• 유통과학연구
• /
• 제15권4호
• /
• pp.41-57
• /
• 2017

Purpose - With the growth of the duty free shop field and an increase in the executive interest in it, it becomes necessary to examine if PBZ (1988) SERVQUAL could be applied to duty free shop service reflecting on this increased interest and the importance of marketing strategy alternative managing multinational customers. Therefore, the present research focused on the comparison of Korean and Chinese consumers. We examined how service quality would affect relationship quality and customer loyalty. Research design, data, and methodology - Surveys were distributed to 235 Korean and 220 Chinese consumers who have visited a Korean duty free shop. We analyzed frequency analysis, mean difference analysis, and reliability analysis, exploratory factor analysis, confirmatory factor analysis, structural equation model analysis, and multi-group analysis. Results - First, perceived tangibles, responsiveness, empathy, assurance, price benefits, product diversity, and IT convenience of duty free shop service all appeared to be positive effect on customer satisfaction; at the same time, only tangibles, responsiveness, empathy, assurance, and price benefits positively affected customer trust. Secondly, customer satisfaction and trust that are the components of the relationship quality appeared to be positive effect on customer loyalty. Thirdly, customers' satisfaction was found to play a full mediating role effect among all of the service quality factors with customer loyalty; however, customer trust was found to have the mediating effects only with tangibles, empathy, assurance, and price benefits. Fourthly, we found a difference between how service quality influences relationship quality and how service quality influences customer loyalty as a function of different nationality. As a result, it appeared that price benefits and IT convenience affected customer satisfaction more among Koreans than among Chinese. Finally, it appeared that customer satisfaction and trust affected customer loyalty more among Chinese than among Koreans. Conclusions - The results of this study contribute to the theoretical knowledge, but also provide strategic alternatives to enhance differentiation, international competence of enterprises led by duty free shop and service quality improvement and customer loyalty of enterprises are drawn as a foundation for constructing international customer relationship in future global era.

• International journal of advanced smart convergence
• /
• 제10권4호
• /
• pp.158-164
• /
• 2021

The purpose of this study is to analyze the structural relationship between customer's pleasure, customer satisfaction, switching cost, and relationship commitment using the fitness center and provide implications. Specifically, this study aims to investigate the effect of the degree of customer's awareness of pleasure on the relationship commitment through the medium of customer satisfaction and switching cost. For this purpose, the structural equation model was constructed based on the previous studies, and the exogenous variables were pleasure, and the endogenous variables were customer satisfaction, switching costs and relationship commitment. The subjects of this study were customers who used fitness centers in the metropolitan area. The sampling method for the sample survey was a total of 277 people using convenience sampling. 257 copies were used as final data except for 20 samples that were not appropriate for the study. The statistical program for data analysis was IBM SPSS Ver. 26.0 and Amos 21.0. The specific data processing method is as follows: First, frequency analysis was conducted to understand the general characteristics of the subjects. In order to verify the validity and reliability of the research tools, confirmatory factor analysis and reliability analysis were conducted. In order to understand the theoretical relationship between each variable, structural equation model was conducted. The results of data processing on the research model are as follows: First, the pleasure of the fitness center customers had a positive effect on customer satisfaction. Second, customer satisfaction had a positive effect on the switching costs. Third, customer satisfaction had a positive effect on the customer commitment. Fourth, switching costs had a positive effect on customer commitment.

• 산업경영시스템학회지
• /
• 제43권3호
• /
• pp.143-155
• /
• 2020

The relationship between companies in the supply chain is a core competency of the company and key indicator which determines the survival of a company. Therefore, companies are investing in efforts for inter-company relations, and related studies have been conducted for a long time. However, in the supply chain, the positions and characteristics of suppliers and buyers are not the same. Therefore, research is needed to better understand and respond to other characteristics of the relationship between suppliers and buyers. The purpose of this study was to identify the characteristics of the resources held between the buyer and the supplier through social capital, which is a value asset that can be used as a resource created through social relations, and whether it affects the commitment of the relationship. In addition, The core of this study was to statistically analyze the differences between suppliers and buyers through this analysis. This study was conducted by surveying companies that are suppliers and buyers along the supply chain. The difference between the supplier and the buyer was revealed through empirical analysis, and statistically, the difference between the two groups was also revealed. As a result of the analysis, the higher the involvement of the buyer, the more significant the result of structural capital was, and the result was statistically opposite to the supplier. As for the relationship capital, quantitative and qualitative relationship capital had different effects on the commitment. Both the supplier and the buyer had a positive effect on relationship performance. However, the effect of emotional commitment on non-financial relationship performance has a greater degree of influence on suppliers, and it appears in statistical differences. This study revealed differences in the relationship between suppliers and buyers, and found that different investments and efforts were required for each group.

• 한국엔터테인먼트산업학회논문지
• /
• 제13권3호
• /
• pp.279-290
• /
• 2019

본 연구는 초등학생과 중학생 자녀를 둔 학부모를 대상으로 가족관계가 아동학대인식에 미치는 영향에 있어서 양육스트레스의 매개효과를 검증하고자 하였다. 이를 위해 수도권 A지역에 거주하는 학부모를 대상으로 설문조사를 실시하여 389부를 분석에 활용하였다. 분석결과, 학부모의 아동학대인식에 대해 가족관계는 정적 방향으로 양육스트레스는 부적 방향으로 유의미한 영향을 미치는 것으로 나타났다. 또한 가족관계와 아동학대인식간의 인과관계에서 양육스트레스의 부분매개효과를 검증하였다. 이러한 분석결과는 학부모의 가족관계가 아동학대인식에 중요한 독립변수이고 이 관계에서 양육스트레스가 주요한 매개변수라는 것을 의미한다. 본 연구결과를 근거로 하여 학부모를 위한 가족관계 증진프로그램, 아동학대예방 매뉴얼, 다양한 양육지원서비스의 확충과 개선 및 가족복지서비스 전달체제로서의 건강가정지원센터의 기능을 강화할 필요가 있다는 점을 제언하였다.

• International Journal of Contents
• /
• 제13권3호
• /
• pp.43-48
• /
• 2017

As a computational approach to literary criticism, the method of character network analysis has attracted attention. The character network is composed of nodes as characters and links as relationship between characters, and has been used to analyze literary works systematically. However, there were limitations in that relationships between characters were so superficial that they could not reflect intimate relationships and quantitative data from the network were not interpreted in depth regarding meaning of literary works. In this study, we propose an improved method of character network analysis through a case study on the play . First, we segmented the character network into a dialogue network focused on speaker-to-listener relationship and an opinion network focused on subject-to-object relationship. We analyzed these networks in various ways and discussed how analysis results could reflect structure and meaning of the work. Through these studies, we strived to find a way of organic and meaningful connection between literary criticism in humanities and network analysis in computer science.

• 한국시스템다이내믹스연구
• /
• 제17권3호
• /
• pp.121-143
• /
• 2016

The purpose of this study to analyze the effect of Mindfulness on the Therapeutic Relationship using System Dynamics. The biggest factor in psychotherapy's treatment outcome is the Therapeutic Relationship including the quality of the therapist (empathy, therapeutic presence) and therapy alliance. Mindfulness practice can facilitate the therapeutic relationship. In order to analyze the therapeutic relationship, I measure FFMQ(Five Facet Mindfulness Questionnaire), Empathy, Therapeutic presence and Therapy alliance. Participants consist of 55 mental health professionals (doctor, psychologist, psychiatrist, counselor, social worker). The result of the study will be explained. First, with the causal loop diagram research, I analyze how mindfulness can influence the quality of therapist and therapy alliance. The result of literature research indicate that mindfulness increase therapist's empathy, congruence, therapeutic presence, flow, therapy alliance. And then mindfulness reinforces the ability of therapeutic relationship. Secondly, through the real data research and simulation analysis, mindfulness practicing period (year and hour a day) of therapist is studied. The result of the therapist experiencing mindfulness practice period is over 5 years and the daily hours of practice is 2 - 2.5 hours in order to enhance the therapeutic relationship. After reviewing the result of the research it is important to understand the practicing period and daily practice of mindfulness. With daily practice and time, the level of mindfulness will increase and influence positively the therapeutic relationship between therapist and client.

• 한국융합학회논문지
• /
• 제10권10호
• /
• pp.223-230
• /
• 2019

본 연구는 무용교육활동에 참여하는 초등학생들 250명을 대상으로 신체적 자기개념, 대인관계만족, 그리고 사회성의 관계를 살펴보았으며, IBM SPSS 21.0과 IBM AMOS 21.0 프로그램을 활용하여 확인적 요인분석, 신뢰도분석, 상관관계분석과 구조모형분석을 통해 주요 결과를 도출하였다. 그 결과를 간략하게 제시하면, 첫째, 신체적 자기개념이 대인관계만족에 미치는 영향을 살펴본 결과, 신체적 자기개념은 대인관계만족에 통계적으로 유의한 정적 영향을 미치는 것으로 나타났다. 둘째, 신체적 자기개념이 사회성에 미치는 영향을 살펴본 결과, 신체적 자기개념은 사회성에 통계적으로 유의한 정적 영향을 미치는 것으로 나타났다. 셋째, 대인관계만족이 사회성에 미치는 영향을 살펴본 결과, 대인관계만족은 사회성에 통계적으로 유의한 정적 영향을 미치는 것으로 나타났다. 결론적으로 초등학생들이 바람직한 신체적 자기개념을 가질 수 있도록 교육하는 것이 대인관계 질이나 만족, 그리고 사회성 형성으로 이어질 수 있다는 사실을 보여준다.

• 한국프랜차이즈경영연구
• /
• 제11권4호
• /
• pp.45-57
• /
• 2020

Purpose: The purpose of this study is to determine the importance and priority arising from the relationship between MRO-office supplies franchisor ("franchisor") and franchisees through an in-depth investigation. In particular, with respect to the MRO-Office franchise industry, we would like to make meaningful contributions in the decision-making process by comparing and contrasting factors that affect the importance and priority of communication, conflict, support and satisfaction through AHP analysis. Research design, data, and methodology: After completion of AHP analysis, the study will also identify factors in order of priority and factors of importance between the franchisor and franchisees. Another purpose of this study is to evaluate and propose business relationship strategies between the franchisor and franchisees. Through AHP analysis, this study will facilitate the relationship between the franchisor and franchise, and determine the factors of importance and factors in order of priority. Result: This study evaluates the differences and priorities of the two groups arising from the relationship between the franchisor and the franchisees through AHP analysis after separately analyzing the franchisor. In this study, the franchisees find that communication is the most important factor, then support as the second most important factor between the two groups. In contrast, the franchisor finds that support is the most important factor followed by communication between the two groups. Conclusions: This analysis demonstrates the discrepancy in evaluating important factors from the perspectives of the franchisor and the franchisees. The largest discrepancy between the franchisor and franchisees comes from an information system related to communication factors. This effectively means that the franchisor has an understanding of this inadequate information system on the part of franchisees but this understanding is not deemed an important factor. The franchisees recognize and focus on the need to obtain feedback from the franchisor regarding management improvement as the most important factor rather than the ability of the franchisor to guide them through the franchisees' operations. To this end, the franchisor should be more flexible in dealing with the problem of improving the work required by the franchisees. For this study, a survey was conducted on employees of MRO-office supplies franchisor, franchisees, and employees and completed based on AHP analysis.

• 한국항공운항학회지
• /
• 제26권2호
• /
• pp.8-30
• /
• 2018

The purpose of this study was to investigate the relationship between empowering leadership, directive leadership, safety communication, and safety behavior. Also, we examined whether safety motivation had a moderated mediating effect on this relationship. We collected the surveys from 343 combat pilots of the Republic of Korea Air Force for the analysis. Our structural equation modeling analysis revealed that there was a positive relationship between empowering leadership and safety behavior, and safety communication fully mediated the relationship. However, there is no relationship between directive leadership and safety behavior. Also, our results showed that safety motivation moderated the relationship between empowering leadership and safety communication, but not the relationship between directive leadership and safety communication. Furthermore, the relationship between empowering leadership and safety behavior through safety communication varied significantly with the degree of safety motivation, such that the higher the safety motivation, the higher the impact of empowering leadership on safety behavior through safety communication. Finally, we discussed the implications of these results, study limitations, and practical suggestions for future research.

• 복식문화연구
• /
• 제23권2호
• /
• pp.270-283
• /
• 2015

The purpose of this study was to investigate the relationship between working environment and quality of life of fashion vendor company workers by using working environment variables such as job stress, job burnout, job satisfaction, and turnover intention. Preliminary test was conducted by interviewing fashion vendor company workers in order to find out factors that were more suitable for their working environment. Main survey was conducted to 200 fashion vendor company workers and 194 responses were analyzed. The results of correlation analysis showed that job stress, job burnout, job satisfaction, turnover intention, and factors of quality of life had significant relationships. Boss stress, role stress, achivement decrease, and personal condition satisfaction showed a significant relationship with turnover intention. The results of path analysis showed that job stress had a positive relationship with job burnout and job burnout had a negative relationship with job satisfaction. Both job stress and job burnout had a positive relationship with turnover intention, whereas job satisfaction had a negative relationship with turnover intention. Also, the results showed that job burnout and turnover intention had a negative relationship with quality of life of fashion vendor company workers, whereas job satisfaction had a positive relationship with quality of life of fashion vendor company workers.