• 한국가정과교육학회지
• /
• 제27권1호
• /
• pp.13-29
• /
• 2015

본 연구는 광주 전남지역 남녀 중 고등학생을 대상으로 성별, 연령(학교급)과 외모에 대한 사회문화적 태도의 유형에 따른 신체비교, 신체만족, 그리고 외모관리행동에 어떠한 차이가 있는지 살펴봄으로써 이 지역 청소년들의 외모에 대한 사회문화적 태도 및 외모관리행동과 관련된 자료를 제공하고자 하였다. 598명의 자료를 결과분석에 이용하였으며 자료 분석을 위해 SPSS/PC WIN 19.0프로그램을 이용하여 기술통계, 신뢰도(Cronbach's ${\alpha}$)분석, 요인분석, ${\chi}^2$검증, K-means군집분석 t-test, ANOVA(일원변량분석), Duncan's grouping을 실시하였다. 광주 전남지역 청소년들도 보통이상으로 외모에 대한 사회문화적 기준을 수용하여 인식하고 내면화하는 경향이 있었다. 또한 여학생의 경우 남학생보다, 그리고 고등학생이 중학생보다 이러한 경향이 더욱 강하게 나타났다. 외모에 대한 사회문화적 태도는 수용형, 내면화형, 인식형, 비수용형으로 분류되었으며 외모에 대한 사회문화적 가치관을 내면화하는 정도가 높은 내면화형과 적극적으로 수용하는 수용형의 경우 신체만족도가 더 낮고 신체비교를 자주하였다. 또한 외모관리행동에서도 성형과 기능성보정의복착용에 대해 적극적이고 수용적이었으며 다른 사람에게 보여주기 위한 체중감량을 위해 다이어트를 열심히 하고 피부관리와 청결관리를 적극적으로 하는 것으로 나타났다. 따라서 우리사회의 외모에 대한 현상을 객관적으로 볼 수 있고 자신의 신체상을 긍정적으로 볼 수 있는 시각을 길러주어야 할 것으로 보인다. 현실과 너무 떨어져 있는 현재의 사회문화적 외모기준으로부터 청소년의 자존감을 보호할 수 있는 바람직한 외모에 대한 태도와 행동을 기를 수 있는 교육내용이 가정교과 지도 시 강조되어야 할 필요가 있다고 하겠다.

• 한국의류학회지
• /
• 제37권3호
• /
• pp.306-319
• /
• 2013

This study explores various issues of appearance management behavior for plus-size women in Korea with a focus on clothing. In-depth interviews and focused group interviews were conducted with 24 plus-size women. The interviews were recorded and the transcripts were analyzed based on grounded theory. Discomfort was the main phenomenon involving the experience of plus-size women related to appearance management. Psychological as well as physiological/physical discomfort, unmet needs (regarding clothing) and inconvenient shopping experiences were frequently mentioned. Causal conditions for discomfort were obesity, social stigma, and an underdeveloped clothing market for plus-size consumers. Interviewees developed strategies to cope with discomfort (suppressing clothing need, loss of interest in clothing, diversion from clothing needs, sole focus on physical comfort, dress-up and increase in shopping channels, and change in shopping patterns) that depended on contextual conditions (such as duration of obesity and attitudes of people) close to the interviewees. The discomfort of interviewees decreased or continued depending on if they became ambivalent about their obese condition, lost weight, or utilized plus-size specialty stores.

• 한국의류학회지
• /
• 제41권3호
• /
• pp.556-574
• /
• 2017

This study explored the appearance management experiences of breast cancer patients undergoing mastectomy. For data collection, one-on-one interviews were held with 18 Korean females diagnosed with breast cancer from the first stage to the third stage from 2008 to 2015. The data was analyzed through a three-step analysis of grounded theory. QSR NVivo 11.0 for Mac was applied in order to avoid biased results according to the subjective viewpoint of researchers. From open coding results, six paradigms and 15 categories were drawn. The results of axial coding showed that the psychological changes category was the central phenomenon. Additionally, three categories (skin changes, scalp/hair changes, and general reactions) were found to be causal conditions, and five paradigms (clothing behavior, skin care behavior, makeup behavior, scalp/hair-care behavior, and shopping behavior) were found to be action/interaction strategies. Last, selective coding integrated fragmented qualitative data through open coding and axial coding in order to derive explanatory narratives. A comprehensive examination of the appearance management behaviors of breast cancer patients suffering from extreme stress due to physical/psychological changes enables this study to provide a foundation for related studies to be activated in the clothing and textiles discipline.

• 패션비즈니스
• /
• 제18권6호
• /
• pp.1-18
• /
• 2014

The purpose of this study is to examine the influence of sociocultural attitudes toward appearance and narcissism on body stress. Questionnaires are being administered to 206 women in their 20's-50's living in Deagu and Kyunbook province. The Frequency, factor analysis, reliability analysis, correlation analysis, regression analysis, ANOVA, and Duncan-test are used for data analysis. Sociocultural attitudes toward appearance are categorized into media appearance internalization and social recognition of appearance. Narcissism factors are found to be leadership/privilege, ostentation, and superiority. Body stress is categorized into 4 factors: weight stress, skin aging stress, body dissatisfaction, and hair stress. Sociocultural attitudes toward appearance was related to the sub-variables of narcissism, and body stress. Media appearance internalization is the sun-variable of sociocultural attitudes toward appearance and has significant effects on weight stress, skin aging stress, and body dissatisfaction sub-variables for body stress. Ostentation, and superiority being the sub-variables of narcissism, have significant effects on weight stress, skin aging stress, body dissatisfaction, and hair stress, the sub-variables for body stress. Ages of women display distinctions between the sub-variables in sociocultural attitudes toward appearance such media appearance internalization, and in narcissism such leadership/privilege, ostentation, superiority, and body stress such weight stress, skin aging stress, body dissatisfaction, and hair stress. This result can be a necessary base line data for adult women's appearance management by examining the influence of the attitude toward the appearance developed from the relationship with people around body stress.

• 한국의상디자인학회지
• /
• 제16권1호
• /
• pp.153-167
• /
• 2014

The purpose of this study is to compare and analyze about the Telecasters's appearance management, external image & awareness on Self-Efficacy. The method of this study is carried out form 2 January 2013 until 20 January. with the 164 telecasters who announcers, voice actors, gag men, singers. The results of the research is summarized below: First, Among the telecasters, singer is the highest awareness of the beauty services importance about the fashion, makeup, hair, skin care, cosmetic surgery. Especially, about the awareness of the beauty services importance about the fashion, makeup, hair, singers> announcers> voice actors> gagmen appear one after another. Second, about the importance awareness of the beauty services importance & the relation of self-efficacy, for announcers, the more higher awareness the fashion, makeup, hair, the higher self-efficacy of the confidence, effective expression, etc.. For voice actors, the more higher awareness the hair, skin care, the fashion, make up, cosmetic surgery, the higher self-efficacy of the new image making, the confidence, task efficiency improvement, etc... For gagmen, the more higher awareness the fashion, hair, skin care, makeup, cosmetic surgery, the higher self-efficacy of the self-expression, the confidence, the new image making, task efficiency improvement, etc.. For singer, the more higher awareness the makeup, hair, cosmetic surgery, skin care, fashion, the higher self-efficacy of the task efficiency improvement, the self-expression, the confidence, the new image making, etc.. Third, about the importance awareness of the appearance management behavior, external image, about the importance awareness of the appearance management behavior, singer is the most higher awareness, announcers> voice actors> gagmen appear one after another. about the importance awareness of the external image, singer is the most higher awareness, voice actor> announcers> gagmen appear after another. The meanings of this study provide the telecasters's image's fields with the effective basic data.

• 복식
• /
• 제57권9호
• /
• pp.97-109
• /
• 2007

This study is to examine the relation between self-consciousness and appearance management behavior; to grasp the appearance management behavior depending on self-consciousness which older women feel personally; to understand their needs more deeply; and to give support in planning and conducting marketing strategies effectively in the beauty and fashion market. The subjects of this study were aged women ranging 55 to 69 in age, living in Daegu and Geongsangbukdo. 500 questionnaires were distributed and 397 questionnaires out of 440 returned were used in the data analysis. The results through statistic analyses are following: 1. Among older women, the higher social self-consciousness group appeared to pursue six types of appearance management behavior(i.e., weight body-shape care, skin care, cosmetic behavior, hair care, cosmetic surgery, and clothing behavior) much more than the lower social self-consciousness group. 2. Compared with the lower private self-consciousness group, the higher private self-consciousness group appeared to care for not only weight body-shape care but also skin care, cosmetic care, and cosmetic surgery, clothing behavior with more interest in ordinary times. In terms of hair care, though, there was no significant difference between the higher private self-consciousness group and the lower private self-consciousness group. 3. There was no statistically significant difference between the higher social anxiety group and the lower social anxiety group in weight body-shape care, skin care, cosmetic behavior, hair care, cosmetic surgery, and clothing behavior.

• 복식
• /
• 제58권6호
• /
• pp.85-95
• /
• 2008

The purpose of this study is to research appearance management behaviors through their interests in appearance and the degree of their management among the undergraduates to research the effects of sociocultural attitudes toward appearance, self-esteem, and perceptive physical attractiveness on their face and hair management behaviors and to provide the effective data to form the marketing strategies for the beauty and fashion markets for the undergraduates. Total 900 questionnaires were distributed to the female/male undergraduates students in Daegu and Gyungbuk. 873 questionnaires out of 900 were collected and 825 questionnaires were selected as the final objects of this study. Frequency analysis, factor analysis, and Cronbach a were used to analyze the data using SPSS 12.0 statistics program. To examine the effects among variables, univariate analysis of variance and multiple regression analysis were conducted. The followings are the findings of analyzing and considering the research results through statistically processing each variable and those of the existing researches. 1. In terms of face management behaviors, internalization and awareness as sociocultural attitudes and social physical attractiveness among physical attractiveness perceptive showed positive effects. 2. In hair management behaviors, social physical and personal physical attractiveness out of physical attractiveness perceptive seemed to have positive effects.

• 한국컴퓨터정보학회논문지
• /
• 제24권3호
• /
• pp.167-174
• /
• 2019

It is a descriptive study for the relationship between appearance management behaviors and mental health of some female college students. We analyzes 433 self-administered questionnaires from March to June 2017 for female students who enrolled in three-year colleges in Seoul and Gyeonggi province, South Korea. The conclusion is as follows. We used IBM SPSS Statistics 22.0(SPSS Inc., Chicago, IL, USA) for the analysis by person's characteristics, t-test and one way ANOVA, multiple regression analyses. The second-year grade shows higher points than the first-year grade in appearance management behaviors and mental health level(p<0.001, p<0.05). In addition, when students has the higher level of the household as the humanities students, they have higher level of mental health level(p<0.001). The most influential factors affecting the mental health level of female college students are domestic economic level and cosmetic management behavioral factors. The level of mental health was higher in the middle and upper group of the domestic economic level. When they do more cosmetic management behavior, they have lower the mental health level. In conclusion, it is deemed necessary for students to attend intensive and sufficient counseling with an academic advisor. The continuous attention through school counseling management services depending on grade, domestic economy level, and cosmetic management behavior is necessary in order to enhance the level of mental health for female students. In addition to that, the college needs to develop individual customized psychology counseling and educational programs through U-mental healthcare service in order to lessen the great pressure of sensitive information and provide mental consultation. The college needs to consider students' characteristics and needs from the results of this study. It is considered that a smart mental healthcare program will be needed to identify mental health of the individual through the systematic approach.

• 한국의류산업학회지
• /
• 제24권5호
• /
• pp.628-635
• /
• 2022

This study sought to investigate the relationship between perception, body awareness, and beauty management behavior in the untact era in their MZ generation's, and as a result of the study, it was confirmed that there is a causal relationship between variables. For the empirical analysis of the study, a survey was conducted online(Google questionnaire) in Seoul/Gyeonggi area from June 7 to 26, 2021. Of the 548 questionnaires, 512, excluding 36, were analyzed using SPSS V.21.0. Among the sub-factors of perception in the untact era, it was confirmed that the social environment perception and human relationship perception are key factors that negatively affect body consciousness and beauty management behavior, and so does self-awareness(p<.05). Next, it was confirmed that, among the sub-factors of body consciousness, appearance management awareness and appearance/body care effort were key factors that positively affected beauty management behavior, and that appearance confidence was also an important factor that positively affected beauty management behavior(p<.05). Therefore, through this study, we intend to provide basic data for product development, programs, and marketing strategies that can cope with changes in the beauty consumption market in preparation for the post-COVID era.

• 복식문화연구
• /
• 제21권3호
• /
• pp.361-375
• /
• 2013

This study investigates the effects of sociocultural influences of appearance(parental influence, media influence, peer influence) on body dissatisfaction and appearance enhancement behaviors(clothing selection, skin care, make-up, hair care, weight management). For data collection, a questionnaire was administrated to 562 female college students in Gwangju, Chonnam area and Chonbuk area, Korea, from May 23 to June 10, 2011. To analysis the data, descriptive statistical analysis, factor analysis, regression analysis, and path analysis were conducted. The results were as follows. First, the overall effects of sociocultural influences of appearance on body enhancement behavior turned out to have positive effects. Second, overall sociocultural influences of appearance had positive effects on body dissatisfaction. Third, the overall effects of body dissatisfaction on appearance enhancement behavior did not appear to be statistically significant. Forth, the effects that sociocultural influences of appearance on appearance enhancement behavior mediated body dissatisfaction appeared to be insignificant.