• 한국의상디자인학회지
• /
• 제17권3호
• /
• pp.45-60
• /
• 2015

The purpose of this study is to classify individualism-collectivism into groups and analyze the difference of attitude toward uniform and evaluation criteria toward uniform. Questionnaires are being administered to 369 middle and high school girls in Deagu province. The Frequency, factor analysis, reliability analysis, cluster analysis, correlation analysis, ANOVA, Duncan-test, and t-test are used for data analysis. Individualism-collectivism factors are found to be other focus, individuality focus, competition consciousness, love of family, and self-esteem. Attitude toward uniform are categorized into fashion pursuit, symbol of role, conformity, color, and neatness. Evaluation criteria toward uniform is categorized into 7 factors: practicality, care, promotion, aesthetics, service, brand focus, and regulation focus. Individualism-collectivism are classify into three groups such as high individualism-collectivism, low individuality, and high individuality. Individualism-collectivism shows a significant correlation with the sub-variable attitude toward uniform and evaluation criteria toward uniform. The groups show a significant difference in the attitude toward uniform and evaluation criteria toward uniform. There is a significant difference among individualism-collectivism, attitude toward uniform, and evaluation criteria toward uniform by the middle and high school girls.

• 대한가정학회지
• /
• 제42권8호
• /
• pp.49-64
• /
• 2004

The purpose of this study was to provide useful information which would help web-site planning and design, product composition, and service of internet shopping malls. The sample consisted of 693 university students who had visited(Ed- in this case 'visit' means to enter an internet site; note also that the past perfect tense already conveys the meaning of 'experience') internet fashion shopping malls or purchased clothing through internet. Data were analyzed by factor analysis, frequency, t-test, and ANOVA(LSD) using SPSSWIN. The results were as follows： 1) The evaluative criteria of internet fashion shopping malls could be categorized by 4 factors： product presentation method, design, product information, sales promotion ＆ additional service; the first of which was found to be the most important. These criteria showed significant differences according to the period and time of access. Furthermore, the degree of consideration for these criteria was high, whereas the degree of satisfaction was low. 2) The evaluative criteria of clothing could be categorized by 6 factors： general characteristics of products, wearing comfort ＆ ease of management, popularity ＆ status symbolism, service, aesthetics, and textiles materials; the first of which was found to be the most important. These criteria were significantly different according to the periods, time, and purposes of access, and purchase experiences.

• 한국가정과교육학회지
• /
• 제10권1호
• /
• pp.41-57
• /
• 1998

The purpose of this study was to make a selection criteria for Home Economics textbooks in the middle school. For this purpose, first, the criteria were out by collecting, analyzing and synthesizing the literature. Second, questionnaire survey of the 6 selection criteria was performed. Questionnaire sent to Home Economics teachers of 401 middle school selected by systematic random sapling, 233 questionnaire were received and 220 questionnaire were analyzed for this study. As a statistical tool, SPSSWIN was used to analyze frequency, mean, standard deviation, and factor analysis. The research findings were as follows ; 1. Now for kinds of Home Economics textbooks are mainly used. At that time when textbooks were selected, these selections were made upon deliberation with the teachers in charge and in future this method will be desirable. Most home economics teachers realize that the selection criteria is needed to improve the objectivity of textbook selection. 2. As a result of making factor analysis, the selection criteria were revised that 52 items in 7 categories were chosen as textbook criteria plan. They consist of 5 items related to the outward form of textbook, 5 items related to the learning materials in textbook, 10 items related to the composition of textbook units, 11 items related to the guiding contents of textbook, 7 items related to the subject of experiment.practice, 9 items related to the composition of picture, photograph and diagram. and 7 items related to the use of instructional-learning method.

• 한국주거학회논문집
• /
• 제6권2호
• /
• pp.139-153
• /
• 1995

The primary goals of this study were to find out how is the mother's perception for the importance of criteria when choosing day care center, and to examine how different there are according to the demographic characteristics, futhemore to investigate how different the importance of criteria when mothers choose an ideal day care center are given the present situation, when mother choose day care center are according to the related variables. The major results of this research are shown as follow: 1. Generally, there was significant differences in the mother's perception for the importance of quality criteria of day care center according to the demongraphic characteristics. 2. There were statistically significant differences in the importance of criteria when mothers choose day care center in 2 conditions: 1) given the present situation(income, trasportation, location of workplace etc.). when mothers choose day care center 2) when mothers choose an ideal day care center regardless of the present situation) according to several demographic variables.

• 한국의상디자인학회지
• /
• 제2권1호
• /
• pp.51-74
• /
• 2000

The purposes of the study were to investigate the differences of female students' clothing selection criteria and their life styles according to their demographic data and to examine the differences of their clothing selection criteria according to their life styles. The data were collected from 400 female college students in Chungju city through self-administerd questionnaires, and were analyzed by frequencies, Cronbach' s α, F­test, Factor Analysis, Cluster Analysis, one way ANOVA and Duncan Test. The results of the study were as follows: There were significant differences between variables of clothing selection criteria according to student's major, father's education level, family's monthly income, student's monthly expenditure on clothing and her companion when purchasing her clothing. Life styles were classified five types. The dimensions of life style were significantly different according to student's major and monthly expenditure on clothing. There were significantly different between life style dimensions and clothing selection criteria.

• 대한가정학회지
• /
• 제43권11호
• /
• pp.185-196
• /
• 2005

The purpose of this research was to determine the relation between clothing evaluative criteria and segmented groups based on the perception of somatotype. The data for this research were collected from questionnaires of 192 females in Busan. Data were analyzed by frequency, factor analysis, cluster analysis, discriminant analysis, and regression analysis. Cluster analysis was used to identify groups of respondents based on the perception of somatotype difference factors. Based on the findings, three distinct groups were clustered: thin, moderate, fat. There were significant differences among the three groups in terms of clothing evaluative criteria. The result of regression analysis revealed that the perception of somatotype is a major determinant to influence the clothing evaluative criteria. The thin group preferred practical clothes while the fat group liked symbol clothes.

• 대한가정학회지
• /
• 제40권12호
• /
• pp.49-61
• /
• 2002

The purpose of this study was to investigate the effect of clothing involvement on the perceived risk in internet shopping and store selection criteria. The subjects used for the study were 210 male and 338 female college students. The clothing involvement consisted of pleasure, symbolism, and selection difficulty factors. The perceived risk consisted of size/defect risk, social psychological risk, privacy risk, delivery risk, and price risk. The store selection criteria had security/service, entertainment/variety, price/convenience factors. The results showed that consumers were segmented by four groups based on clothing involvement factors: clothing pleasure group, symbolism group, confidence group, and low clothing involvement group. The four segmented groups differed in regard to the perceived risk, store selection criteria, and demographics. For example, clothing pleasure group perceived the size/defect risk and social psychological risk higher than did the other groups. Also, the clothing pleasure group considered entertainment/variety more important and had younger female consumers.

• 대한영양사협회학술지
• /
• 제7권2호
• /
• pp.144-152
• /
• 2001

This research reviews the characteristics of consumption oriented culture of post modern society and describes the food consumption culture based on the evaluative criteria pattern in eating in Ulsan Metropolitan City. The subjects consisted in 217 full-time housewives and 129 cooks. The evaluative criteria of eating scale with 4 components - the eating atmosphere factor, the preference factor, the quality factor and the table factor- is described and interpreted in the context of consumption oriented culture. 4 clusters were decided through cluster analysis; preference and quality pursuing type, high involvement type, consumerism culture pursuing type and low involvement type. Among socio-economic variables, the evaluative criteria pattern of eating was significantly associated with occupation. The results of factor analysis and cluster analysis proved that the full-time house wives and cooks in Ulsan Metropolitan city showed the propensity to consumption oriented culture in food consumption culture.

• 산경연구논집
• /
• 제9권7호
• /
• pp.7-18
• /
• 2018

Purpose - The purpose of this paper is to examine how clothing retail buyers (i.e., retail buyers, merchandisers, and storeowners), who are involved in assortment planning and retail buying use assortment criteria in their decisions. Comparisons are made between criteria used by men's wear and women's wear retail buyers as well as criteria used by male and female retail buyers. Research design, data, and methodology - A structured questionnaire was developed to collect data both in English and Korean. After conducting two pilot tests, the survey was conducted in Seoul, South Korea. Mantrala et al.'s 17 inputs of product assortment planning model with 23 assortment criteria from other previous studies were used. Results - Significant differences existed in consideration of assortment criteria between men's wear and women's wear retail buyers as well as between male and female retail buyers. Men's wear retail buyers rated the importance of sales history criteria (i.e., sales history, previous year's sales of same/similar styles) significantly lower than women's wear buyers did. Female retail buyers rated sales history criteria and weather criteria (i.e., unpredicted weather change, forecasting information of weather) significantly higher than male retail buyers did. Conclusions - This study provides guidelines for retail buyers regarding what criteria to use in what situations and how to organize assortment criteria from the most important criterion to the least one. In addition, the findings help them understand other retail buyers' buying behavior.

• 복식문화연구
• /
• 제17권4호
• /
• pp.548-560
• /
• 2009

This study was conducted to investigate purchasing behavior of jeans consumers and to find differences in jeans evaluative criteria according to consumers' characteristics. Male and female university students participated in the study. Quota sampling method was used to collect the data. Data from 492 questionnaires were used for the statistical analysis. Descriptive analysis, factor analysis, Cronbach's alpha coefficient, ANOVA, Duncan test, and t-test were conducted. Three factors of jeans evaluative criteria classified (i.e., external criteria, internal/aesthetic criteria, internal/quality criteria). Results indicated that most of respondents put on jeans wear more than three times per a week and 38.1% of respondents reported that they owned three to four jeans products on average. Department store was the most used place to buy jeans product with 44.2%. 27.5% of respondents spent from 50,000 won to 100,000 won on purchasing jeans. Style was the highest important jeans evaluative criterion with 36.2%, followed by fitness, price, color, condition of washing treatment. Women respondents considered aesthetic criteria and quality criteria more importantly than men did. Respondents who were on a high income and spent more than 200,000 won per a month on apparel more concerned aesthetic criteria and external criteria than the other respondents did. Results of this study provide a basis for understanding jeans consumers' purchase behavior and evaluative criteria.