• Proceedings of the Korean Society of Computer Information Conference
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• 2022.01a
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• pp.199-202
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• 2022

본 연구에서는 소비자들이 모바일 패션 쇼핑 앱을 선택할 때 고려하는 요인들을 AHP를 활용하여 계층적으로 분류하고 가중치를 계산함으로써 선택요인들의 우선순위를 도출하였다. 현재 모바일 패션 쇼핑 앱을 사용하고 있는 소비자들을 대상으로 설문자료를 수집하여 분석하였다. 본 연구 결과, 모바일 패션 쇼핑 앱의 1단계 선택요인들은 경제성, 정보성, 편의성, 신뢰성, 부가서비스로 구성되었고, 이들 중에서 경제성이 가장 중요한 요인으로 나타났다. 또한 1단계 요인과 2단계 요인의 가중치를 종합화한 결과에서는 쿠폰 발급 및 할인이벤트가 가장 중요한 요인으로 나타났다.

• Asia pacific journal of information systems
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• v.32 no.2
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• pp.354-380
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• 2022

This study proposed a novel model to investigate influential factors affecting the intention to continue using increasingly popular food delivery apps (FDAs). The proposed theoretical model is developed and validated to extend traditional technology acceptance and adoption theories by identifying several determinant factors that capture the unique context of FDAs continuous usage. Hypotheses were tested using a partial least square structural equation modeling approach (PLS-SEM) on data collected from 331 actual FDAs users during the COVID-19 pandemic. The results reveal that convenience, perceived compatibility, delivery experience, and online reviews significantly influence the continuous usage of FDAs. The findings also confirm the importance of continuous intention on the actual use of FDAs. The research model of this study explains 65% of variance in continuous intention and 47% in actual use. The insights provided by this study suggest fruitful directions for future research. They can also help FDAs companies, developers and marketers with strategies and tips for further development and growth by ensuring users' continuous usage of these platforms.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.2
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• pp.136-148
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• 2024

In recent years, public attention to health and wellness issues has increased. The integration of smart fitness hardware and innovative technologies have made the development of smart fitness a trend. The number of fitness applications in the market has surged, and demand for an optimal experience is increasingly high. This study selects Sweatcoin, Home Workout, Six Pack in 30 Days, and Fitness Coach & Diet as research subjects from the top ten global mobile health and fitness apps in 2022 based on download rankings. The research is based on eight gamification elements: motivation, challenge, achievement, relationships, sharing, reward, level, and competition, identified through preliminary studies. We distributed a total of 166 questionnaires to users and collected 163 valid responses for data analysis. The Kano Model was used to study the desires of fitness enthusiasts using fitness apps. To reduce the limitations of the research results, the Better-Worse Method was employed for satisfaction index analysis. Based on the final analysis, we propose suggestions for improvement for the four fitness apps to better meet user needs and create a more attractive and efficient application experience.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.23 no.4
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• pp.743-755
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• 2013

In recent years, the malicious apps with malicious code in normal apps are increasingly redistributed in Android market, which may incur various problems such as the leakage of authentication information and transaction information and fraudulent transactions when banking apps to process the financial transactions are exposed to such attacks. Thus the financial authorities established the laws and regulations as an countermeasures against those problems and domestic banks provide the integrity verification functions in their banking apps, yet its reliability has not been verified because the studies of the safety of the corresponding functions have seldom been conducted. Thus this study suggests the vulnerabilities of the integrity verification functions of banking apps by using Android reverse engineering analysis techniques. In case the suggested vulnerabilities are exploited, the integrity verification functions of banking apps are likely to be bypassed, which will facilitate malicious code inserting attacks through repackaging and its risk is very high as proved in a test of this study. Furthermore this study suggests the specific solutions to those vulnerabilities, which will contribute to improving the security level of smartphone financial transaction environment against the application forgery attacks.

• Journal of Distribution Science
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• v.15 no.5
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• pp.53-64
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• 2017

Purpose - This study focuses on use intention of mobile travel Apps by Chinese tourists visiting Korea based on UTAUT model, ISS model and ITM model. And the corresponding market promotion schemes are proposed for operators of mobile travel Apps by the research results. Research design, data, and methodology - After collecting 326 respondents in China with cross-sectional questionnaires, this study begins the empirical research with users of mobile travel Apps, and analyzes data with IBM SPSS 23.0 and IBM AMOS 23.0. Results - The results of this study include the following aspects: firstly, the System quality and Information quality are accepted for hypotheses of Satisfaction and Performance expectancy. Secondly, the Personal Propensity to Trust and Firm Reputation are accepted for Initial Trust hypothesis, and the hypotheses of Firm Reputation and Initial Trust are accepted for Use Intention. Thirdly, the Performance expectancy, Effort expectancy, Social influence are accepted for Use Intention hypothesis. Conclusions - With the increase of tourists visiting Korea, it can be predicted that the needs visiting Korea will be increased persistently for Chinese - this trend brings about the increase of the Chinese travel. First, information quality greatly influences satisfaction and performance expectancy. The research result shows that, the higher the mobile traveling App's information quality is, the higher the satisfaction and performance expectancy will be. Therefore, operators of mobile traveling App should have in-depth investigations towards users, to know the latter's real demand to the information quality and then provide corresponding services. Second, performance expectancy and effort expectancy greatly influence users' intention. Therefore, mobile traveling App operators should improve Apps' convenience and efficiency and, in doing so, find an effective method for market expansion. Third, social influence greatly affects users' intention. The result shows that mobile traveling App operators should pay attention to the influence of mass media and friends' recommendation on users, thereby it is necessary to improve advertisement activities. Fourth, initial trust also influences users' intention. The result shows that initial trust is a key element inducing users to generate use intention. Therefore, mobile traveling Apps operators should make efforts to catch elements that influence users' initial trust.

• Journal of Internet Computing and Services
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• v.16 no.2
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• pp.67-75
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• 2015

According to the changes of the mobile environments, the usage and interest of the Android apps have been increased. But the usage of illegally-copied apps has been also increased. And the transparency and dependability of the app markets has been decreased. Therefore there are many cases for the copyright infringement of app developers. Although several methods for preventing illegally-copied apps have been studied, there may exist possible ways to bypass the methods. Since it is difficult to find out the first distributors of the illegally-copied apps, it is not easy to punish them legally. This paper proposes the method of detecting illegally-copied apps. The proposed detector can detect the illegally-copied apps using odex file, which is created when the app is installed. The detector can also find out the information of the first distributors based on forensic watermark technique. Since the illegally-copied app detector is running as a service on the system server, it is granted that the detector hides from the users. As an experiment result, the illegally-copied app detector takes on average within 0.2 seconds to detect and delete an illegally-copied app.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.40 no.4
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• pp.700-708
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• 2015

A software birthmark is the set of characteristics of a program which can be used to identify the program. Many researchers have studied on detecting theft of java programs using some birthmarks. In case of Android apps, code obfuscation techniques are used to protect the apps against reverse-engineering and tampering. However, attackers can also use the obfuscation techniques in order to conceal a stolen program. A birthmark (feature) of an app can be alterable by code obfuscations. Therefore, it is necessary to detect Android app theft based on the birthmark which is resilient to code obfuscation. In this paper, we propose an effective Android app birthmark and app theft detection through the proposed birthmark. By analyzing some obfuscation tools, we have first selected parameter and the return types of methods as an adequate birthmark. Then, we have measured similarity of target apps using the birthmarks extracted from the apps, where some target apps are not obfuscated and the others obfuscated. The measurement results show that our proposed birthmark is effective for detecting Android app theft even though the apps are obfuscated.

• KIPS Transactions on Software and Data Engineering
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• v.5 no.7
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• pp.319-326
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• 2016

Given the attributes of mobile apps that shorten the time to make purchase decisions while enabling easy purchase cancellations, usability can be regarded to be a highly prioritized quality attribute among the diverse quality attributes that must be provided by mobile apps. With that backdrop, mobile app developers have been making great effort to minimize usability hampering elements that degrade the merchantability of apps in many ways. Most elements that hamper the convenience in use of mobile apps stem from those potential errors that occur when GUIs are designed. In our previous study, we have proposed a technique to analyze the usability of mobile apps using user behavior logs. We proposes a technique to detect usability hampering elements lying dormant in mobile apps' GUI models by expressing user behavior logs with finite state models, combining user behavior models extracted from multiple users, and comparing the combined user behavior model with the expected behavior model on which the designer's intention is reflected. In addition, to reduce the burden of the repeated test operations that have been conducted by existing developers to detect usability errors, the present paper also proposes a mobile usability error detection automation tool that enables automatic application of the proposed technique. The utility of the proposed technique and tool is being discussed through comparison between the GUI issue reports presented by actual open source app developers and the symptoms detected by the proposed technique.

• Journal of Internet Computing and Services
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• v.13 no.4
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• pp.103-119
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• 2012

In this paper, we conducted for information search process of users, who have experience to buy paid-application in Appstore, to find out difference of information searching efforts and information sources, reliance on the information in term of attributes of Apps and buyes' innovativenss. As a result, Innovative buyers take a effort to search various information source but they get help buying decision-making supports by own their efforts like searching in category. On the other hand, non-Innovative buyers who search informtion less than Innovative buyers, get information like recommendation from friend and Apps, then they keep those information help buying decision-making supports highly. Besides buyers of Utility Apps search on objective information sources mainly, but those sources have influence on buying decision-making supports. On the other side buyers of Enjoyment Apps consider reliance on the information more than information searching efforts to buying decision-making supports as they get information source like popularity. This research suggests operators of Appstore and app developers how to promote their Apps to users.

• Journal of Convergence for Information Technology
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• v.11 no.6
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• pp.120-130
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• 2021

This study was conducted for the purpose of developing an education program using smart apps that supports free play of children based on STEAM education and verifying its effectiveness. In order to achieve the purpose of the study, contents for using smart apps based on STEAM education for children's free play were derived through literature and data collection and field surveys in related fields, and a program was developed based on this. This program is a teaching strategy in which teachers and children interact at the start, middle, and end of free play using the 'Free Play' app installed on a smartphone. An experimental study was conducted to verify the effectiveness of the program using smart apps that support children's free play. As a result of the study, it was confirmed that the application of this program improves the self-regulation of children. This study is a teaching strategy to support both teachers and children during free play time, the core of early childhood education, and developed and applied the program with the idea of convergence of engineering and education, and hopes that it will be a starting point for revitalizing education using smart apps in the future education field.