• Title/Summary/Keyword: App Store

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A Study on Omni-Channel Strategy in Fashion Industry (패션산업에서 옴니채널 전략에 관한 탐색적 연구)

  • Kim, SaeEun;Kim, MunYoung
    • Journal of the Korean Society of Costume
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    • v.67 no.1
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    • pp.40-55
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    • 2017
  • The current new distribution environment provides the consumers to shop at anytime and any places by using mobile appliances. So, the companies which run the offline-store increase the contact point with the consumer by launching not only online-store but also the mobile application (app). Moreover, they are trying to operate the Omni-channel shopping environment. In order for this research to draw the direction of 'the Omni-Channel Strategy', which is about the changed distribution environment of the domestic fashion enterprise, the following steps were performed. First of all, the term related to 'Omni-Channel' is defined. And then, Example of the 'Omni-Channel' strategy and 'O2O' business in the domestic distributior were researched. Lastly, present condition of the 'Omni-Channel' strategy case of the domestic fashion industry was researched. At the result, the online-stores usually have several brands which can not represent their identities. It is suggested that each online-store according to each brand has their own characteristic identity. And The Omni-Channel strategy of the domestic fashion enterprise that is needed the connection point connecting the on-line and off-line. It is able to allure the customer to the off-line-store.

Reliability Analysis of Privacy Policies Using Android Static Analysis (안드로이드 정적 분석을 활용한 개인정보 처리방침의 신뢰성 분석)

  • Yoonkyo, Jung
    • KIPS Transactions on Computer and Communication Systems
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    • v.12 no.1
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    • pp.17-24
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    • 2023
  • Mobile apps frequently request permission to access sensitive data for user convenience. However, while using mobile applications, sensitive and personal data has been leaked even if users do not allow it. To deal with this problem, Google App Store has required developers to disclose how the mobile app handles user data in a privacy policy. However, users are not certain that the privacy policy describes all the app's behavior. They have no choice but to rely on the privacy policy to confirm how the app uses data. This study designed a system that checks the reliability of privacy policies by analyzing the privacy policy texts and mobile apps. First, the system extracts and analyzes the privacy policy texts to check which personal data the privacy policy discloses that the mobile apps can collect. After analyzing which data apps can access using android static analysis, we compare both results to analyze the reliability of privacy policies. For the experiment, we collected the APK files and metadata of about 13K android apps registered in the Google Play Store and preprocessed the apps by four conditions. According to the comparison between privacy policies and mobile app behavior, many apps can access more personal data than disclosed in the privacy policy.

Security Verification Framework for e-GOV Mobile App (전자정부 모바일 앱 보안성 검증체계)

  • Bang, Ji-Ho;Ha, Rhan;Kang, Pil-Yong;Kim, Hong-Geun
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.37 no.2C
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    • pp.119-131
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    • 2012
  • Recently smart phones have been proliferating widely and quickly. Since the number of mobile apps that are being developed and deployed to domestic/international app stores is rising, more apps are being installed and deleted by users without any difficulty. The deployed apps are each attested through distinct verification framework of specific app stores. However, such verification frameworks are insufficient in checking security concerns. Unfortunately, the security verification framework is necessary since the incidents of leaking privacy and confidential information are being increased in lately. The aim of this paper is to provide the security verification framework that assures security and reliability of the e-government mobile apps. In order to verify proposed verification framework, a few apps were selected and inspected through proposed framework and these inspection results are included in this paper.

App Design Style and Usability Analysis for Smartphone Application -Focusing on the iPhone and Appstore- (스마트폰 앱 디자인 스타일 및 사용성 분석 -아이폰과 앱스토어를 중심으로-)

  • Oh, Hyoung-Yong;Min, Byoung-Won
    • The Journal of the Korea Contents Association
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    • v.10 no.12
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    • pp.129-136
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    • 2010
  • Smartphone used to be an it item for only business people and early adaptors. However, the public interest towards Smartphone has been rapidly increased and now is spreading to the everyday life in general people. Variety of applications are introduced and registered in a day, but there are not enough apps with simple and useable interface. This is because that the applications are developed only in a view from developer and designer to match the splendor design and technical skills of apps not concerning the users. Therefore this study will analyze the value in use and design trend of registered apps in apps store to recognize the importance in use and also to discuss about a plan to apply this into the apps more effectively. In order to improve the mobile app usability, this study suggest that using intuitional icon, designing easy to use app navigation. This will lead to produce clear instruction for app developers and designers with more reliable effects in the future of Smartphone world.

The effects of smart phone usage motive and fashion brand app factors upon the intention to accept fashion brand applications (스마트폰 이용 동기와 패션 브랜드 앱 내용이 패션 브랜드 앱 수용의도에 미치는 영향)

  • Choi, Yeseul;Kim, Miyoung
    • Journal of Fashion Business
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    • v.17 no.4
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    • pp.149-163
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    • 2013
  • This study investigated the effects of smart phone usage motives and fashion brand app factors upon the intention to accept fashion brand applications. Data were collected from 250 female college students living in Seoul and Gyeonggi-do. 220 reliable data were analyzed by frequency, factor analysis, Cronbach's alpha, ANOVA,, Duncan test, paired t-test, chi-square analysis, regression. The results were as follows: Firstly, the 'information acquisition' and the'use of time' were considered to be the most important motive factors driving consumer's smart phone usage. Secondly, the motives underpinning smart phone user's intention to accept a fashion brand application were 'social relationships', 'entertainment', and 'information acquisition'. Thirdly, the frequently used factors during the usage of fashion brand application could be classified in order of frequency as follows: 'product information provision', 'store information provision', 'coordinated information provision', 'fashion information provision', 'entertainment provision', 'hobbies and life information provision', virtual wearing provision', 'SNS provision', and, 'events and coupons provision'. Fourthly, a factor analysis of these nine factors were classified into 'basic information type', and 'additional information type'. The influences of basic information type and the additional information type upon the intention to accept the fashion brand application showed the following significant result: The basic information type had a greater influence upon the intention to accept the fashion brand app.

Design Mobile Cross Framework Based MDA (MDA 기반의 모바일 크로스 프레임워크 설계)

  • Song, Yujin;Lee, Eun-Joo;Han, Deok-Soo
    • Journal of Korea Multimedia Society
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    • v.19 no.8
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    • pp.1445-1452
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    • 2016
  • Recently Mobile Software Applications are developed in various languages and stored in App Store. App Users selectively use appropriate apps for the owned hardware. In other words, it depends on the kinds of operating systems of the apps whether to use or not to use the applications in various languages. The apps should be differently implemented according to the kind of the user's device, though they provide the same functions. To solve these problems, it is necessary to define an independent function specification method which is not dependent to a specific system environment. In this paper, the Mobile Application Developing Framework is suggested, which incorporates all of the development process. Standardized models are proposed which can be used in the analysis and design steps. In implementation phase, a technique for cross framework design is suggested so as to implement a platform dependent mobile app.

Exploring Service Improvement Opportunities through Analysis of OTT App Reviews (OTT 앱 리뷰 분석을 통한 서비스 개선 기회 발굴 방안 연구)

  • Joongmin Lee;Chie Hoon Song
    • Journal of the Korean Society of Industry Convergence
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    • v.27 no.2_2
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    • pp.445-456
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    • 2024
  • This study aims to suggest service improvement opportunities by analyzing user review data of the top three OTT service apps(Netflix, Coupang Play, and TVING) on Google Play Store. To achieve this objective, we proposed a framework for uncovering service opportunities through the analysis of negative user reviews from OTT service providers. The framework involves automating the labeling of identified topics and generating service improvement opportunities using topic modeling and prompt engineering, leveraging GPT-4, a generative AI model. Consequently, we pinpointed five dissatisfaction topics for Netflix and TVING, and nine for Coupang Play. Common issues include "video playback errors", "app installation and update errors", "subscription and payment" problems, and concerns regarding "content quality". The commonly identified service enhancement opportunities include "enhancing and diversifying content quality". "optimizing video quality and data usage", "ensuring compatibility with external devices", and "streamlining payment and cancellation processes". In contrast to prior research, this study introduces a novel research framework leveraging generative AI to label topics and propose improvement strategies based on the derived topics. This is noteworthy as it identifies actionable service opportunities aimed at enhancing service competitiveness and satisfaction, instead of merely outlining topics.

Design of Food Management System Using NFC Tag

  • Lee, Jong-Chan;Bahk, Gyung-Jin
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.5
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    • pp.25-29
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    • 2018
  • As society advances and consumers' perception of food safety changes, the demand for the safety of refrigerated and distributed foods is spreading. In this paper, we build an ICT system that can collect the TTH data from the NFC tag, store it, analyze the food safety level using it. This service platform consists of the temperature monitoring NFC tag attached to individual packaged food, the smartphone with NFC sensor, and the monitoring server with a big data system. Consumers and administrators in this system can easily identify and predict the safety level of individual packaged foods in real time using the provided app on smartphones. In the field of food safety, the use of new technologies such as ICT can create new value by combining with existing food industry in addition to creating new market by new service.

App Developing for Restaurant Reservations and Store Management (식당 예약 및 매장 관리를 위한 앱 개발)

  • Eun-Gyeom Jang;Dae-Myeong Gwon;Dong-Min Kim;So-Mi Kim
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2024.01a
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    • pp.275-276
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    • 2024
  • 본 논문에서는 고객들이 쉽게 맛집을 찾고 예약할 수 있는 서비스를 제공하기 위해 웹 플랫폼인 Wait-Wise (ver.업주)와 WPMG, 하이브리드 앱인 Wait-Wise (ver.고객)과 포스시스템인 Pos-Ting이다. Wait-Wise (ver.고객)을 통해서 예약한 정보를 Pos-Ting에서 예약자명, 인원 수, 좌석, 예약번호와 같은 유요한 정보들을 업주에게 제공해주고, 업주는 Wait-Wise (ver.업주)을 통해서 매장정보, 메뉴정보, 테이블정보 저장하여 고객에게 Wait-Wise (ver.고객)을 통해서 정보를 제공하고, 관리자는 WPMG를 통해서 메뉴정보 저장하여 Pos-Ting에 정보를 제공한다. 일반 예약 어플리케이션은 예약시간만 지정할 수 있는데 반해 본 프로젝트는 예약 테이블을 지정하여 고객에 선택의 폭을 넓혀 원하는 시간과 원하는 자리에서 식사를 할 수 있게끔 본 프로젝트를 개발하였다.

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A Study on the mobile application of Fashion Brands

  • Kim, Sung-Hee
    • Journal of Fashion Business
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    • v.14 no.6
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    • pp.134-145
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    • 2010
  • The purpose of this study is 1) to investigate the contents of fashion brand applications and what differences and 2) to scrutinize the reviews of the applications uploaded on the app store in order to suggest strategies on how to apply them to fashion. For the study, twenty-nine free applications from different categories of the fashion brands and three hundred sixty-two reviews of these applications were investigated. The analysis of the study was conducted from June 20th to November 10th of 2010. The results showed that there are four important components for fashion brand applications: conventional information (product information and store information), the purchasing function, the fun element (social networking, blogging, music etc), and the augmented reality technique. These components are formulated based on the brand's marketing strategies. In order to know whether or not these components were successfully composed, user reviews were studied, which revealed that many users were satisfied, but the applications were insufficient to meet all of their needs.