• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.5
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• pp.765-777
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• 2015

This study examined the e-WOM acception and transmission motive of Chinese online fashion product shoppers in their 20s and analyzed the effect of acception and transmission motive factors on acception and transmission behavior. This study investigated the effect of acception and transmission behaviors on purchase satisfaction. Analysis was conducted with data collected from 373 Chinese individuals in their 20s. Data were analyzed with factorial analysis, ANOVA, multiple regression analysis, chi-square test, paired t-test, and Cronbach's ${\alpha}$ using SPSS 18.0. The results were: 1. The factor analysis of e-WOM acception motive extracted two factors: risk reduction and confidence. The factor analysis of e-WOM transmission motive extracted three factors: Compensation/pleasure, advice, and emotion expression. 2. The two motives of e-WOM acception affected acception behavior. Confidence motive affected acception behavior more than risk reduction motive. The three motives of e-WOM transmission motives affected transmission behavior. Transmission behavior affected by advice, compensation/pleasure, and emotion expression in order of significance. 3. e-WOM acceptance behavior affected purchase satisfaction more than transmission behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.7
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• pp.1100-1110
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• 2010

This study investigates the attitude and intention of consumers to use customized golf gloves depending on the Technology Acceptance Model (TAM). TAM consists of perceived ease of use and perceived usefulness. To conduct the quantitative research, we collected data from 182 consumers. SPSS 14.0 was used for statistical analysis. Descriptive statistics, factor analysis, reliability analysis, t-test and path analysis were implemented. The results of this study are as follows. First, the subjects were divided into two groups with one group higher in purchase intention. The difference between the two groups was significant. The higher purchase intention group was higher in the perceived ease of use, perceived usefulness, and positive attitude toward customized golf gloves than the lower purchase intention group. In the lower group, the perceived ease of use and perceived usefulness influenced the intention to use through the attitudes of consumers. On the other hand, in the higher group, the perceived ease of use and perceived usefulness influenced the intention to use directly as well as through the attitude of consumers. Therefore, a different marketing strategy must be designed according to purchase intention in marketing innovative products.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.7
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• pp.1075-1084
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• 2007

The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. This study tries to examine satisfaction of the on-line consumers on internet shopping mall via fashion products. To fulfill this objectives, a survey was conducted from May 15 to May 30 in 2006, and an subject of study is men and women aged from 10s to 40s in purchase experience of the fashion merchandise to internet shopping malls. Data collected over the internet, and analyzed the 205 subjects. The statistical analysis methods was frequency analysis, reliability analysis, factor analysis, multiple regression analysis. The empirical studies were summarized as follows. First, internet shopping mall's fashion goods attributes(goods characteristics, aesthetic expression, variety of goods) significantly affect consumer's utilitarian shopping value. Second, internet shopping mall good's price attributes(economical efficiency of price, price reasonableness, price value, price information, price discount) significantly affect consumer's shopping utilitarian shopping value and hedonic shopping value. Third, consumer's utilitarian shopping value and hedonic shopping value are positively related to the internet consumer's shopping satisfaction.

• Fashion & Textile Research Journal
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• v.22 no.5
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• pp.660-675
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• 2020

Since Industry 4.0, there is a growing interest in smart manufacturing across all industries. However, there are few studies on this topic in the garment industry despite the growing interest in implementing smart manufacturing. This paper presents the feasibility and essential considerations for implementing smart manufacturing in the garment industry. A systematic review analysis was conducted. Studies on garment manufacturing and smart manufacturing were searched separately in the Scopus database. Key technologies for each manufacturing were derived by keyword analysis. Studies on key technologies in each manufacturing were selected; in addition, bibliographic analysis and cluster analysis were conducted to understand the progress of technological development in the garment industry. In garment manufacturing, technology studies are rare as well as locally biased. In addition, there are technological gaps compared to other manufacturing. However, smart manufacturing studies are still in their infancy and the direction of garment manufacturing studies are toward smart manufacturing. More studies are needed to apply the key technologies of smart manufacturing to garment manufacturing. In this case, the progress of technology development, the difference in the industrial environment, and the level of implementation should be considered. Human components should be integrated into smart manufacturing systems in a labor-intensive garment manufacturing process.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.772-788
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• 2022

This study investigates whether the image of the casual Hanbok brand is being communicated to consumers successfully. We conducted a semantic network analysis to identify ways of revitalizing communication between casual Hanbok brands and consumers; in addition, we quantitatively evaluated the effectiveness of communication marketing through Quadratic Assignment Procedure (QAP) analysis. Unstructured data from 2014-2021 were collected through portal sites and then refined and networked. Our analysis showed that casual Hanbok brands generally target younger people and that different brands employ similar methods to promote and popularize the casual Hanbok style. Consumers tended to recognize and show interest in casual Hanbok, suggesting the potential to expand the market to Blue Ocean. However, some of our findings revealed the potential factors of style coordination risk and prejudice against existing Hanbok, which could potentially hinder casual Hanbok's uptake and adoption. We conclude that increasing the demand for casual Hanbok depends not only on delivering an accurate brand image to consumers but also on balancing fashion with traditional images when planning products and providing styling information.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.5
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• pp.549-561
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• 2012

This study investigates the effects of sociocultural influences and body image on appearance enhancement behaviors (facial management, clothing selection, and weight/figure management). For data collection, a questionnaire was administrated to 562 female college students in Gwangju City, Chonnam area and Chonbuk area, Korea, from May 23 to June 10, 2011. To analyze the data, a SPSS 18.0 statistics package was used, and descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, and regression analysis were conducted. The results were as follows. First, sociocultural influences were divided into three factors: parental influence, media influence, and peer influence. Overall sociocultural influences had positive effects on appearance enhancement behavior. Second, body image was divided into two factors: weight-concern and appearance-concern. Sociocultural influences had significant effects on overall body image. Third, body image appeared to have positive effects on overall appearance enhancement behavior.

• Journal of the Korean Society of Costume
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• v.21
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• pp.87-99
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• 1993

The fiber morphologies of the textiles from the burials of the Seip group of Ohio Hopewell (ca. 100 B.C. to A.D. 500)mounds were examined using light and scanning electron microscopy. A theoretical model was proposed which delineates the rate of morphological change in fibers through time and the cultural activities which occur during the life of a textile element. The Seip textiles were categorized according to their visual and structural characteristics. The microscopic examination of the Seip textiles yielded the evidence of animal hair fibers and bast fibers. The animal hair fibers of the seip textiles were identified as the hair of rabbit or hare. The bast fibers of the Seip textiles exhibited variation in morphological features such as the degree of bundle separation and the presence of transverse striations, fibrillations, or trans-verse cracks.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.2
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• pp.430-441
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• 1997

Journal of the Korean Society of Clothing and Textiles Vol. 21, No. 2 (1997) p. 430∼441 Clothing fitness is strongly required in the apparel industry, and draping is an effective tool to increase fitness to the wearers. A more sophisticated and systematic information of the somatotype, accordingly, is necessary for better dress form design. This study was performed to provide fundamental data on middle-aged women's somatotypes for dress form designers by classifying the torso somatotype and analyzing the characteristics of their somatotype. The subjects were directly measured anthropometrically and indirectly analyzed photo- graphically. Data were analyzed by factor analysis, cluster analysis and analysis of variance. On the basis of the cluster analysis, using 7 factors cores the subjects were classified into four groups and four dress forms for middle-aged women were constructed. 8y the analysis of moire topography of proposed dress forms that were constructed according to the characteristics and silhouettes of front and lateral views for each somatotype of subjects, three-dimensional characteristics of somatotype and overlapped crosssection diagrams were analyzed.

• Fashion & Textile Research Journal
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• v.12 no.5
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• pp.599-607
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• 2010

This study analyzed how the self-efficacy and commitment on functional satisfaction and repurchase intentionof mountaineering apparels. The survey was conducted over the climbers with 298 subjects. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and regression analysis. The results showed that the self-efficacy of climbers were classified into self-regulated efficacy, self-confidence, and task difficulty preference, and the commitment of climbers were classified into behavioral commitment and cognitive commitment. The self-regulated efficacy and self-confidence influenced the behavioral commitment and the self-regulated efficacy influenced the cognitive commitment. The behavioral commitment and cognitive commitment influenced the functional satisfaction and repurchase intention of mountaineering apparels. The functional satisfaction influenced the repurchase intention of mountaineering apparels.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.3
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• pp.325-335
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• 2011

This study analyzes the current educational curricula in the field of Clothing and Textiles in order to develop appropriate educational methods and courses. We reviewed the curricula offered by 58 Clothing and Textiles Departments at four-year universities in Korea. We analyzed the educational content of each curriculum by dividing all of the courses offered into eight categories. The analysis was based on the information posted on the universities' Internet websites, and the analysis was performed by using descriptive statistics. The results of this study are as follows: First, the educational courses of the Clothing and Textiles Departments are composed of, 36.2% design, 20.4% production, and 14.5% textile categories. In comparison with the results of a similar study conducted in 1999, emphases on the design, distribution, and marketing categories have increased, while the emphases on the production, apparel material, basic knowledge, and consumption science categories have decreased. Second, in the case of the apparel material category, basic knowledge of materials constituted 18.5%, the largest part of the category. The average number of units offered in the area of apparel materials by the 58 Departments was 17 units per year. The curricula were found to vary by regions of the country. The universities located in the Chungcheong region offer more textile material courses, but the universities in the Capital region offer fewer textile material courses than other regions. Departments that are affiliated with universities that emphasize Art and Design have more courses on basic knowledge, dyeing and finishing, and fabric design than other universities.