• Title/Summary/Keyword: Art administration

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Halo Effect in Evaluating Government Funded Art Programs: The Case of Local Representative Performing Art Festivals (정부지원 공연예술행사 평가의 후광효과: 지역대표공연예술제 성과관리 체계를 중심으로)

  • Cho, Mun-Seok;Oh, Jae-Rok
    • Journal of Convergence for Information Technology
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    • v.9 no.8
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    • pp.123-133
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    • 2019
  • This research empirically investigated halo effect in evaluating culture and art performance program. We diagnosed halo effect by using correlation analysis, factor analysis, and regression model on results and scores of fifteen evaluation indicators within three categories for the 107 Local Representative Performance Art Festivals in 2014 and 2015. The results indicates strong possibility of halo effect in culture and art performance evaluation. The correlation coefficients between evaluation indicators is higher than 0.5 and factor structure does not match with evaluation categories in both years. Scores in categories and standard deviations also are also significantly correlated with each other. The results implies that more sophisticated standard, diversification of evaluator, education, and meta-anlysis are need to control halo effect.

A Study of Student Satisfaction from Beauty Art-Related Departments on Educational Assessments (미용관련학과 학생들의 교육과정 주요요인과 교육만족도)

  • Kwon, Do-Hui;Jung, Young-Ae
    • The Korean Journal of Health Service Management
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    • v.6 no.4
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    • pp.231-243
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    • 2012
  • This study is aimed to improve future-oriented curriculum by investigating the satisfaction of students from beauty art-related departments on their curriculum and major courses and proposing their basic direction and improvement plan. For this, a survey was conducted against students from beauty art-related departments in Busan (5 junior colleges and 1 four-year university). The following results were obtained: First, according to a correlation analysis on major questionnaire items on the curriculum in beauty art-related departments, statistical significance was observed in 'curriculum development', 'facility and administrative & financial supports', 'instructor/teacher activities', 'educational evaluation activities', 'academia-industry cooperation activities' and 'output evaluation'. In terms of educational satisfaction, statistical significance was observed in all positive relations. Second, according to regression analysis on the evaluation of curriculum output factors in beauty art-related departments, output factor levels were high as 'academia-industry cooperation activities', 'age', 'teacher/instructor activities', curriculum requirement analysis' and 'curriculum development' were high. In overall, relatively good results (69.0%) were observed. A further study needs to be performed for improvement of satisfaction of students majoring in beauty art on their curriculum in educating students from beauty art-related departments by applying their educational evaluation to optimum standards.

The Effects of Artists' Education Level, College of Graduation and Gender on Art Sales Possibility and Art Price: Focusing on MANIF Art Fair Market (미술작가의 최종학력, 출신학교 및 성별이 작품 판매 여부와 작품 판매 가격에 미치는 영향: 아트페어 마니프 시장을 중심으로)

  • Choi, Dan-Bi;Chung, Taeyoung;Shin, Hyung-Deok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.4
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    • pp.1582-1588
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    • 2013
  • This study investigated whether artists' education level, college of graduation, and gender have any influences on artists' premium which leads to higher sales possibility and art price using Art Fair Market data. We found that artists' education level do not have statistically significant effects on either sales possibility or art price. But, artists' college of graduation which was measured by artists' undergraduate school level(high or low) has significant effects on both sales possibility and art price. Artists' gender also has a significant effect on art price, although it does not have any significant effect on sales possibility. These results imply that artists' educational level or degree does not exert significant impacts on artists' premium, while the level of college that artists attended indeed has a significant effect on artists' premium. They also imply that gender plays a role in Korean art market.

The Power of Photographs in Richter's Paintings - The Essence of Photographs and the Representation of Paintings

  • Pan, Luomin;Jung, Heonyong
    • International Journal of Advanced Culture Technology
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    • v.9 no.1
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    • pp.105-113
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    • 2021
  • Through the analysis of Gerhard Richter's works of art in the period of "fuzzy image", this paper expounds the special internal quality of fuzzy image in Richter's works and reveals an important direction of the development of contemporary easel painting, The special essence of Richter's vague image is that he uses photos to reflect the power and authenticity of the existence of the objective things. He was not satisfied with the radical way of modern painting and tried to return to the traditional way of painting, but in fact Richter kept a special distance between classical painting and modern art. Richter not only blurs the image in his creation, but also shows that he wants to show the objectivity of things, keep the distance, authenticity and give up painting. Richter used fuzzy images to capture the concept of "visual unconsciousness", and finally separated from the concept. When we read how Richter showed the reality of things in the way of painting, we also saw a kind of contradictory psychology when he faced the complicated objective.

Identity and Construction in Postmodern Context of Art Film Blue is the Warmest Color

  • Li, Nan;Jung, Heonyong
    • International Journal of Advanced Culture Technology
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    • v.10 no.1
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    • pp.10-16
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    • 2022
  • This paper focuses on the aesthetic ideology and aesthetic style embodied in the work of 'Blue is the Warmest Color' to dissect it and examine the identity and construction of identity as a minority group in a postmodern context. Blue is the Warmest Color is a film that focuses on homosexual emotions in adolescent development, showing the budding love and emotional orientation of a 15-year-old girl's adolescence, and the ecstsy and torment that comes with an awakened consciousness. The evolutionary process of the characters' emotional orientations is dissected, pointing out that the central theme of the film is the concern for fluid identity and self-identity. Through the narrative and the setting of the characters' emotional patterns and the "Body Writing" of women, this paper further examine the typical variability and fragmentation of postmodern identity, and interpret in detail the content, messages and effects of the characters' dialogues in the film to illustrate the way in which the work expresses class and identity differences. The research method is based on textual analysis and theoretical research.

An Exploratory Study on the Extraction of Factors of Purchase Intention of a Smart-Phone Game (스마트폰 게임 콘텐츠 구매요인 추출에 관한 탐색적 연구)

  • Kwon, Hyeog-In;Kim, Ho-Il;Choi, Yong-Seok
    • Journal of Korea Game Society
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    • v.11 no.3
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    • pp.43-53
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    • 2011
  • The purpose of this study was to enhance the factors of the purchase intention of a mobile game for applying existing. For this study, an exploratory analysis was conducted on 40 ordinary peoples to survey through open-ended questionnaires. After that, the factors was examined by 30 experts. finally, closed-ended survey was conducted to confirm the validity and Reliability Verification. As a result, the factors have been identified with 9. From among these, 2 factors were a Newly derived -The factors of a innovation service and device- Through this study, This research will be useful to provide The basis for extended studies of Marketing, Game-development, Market analysis, etc

Effects on the System, Contents, and Service Quality of e-book User Purchase (전자책 이용자의 시스템, 콘텐츠 및 서비스 품질이 구매의도에 미치는 영향)

  • Na, Yun-Bin;Lee, Seoung-Ha;Myeong, You-Jin;Jo, Se-Ran
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.141-150
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    • 2016
  • The e-book technology is developing day by day with the expansion of e-ink technology. However, consumers' complaint over contents which are relatively deficient compared to paper book, the issue of compatibility of file between bookstores is not improved as yet. This means that present e-book market needs study in the viewpoint of consumer who intend to accept requirement of market instead of viewpoint of technical development. Thus, this study intends to measure the quality of three main attributes such as system, contents and service based on IS Success Model which compose e-book to identify the influence on readers' purchase intention. Result, System quality is to device purchase intention, and Contents quality is to e-book pruchase intention, it showed a significant damaging effect on.

Case Study on Measuring Technology Level Applying Growth Curve Model: Three Core Areas of Fishery Science and Technology (성장곡선 모형 적용을 통한 기술수준평가 사례 연구 : 특정 수산과학기술 분야를 중심으로)

  • Kim, Wan-Min;Park, Ju-Chan;Bark, Pyeng-Mu
    • The Journal of Fisheries Business Administration
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    • v.46 no.3
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    • pp.103-118
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    • 2015
  • The purpose of this paper is to discuss possibilities of applying growth curve models, such as Logistic, Log-Logistic, Log-Normal, Gompertz and Weibull, to three specific technology areas of Fishery Science and Technology in the process of measuring their technology level between Korea and countries with the state-of-the art level. Technology areas of hazard control of organism, environment restoration, and fish cluster detect were selected for this study. Expert panel survey was conducted to construct relevant panel data for years of 2013, 2016, and a future time of approaching the theoretical maximum technology level. The size of data was 70, 70 and 40 respectively. First finding is that estimation of shape and location parameters of each model was statistically significant, and lack-of-fit test using estimated parameters was statistically rejected for each model, meaning all models were good enough to apply for measuring technology levels. Second, three models other than Pearl and Gompertz seemed very appropriate to apply despite the fact that previous case studies have used only Gompertz and Pearl. This study suggests that Weibull model would be a very valid candidate for the purpose. Third, fish cluster detect technology level is relatively higher for both Korea and a country with the state-of-the-art among three areas as of 2013. However, all three areas seem to be approaching their limits(highest technology level point) until 2020 for countries with the state-of-the-art. This implies that Korea might have to speed up her research activities in order to catch up them prior to 2020. Final suggestion is that future study may better apply various and more appropriate models respectively considering each technology characteristics and other factors.

An Empirical Study on the Influential Factors to User's Continuos Usage and Recommendation of SmartPhone-Games (구조방정식을 이용한 스마트폰 게임의 지속적 사용의도와 추천에 미치는 영향에 관한 실증적 연구)

  • Kwon, Hyeog-In;Kim, Ho-Il;Choi, Yong-Seok
    • Journal of Korea Game Society
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    • v.11 no.6
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    • pp.115-125
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    • 2011
  • Recently, a sharp increases of users of smartphone is not only cause an rapid growth smartphone-games market, but also secured it's position as a high value market. thus have to begets a multilateral study to the smartphone of newly-rising. however the earlier studies were researched previous smartphone, despite extended research is needed for smartphone-games. therefore the study's purpose is to draw a main factors it has a decisive effect for recommendation and sustainable-usage through recognizing the cause-and-effect relationship with purchase intention, purchase action, satisfaction, recommendation, and sustainable usage that based purchase-effect-factors of smartphone-games. for this study the questionnaire of 293 was taken. and structural equation model was adopted to analyze this study.

Digital Transformation and Introduction of NFT in the Art Market (미술시장의 디지털 전환과 NFT 도입)

  • ROH, Tae Hyup
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.261-269
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    • 2022
  • The advent of the pandemic era due to COVID-19 is causing new changes in all areas of individuals, organizations, society and the country. The art market also faced a crisis due to restrictions on individual movement between regions and countries and social distancing, and even the contents of the work, the way the work is traded, and the propensity and characteristics of the buyer are changing. These demands for change in the art market are accelerating new opportunities for change by converting digital, expanding the online art market, expanding virtual space using VR(Virtual Reality) and AR(Augmented Reality) technology, and expanding the trading area of digital works NFT based on blockchain technology. In this study, the flow of change in the art market brought about by the Pandemic era is analyzed from the perspective of digital transformation. The contents of digital acceptance of the art market are identified through a summary of various types of digital transformation in the art market and a survey of perceptions following the introduction of digital transformation and NFT. Discuss major legal, economic, social, and transactional issues and countermeasures following the introduction of NFT based on blockchain technology in the art market.