춰 위성의 본체는 가벼우면서도 안정적으로 탑재체를 지지할 수 있도록 설계되고 있으며, 이 중에 형상설계 변화를 본 논문에서 집중적으로 살펴본다.

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Consumers' awareness and behavior intention on meat consumption according to climate change

  • Lim, Kwon-Taek;Park, Jaehong
    • 농업과학연구
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    • 제44권2호
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    • pp.296-307
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    • 2017
  • Globally, consumers' enormous and increasing appetite for meat is one of the biggest causes of climate change because livestock industry emits more greenhouse gas than transportation. The purpose of this study is to analyze consumer awareness about the impact of meat consumption on sustainability in response to climate change. Based on the theory of planned behavior, the attitudes, subjective norms, perceived behavioral control, prior knowledge, and risk perception variables were analyzed to evaluate the impact of climate change awareness over consumer behavior on meat consumption. Major findings are as follows: consumers were aware of climate change but has made few changes to their meat consumption. In addition, changes in meat consumption were found to be caused by health safety concerns, such as disease outbreaks. Significant variables related to meat consumption patterns associated to climate change impacts were household income, age, attitude, subjective norm, perceived behavioral control, and prior knowledge. These results suggest some implications for policy. There is a need for public relations and education to make the public aware of and better understanding of link between climate change and diet. Also, government should make efforts to raise awareness of mitigation of climate change such as comprehensive food labels which are identifying lesser impacts on climate and better dietary guideline instructions which would include coping with climate change.

간호학생의 장애체험이 장애인에 대한 관심 및 태도에 미치는 영향 (The Changes in Interest and Attitudes of Nursing Students toward the Disabled before and after the Disability Experience Program)

  • 강현숙;김정화;김원옥;박종님;이차연
    • 재활간호학회지
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    • 제7권1호
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    • pp.88-95
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    • 2004
  • Introduction: The purpose of this study was to investigate the changes in the concern and attitudes of Nursing students toward the disabled before and after the disability experience program. Method: 151 Nursing students with clinical practice in National rehabilitation hospital were conveniently selected as the subject. All subjects had experience the disability program, and their attitudes toward the disabled were measured before and after the 3hours' program. Collected data were analyzed by SPSS 11.0 with paired t-test. Results: 1. The concern toward the disabled after their disability experience program was more positive than before(t=-4.930, p=.000). 2. The attitudes toward the disabled after their disability experience program was more positive than before(t=5.892, p=.000). 3. The appreciation of daily life after their disability experience program was higher than before(t=-8.563, p= .000). Conclusion: In summary, the disability experience program should be effective in order to promote the positive attitude toward the disabled. Therefore expansion of this program is of profound significant.

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무미양서류의 음성 신호를 이용한 생물 모니터링의 수행에 따른 중. 고등학생들의 환경 인식 변화 (Changes in Environmental Attitudes of Middle and High School Students after Anuran Call Monitoring)

  • 김수경;성하철;박대식;박시룡
    • 한국환경교육학회지:환경교육
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    • 제19권1호
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    • pp.104-115
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    • 2006
  • This study was conducted to investigate whether attitudes and recognitions of middle and high school students regarding environmental concerns were improved after anuran call monitoring. It was a step toward monitoring local environmental changes with anuran calls. Three-striped pond frogs (Rana nigromaculata), Bullfrogs (R. catesbeiana), and Narrow-mouthed toads (Kaloula borealis) were surveyed to determine local abundance and distribution of them in 12 study sites using their advertising calls. A published booklet, which contains morphological, physiological, ecological, and acoustic information on amphibian species and methods of monitoring anuran calls were provided to monitoring students for identifying the three species. Pretest-posttest were conducted before and after monitoring from 10 April to 28 August in 2005 to determine how the monitoring students changed their attitudes on environmental issues, increased knowledges on amphibians, and improved the understanding on the cause and effect of declining amphibian populations. The amphibian monitoring program was effective to improve the students' attitudes towards conserving environments as well as the students' knowledge on general behavior and ecology of various amphibian species although their understanding about various environmental problems was not. In addition, the program increased the students' understanding on the problems of declining amphibian populations.

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준거집단이 공중행동에 미치는 효과에 관한 연구 (A Study on the effect of reference groups influences on public attitude)

  • 김성환
    • 산업융합연구
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    • 제2권2호
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    • pp.47-68
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    • 2004
  • The term "social marketing" was first introduced in 1971 to describe the use of marketing principles and techniques to advance a social cause, idea, or behavior. Social Marketing is a strategy for changing behavior. It utilizes concepts of market segmentation, consumer research, product concept development and testing, directed communication, facilitation, incentives, and exchange theory to maximize the target adopters' response. Social marketing requires knowledge of each target-adopter group, including its 1. social demographic characteristics, 2. psychological profile and 3. behavioral characteristics. To know the target adopters in these three related ways enables social marketer to make more accurate predictions. In addition to differentiating among and selecting target adopter groups, the social marketer will identify influence-holding groups, or influentials, who can affect a program's success. Great changes and opportunities exist to produce changes in the ways that individuals and groups think and behave and in meeting human needs. The balance of the scales of social change, we hope, will shift away from the use of force and violence to the use of persuasion and voluntary action. I trust that this dissertation will be useful highlighting the strategies and means of peaceful, planned social change designed to elevate the quality of life.

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기술 교육 기반의 생체 모방 로봇 교육 프로그램 개발 및 적용 효과 (Development and Effect of Biomimicry Robot Education Program based on Technology Education)

  • 김성애
    • 융합정보논문지
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    • 제9권4호
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    • pp.109-117
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    • 2019
  • 본 연구에서는 기술 교육 기반의 생체 모방 로봇 교육 프로그램을 개발하고 이를 적용하여 그 효과를 분석하였다. 이를 위해 기술 교육 기반의 생체 모방 로봇 교육 프로그램이 개발되었으며 이를 기술 분야 영재교육에 적용한 후 수업 만족도와 함께 그 효과를 살펴보았다. 연구에 따른 결과는 다음과 같다. 첫째, 생체 모방 로봇교육 프로그램은 총 15차시로 개발되었으며 기술적 문제 해결 과정에 따라 구성되었다. 둘째, 생체 모방 로봇 교육 프로그램에 대한 만족도는 평균보다 높게 나타났으며 질적 평가에서도 긍정적인 만족도를 나타냈다. 셋째, 생체 모방 로봇 교육 프로그램으로 인하여 기술적 문제해결 성향과 로봇에 대한 태도가 긍정적으로 변화되었으며 이는 통계적으로 유의미한 결과를 나타냈다.

문제음주 대학생을 위한 사회인지이론 적용 절주 프로그램의 효과 (Effects of a Moderate Drinking Program based on Social Cognitive Theory on College Students with Drinking Problems)

  • 김수미;김현옥
    • Child Health Nursing Research
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    • 제25권2호
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    • pp.223-233
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    • 2019
  • Purpose: The purpose of this study was to investigate the effect of the moderate drinking program based on social cognitive theory on changes in the drinking habits of college students with drinking problems. Methods: This study included a total of 68 college students with drinking problems. These participants participated in 10 sessions of a moderate drinking program in which social cognitive theory was applied. Changes in the cognition and behaviors of the participants were then investigated. Results: The moderate drinking program based on social cognitive theory for college students with drinking problems was effective in increasing the subjects' drinking-related knowledge (U=191.50, p<.001), enhancing their drinking refusal self-efficacy(t=8.02, p<.001), and changing their drinking-related attitudes (U=108.50, p<.001), drinking outcome expectancy (t=8.68, p<.001), amount of drinking in a single session ($x^2=25.72$, p<.001), number of drinking sessions per month ($x^2=10.05$, p=.006), and problem drinking behaviors (t=5.77, p<.001). Conclusion: These results can be used to inform a regular on-campus intervention programs for moderate drinking, and to implement education about moderate drinking, thereby increasing the success rate of drinking reduction.

협력적 과학논의활동에서의 초등학교 학생들의 상호작용과 개념변화 (Elementary School Students' Interaction and Conceptual Change in Collaborative Scientific Argumentation)

  • 이미선;김효남;양일호
    • 한국초등과학교육학회지:초등과학교육
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    • 제38권2호
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    • pp.216-233
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    • 2019
  • The purpose of this study was to identify the aspects of elementary school students' interactions shown conceptual changes in collaborative scientific argumentation. Fifty sixth graders of an elementary school in Jeonju were selected for this study. Ten small groups consisting of five students each were organized evenly with considerations of their gender, science achievement, scientific discussion experience and degree of communication apprehension. 'Food web and Ecosystem' and 'Change of Moon shape' were selected as the proper topics of collaborative scientific argumentation in terms of difficulty to be understanded by the $6^{th}$ graders. The small group's dialogue was recorded. The students' activity sheets, field note and interviews of the participants were collected. Based on the collected data, we analyzed the aspect of small groups' interaction shown conceptual change of each student. The result of this study was as follows: The interaction aspects of the small group of students who showed conceptual changes in the collaborative scientific discussion have a tendency of showing their discussion responses, explanation-opposition discourse, the use of rigorous criteria, their collaborative attitude and participation.

Effects of a Psychiatric Nursing Clinical Practice Program Using Situation-Oriented Case-Based Learning: A Qualitative Study

  • Lee, Sowon;Kim, Boyoung
    • International Journal of Advanced Culture Technology
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    • 제10권3호
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    • pp.210-219
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    • 2022
  • Psychiatric nursing is a specialty where nursing students experience many difficulties in applying what they have learned in theory to clinical practice. Therefore, a situation-oriented case-based strategy is required to help them overcome the limitations of psychiatric nursing clinical practice and reduce their burden. This study aimed to measure the effectiveness of a psychiatric nursing clinical practice program using situation-oriented case-based learning. Participants comprised 63 nursing students in psychiatric nursing classes. The students were asked to create a scenario of interaction between a nurse and patient based on a case study. Empathy, therapeutic communication ability, and attitudes toward mental illnesses were measured. We analyzed the effectiveness of the program by comparing changes in the nursing students' empathy, therapeutic communication ability, and attitude toward mental illness after the program. The participants showed significant increases in empathy and therapeutic communication abilities. However, there were no significant changes in attitudes toward mental illnesses. Based on the results of this study, it is expected that situation-based learning will be effective for students who have difficulties in certain aspects, such as COVID-19, or where there are limited clinical practice opportunities, such as psychiatric nursing.