• Science of Emotion and Sensibility
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• v.16 no.1
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• pp.43-52
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• 2013

"Time versus money effect" refers to a favorable shift in consumers' responses activated by time(vs. money). In general, how people spend their time or money could reflect one's personal identity. Previous research indicates that drawing individuals' attention to time makes more effective in product satisfaction rather than money. Also, whereas because time is experienced as an experience, time activates more positive product satisfaction for experiential product rather than materialistic product, money has the reverse effect because money relates with possessions. Present study examined the effect of time and money on consumers' attitudes and decisions and the role of product type including smartphone. In experiment 1, participants evaluated their experiences or their own products(family restaurant, smartphone, premium jean). They satisfied more with their smartphones when activated by time than by money. In experiment 2, 3 image ads, a promotion image ad for each product(family restaurant, smartphone, premium jean), were offered to find the effect of time and money in promotion ads. The interaction effects between activating condition and product type were revealed on the product attitudes, product satisfaction, purchase intent, and personal connection reflecting the consistent time effect on smartphone. In addition, the main effect of the activating condition was significant which meant time activating ads were more effective than money activating ads.

• Journal of Music and Human Behavior
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• v.14 no.2
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• pp.71-90
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• 2017

The purpose of this study was to compare immediate differences in fatigue and motor performance during instrumental playing in patients with chronic stroke depending on whether singing task was concurrently presented. A total of 12 patients with chronic stroke were recruited from community and daycare centers for older adults in Seoul. Six subjects were randomly assigned to the experimental group and six to the comparison group. The experimental group was asked to sing while playing the electronic drum, and the comparison group only played the drum. The results of this study showed that statistically significant differences in perceived fatigue and exertion were found between the two groups, while no significant group differences were found in level of engagement in playing or force of tapping during drum playing. This study supports the inclusion of a singing task in instrument playing rehabilitation to effectively decrease perceived fatigue and level of intensity of exercises, although this may not lead to immediate changes in motor function or level of target exercises. The results indicate that singing while instrument playing may help stroke patients shift their attention from the executed motor movements to singing and alleviate the attentional and emotional load from intense movements. This study presents implications for how to select and pattern target movements in music therapy intervention for better motor outcomes.

• Land and Housing Review
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• v.5 no.3
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• pp.137-149
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• 2014

The authors derived rental housing policy measures that are appropriate for the current conditions of Korean housing supply and demand based on the confirmation of the issues of Korean rental housing system and reviewing implications from review of cases of foreign countries and these measures can be categorized into linkage with the urban regeneration and multi-functional development, acquisition of financial resources, operational management, policy and institutional aspects. For the expansion of supply of rental housing, it is essential to link the rental housing policy with urban regeneration. To pursue regeneration of underdeveloped areas and expansion of supply of rental housing in line with urban regeneration, more development sites should be added. Further, the rental home policy must be integrated into a new paradigm that includes securing commercial viability and providing various residential conveniences through multi-functional development. In addition, diversification of developers of real estates turning away from the existing framework of policy that has been focused only on the state-led housing supply so that local governments and private sector players can take part in. Next, new options for funding the supply of rental housing must be sought. First, raising financial resources sequentially through cyclical development approach could be considered. Or, various funding schemes including utilizing Tax-increment financing (TIF) based on the local tax revenues that will be accrued after the development projects and supply of rental housing. Or there should be various schemes to raise funds including utilization of TIFs that are based on the revenues that will be realized after the development projects and supply of rental housing, or utilizing REITs where funds can be provided through private sector investments. Also, getting out from the planning practice that focused only on physical expansion of supply of rental housing, continual operational management must be performed even after the development. These activities must be supported through establishment of control tower at the national level and continuous attention must be paid even after the development by developing specialized operational management companies that are led by private sector players. Finally, in addition to the hardware support that is focused on the public rental housing only, software support such as conditional provision of housing voucher or tax exemption for low-income classes should be provided, too. In other words, a shift from policies that are supplier-centric to ones that are customer-centric must take place.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.40 no.8
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• pp.1631-1636
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• 2015

With the advance of wireless communication technology in terrestrial area, underwater communication is also evolving very fast from a simple point-to-point transmission to an elaborate networked communications. Underwater acoustic channel has quite different features comparing with the terrestrial radio channel in terms of propagation delay, Doppler shift, multipath, and path loss. Thus, existing technologies developed for terrestrial communication might not work properly in underwater channel. Especially medium access control (MAC) protocols which highly depend on propagation phenomenon should be newly designed for underwater network. CSMA/CA has drawn lots of attention as a candidate of underwater MAC protocol, since it is able to resolve a packet collision and the hidden node problem. However, a received signal could be degraded by the interferences from the nodes locating outside the receiver's propagation radius. In this paper, we study the effects of interference on the CSMA/CA based underwater network. We derived the SNR with the interference using the sonar equation and analyzed the degradation of the RTS/CTS effects. These results are compared with the terrestrial results to understand the differences. Finally we summarized the design considerations in CSMA/CA based underwater network.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.11
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• pp.5964-5970
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• 2013

The recent budget planning for highway infrastructure implied that the investments for Operation & Maintenance(O&M) became greater than that for new construction. This circumstance made many stakeholders pay attention to the O&M of road infrastructure and adopt other countries' policies and system for effective management. In other countries, most O&M for road infrastructure have been done by private entities using long-term contract and Korea is about to shift from one year contract to long-term contract. The most important parts for the expansion of the long-term O&M contract for road infrastructure are valuation of the O&M contract based on accurate prediction of O&M costs and instrument for proper risk sharing between contracting parties. Thus, this study provides a methodology to estimate a reasonable O&M contract price and a framework to share contract risk between contracting parties using real option. The analysis results showed that the contract price and ceiling and floor conditions for the 20 year-contract of 20 km-highway project were 45.7, 60 and 42.3 billion won, respectively.

• Korean journal of communication and information
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• v.63
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• pp.5-25
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• 2013

Korean society suffers from severe divisions represented by bi-polarization and collapse of the middle class. Intensive demanding on expanding social welfare budget has emerged in accordance with such a dramatic shift. Social consensus moving toward well-financed welfare policy, however, happens to meet political opposition supported by the discourse of fiscal soundness. This paper thus pays particular attention to deciphering the discursive structure in way of understanding how discourses bring public policy into play. For this purpose, news articles about fiscal soundness collected from 8 national newspapers have been analyzed in terms of frame, attitude, perspective and world view. Research results show, first of all, that there exist persistent competition between two frames identified as 'reduced tax with fiscal discipline' and 'increased tax with welfare money.' While the 'reduced tax' frame favors in maintaining tax cut at the expense of welfare budjet, the frame of 'increased tax' supports such arguments as the flexible employment of fiscal soundness and prosperity of national community helped by widening tax revenues. Also did these frames include a number of sub-frames like welfare populism, partisan politics, trickle down effect, tax bonanza for the rich, universal welfare and market over-reactions in order to bolster its logical authority. Media's active taking a part in penetrating supportive frames in line with political stance was found as well. Taking into account both the discursive structure upheld by frames and politics materialized by the media, the authors argue that public policies should be considered more as discourse than fixed reality. Shedding additional light on understanding the interplay among public opinion, policies and media discourse is of another importance for further study.

• Journal of Service Research and Studies
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• v.1 no.1
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• pp.29-48
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• 2011

Recently not only industry but also academy have shown an intense interest in social networking service. However, reckless imitation will not guarantee the successful eco-system of social networking service without rich understanding of growth driver and business model. Hence, this study aims at analyzing open platform strategy and business model conducted by a representative social networking service provider in order to provide platform operator, network operator, and portal provider with meaningful implications. Advertisers may pay great attention to social networking service because it has strong ability to provide users with spontaneous motivation to manage and update their profile, and these valuable information can be utilized for providing personalized advertisement on social networking service. As a result, one side of consumers in two side market, advertisers, tend to pay more expenditure to place advertisements. In addition, the open platform adopted by social networking service providers causes pro-sumers to participate in the eco-system, and thereby the explosive quantitative growth is realized. The fact of that this open social networking service can invade other web service area via an unified platform indicates that it may expand its service scope into a wide variety of web service areas. Hence, domestic portal services providers and network providers should consider social networking service not as one of new web services but as an disruptive service platform. Corresponding to the emergence of social networking service, especially if their business area is related to display advertising market, they should seek a way to provide social networking service access users's newly updated information and develop innovative media technologies to enter context awareness ads market.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.165-179
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• 2020

This study critically examines and conceptually discuss the new theoretical trend of nation branding strategies and explores implications for Korean nation branding policy. Korea is known to be one of the countries who has competitively invested governmental efforts on nation branding. However, over the past two decades, while interactive academic discussions on nation brand were taking place and expanding in various fields and areas, related Korean literature did not pay much attention to increasing its conceptual understanding and development. Instead, studies on nation branding in the Korean context remained its focus on instrumental and economic aspects, leaving the theoretical discussion stagnant. In the Korean context, there was a tendency to regard nation branding as one of the political tools for national public and means for a short-term image marketing towards the foreign audience. To solve the undervaluation of Korea's nation brand and enhance its public image, there must be a revisit to its conceptual discussion. This study reviews various theoretical perspectives and paradigms on recent trends of nation branding, and re-conceptualize nation branding as the continuous interactive relations among 'national identity'-'nation brand'-'nation image'. In particular, by discussing the 'relationship building' approach, which is the latest suggested theoretical idea that well suits the networked era, this study suggests policy implications for Korea's future-oriented nation branding.

• Korean Journal of Construction Engineering and Management
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• v.10 no.6
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• pp.135-145
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• 2009

The main goal of construction projects from the past has been enhancing efficiency by reducing cost and time. but, seeing the current condition of safety management of many construction companies nowadays, it is true that not much attention has been paid to safety management for a long time. However, there are paradigm shift from the cost and term of works to safety management in the construction industry, from this circumstance the safety management is evaluated more importantly. Though less accident happens compared to past, the accidents are getting greater because construction projects nowadays are bigger and more complex and monetary loss from the accidents are increasing. Also, the severity is getting greater and even fatal. For this reason, more improved safety management is very necessary. Therefore, we are to propose more efficient system for safety management in this thesis. Technical parts for developing system include many technique such as Real Time Locating system, and other techniques like Monitoring module based on BIM, Data Mart, Alarm are also applied together. Through this system, in the construction site, safety management is performed more effectively and widely because the system can manage the human resource and fluid situation. Also, safety manager can conduct more systematically and advanced safety management through human resource dominated safety management.

• Journal of Korean Society of Transportation
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• v.34 no.4
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• pp.341-353
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• 2016

Highway is mainly in charge of middle-long distance of vehicular travel. Trip length has shown a growing trend due to increased commute distances by the relocation of public agencies. For this reason, the proportion of driver-driven accidents, caused by their fatigue or sleepiness, are very high on highways. However, existing studies related to accident prediction have mainly considered external factors, such as road conditions, environmental factors and vehicle factors, without driving behavior. In this study, we suggested an accident index (FDR, Fatigued Driving Rate) based on traffic behavior using large-scale Car Navigation path data, and exlpored the relationship between FDR and traffic accidents. As a result, FDR and traffic accidents showed a high correlation. This confirmed the need for a paradigm shift (from facilities to travel behavior) in traffic accident prediction studies. FDR proposed in this study will be utilized in a variety of fields. For example, in providing information to prevent traffic accidents (sleepiness, reckless driving, etc) in advance, utilization of core technologies in highway safety diagnostics, selection of priority location of rest areas and shelter, and selection of attraction methods (rumble strips, grooving) for attention for fatigued sections.