• Title/Summary/Keyword: Analysis of User Behaviors

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Paying Back to Good Deeds: A Text Mining Approach to Explore Don-jjul as Pro-consumption Behavior

  • Hojin Choo;Sue Hyun Lee
    • Asia Marketing Journal
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    • v.26 no.2
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    • pp.104-128
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    • 2024
  • More consumers are choosing pro-consumption for social change, but scholars know little about why and how consumers engage in pro-consumption behaviors. A newly emerged pro-consumption behavior called "Don-jjul," which appeared during the COVID-19 pandemic in South Korea, refers to compensating businesses that have engaged in altruistic actions by boosting their sales. This study used Latent Dirichlet Allocation (LDA) of topic modeling, sentiment analysis, and in-depth interviews to investigate the perceptions, motivations, and emotions regarding Don-jjul. As a result, the study revealed pro-consumers' perceptions of Don-jjul as "collective pro-consumption for contributing to social well-being." Don-jjul has two main motives: "supporting underdogs with difficulties" and "compensating good businesses economically." We also found two ambivalent emotions evoked by Don-jjul: "respect for good business owners" and "concerns regarding the misuse of Don-jjul." The results contribute to pro-consumption research for social well-being, providing business opportunities for retailers and CSR managers with a deep understanding of pro-consumers.

An Analysis of Complaining Behavior of Public Library Users (공공도서관 이용자의 불평행동에 관한 연구)

  • 오동근
    • Journal of Korean Library and Information Science Society
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    • v.32 no.3
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    • pp.1-29
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    • 2001
  • This study is to investigate extensively the complaint responses of the public library users, as an example of the complaining behaviors of the clients in not-for-profit organization. It selects and analyzes empirically some of the antecedents of the complaining behaviors including attitude toward complaining, cost of the complaining, likelihood of success, of success, product, external attributions and loyalty, and complaint responses including exit, voice(redress seeking), negative word-of-mouth and third party complaints, of the public library users, based on the theoretical backgrounds. It also examines the free use as a new variable of antecedents for not-for-profit organizations. Final data through questionaries are obtained from 515 unsatisfied adult public library users in Taegu, 456 of them analysed with SPSS 10.0 for Windows.

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A Behavioral Study of Community Social Welfare Service Organizations on Acquiring Financial Resources (지역 사회복지서비스 조직들의 재정자원 수급 행태에 관한 연구)

  • Kim, Young-Jong
    • Korean Journal of Social Welfare
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    • v.44
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    • pp.64-90
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    • 2001
  • There has been a demand of changing service delivery system for social welfare services, and therefore changing is resource acquisition environment for community social welfare service organizations (CSWSOs). These phenomena are, however, not properly actualized through the CSWSOs. The discrepancy between environmental demand and organizational adaptation seems to result from our lack of understanding those organizations. Based on this understanding, several research problems have been formulated on resource acquisition behaviors of CSWSOs. Empirical data were gathered, and the final sample included 82 social welfare agencies of Pusan province and 122 top/high level agency administrators. The result of data analysis and their implications are as follows: (1) Most of CSWSOs prefer government grants to other financial resources, because government resources can give them more stability than others including private donations and user fees. (2) In order to induce changes in CSWSOs, their stability needs should be properly counted. (3) There is no enough evidence to prove that CSWSOs leaders' personal characteristics have contributed to the behavioral differences on financial resource acquisition among CSWSOs. Rather, there has been enough evidence to prove for influences by institutional environment factors. So, it is recommended that, in order to change behaviors of CSWSOs, the focus should be given to the proper control of those institutional environment factors.

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Understanding Watching Patterns of Live TV Programs on Mobile Devices: A Content Centric Perspective

  • Li, Yuheng;Zhao, Qianchuan
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.9
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    • pp.3635-3654
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    • 2015
  • With the rapid development of smart devices and mobile Internet, the video application plays an increasingly important role on mobile devices. Understanding user behavior patterns is critical for optimized operation of mobile live streaming systems. On the other hand, volume based billing models on cloud services make it easier for video service providers to scale their services as well as to reduce the waste from oversized service capacities. In this paper, the watching behaviors of a commercial mobile live streaming system are studied in a content-centric manner. Our analysis captures the intrinsic correlation existing between popularity and watching intensity of programs due to the synchronized watching behaviors with program schedule. The watching pattern is further used to estimate traffic volume generated by the program, which is useful on data volume capacity reservation and billing strategy selection in cloud services. The traffic range of programs is estimated based on a naive popularity prediction. In cross validation, the traffic ranges of around 94% of programs are successfully estimated. In high popularity programs (>20000 viewers), the overestimated traffic is less than 15% of real happened traffic when using upper bound to estimate program traffic.

Cluster Analysis for E-Government User Typology: By Purpose of Use, Channel of Use, and Perception of Information & Communication Technology (전자정부 이용자 유형화를 위한 군집분석: 전자정부 이용 목적, 이용채널, 정보통신기술에 대한 주관적 인식을 기준으로)

  • Kim, Si-jeoung;Kim, Hyun-Joon
    • Informatization Policy
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    • v.31 no.3
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    • pp.48-71
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    • 2024
  • In the modern era of digital sophistication, effective public administration warrants a citizen-centric approach that not only anticipates the needs of public service users but also comprehends their behaviors in undertaking proactive measures to deliver public services as needed. This study adopts a typological perspective by viewing e-government users as distinct consumer groups with individualized demands, behavioral tendencies, and perceptual attributes. Utilizing data from a 2021 survey on e-government service utilization, a two-step cluster analysis was conducted to delineate user typology through an empirical study. The analysis incorporated variables such as the purpose of using e-government, selected e-government channels, subjective perceptions of technological risk, and personal innovativeness. Accordingly, e-government users were classified into five distinct typological groups labeled "Unilateral Active Users Geared to Social Media," "Versatile Power Users," "Unilateral Pragmatic Active Users," "Occasional Passive Users," and "Minimal Users." This typological differentiation of e-government user groups is intended to help identify unique user demands and characteristics so as to facilitate the delivery of tailored e-government services and informed policy decisions catering to the diverse needs of users.

Citing Behaviors of Researchers in Korea Civil Engineering (우리나라 토목공학분야 연구자의 인용행태에 관한 연구)

  • Nam, Young-Joon;Seo, Hyun-Jung;Kim, Gyu-Hwan
    • Journal of the Korean Society for information Management
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    • v.28 no.4
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    • pp.201-220
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    • 2011
  • This study analyzes types of primary sources cited by South Korean civil engineers. The results are as follows: 1) primary sources by preference are academic journal (55.7%), book (15.6%), seminar contents (10.2%). 2) documents published within last 10 years (26.1%) are cited most often. 3) domestic journal is the primary academic journal cited, and the finding is similar in preference of top-ranked primary reference (domestic and foreign combined). 4) In terms of time, domestic sources are preferred for up-to-date publications, and foreign sources for relatively non-recent publications. 5) The indices of influence and extemporaneity for both domestic and foreign sources do not show high numbers simultaneously.

Identifying Daily and Weekly Charging Profiles of Electric Vehicle Users in Korea : An Application of Sequence Analysis and Latent Class Cluster Analysis (전기차 이용자의 일단위 및 주단위 충전 프로파일 유형화 분석 : 순차패턴분석과 잠재계층분석을 중심으로)

  • Jae Hyun Lee;Seo Youn Yoon
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.6
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    • pp.194-210
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    • 2022
  • The user-centered EV charging infrastructure construction policy the government is aiming for can increase convenience for electric vehicle users and bring new electric vehicle users into the market. This study was conducted to provide an in-depth understanding of the charging behaviors of actual electric vehicle users, which can be used as basic information for the electric vehicle charging infrastructure. Based on charging diary data collected for a week, the charging of electric vehicles was analyzed on a daily and weekly basis, and sequence analysis and latent class analysis were used. As a result, five daily charging profiles and four weekly charging profiles were identified, which are expected to contribute to revitalizing the electric vehicle market by providing key information for decision-making by potential electric vehicle users as well for establishing user-centered charging infrastructure policies in the future.

An Analysis of Locational Characteristics and User Behavior of Neighborhood Parks in Central Business District (중심상업지역 근린공원의 공간적 입지특성과 이용행태 분석)

  • Choi, Chul-Hyun;Woo, Young-Sook;Jung, Sung-Gwan
    • Journal of the Korean Association of Geographic Information Studies
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    • v.18 no.1
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    • pp.25-47
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    • 2015
  • The user behaviors in the parks around the commercial area may have different characteristics in comparison with the behaviors in typical neighborhood parks because they may be affected by nearby commercial facilities. The purpose of this study is to explore the characteristics of park users'behavior considering adjacent environments in the neighborhood parks located in central business district of Daegu and to suggest improvements and complements for the construction of new parks and remodeling current parks. According to the results, the land values were high and the percentage of deteriorated buildings was low around Gukchae Reward Movement Memorial Park and 2.28 Central Memorial Park. However, the commercial facilities were entirely declined along with a drop in land values around Gyeongsang-gamyeong Park and old people used this park more than young people. In terms of the purpose of park use, users of three parks had indirect behavior patterns related near commercial facilities rather than using directly park facilities and the age groups of park users were similar to the user groups of nearby commercial facilities. Also, the determinant factors of satisfaction with park use were varied depending on the difference of age groups of park users and park characteristics. Therefore, it is necessary to consider the effects of user age groups according to the changes of environment around parks for the construction and organization of parks.

A Study of User Behaviors Based on Data from the Beopmaru, Supreme Court Library of Korea (법원도서관 법마루 도서대출 데이터 기반 이용자 연구)

  • Jiyoung Kwak
    • Journal of the Korean Society for information Management
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    • v.40 no.3
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    • pp.143-162
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    • 2023
  • This study analyzed the Beopmaru, Supreme Court Library of Korea, circulation data to identify user lending patterns and proposed a plan to reflect the analysis results in future user services. In 2022, Beopmaru's collection of books was 212,608, with law books accounting for 73%. However, general books accounted for 83% of actual circulation. Looking at the usage coefficient by topic, the literature field was the most actively used at 5.85, and the law field was the least used at 0.23. In the case of interlibrary loan, both KERIS member institutions and the Korean Bar Association had the highest loan ratios in the legal field, civil law field, and judicial litigation procedure field, in that order. However, member institutions affiliated with KERIS, a legal academic community, were lending law books on a wider range of subject areas than the Korean Bar Association, a practical organization. To improve access to legal information, the Beopmaru public service was implemented, but in reality, the use of reading space was high, and the proportion of general books loaned was much higher. In order to improve this, it seems necessary to strengthen the promotion of Beopmaru loan services, provide personalized services, improve book lending regulations, strengthen online services, and establish a cooperative network.

Analysis on the User Behaviors of Elementary School Students of Winter Vacation Programs of Public Libraries at Daegu Metropolitan City (대구광역시 공공도서관 겨울방학 프로그램 참여 초등학생 이용자의 이용행태 분석)

  • Oh, Dong-Geun;Lee, Gyeong-Hun
    • Journal of the Korean Society for Library and Information Science
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    • v.48 no.2
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    • pp.137-157
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    • 2014
  • This study analyzed the general user behaviors and the perceptions on service quality, satisfaction, loyalty of the users of the special winter vacation programs at the public libraries in Daegu Metropolitan City. Among the 444 collected questionnaires from the participants in the programs at 8 public libraries in the City, a total of 300 were analyzed for the study. As results, many participants have visited the libraries with their family members, and have applied the programs through the helps from their parents. They rated higher the service quality, the satisfaction, and the loyalty than other child users of the children's services as well as the adult participants of the cultural programs and of the public libraries. In the analysis of the structural equation model (SEM) on the service quality, customer satisfaction and loyalty, all of the service quality factors of special winter vacation programs, namely program contents and instructors, staff supports and services, and facilities and equipments, have significant effects on the user satisfaction. Staff supports and services factor of the service quality has significant direct effects on loyalty along with the overall satisfaction, but program contents and instructors factor and facilities and equipments factor have no significant direct effects on loyalty.