Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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The Effects of Artists' Education Level, College of Graduation and Gender on Art Sales Possibility and Art Price: Focusing on MANIF Art Fair Market

미술작가의 최종학력, 출신학교 및 성별이 작품 판매 여부와 작품 판매 가격에 미치는 영향: 아트페어 마니프 시장을 중심으로

  • Choi, Dan-Bi (Department of Culture and Arts Management, Graduate School, Hongik University) ;
  • Chung, Taeyoung (College of Business Administration, Hongik University) ;
  • Shin, Hyung-Deok (College of Business Administration, Hongik University)
  • 최단비 (홍익대학교 대학원 문화예술경영학과) ;
  • 정태영 (홍익대학교 경영대학 경영학과) ;
  • 신형덕 (홍익대학교 경영대학 경영학과)
  • Received : 2013.01.31
  • Accepted : 2013.04.11
  • Published : 2013.04.30
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Abstract

This study investigated whether artists' education level, college of graduation, and gender have any influences on artists' premium which leads to higher sales possibility and art price using Art Fair Market data. We found that artists' education level do not have statistically significant effects on either sales possibility or art price. But, artists' college of graduation which was measured by artists' undergraduate school level(high or low) has significant effects on both sales possibility and art price. Artists' gender also has a significant effect on art price, although it does not have any significant effect on sales possibility. These results imply that artists' educational level or degree does not exert significant impacts on artists' premium, while the level of college that artists attended indeed has a significant effect on artists' premium. They also imply that gender plays a role in Korean art market.

국내외 미술시장의 규모가 성장하면서 미술품 가격요인에 관한 다양한 연구들이 이루어졌지만 미술품 가격에 영향을 미치는 중요한 요인으로 작용하는 작가 프리미엄에 대한 실증 연구는 상대적으로 미진했다. 본 연구는 국내 아트페어 중 2010년 마니프(MANIF)에 출품한 작가를 대상으로 작가 프리미엄을 결정짓는 요인 중 학력수준과 출신대학 그리고 성별이 출품 작품의 판매 여부와 작품 가격에 미치는 영향을 분석하였다. 이를 위해 통제변수로는 미술품의 장르, 규격, 그리고 미술은행 소장여부를 포함시켰다. 그 결과 상위권 대학 출신 작가가 하위권 대학 출신 작가에 비해 유의하게 판매 성사 실적과 판매 가격이 높았으며, 남성이 여성에 비해 판매 가격이 높았던 것으로 나타났다. 본 연구는 몇 가지 시사점을 제시하고 있는데, 첫째, 일반적인 예상과 같이 상위권 대학 출신 작가는 작가 프리미엄을 갖는다는 것이고, 둘째, 예상과는 달리 작가의 최종학력은 작가의 프리미엄에 반영되지 않는다는 것이다. 성별 효과가 부분적으로나마(판매 여부에서는 존재하지 않지만 판매 가격에서) 존재한다는 것은 아직도 한국의 미술 시장에서는 남성 작가 프리미엄이 남아 있다는 것을 시사한다.

Keywords

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