• 제목/요약/키워드: Analysis of Usage Behavior

검색결과 419건 처리시간 0.026초

유아복 구매시 추구혜택에 따른 유아복구매행동 연구 (A Study on Infant Clothing Purchase Behavior According to the Benefits in Infant Clothing Purchases)

  • 박옥련;이지나
    • 한국생활과학회지
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    • 제18권4호
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    • pp.923-932
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    • 2009
  • This study aims to present a marketing strategy in the infant wear market with regard to consumer segments by analyzing benefits infant clothing purchases. For this study the consumer's evaluation criteria, usage of information source and characteristics of purchase behavior were analyzed by clustered consumers' groups. The results of the study are as follows: 1) Four factors were revealed as the result of the factor analysis on the benefits in infant clothing purchases. The factors were labeled fashionability, brand value, individuality, and practicality. 2) The result of the cluster analysis showed that it was most appropriate to categorize consumers into four groups based on the benefits of infant clothing purchases. 3) There were a significant difference in evaluation criteria, usage of information source, and characteristics of purchase behavior in terms of buying plan, retail store, purchase frequency, amount money spent, named brand purchase, and vicarious satisfaction among the groups.

인터넷 패션 소비자의 의복관여도와 위험지각이 위험감소행동에 미치는 영향 (The effect of clothing involvement and risk preception of internet fashion consumers on the risk reduction behavior)

  • 임경복
    • 한국의상디자인학회지
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    • 제21권1호
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    • pp.73-85
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    • 2019
  • The purpose of this study was to discover the effects of clothing involvement and risk perception, which can influence risk reduction behavior. The subjects of this study were young male consumers living in Seoul and Kyunggi-do who had purchased fashion products from an Internet shopping mall. Questionnaires were collected from July 1, 2018 to July 8, 2018 and 300 questionnaires were used in the data analysis. The data was analyzed utilizing a factor analysis, a regression, ANOVA and a Duncan-test. The results of this study were as follows. Clothing involvement factors influenced various risk perceptions and risk perception influenced risk reduction behaviors. Among the various risk perception factors, psychological risk was the most important factor, which was influenced by clothing involvement factors. The usage of media was the most important factor, which was influenced by various risk perception factors. Finally clothing involvement and risk perception influenced risk reduction behaviors. Among the various risk reduction factors, the usage of media was the most important factor, which was influenced by clothing involvement and risk perception factors.

가계의 환경의식적 소비특성에 관한 연구 -에너지, 금전 및 시간자원 사용을 중심으로- (A Study o Environmentally Conscious Behavior of Private Households -Focused on Energy, Money and Time Resources-)

  • 유두연
    • 대한가정학회지
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    • 제35권2호
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    • pp.401-413
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    • 1997
  • The objectives of this study were to measure the characteristics of environmentally conscious behavior in the private household focused on energy consumption, money expenditure and time usage, and to determine the socioeconomic variables, environmental consciousness and environmental education which are associated with the environmentally conscious behavior of private households. The data for this study were collected in a personal interview and the final sample consisted of 178 respondents and the statistics employed to analyze the data are discriminant analysis $\chi$2-test. As a result of the discriminant analysis, it was shown that environmentally conscious private households consumed less energy, had lower transportation costs, but spent more time in purchasing behavior in the market compared with those who did not exhibit environmentally conscious behavior. Environmentally conscious behavior of private households differed significantly according to the education of housewives, and also to the level of environmental consciousness and environmental education of the respondents.

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정보시스템 사용과 성과에 있어서 자발성의 조절효과에 관한 연구 (A Study on the Moderating Effect of Perceived Voluntariness in the Organizational Information System Usage and Performance)

  • 이승창;이호근;정창욱;정남호;서응교
    • Asia pacific journal of information systems
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    • 제19권2호
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    • pp.195-221
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    • 2009
  • According to an industry report, a large number of organizations have invested in Organizational Information System(OIS) in the past few years. Several research results indicate that successful investments in OIS lead to productivity enhancement, while failed ones result in undesirable consequences such as financial losses and dissatisfaction among employees. In spite of huge investments, however, many organizations have failed in achieving the hoped-for returns from OIS. Thus, understanding user acceptance, adoption, and usage of new IS(Information Systems) is an important issue for IS practitioners. Indeed, study of the user acceptance of new information system has been one of the most important research topics in the contemporary IS literature. Several theoretical models are tested to examine 'user acceptance' and 'usage behavior' in IS context. While many research models incorporate 'ease of use' or 'usefulness' as important factors in explaining user acceptance, Technology Acceptance Model(TAM) has been one of the most widely applied models in user acceptance and usage behavior. Even in recent IS studies that employ theories of innovation diffusion in the area of IS implementation, a major focus has been on the user's perception of information technologies. In this research, we study 'voluntariness' as an important factor in IS acceptance by users. Voluntariness is defined as "the degree to which the use of the innovation is perceived as being voluntary, or of free will" When examining the diffusion of accepting OIS, a thoughtful consideration should be given to 'perceived voluntariness.' Current article has following research questions: 1) What models are appropriate to explain the success of OIS? and 2) How does the 'voluntariness' affect the success of OIS? In order to answer these questions, a research model is proposed to describe the detailed nature of association among three independent variables (IT usage level, task interdependency, and organizational support), a mediating variable (IS usage), a dependent variable (perceived performance), and a moderating variable(perceived voluntariness). The central claim of this article is that organizations hardly realize expected returns from OIS investments unless perceived voluntariness is effectively managed after operating OIS. As an example of OIS in this study we have selected the Intranet of Republic of Korea Air Force (ROKAF). ROKAF has implemented the Intranet in an attempt to improve communication and coordination within the organization. To test our research model and hypotheses, survey questionnaires were first sent out to 400 Intranet users. With the assistance of ROKAF, Intranet users were initially identified among its members, and subjects were randomly drawn from the pool. 377 survey responses were finally returned. The unit of measurement and analysis in this research is a personal level. Path analysis based on structural equation modeling was used to test research hypotheses. Construct validity represents accordance between the theoretical base concept of constructs and its measurement items. Tests for the reliability and discriminant validity are accepted, thus verifying our survey instrument. In this research, we have proposed a conceptual framework to highlight the importance of perceived voluntariness after organization deploys OIS. The results of our analysis present several key finding. First, all three independent variables (IT usage level, task interdependency, and organizational support) have significant effects on IS usage, which will eventually improve performance. Thus, IS usage plays a mediating role between antecedent variables (IT usage level. task interdependency, and organizational support) and performance improvement. Second, the effect of the task dependency was the highest for IS usage among the three antecedent variables. This is highly plausible since one of the Intranet's major capabilities is to facilitate communication among members within an organization. Accordingly, we conclude that the higher the task dependency, the higher Intranet usage. The effect of user's IT usage level was the second, while the effect of the organizational support was the third. Finally, the perceived voluntariness plays a pivotal role in enhancing perceived performance in personal level after launching the Intranet. Relationships among investigated variables were significantly different between groups with a high level and a low level of voluntariness. The impact of the Intranet usage on the performance was greater in the higher level voluntariness group than in the lower one. For the lower level voluntariness group, the user's IT usage had the highest effect on the Intranet usage among the three antecedent variables. In short, our study suggests that the higher the perceived voluntariness is the more IS usage will be. Perceived voluntariness was found to have a moderating effect on the relationships among user IT usage level, task interdependency, IS usage, and perceived performance, supporting all the hypotheses on the moderating effect. Most of all, user IT usage level has the strongest influence on IS usage, indicating that users with superior IT usage are more likely to enjoy a high level of perceived performance.

백화점 카드 소지자의 의복구매행동 연구 (A Study on Clothing Purchasing Behavior of Department Store Credit Card Holders)

  • 신수아;이선재
    • 한국의류학회지
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    • 제23권2호
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    • pp.250-261
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    • 1999
  • This study is designed to classify consumer groups based on their perception toward department store credit cards and the behavior they exhibit during the purchase of clothing. This classification is based on the study of factors taken into consideration during shopping and disparities in credit cared usage., The specific goals of this study are the following : First it is to classify female consumers over age 20 into "shopping orientation" types and "clothing purchase behavior" types according to their perception towards department store credit care usage. Second it is to discover the degree of perceived utility of department store credit card in clothing purchases. Third finally it is to assist a department store credit card market researcher establish a marketing strategy to best address consumers; needs and wants in credit card purchases The study methodology utilized and the results found were that : 1. The division of consumers into positive and negative groups based on factor analysis with the positive group found to have favorable attitudes towards department store credit card usage. 2. Classification of female consumers into three " shopping orientations" : fashion purchasing economic value purchasing and convenience purchasing. The positive group were predominantly fashion convenience purchasers who valued low cost and convenience over "fashionability" 3. The three classes of "purchase behavior" used were impulse buying planned buying and unplanned buying. The positive group those who had favorable attitudes toward department store credit cards. made mostly impulse and unplanned purchases while the negative group made largely planned purchasee the negative group made largely planned purchase.

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Utilization of Log Data Reflecting User Information-Seeking Behavior in the Digital Library

  • Lee, Seonhee;Lee, Jee Yeon
    • Journal of Information Science Theory and Practice
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    • 제10권1호
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    • pp.73-88
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    • 2022
  • This exploratory study aims to understand the potential of log data analysis and expand its utilization in user research methods. Transaction log data are records of electronic interactions that have occurred between users and web services, reflecting information-seeking behavior in the context of digital libraries where users interact with the service system during the search for information. Two ways were used to analyze South Korea's National Digital Science Library (NDSL) log data for three days, including 150,000 data: a log pattern analysis, and log context analysis using statistics. First, a pattern-based analysis examined the general paths of usage by logged and unlogged users. The correlation between paths was analyzed through a χ2 analysis. The subsequent log context analysis assessed 30 identified users' data using basic statistics and visualized the individual user information-seeking behavior while accessing NDSL. The visualization shows included 30 diverse paths for 30 cases. Log analysis provided insight into general and individual user information-seeking behavior. The results of log analysis can enhance the understanding of user actions. Therefore, it can be utilized as the basic data to improve the design of services and systems in the digital library to meet users' needs.

패션 소셜미디어 품질, 정보 이용행동, 구매의도 간 관계 연구 (The Relationship among Fashion Social Media, Information Usage Behavior, and Purchase Intention)

  • 김내은;김미숙
    • 산경연구논집
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    • 제9권11호
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    • pp.25-38
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    • 2018
  • Purpose - This study aimed to identify the sub-dimensions of fashion social media quality (information quality, social quality, service quality, system quality) and investigate how they affect purchase intention through fashion information use behavior (information acceptance, information diffusion). Research design, data, and methodology - Data collection was carried out twice for systematic verification of the research model. In the first data collection, the reliability and validity of research variables were verified through 238 respondents and questionnaires were revised and supplemented based on their responses. In March 2018, the final survey was conducted from 755 respondents the age of 20 to 49. Using SPSS 23.0, descriptive statistics, exploratory factor analysis, correlation analysis were performed. In order to test hypotheses, structural equational modeling technique was employed using AMOS 23.0. Results - First of all, fashion Social media quality consists of four factors including information quality, social quality, service quality and system quality. Second, fashion Social media information quality, social quality, and system quality were shown to have a positive(+) effect on information acceptance behavior, and social quality, service quality and system quality were shown to have a positive(+) effect on information diffusion behavior. It was also determined that the acceptance and diffusion behaviors of fashion information through fashion Social media had positive(+) influence on purchase intention. Conclusions - This study holds academic significance in its identification of the components of fashion Social media quality and for conducting an empirical analysis on the causal relationship between fashion information acceptance and diffusion behaviors, and purchase intention. The results of this study indicate that fashion involvement is the key factors in determining the quality of Social media, the acceptance of information through Social media, and, by extension, the purchase of fashion products. Practitioners in the fashion industry may use the findings of this study in order to build more effective Social media strategy.

여대생들의 기능성화장품에 대한 사용실태 및 구매행동에 관한 연구 (A Study on Cosmeceuticals Usage Actual Condition and Purchasing Behavior of Female Undergraduates)

  • 김주덕
    • 대한화장품학회지
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    • 제38권4호
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    • pp.339-356
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    • 2012
  • 기능성화장품의 중요성이 부각되고 있는 현 시점에서 우리나라 여대생들의 기능성화장품에 대한 사용실태 및 구매행동에 관하여 분석하였다. 시장 세분화를 통하여 더 많은 고객의 니즈를 충족시키고 기능성화장품의 지속적인 발전방안을 제시하고자 한다. 본 연구의 대상은 서울의 4년제 여자대학교 2곳을 선정하여 340명에게 설문지를 배포하고 300명의 실증자료를 얻어 SPSS WIN 15.0프로그램을 이용하여 분석하였다. 대다수의 여대생들이 기능성화장품을 사용하고 있는 것으로 나타났으며, 피부고민 해결방안으로 주로 기능성화장품을 사용하고 있는 것으로 나타났다. 기능성화장품의 구매 장소로는 백화점이 가장 많았고, 구매 시 고려사항으로는 제품의 효능 및 효과가 가장 많았다. 기능성화장품 중에는 자외선차단제를 가장 많이 사용하는 것으로 나타났다.

코로나19 발생 전·후 대학도서관 열람실 이용행태 비교 연구 - J대학교 중앙도서관 이용 로그를 기반으로 - (A Comparative Study on the Usage Behavior of University Libraries Before and After the Outbreak of COVID-19: Based on the Reading Room Log of J University Central Library)

  • 허상덕;오효정
    • 한국비블리아학회지
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    • 제33권4호
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    • pp.207-228
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    • 2022
  • 학업 및 취업 준비에 대부분의 시간을 쏟는 20대 대학생에게 있어 학습 공간으로써 대학도서관의 역할은 필수적이다. 본 연구의 궁극적인 목적은 코로나19 시기의 이용 행태 변화를 통해 도출된 이용자의 요구를 대학도서관 열람실 공간에 반영하여 활용도를 높일 수 있는 방안을 제시하기 위함이다. 이를 위해 먼저 코로나19 전·후의 대학도서관 열람실 이용 행태를 비교하여 변화와 특성을 확인하였다. 연구 대상으로는 지역 거점 국립대학교인 J대학교를 선정, 중앙도서관의 코로나19 전·후 3개년도에 해당하는 2019~2021학년도의 열람실 이용로그 579,555건을 수집하여 열람실 활용도를 분석하였다. 또한 120,090건의 자료 이용 데이터를 기반으로 도서관 이용 방문 목적을 비교하였고 각 열람실별 특성과 이용률과의 관련성을 분석하였다. 본 연구 결과가 팬데믹 이후 뉴노멀 시대에 대응하기 위한 도서관 열람실 운영 및 공간 재구성 정책 수립 시 기초자료로 활용되길 고대한다.

사회적 영향력과 모바일 서비스의 사용-확산, 그리고 지속적 사용 및 상표 전환의도 간의 관계에 대한 연구 (The Relationships among Social Influence, Use-Diffusion, Continued Usage and Brand Switching Intention of Mobile Services)

  • 김상훈;박현정;이방형
    • Asia Marketing Journal
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    • 제12권3호
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    • pp.1-24
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    • 2010
  • 본 연구는 혁신적인 모바일 서비스의 사용-확산 관점에서 혁신적인 서비스의 사용량과 사용의 다양성에 사회적 영향력이 어떠한 역할을 하는지 살펴보았다. 본 논문의 연구모형에 포함된 사회적 영향요인은 크게 두 가지인데 이는 네트워크 요인과 상표 동일시이다. 여기서 네트워크 요인은 사회적인 규범과 네트워크 효과를 포괄하는 개념이며, 상표 동일시는 소비자 개인의 자아정체성과 서비스 브랜드와의 일치성을 의미한다. 먼저 네트워크 요인의 경우 모바일 서비스의 사용량에 유의한 영향을 미치는 것으로 확인되었으며, 지속사용의도에도 긍정적인 영향을 미치는 것으로 나타났는데, 서비스 사용의 다양성에는 별 영향을 주지 않는 것으로 나타났다. 상표 동일시의 경우에는 사용량과 사용의 다양성에 모두 유의한 영향을 미치며 지속사용의도에도 긍정적인 효과를 가지는 것으로 나타났다. 본 연구에서 사용한 충성도 지표는 두 가지인데 하나는 모바일 서비스의 지속사용의도이고 또 하나는 상표애호도 즉 상표 전환의도이다. 이 두 가지 변수 중 전자는 서비스 카테고리에 대한 충성도이고 후자는 상표에 대한 충성도인데 서로 다른 의미를 갖는 만큼 연구 결과도 다르게 나왔다. 즉, 모바일 서비스의 사용량과 사용의 다양성은 모두 지속사용의도에 긍정적인 영향을 미쳤으나, 상표 전환의도에의 경우에는 사용량만이 유의한 영향을 주었고 가설과 반대로 사용량이 높을수록 오히려 상표 전환의도가 높아지는 것으로 나타났다. 이는 특정 혁신 서비스를 사용해 본 얼리어답터 고객들이 다양한 사업자의 서비스를 이용해 보고자 하는 니즈가 있음을 보여 준 것으로 이해할 수 있다.

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