• Journal of Information Technology Services
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• v.12 no.2
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• pp.1-12
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• 2013

A new form of software piracy known as digital piracy has taken the spotlight. Lost revenues due to digital piracy could reach 2,500 billion won in year 2010 alone. This paper examines the causal relationships among the attitude toward digital piracy, subjective norm, economic gain, political efficacy, school policy, etc, in a university setting. Results from survey responses indicate that the social norm and economic gain affect the attitude toward digital piracy, and that school policy influences the subjective norm as well as political efficacy. But, contrary to our expectation, political efficacy has been found to have no impact on the social norm and economic gain. Prior learning experiences have been shown to affect economic gain, but not the subjective norm. As a conclusion, the academic and practical implications of these findings are discussed.

• Management & Information Systems Review
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• v.27
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• pp.1-30
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• 2008

The objective of this paper is to gain a better understanding of factors influencing digital piracy and the use of paid services on the web. A model identifying and describing various factors which affect decision$\sim$makers' attitude toward sharing digital products and online behavioral intentions is constructed based on established theories of human behavior. The relationship between the continuous intention of sharing the products and the intention to use online services is also discussed. Findings show that a independent relationship exists between illegal and legal behaviors, which means stopping piracy by individuals can not lead to their buying of the products. Also while the attitude toward piracy was significantly related to the continuous intention of piracy behaviors, did not necessarily lead to the use intention of online services. The data also show that beliefs concerning consequences of digital piracy were significant enough to alter one's behavioral attitude. There was a significant relationship between perceived consequences and the intention to pirate digital products or to use paid services. The results also show that while the effect of economical and ethical factors were ascertained, that of social and legal factors have not been found. Self$\sim$efficacy has a moderating effect on the relationship between the attitude toward piracy and both intentions of online behavior. The implications of the findings to research and practice are discussed.

• The Journal of Information Systems
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• v.16 no.1
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• pp.135-158
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• 2007

The purpose of this research is to identify multidimensional motivation factors that determine the piracy of copyrighted digital music. The model is based on TPB(theory of planned behavior) as well as other models in consumer behavior. An empirical study resulted in the following findings. first Both individual's attitude toward music piracy and individual's perceived behavior control have positive impacts on the individual's behavioral intention of piracy. It turned out that perceived behavior control has a stronger impact on behavioral intention than attitude does. Second, the level of individual's moral judgment has negative impacts on both the attitude and behavioral intention toward music piracy. Third, individual's experience in music piracy positively affects the attitude, but does not directly or indirectly affect the behavior intention. Fourth, an economic gain from music piracy is not a significant factor in determining both attitude and behavioral intention. Fifth, the risk of being prosecuted for music piracy is a major factor in determining one's attitude, although the risk is not significant enough to change one's behavioral intention. This research found that individuals' intention to pirate digital music is mainly affected by the moral and ethical standards of the individuals and by the extra resources and abilities they possess. Such factors as economic gain and law enforcement were not significant enough to alter one's behavioral intention. This research is significant in that it established a behavioral model to understand the piracy of copyrighted digital music and that it empirically tested the model with Internet users in Korea. This is one of the first empirical studies in Korea to touch such ethically and perhaps politically sensitive issues as online music piracy.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.145-151
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• 2013

As the Internet is widely used worldwide, digital asset on the internet becomes to be critical to protect from illegal copying and piracy which is an unlawful action that download or upload copyrighted materials from the Internet without having a right to use them from the copyright owners. Such an illegal and unethical behavior are pervading and becoming a big concern in many industries and business sectors over the world. This study examines the effect of the user's perception for piracy regulation and moral obligation on online piracy intention. Therefore, the purpose of this study is to see the different effect of regulation and moral obligation on piracy attitude and intention so as to suggest an effective method of piracy protection and to bring an attention on moral and ethical education for online piracy. The result of this study showed both punishment and moral obligation toward online piracy are significantly associated with users' attitude on piracy, indicating that higher level of punishment severity as well as moral obligation lead to decrease piracy attitude. This research also revealed that the level of users' moral obligation has a stronger relationship with piracy attitude than punishment.

• Journal of Information Technology Services
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• v.13 no.2
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• pp.19-34
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• 2014

As the global smartphones market is growing at a brisk pace, their associated mobile applications are becoming increasingly ubiquitous in our daily life. The growth of mobile application business is explosive. Like other digital contents businesses, illegal downloads of copyrighted mobile applications become major obstacle in the future of the industry. In spite of anti-piracy efforts, the phenomenon has been getting worse. It is necessary to change the focus of current deterrence policies and strategies. This study investigates the factors influencing smartphone applications piracy behavior. For better understanding of illegal behavior, a research model of potential determinants for the piracy behavior is developed and empirically tested via path analysis using structural equation modeling. Findings show that social factors, beliefs concerning benefits from piracy, self-efficacy, and habit have significant effects on attitude toward smartphone application piracy. The result also shows perceived risks and facilitating conditions were not significantly related to their attitude. Implications for research and practice are discussed.

• The Journal of Korean Association of Computer Education
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• v.15 no.3
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• pp.49-59
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• 2012

This study focuses on a comprehensive set of potential determinants of teachers' attitude and efforts for preventing students' piracy of digital contents. The proposed model is based on the theory of reasoned action, developed by Ajzen and Fishbein. The model was tested using responses from 177 teachers. Partial least square method was used to analyze the results. The hypothesized model was largely supported by this analysis, and the overall results indicate that intention for preventing students' piracy of digital contents is mostly influenced by the attitude and the social influence. The perceived level of recognition as well as the punishment for digital contents piracy has also been found to have some direct and indirect impact on the intention. But, on the contrary to our expectation, the teachers' efficacy has no influence on either the attitude or intention. As a conclusion, the academic and practical implications of these findings are discussed.

• Journal of Service Research and Studies
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• v.6 no.2
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• pp.37-49
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• 2016

Due to the expandability of smartphone, the mobile application market is growing explosively. However, as happens in other digital contents markets, piracy of mobile applications is prevalent. This study investigated the effects of behavioral factors on smartphone application piracy. The research model consists of factors from the theory of planned behavior model - subjective norms, attitudes toward piracy and perceptions of behavioral control. In addition, perceived consequences, past behavior and habit was included. The past behavior of PC software piracy was a meaningful predictor of habit, and habit was found to influence significantly the smartphone piracy intention. The result also shows that perceived benefit had significant effect on attitude, but both perceived legal and technical risk were not significantly related to attitude. Implications for research and practice are discussed.