• 아동학회지
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• 제37권1호
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• pp.83-94
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• 2016

Objective: This study investigated how family cohesion influences adolescents' positive attitude formation and their happiness as classified into hedonistic happiness and eudaimonistic happiness. We also examined whether adolescents' positive attitude functions as a mediator between family cohesion and the two kinds of happiness. Particularly, positive attitude consists of three subfactors: positive perspective, self-positivity, and social positivity. This study focused on exploring which subfactor primarily plays a mediating role. Methods: A total of 320 middle school students participated in the present study. Results and Conclusion: The findings of the study are as follows: first, positive attitude was shown to function as a mediator between family cohesion and two kinds of happiness. Second, through an analysis of multiple mediation, self-positivity and social positivity were found to be mediators between family cohesion and hedonistic happiness. However, positive perspective and self-positivity were revealed to serve as mediators between family cohesion and eudaimonistic happiness. Only self-positivity, being considered as a core construct of positive attitude, turned out to be a common mediator between family cohesion and the two kinds of happiness.

• 과학기술학연구
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• 제13권2호
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• pp.37-70
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• 2013

기독교는 배아파괴로 인한 생명윤리문제를 들어 배아줄기세포연구에 반대하는 입장을 여러 차례 밝히고 신자들을 계도하고자 노력했으나 별다른 효과를 거두지 못했다. 이는 신자들의 태도결정에 교단의 입장 외에 다른 요인이 개입하고 있다는 것을 의미한다. 본 연구에서는 다양한 조사자료에 근거해 기독교 신자들이 배아 줄기세포에 대해 보이는 태도를 정리하고, 신자들의 태도형성에 영향을 미치는 요인을 동정하고자한다. 나아가 해당 요인들이 상호작용하는 과정, 신자들이 관련 정보를 해석하고 수용하는 과정에 보이는 특성 등을 정리하여, 배아연구에 대한 신자들의 태도결정에 종교적 요소가 미친 영향력이 제한적일 수밖에 없는 이유를 설명하고자한다.

• 유통과학연구
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• 제11권9호
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• pp.5-15
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• 2013

Purpose - The research aim is to shed empirical light on whether quality-focused retailer brands such as Premium brand of Tesco Korea, Prime of Lotte Mart, and Best of E-Mart in the grocery market, make a contribution to developing store loyalty in the Korean market particularly. Research design, data, methodology - After developing sixconstructs, such as higher quality, stock availability, price levels, national brands, retailer brand attitudes, and store loyalty, the authors adopted exploratory factor analysis, confirmatory factor analysis, chi-square test and structural equation modelling as a research technique. Results - It was found that higher quality strongly influences the retailer brand attitude formation, and that retailer brand customers were sensitive to price levels. Buyers are, nevertheless, relatively less aware of price levels, when purchasing quality-oriented retailer brand types. Conclusions - The research implied that quality-oriented retailer brand types make a significant contribution to retailer brands attitude formation, and further, building store loyalty.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2009년도 추계학술발표대회 논문집
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• pp.23-26
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• 2009

The trend that an apartment is regarded as not only a substantial property called 'residence' but also 'means of self-expression' to consumers is increasing in the present housing marketing, and thus, the apartment brand image is settling down as an important field of marketing management. Therefore, the present study aimed to verify difference of brand attitude according to consentaneity between an image of a housing brand and self-image of consumers to propose one kind of direction of strategies for formation of a differentiated brand image. As a result of a research, the trend that consumers show more positive attitude on a brand apartment having a brand image closer to an ideal self-image was analyzed to exist even if it is weak, so it was confirmed that the consentaneity between a brand image and a self-image of housing products can become a variable having some influence on brand attitude. The survey method understood a brand image, a self-image and brand attitude by using a Likert's 5-point scale on apartment brands of upper three companies according to a study result of a national brand competitiveness index(NBCI) and understood self-consentaneity by using a distance measurement model of self-consentaneity of Sirgy(1982). The questionnaire for the present research was carried out by surveying students of D university and the PASW program was used for statistical data analysis.

• 복식
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• 제63권2호
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• pp.110-124
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• 2013

The spread of internet media is accelerating companies to create their own on-line brand community as one of their marketing communication tools because of the advantages in terms of cost-saving and raising their brand loyalty. The purpose of this study was to examine how the consumer's activities in the customer self-driven on line fashion brand community ultimately affect building a structural relationship between brand attitude and brand loyalty. In order to conduct this study, on-line field survey was conducted including a series of filtering questions measuring respondent's level of the community participation. SPSS 18.0 and AMOS 18.0 were used for the structure equation modeling. The result of empirical analysis showed that the attachment and the loyalty of online community have significant influences on brand attitude and brand loyalty. Also, brand attitude partly played a role as a mediating variable in the path to influence brand loyalty. Lastly, the mediating effects of brand attitude may depend on participation level of these online fashion brand community relationships.

• Architectural research
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• 제14권4호
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• pp.125-132
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• 2012

In contemporary Korean society, urban community environment is often associated with high-density and high-rise residences that make people's relationships superficial, instrumental and impersonal. Furthermore, urban community consistently interplays with neighboring residents and childhood emotional experience are influential on their unconscious images and attitude about their current neighborhood environment, while affecting the environmental attitude and the formation of community sense. Previous research found evidences that increased level of community sense is fostering more feeling of living in so-called "real neighborhood environment." This study aimed to cross-culturally examine what the respondents' emotional perception and their attitude were about the community environment in their childhood through environmental autobiography method and to examine the effects of the results on adults' formation of sense of community for their current community environment. Extensive literature review explored a few important theoretical framework which are closely related to sense of community (SOC) as a result of emotional experience: membership, influence, integration and fulfillment of needs, shared emotional connection and community satisfaction. Chi-square and GLM analysis revealed that there were no demographic, and socio-economic differences between two groups of Korean and US residents. Correlation analysis indicated that childhood emotional experience of Koreans and US citizens was statistically significant on sense of community for their current living community. Multi-regression analysis also found that the degree of influence were the main predictors for building strong sense of current community throughout a cross-cultural group. Furthermore, the relationship between various emotional experience of each factor in previous and current community environment were statistically significantly related. It is concluded that as the positive childhood experience of influence in their past community was going up, the level of sense of community for their current community was strengthened across their cross-cultural background.

• 디지털융복합연구
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• 제15권1호
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• pp.453-459
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• 2017

본 연구는 게임 산업 시장에 새로운 성장 동력으로 주목받고 있는 모바일 소셜 네트워크 게임에 대한 이용자들의 이용행태를 알아보기 위해 진행되었다. 이를 위해 남, 여 대학생 250명을 대상으로 설문조사를 실시하였다. 연구결과 첫째, 모바일 소셜 네트워크 게임에 대한 관계형성 동기와 여유시간 재미찾기 동기 요인이 게임태도에 정(+)의 영향을 미치는 것으로 확인되었다. 둘째, 모바일 소셜 네트워크 게임에 대한 관계형성 동기는 지속적 이용의도에 정(+)의 영향을 미치는 것으로 확인되었다. 셋째, 모바일 소셜 네트워크 게임에 대한 관계형성 동기와 여유시간 재미찾기 동기는 구전에 의한 추천의도에, 관계형성 동기와 광고추천 동기는 온라인에 의한 추천의도에 정(+)의 영향을 미치는 것으로 확인되었다. 넷째, 모바일 소셜 네트워크 게임에 대한 태도는 지속적 이용의도에 정(+)의 영향을 미치는 것으로 확인되었다. 마지막으로 모바일 소셜 네트워크 게임에 대한 태도는 구전에 의한 추천의도에 정(+)의 영향을 미치는 것으로 확인되었다. 본 연구는 이러한 연구결과를 바탕으로 이용자들의 편의에 맞는 양질의 게임 콘텐츠 개발을 위한 유용한 기초정보를 제공해줄 수 있을 것으로 기대한다.

• 대한가정학회지
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• 제42권11호
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• pp.189-203
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• 2004

The purposes of this study were to identify 1) the effect of physical growth on body criticism from others and body image,2) the effect of body criticism from others on sociocultural attitude toward appearance, body image, and self-esteem, 3)the effect of sociocultural attitude toward appearance on body image, 4)the effect of body image on self=esteem and clothing attitude, and 5) the effect of self-esteem on clothing altitude on Korean female teenagers. The data were collected from 436 high school girls living in Seoul, Korea, via self-administered questionnaires, and were analyzed by factor analysis and LISREL models. The result of this study were as follows: 1) Among three measurement variables of physical growth, the height had a negative effect on body criticism from others. Sexual maturation positively influenced the affective aspect of body image. 2) Body criticism from others had a positive effect on the sociocultural attitude toward appearance and a negative effect on the affective aspect of body image. 3) The sociocultural altitude toward appearance had a negative effect on the affective aspect of body image and a positive effect on the cognitive/behavioral aspect of body image.4) The affective aspect of body image had a positive effect on the cognitive/behavioral aspect of body image, self-esteem, and clothing attitude. However, the cognitive/behavioral aspect of body image had a positive effect on clothing attitude.5) Self-esteem had no significant effect on clothing attitude.

• 한국의류학회지
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• 제29권3_4호
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• pp.438-448
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• 2005

The purpose of this study was to identify the relationships among physical growth, body criticism from others, sociocultural attitude toward physical appearance, body image, self-esteem, and clothing attitudes. The data were collected from 439 junior high school girls living in Seoul, Korea, via a self-administered questionnaires, and were analyzed by factor analysis and LISREL models. The results of this study were as follows: 1) Among three sub-variables of physical growth, the height had a positive effect on the affective aspect of body image. 2) The body criticism from others had the effect neither on the sociocultural attitude toward physical appearance nor on the affective aspect of body image. 3) The sociocultural attitude toward physical appearance had a negative effect on the affective aspect of body image and a positive effect on the cognitive/behavioral aspect of body image. 4) The affective aspect of body image had a positive effect on the cognitive/behavioral aspect of body image, self-esteem, and clothing attitude. However, the cognitive/behavioral aspect of body image had the effect on clothing attitude. 5) The self-esteem had no significant effect on clothing attitudes.

• 한국조경학회지
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• 제30권1호
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• pp.18-28
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• 2002

This research is a preliminary empirical investigation to segment the green tourism market by intention, which is a major precedent variable determining the behavior(i.e., participation in green tourism). Then, characteristics of each segmented group such as their socio-demographic variables, green tourism attitude, types of attractions they want to be provided in destination, and constraints to participate in green tourism were compared to give information useful for green tourism managers. Data was collected by a polling agency on a total of 608 residents of Seoul, who would be potential green tourists. Three green tourist groups were identified by intention to participate. The results showed that only gender among socio-demographic variables, two constraint factors, green tourism attitude, and s]me attractions were statistically significant. It is worth noticing, however, that there was no difference in green tourism attitude between the two groups that have the strongest and the weakest intention to participate in green tourism. This result means that the green tourism attitude does not always influence positively on the formation of intention. Perceived behavioral control construct such as cost may played an important role in lowering intention to visit. Based on the findings, several marketing strategies were suggested such as identification of target market and inducing potential green tourists to participate.