• 산업경영시스템학회지
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• 제43권2호
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• pp.98-109
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• 2020

What is purchase motivation for luxury brands? and what kind of process through makes higher cult intention(i.e.,loyalty). How does consumption value affect loyalty? Theoretically, it was studied whether it could be explained. The luxury products and services were divided into categories and surveys were conducted at the national level. This research analyzed the influence of positive affect on cult intention by mediating luxury consumption value with S-O-R frame. The logic was developed with excitation transfer theory. Positive affect, compatibility mediating effect were investigated. Unlike the previous studies that have been recognized as important in terms of symbolic value in luxury brands, it was confirmed that experiential consumption value had the greatest impact. In addition, the influence of functional value and symbolic value had a significant effect. The effect of consumption value on cult intention was mediated by positive affect and compatibility. Therefore, emotional response can be seen as having an effect on cult intention through excitement transfer. These findings suggest that luxury brand marketers need to develop consumer values that can lead to arousal and positive emotional responses to suit consumer lifestyle. The research results are expected to contribute to the experience marketing and the hospitality service of luxury brands.

• 한국의류학회지
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• 제23권4호
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• pp.609-620
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• 1999

The purpose of the study were first to propose and determine the influence of sensation seeking tendency on exploratory behavior related to clothing would be mediated by consumer's clothing involvement and second to examine whether sensation seeking tendency is applicable variable on segmenting market expecially using underlying factors of sensation seeking tendency. A questionaire was developed and data were collected from 342 women ranged in age from 0 to 34 years. They were conveniently selected as a proper sample for applying and examining sensation seeking tendency. Arousal seeking tendency scale(Mehrabian & Russel 1974) was selected for operationalizing sensation seeking tendency and exploratory behavior related to clothing. As a result of regression the indirect effect mediated by clothing involvement of sensation seeking tendency on exploratory behavior was larger than the direct one. The influences of factors of sensation-seeking tendency behavior was larger than the direct one. The influences of factors of sensation-seeking tendency were also investigated. The influence of change-seeking tendency and new enviornment seeking tendency was considerably mediated by clothing involvement but that of risk-seeing tendency was not. Artistic sensation seeking tendency had little effect on clothing involvement and exploratory behavior related to clothing. As a result of regression the indirect effect mediated by clothing involvement of sensation seeking tendency on exploratory behavior was larger than influence of change-seeking tendency and new enviornment seeking tendency was considerably mediated by clothing involvement but that of risk-seeking tendency was not. Artistic sensation seeking tendency had little effect on clothing involvement and exploratory behavior related to clothing.

• 지식경영연구
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• 제18권2호
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• pp.65-83
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• 2017

Word-of-mouth (WOM), the communication between consumers offline, has transformed to include electronic word-of-mouth(eWOM), which has grown in its influence due to the advancements in communication technology. Despite the fact that many researchers have studied the impact of WOM and eWOM on the performance of movies in the movie industry, there still exists much controversy. Therefore, this study investigates the relationship of eWOM's volume and valence with the box office revenue for 2 years in Korean movies industry. The results show that the volume of eWOM, which is expected to related to awareness diffusion, is more important than the valence in the early stage of movie release. And in the later stage, the valence of eWOM which is expected to related to persuasion effect influences the box office revenue. In addition, the relationship of the volume and valence on box office revenue in both early and later stage can be increased through the interaction with the star power which raises the familiarity or the movie genre which causes the high arousal.

• The Journal of Korean Physical Therapy
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• 제15권2호
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• pp.75-84
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• 2003

The purpose of this study was to review of mechanism and application methodology about mental practice. The mental practice is symbolic rehearsal of physical activity in the absence of any gross muscular movements. Human have the ability to generate mental correlates of perceptual and motor events without any triggering external stimulus, a function known as imagery, Practice produces both internal and external sensory consequences which are thought to be essential for learning to occur, It is for this reason that mental practice, rehearsal of skill in imagination rather than by overt physical activity, has intrigued theorists, especially those interested in cognitive process. Several studies in sport psychology have shown that mental practice can be effective in optimizing the execution of movements in athletes and help novice learner in the incremental acquisition of new skilled behaviors. There are many theories of mental practice for explaining the positive effect In skill learning and performance. Most tenable theories are symbolic learning theory, psyconeuromuscular theory, Paivio's theory, regional cerebral blood flow theory, motivation theory, modeling theory, mental and muscle movement nodes theory, insight theory, selective attention theory, and attention-arousal set theory etc.. The factors for influencing to effects of mental practice are application form, application period, time for length of the mental practice, number of repetition, existence of physical practice.

• Journal of Ginseng Research
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• 제37권1호
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• pp.30-36
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• 2013

The aim of this review was to assess the effectiveness of ginseng as a treatment option for managing menopause symptoms. We searched the literature using ll databases from their inception to 26 September 2012 and included all randomised clinical trials (RCTs) that compared any type of ginseng to a placebo controls in postmenopausal women. The methodological quality of all studies was assessed using a Cochrane risk of bias tool. Four RCTs met our inclusion criteria. Most RCTs had high risk of bias. One RCT showed that Korean red ginseng (KRG) significantly improved sexual arousal and global health compared with placebo. Another RCT reported the superiority of KRG over placebo for treating menopause symptoms on Kupperman's index and menopausal rating score. The third RCT failed to show a significant effect of KRG on hot flash frequency compared to placebo. The fourth RCT found beneficial effects of ginseng compared to placebo on depression and well-being. In conclusion, the evidence on ginseng as an effective treatment for managing menopause symptoms is limited. Most of the RCTs are burdened with a high risk of bias. Thus firm conclusions cannot be drawn. Rigorous studies seem warranted.

• 복식문화연구
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• 제27권1호
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• pp.46-56
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• 2019

The purpose of this study is to examine the compensatory role of instrumental (e.g., product information) and aesthetic (e.g., website background) online cues presented within apparel websites where touch is unavailable. The moderating role of two need for touch (NFT) dimensions (i.e., autotelic and instrumental NFT) between online cues and consumer responses was also investigated. Results demonstrate that personal differences in autotelic and instrumental NFT moderate the relationship between online cues and affective responses. It was found that consumers high in autotelic NFT (i.e., who need to touch for fun) seek more instrumental cues to compensate for lack of touch when shopping apparel products online. Surprisingly, consumers high in instrumental NFT (i.e., who need to touch for product evaluation) use aesthetic as well as instrumental cues to supplement the absence of touch. In contrast, for the low NFT groups, only aesthetic online cues showed significant effects on consumer arousal. Further analysis shows that instrumental NFT is negatively related to purchase intention while autotelic NFT has a positive effect on purchase intention. This implies that need for hedonic-oriented touch is no longer a barrier for online apparel shopping. However, the instrumental NFT seems a significant obstacle for the adoption of online apparel purchasing.

• 한국생활환경학회지
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• 제19권4호
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• pp.479-488
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• 2012

This study investigated the influence of the indoor CO₂concentration level on sleep quality by polysomnography(PSG). One healthy female subject was selected among several subjects based on RI(Risk Indicator) value and BMI(Body Mass Index) value to evaluate judging the risk level of obstructive sleep apnea hypopnea. To get the impact of the indoor carbon dioxide concentration to sleep quality, both CO₂concentration levels were set up using ventilating form with 700~800 ppm and 2000~3000 ppm. Other environments were controlled in the comfortable sleep scope by previous researches. To measure the sleep quality, measurements have carried on polysomnography(PSG). In conclusion, it have shown that high carbon dioxide concentration leads arousal effect about central nervous system and to sustaining dreams and excited condition by bring about REM sleep split phenomenon.

• International Journal of Advanced Culture Technology
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• 제11권4호
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• pp.406-416
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• 2023

Alarm system performance is a critical aspect of safety. While existing research has extensively examined the influence of acoustic attributes on alarm performance, consonance's impact remains largely uncharted territory. This study bridges this research gap by investigating the effect of consonance on alarm systems. We extend our investigation to encompass not only the sound characteristics of the alarm but also the acoustic qualities of the surrounding environment, recognizing their potential impact on alarm efficacy. Prior studies consistently link consonance to annoyance levels, resulting in a negative user experience. Thus, we explore the relationship between consonance and alarm system performance, with a particular focus on modulating annoyance as an explanatory factor. Utilizing an oddball paradigm, we categorized standard and oddball sounds into consonant and dissonant types, creating four sound combinations. Participants were asked to respond to the irregularly presented oddball sounds while ignoring the constantly presented standard sounds. Our results reveal significant differences between groups, with the Standard Consonant/Oddball Dissonant (SC/OD) group displaying notably slower response times than the Standard Dissonant/Oddball Consonant (SD/OC) group. This reaction time variation aligns with differences in annoyance levels, as the SC/OD group reports higher annoyance, suggesting that reaction time discrepancies may be linked to increased arousal due to heightened annoyance.

• 감성과학
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• 제14권3호
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• pp.371-384
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• 2011

LED 조명의 색상이 정서자극의 평정과 재인에 어떤 영향을 미치는지를 알아보기 위하여 세 개의 실험을 실시하였다. 실험 1과 2에서는 IAPS 정서사진을 사용하여 각각 Red, Green, Blue, 및 White와 Cyan, Magenta, Yellow, 및 White의 조명색상조건에서 정서평정(정서가, 각성차원) 과제와 재인기억과제를 실시하였다. 실험 3에서는 정서단어를 사용하여 Red, Green, Blue, 및 White 조명색상조건에서 두 과제를 실시하였다. 실험 결과, 정서평정과제에서는 일차 색상(RGB)의 경우, LED조명 색상이 Red일 때는 흥분을, Green일 때는 유쾌 정서를 유발하였고, 이차 색상(CMY)의 경우, Magenta와 Cyan은 Red와 Green과 유사한 패턴의 정서 반응을 유발하였으나 그 강도는 약하였다. 재인기억과제에서는 실험 1과 실험 2의 경우, Green과 Cyan 조명색상조건에서 제시되었던 사진자극들에 대한 반응이 다른 조명색상조건에서 제시되었던 사진자극들에 비해 약간 빠른 경향이 있었으나 유의미한 차이는 아니었다. 하지만 실험 3에서는 Green 조명색상조건에서 제시되었던 정서단어들에 대한 재인기억반응이 유의미하게 빨랐다. 이러한 결과로 Red나 Magenta와 같은 난색들은 불쾌나 흥분과 관련된 감성을 유발하는 반면, Green이나 Cyan과 같은 한색들은 유쾌나 이완과 같은 감성을 유발하는 경향이 있으며, 일차 색상들이 이차 색상들보다 강한 정적 내지 부적 감성을 유발함을 알 수 있다. 특히 실험 3의 재인 기억과제에서 나타난 결과는 시각 자극보다 언어 자극의 기억수행에 Green 색상의 LED 조명이 더 유리함을 시사한다.

• 만화애니메이션 연구
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• 통권32호
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• pp.263-288
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• 2013

본고는 영화에서 정평면적 앵글의 특성이 내포하는 효과에 관한 연구이다. 이러한 제한적 카메라 앵글은 수용자로 하여금 무언지 모를 긴장감을 갖게 하는데, 본고는 그 긴장감이 우연성에서 기인하고 있다고 본다. 본고는 하나의 서사물에서 그 우연성이 어떤 가치 면으로 어떻게 작용하여 어떤 효과를 갖는지에 대한 담론적 고찰이다. 러시아 형식주의자들은 내러티브를 완전히 배제함으로써 영화 자체의 미학적 가치에 접근하자는 주장을 해 왔는데, 이는 감각적인 각성이 지나친 감정이입을 막고 반성적 사유를 하게 한다는 브레히트의 소격화의 실천이라고 할 수 있다. 하지만 영화에서 시각적인 각성은 내용과의 관련에 따라서 때로는 반성적 사유보다는 더 깊은 관조로의 침잠을 유도하기도 한다. 본고는 정평면적 앵글이 쓰인 영화의 쇼트들 속에서 우연성의 가치를 조형적으로, 내용적으로 분석함으로써 이에 대한 사례를 찾아보고자 한다. 이를 위해 본고는 우연성에 대한 좀 더 세밀한 정의를 제시한다. 왜냐하면 회화, 사진 같은 정지영상에서 언급되어 왔던 우연성과 서사극에서 말하는 우연성이 성질을 달리 하기 때문이다. 그것은 형식상의 우연과 내용상의 우연으로 분류되어 고려되어질 것이다. 그리고 사실상 영화에서 '정평면적 앵글'의 조형적 범주가 무척 애매하므로 가능한 한 몇 개의 제한을 둠으로써 그 범주를 최대한 구체화시키고자 한다. 사례분석은 형식과 내용 면을 구분하여 담론적으로 서술하고자 한다. 결론적으로, 영화의 정평면적 앵글은 일차적으로 시각적 각성에 의한 주목성의 효과를 갖기는 한다. 하지만 감각적 각성이 항상 서사적 가치의 약화를 가져오는 것은 아니다. 전체 내용에 대한 사건의 인과성에 따라 정평면적 앵글이 갖는 우연성은 각성이 아닌 몰입의 가치에 봉사할 수도 있다.