• 한국프랜차이즈경영연구
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• 제15권1호
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• pp.43-60
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• 2024

Purpose: According to previous studies, customer experience had a significant effect on consumer behaviors. In this perspective, this study investigates the structural relationship among customer experience, resort use satisfaction, and customer behavioral intentions, with focus on the mediating role of resort use satisfaction. Research design, data, and methodology: Data collected from 361 individuals who had experienced the resort service were analyzed using SPSS 29.0 and AMOS 29.0, involving frequency analysis, HTMT, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation model testing. Result: Firstly, cognitive, and relational experiences had significant effect on resort use satisfaction. Secondly, resort use satisfaction had significant effect on customer behavioral intentions. Thirdly, resort use satisfaction had partial mediating effects in the relationship between customer experiences and customer behavioral intentions. Conclusion: This study academically confirmed the empirical link between customer experience and consumer behaviors. From a practical standpoint, it suggests the necessity of marketing activities that enhance customers' perception of their experiences, as well as resort use satisfaction and customer behavioral intentions, through systematic CS education and management of the physical environment.

• 한국지능시스템학회논문지
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• 제25권1호
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• pp.85-90
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• 2015

본 논문은 중소기업의 CEO의 핵심역량 24개를 FSM을 이용하여 구조분석을 하고 5개의 그룹으로 분류하였다. 또한 CEO의 업무별로 CEO의 업무능력과 핵심역량과의 관련성을 파악하기 위해 회귀분석을 실시하였다. 본 논문의 특징은 중소기업 CEO의 역량에 대한 분류와 구조화를 통한 층별 상호간의 관계를 알 수 있고, CEO의 업무능력에 무슨 역량그룹이 영향을 주는지를 알 수 있게 해준다.

• 복식
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• 제55권2호
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• pp.45-57
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• 2005

The creative fashion design is the technique which ran be obtained through the structural analysis of the relationship between principle, element-combination and idea-expression. In the research, as the results of theoretical survey of design structure and idea-expression, the structural and subjective designs are classified and defined: a. the structural design is analyzed with the existing examples based on the combinational Idea-expression of the O.C.L method, and b. the subjective design is also analyzed connecting the real examples to Cordon method, Synetic method, Association method, and expansive idea-expression-method obtained by the Experiences of Geometrical Combinations. The research can be summarized as follows: 1. The creative fashion design which emphasizes the geometrical structure utilizes the modification method whirh combines the shapes and constructs extraordinary structural beauty coming from the complex structural principle, that is, emphasis and balance. 2. The creative fashion design which emphasizes specific subjects utilizes the modification method which mimics representative and plastic resemblances and constructs symbolic structural beauty coming from the simple structural principle, that is, material elements.

• Asia pacific journal of information systems
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• 제11권2호
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• pp.141-158
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• 2001

This paper examines the effects of environmental uncertainty, structural decentralization, formalization, complexity and task interdependence on the information sharing through information system. 197 firms in Korea are surveyed and analyzed to investigate the relationship between the contextual variables and the information sharing. The result of multiple regression analysis shows that task interdependence, structural decentralization, complexity are significant factors to influence on the Information Sharing. Also, additional analysis shows that task interdependence, structural decentralization are major factors in service industry, and task interdependence, structural complexity are in manufacturing industry.

• 복식문화연구
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• 제15권4호
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• pp.726-736
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• 2007

The purpose of this study was to identify VMD structural elements of apparel stores, and related variables. The related variables are contained shopping orientation, store types, consumer satisfaction and the intention to purchase in apparel stores. The data was collected from a questionnaire conducted on 378 female adults and was analyzed by frequency analysis, factor analysis, cluster analysis, ANDVA, regression, Duncan test, and reliability analysis. The results were as follows: (1) VMD structural elements of apparel store consisted of four factors: coordination/fitness, fashionability, attractiveness, and functionality. Shopping orientation consisted of six factors: recreational, rational, fashion oriented, convenience oriented, price conscious, and brand conscious. Shopper types consisted of four groups: recreational type shopper, economic type shopper, high involved shopper, and convenience oriented shopper. (2) Significant differences were find out between those shopper types and VMD structural elements. Significant differences were find out between store types and VMD structural elements. (3) VMD structural elements(coordination/fitness, functionality, fashionability) were influenced consumer satisfaction and the intention to purchase.

• 한국지역사회생활과학회지
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• 제22권2호
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• pp.283-298
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• 2011

Gender is frequently being identified as a key moderator in consumer behavior studies. However, there has been insufficient studies in this field in rural tourism areas. The purpose of this study examined the structural relationships among rural tourism motivation, satisfaction, and loyalty including the moderating effect of gender. Data were collected from 442 farmstay visitors by field survey in rural areas. SPSS 15.0 and LISREL 8.80 statistical package were used to analyze the data. Principle component analysis and path analysis were carried out to identify the structural relationships. Results showed that refreshment and family togetherness of tourism motivation had a negative effect on satisfaction. However, rural life of tourism motivation had a positive effect on satisfaction. Tourists' satisfaction had a positive effect on loyalty. The results also indicated that gender moderated the relationship among tourism motivation, satisfaction, and loyalty. The study suggested that it was important for tourism service marketers to develop proactive relationship marketing techniques that could have a lasting impact on customer retention.

• 한국식생활문화학회지
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• 제22권4호
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• pp.414-419
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• 2007

The purpose of this study was to measure the effect of disgust with meat mediating the factors influencing meat consumption. Structural equation model was used to measure the causal relationships among constructs. The structural analysis Result of the data indicated excellent model fit. The effects of moral concerns for animals, meat texture and satiety from meat on disgust with meat were statistically significant. The effects of color in meat and negative body esteem on disgust with meat were not statistically significant. As expected, disgust with meat had a significant effect on meat consumption. Moreover, disgust with meat played a mediating role in the relationship between moral concerns for animals and meat consumption. Disgust with meat played a mediating role in the relationship between satiety from meat and meat consumption. Disgust with meat did not play a mediating role in the relationship between color in meat and meat consumption. Disgust with meat did not play a mediating role in the relationship between body esteem and meat consumption. In conclusion, based on structural analysis, a model was proposed of interrelations among constructs. It should be noted that the original model was modified and should, preferably, be validated in future research.

• 한국실내디자인학회논문집
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• 제25권5호
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• pp.82-92
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• 2016

This study aims to contribute to better understanding of the Baroque architect Francesco Borromini, and, as a consequence, of the Baroque period itself. Recognizing that historical studies have focused mainly on the architectural (i.e., formal) aspects of Borromini's work and largely neglected the technical (i.e., structural) issues, and that the relationship between the architectural and structural worlds in Borromini's activity has consequently never been studied in depth, this research set as its objective the study of this relationship, and has developed a comparative analysis of Borromini's attitude toward architectural problems and questions of tectonics. The investigation has been conducted on two meaningful case-studies in Rome: San Carlo alle Quattro Fontane and Sant'Ivo alla Sapienza. The analysis has highlighted a strong dichotomy between Borromini as an architectural designer and Borromini as a structural designer. While Borromini's design is experimental, innovative, and nonconformist, his structures are cautious, tested, and validated by trustworthy tradition. His unprejudiced use of constructive solutions from different historical periods, regions, and cultural areas allows the definition of his approach to tectonics as "constructive eclecticism." The analysis has also highlighted the independence between the architectural and structural aspects of his work, as the two do not interfere with or limit each other. The dichotomy between form and structure in Borromini's work may reflect the "theatrical" tendency of Baroque culture, where what is shown on the face is often different from what is hidden behind.

• 한국전산구조공학회논문집
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• 제19권2호
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• pp.161-169
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• 2006

본 연구에서는 효과적인 인터넷 기반 구조해석 플랫폼을 개발하기 위하여 컴포넌트 모델을 제시하였다. 구조해석의 특성상 복잡한 알고리즘을 수행해야 하므로 다수 사용자에 대한 원활한 서비스를 위해 서버 연산 보다는 X-Internet을 이용한 클라이언트 연산을 실시하였다. 기존 상용 해석프로그램들의 사용자 편의적인 인터페이스에 부합되도록 Smart Client를 이용하여 윈도우 기반 인터페이스를 구축하였으며, 개발된 플랫폼의 재사용 및 확장성을 고려하여 컴포넌트 기반 프로그래밍을 함으로써 수정 및 변화에 능동적인 대처가 가능하게 하였다. 컴포넌트는 분할-단순화의 기법을 적용하여 전체 시스템을 표현하였고, 상위 컴포넌트와 하위 컴포넌트, 컴포넌트와 객체간의 관계에는 공통 인터페이스를 사용함으로써 라이브러리간의 연결을 명확히 구분하였다. 설계검토를 XML WebService를 사용하여 이기종 플렛폼과의 데이터 통신을 실시함으로써 차후의 통합 CAE에서의 데이터 교환의 기틀을 제시하였다. 2차원 트러스 구조물의 정적해석 및 설계검토를 수행하여 개발한 플랫폼의 효율성을 검증하였다.

• 유통과학연구
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• 제14권11호
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• pp.129-138
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• 2016

Purpose - The ICT(information and communications technologies) development is affecting consumer behaviors on selecting channel or distribution system. This study aims to advance our knowledge about the factors influencing omni-channel behaviors. This study considers the positive brand experience as the moderating variable into the relationship between omini-channel use intention and consumer brand relation. Also, the effect of positive brand experience on consumer-brand relation is researched. Research design, data, and methodology - This study conducted an empirical test with the subject as customers who purchase goods or service through on-off cross channel simultaneously. The research model is developed from prior literatures about influencing variables on channel selection. The structure of this study is designed to identify causal relationships between the variables. 268 survey data from the questionnaire survey which is conducted to target customers who use online and offline channels, is used for empirical analysis. This study validates generality with descriptive statistics and data reliability with Cronbach's alpha value. The exploratory factor analysis is used for value purification. Then, the confirmatory factor analysis is conducted for structural equation modeling. Finally, the execute structural equation modeling is analyzed to confirm the hypotheses Results - First, the two causal influences between perceived performance risk and the propensity of omni-channel and between price consciousness and the propensity of omni-channel are verified through the empirical test. Second, the result identifies that the propensity of omni-channel is influenced on consumer-brand relationship. Third, the AMOS analysis proves that the moderating variable, positive brand experience, has significant positive impact on consumer-brand relationship. This significant relationship is highly supported by the regression analysis between brand experience and propensity of omni-channel because it results that positive brand experience has positive impact on the propensity of omni-channel. All hypotheses are verified to be true. Conclusions - Based on the empirical result, this study confirms that perceived performance risk and price consciousness are the important factors influencing propensity of omni-channel. According to the additional analysis, the moderating variable and positive brand experience plays important role between the propensity of omni-channel and consumer-brand relationship. Furthermore, positive brand experience influences more on consumer-brand relationship than non-positive brand experience.