• The Korean Journal of Community Living Science
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• v.14 no.1
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• pp.119-134
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• 2003

Recently 'lookism' is prevalent in Korean society. Lookism is a thought that one of causes of unequality of the mankinds is the appearance. The appearance is not only endowed but is made by efforts. Korean market related beauty including cosmetics occupied over $15billion. The purpose of this study is to find the determinants of the appearance management behaviors. Considering social characteristics of Korea and previous literatures, Collectivism, body image were chosen as an explaining variables. And self-esteem, attitudes toward sex roles and the shopping orientation and some demographic variables were selected. For the data analysis, 514 questionnaire for male and female in Daegu were collected. The determinants of appearance management behaviors were perceived level of living, concerns toward thinness, shopping orientation, appearance evaluation, female, family oriented thinking, belief in appearance power, attitude toward sex roles.

• Journal of the Korean Society of School Health
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• v.31 no.2
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• pp.108-116
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• 2018

Purpose: The purpose of this study was to investigate the effects of appearance stress and appearance management behavior on job-seeking stress among male university students. Methods: The participants of this cross-sectional and descriptive study were 158 male students attending a university in K Province who completed a self-report structured questionnaire. The survey period was from September 19th to November 9th, 2017. Data were analyzed using descriptive statistics, independent t-test, one-way ANOVA, correlation and multiple linear regression analyses with the SPSS statistics 23 program. Results: Job-seeking stress showed significant differences according to BMI (F=2.55, p=.042) and pocket money (F=3.08, p=.049). The results of the regression analysis showed that grade (${\beta}=8.93$, p=.008), pocket money (${\beta}=-5.11$, p=.029), appearance stress (${\beta}=.52$, p<.001), and appearance management behavior (${\beta}=.25$, p=.001) were significant factors affecting jog search stress. Conclusion: The findings of this study suggest that variables such as grade, pocket money, appearance stress, and appearance management behavior significantly explain job-seeking stress among male students in college. Therefore, it is necessary to develop a program to reduce job-seeking stress for senior male students who are preparing for employment before graduation. In addition, when organizing a program to reduce job-seeking for male university students, it is necessary to help them have a more positive evaluation of their appearance and pursue proper appearance management behaviors.

• Journal of the Korean Society of Costume
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• v.57 no.6 s.115
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• pp.160-171
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• 2007

This research studied men's cosmetics purchasing behavior based on the level of interest one has in one's appearance, the country of origin, and the sales promotion of the cosmetics. The study was conducted by experimental $2{\times}[2{\times}2]$ design by combining the 3 variables mentioned above. The Independent variables in this research were levels of appearance interest(high vs. low), the country of origin(Korean vs. foreign), and types of sales promotion(discount vs. coupon). The dependent variables were the purchase behaviors including favor to cosmetics and purchase intent. Two hundred male consumers participated for the study. Data analysis conducted were factor analysis, cluster analysis and ANOVA. The results were as follows. 1. Male consumers' cosmetics favorness: 3-way significant interaction, in appearance interest, the country of origin, and types of sales promotion, was found for favor to male cosmetics. When male subjects were provided with price discounts and skin care coupons for the Korean cosmetics, they didn't reveal significant differences in favor, regardless of the level of appearance interest. However, for the imported cosmetics, male subjects with high appearance interest showed more favor to the cosmetics than the ones with low appearance interest. 2. Male consumers' purchase intent: 3-way significant interaction, in appearance interest, the country of origin, and types of sales promotion was found for the purchase intent. When male subjects were provided with price discounts and skin care coupons for the Korean cosmetics, they didn't show significant difference in purchase intent, regardless of their appearance interest. However, for the imported cosmetics, male consumers with high appearance interest reported more purchase intent than the ones with low appearance interest.

• International Journal of Costume and Fashion
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• v.7 no.2
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• pp.1-17
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• 2007

The purpose of this study was to identify appearance management behavior related to well-being lifestyle of women. The results of the study were as follows: 1. The factors relating to a well-being lifestyle were personality and value, fashionable appearance, leisure activity, healthy food, brands, social activities, reasonable consumption, environmental protection, and individuality. The factors of appearance management behavior were weight management and skin care, apparel and accessory management, dietary treatment, bathing, make-up and hair styling, underwear management, using hospitals, beauty salons, and identity kits. 2. Women were classified into 4 kinds of groups: well-being, reasonable value pursuit, ostensible consumption, and bad-being. 3. The members of the well-being group were generally married, highly educated, had a high income, and spent a lot of money for their appearance management. They had a high level of appearance management in terms of weight and skincare, apparel and fashion accessories management, dietary treatment, bathing, make-up and hairstyling, underwear management, and in the use of hospitals and beauty salons. The members of the reasonable value pursuit group were generally married, less educated, with a medium income, and spent little for their appearance management. Members of the ostensible consumption group were generally unmarried, with a low income but spent lot of money for sundries and appearance management. They also had a high level of appearance management with regard to weight training and skin care, apparel and fashion accessory management, underwear management, the use of hospitals and beauty salons, and using identity kits. Members of the bad-being group were generally unmarried, had low incomes, little disposable income, spent little on appearance management, and didn't manage their appearance as a whole.

• Journal of the Korean Home Economics Association
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• v.43 no.12 s.214
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• pp.153-163
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• 2005

The purposes of this study were to investigate the differences of appearance behavior and ego integrity of elderly women according to demographic variables, and health, and to examine how the ego integrity of elderly women was influenced by appearance behavior, health, and demographic variables. The subjects were 117 elderly women(aged 60 to 70) in Jinju, Korea who were interviewed face-to face with a survey questionnaire. The results of the study were as follows. There were significant differences in appearance adornment and ego integrity (wise living and attitude toward life) according to age. After controlling for age, there were significant differences in appearance interest, makeup, and ego integrity according to education. There was a significant difference in ego integrity (attitude toward life) according to the presence of a spouse or mate. There were significant differences in appearance interest, makeup, and ego integrity according to health. Health and education had a significant effect on satisfaction with the present living. Health, age(-), and appearance behavior had a significant effect on wise living. Health, age(-), and education had a significant effect on attitude toward life. Education and health had a significant effect on appearance behavior. The present findings indicate that health state and appearance behavior, such as appearance interest and makeup, had a significant effect on the ego integrity of elderly women. On the whole, the ego integrity of elderly women was positively correlated with the level of health state, education, and appearance behavior.

• Journal of Korean Home Economics Education Association
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• v.18 no.4 s.42
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• pp.13-23
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• 2006

The purposes of this study were to classify high school male and female students according to body cathexis and appearance interest, and understand their appearance management behaviors and clothing benefits sought. The results were as follows : First, the body cathexis of high school students were low, and female students had lower body cathexis than male students especially in the lower halves of bodies. The appearance interests of students were high, but female students had higher appearance interests than male students. Second, male students were classified by body cathexis and appearance interest into three groups with high, middle, and low body cathexis and appearance interest, and most of them belonged to the middle group. Female students were classified into four groups(with high body cathexis and appearance interest, with high body cathexis but low appearance interest, with low body cathexis but high appearance interest, and with low body cathexis and appearance interest) and most of them belonged to the group with low body cathexis but high appearance interest. Third, male students in groups with high and middle body cathexis and appearance interest showed more appearance management behaviors than those in the group with low body cathexis and appearance, while management behavior, followed by the group with low body cathexis but high appearance interest, that with high body cathexis but low appearance interest, and that with low body cathexis and appearance interest. Fourth, female students sought more aesthetics, fashionability, brand, and price in clothing coml)wed to male students. Male students in high and middle groups tended to seek more aesthetics, fashionability, and brand than those in the low group, but all three groups didn't consider price benefit sought. Female students with high body cathexis and appearance interest tended to seek more aesthetics and fashionability than those in other three groups. And only the group with low body cathexis and appearance interest didn't consider brand benefit sought. All four groups were found to consider price benefit sought. I hope that results of this study help teachers to guide students' clothing life more positively by understanding their appearance management behaviors and clothing benefits sought than to control negatively.

• Journal of Korean Home Economics Education Association
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• v.19 no.4
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• pp.247-256
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• 2007

This study examined the effects of parents' appearance-related parenting styles on children's adolescence and self-esteem by examining university students' appearance satisfaction. The results generated 3 different appearance-related parenting styles for fathers: indifference type (45.5%), conservative regulation type (32.0%) and appearance-pursuing type (22.5%), and three for mothers: opinion-respecting type (39.5%), conservative regulation type (32.6%) and appearance-pursuing type (27.9%). In addition, when the influence of parenting styles were compared based on children's self-esteem and their appearance satisfaction, male students' appearance satisfaction was affected more by their self-esteem than by parents' parenting styles. In comparison, female students' appearance satisfaction was influenced by parents' parenting styles. Specifically, appearance satisfaction and body satisfaction were high when the mother respected the children's opinions, and body satisfaction was rather low when the father was of appearance-pursuing. This result shows that parents need to respect their children's opinions on their appearance and guide them to find their own individuality in order to enhance the children's appearance satisfaction and self-esteem.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.10
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• pp.1647-1657
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• 2010

This study examines underwear purchase behaviors and the attitude of male consumers based on the degree of interest in appearance. Data research was conducted on 296 males in their 20s and 30s located in Seoul & Gyeonggi province. The SPSS 17.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, t-test, and $\chi^2$-test. The results of this study are as follows: The degree of interest in appearance was identified with four factors; outfit management, confidence of figure, interest in clothing, weight control, and disinterest in appearance. Customers were segmented into two subdivisions: high and low interest in appearance. The factors derived from the factor analysis of underwear purchase motive included aesthetic, impulsiveness, and practicality. The purchase behavior of the group with high interest in appearance was highly motivated by aesthetics and impulsiveness. The factors derived from the factor analysis of underwear attitude included fashionability, comfortableness, and quality. Customers were segmented into the following three subdivisions: pursuit of comfortableness, pursuit of diversity, and normal. The type of high interest in appearance regarded fashionability and quality highly. Finally, the degree of interest in appearance showed significant relevance in purchase motive and underwear attitude for underwear.

• Journal of Fashion Business
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• v.19 no.4
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• pp.21-36
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• 2015

The purpose of this study is to classify the stress into groups and analyze their differences in self-consciousness, and appearance management behavior. Questionnaires were administered to 377 middle and high school girls living in Deagu metropolitan City. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncant-test, and t-test are all used for data analysis. Our findings show that stress developed due to several reasons: the categories are as follows into grades-related low stress, exam-related high stress, and society-related high stress. For the purposes of our study, we labeled self-consciousness as a combination of being socially and privately self-consciousness and showing signs of social anxiety. Appearance management behavior deals with esthetic plastic surgery, clothing harmony, weight management, hair management, health care, skin care, and meal management. Stress shows a significant correlation with the sub-variable self-consciousness and appearance management behavior. The groups show a significant difference in the self-consciousness, and appearance management behavior. There is also a significant difference among stress, self-consciousness and appearance management behavior by grade. The students in seemed to recognize that their appearance can be improved by dressing up and managing their outwardly appearance. Teachers should educate students to have the variety of views on the meaning of beauty. In addition, schools need to develop programs to educate student about appearances, as the student's interests differ due to the stress type of the adolescent.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.9_10
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• pp.1101-1111
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• 2003

The objectives of this study were to classify the contents of lifestyle of adolescents, to investigate the relationships between lifestyles and appearance behavior, and to examine how appearance behavior was influenced by lifestyles and demographic variables of male and female adolescents. The method of the study was survey research by using questionnaires. Subjects were 414 high school students in Seoul: 176 were males and 238 females. Five dimensions of lifestyles were derived by factor analysis: ‘digital orientation', 'positive activity', 'achievement orientation', 'material orientation', and ‘frugality'. Digital orientation had, in case of the male, a positive relation with body-modification need, a positive one with appearance interest in female. Positive activity had positive relations with appearance interest and body satisfaction in both male and female. Appearance interest, weight interest, and body-modification need levels were significantly higher for female than for male, whereas body satisfaction were higher for male than for female. Appearance interest of male was influenced by positive activities and social stratification. Appearance interest of female was influenced by material orientation and positive activity. Body-modification need of male was influenced by digital orientation and frugality(-), that of female only influenced by material orientation. Fashion and brand preference of male was influenced by material orientation, frugality(-), and social stratification. In case of the female, fashion was influenced by positive activity, material orientation and frugality(-), brand preference influenced by material orientation and positive activity.