• Journal of Digital Convergence
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• v.14 no.6
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• pp.119-132
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• 2016

This study examined the concept and usage moderated mediating model in structural equation modeling. The theoretical model and hypothesis were developed based on the Location-Based application's Expectancy disconfirmation, Location-Based application's satisfaction, Location-Based application's continuous usage intention, service trust. The statistical results of the two model were compared: one was free model(positive/negative) and the other was the Moderated Mediating Model(positive/negative). A structure equation model analysis was carried out to test the research model. Further studies are necessary to Ssupport the research hypotheses.

• Korean journal of food and cookery science
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• v.27 no.5
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• pp.487-496
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• 2011

The purpose of this study was to understand the interrelationships among customers'perceived values, switching cost, and loyalty to a family restaurant. Based on 328 patrons obtained from empirical research, this study reviewed the reliability and fitness of a research model and verified three hypotheses using the Amos program. The hypothesized relationships were tested in the model simultaneously using a structural equation model (SEM). The proposed model provided an adequate fit to the data, $x^2$=341.01 (df=154), p<0.001, CMIN/df 2.21, GFI 0.91, NFI 0.94, IFI 0.97, TLI 0.96, CFI 0.97, RMSEA 0.06. The results showed that utilitarian values (${\beta}$=0.27) as customers' perceived values elements in a family restaurant, had a positive (+) influence upon switching cost. Switching cost had a significant positive (+) effect on the behavioral loyalty (${\beta}$=0.16) and attitudinal loyalty (${\beta}$=0.16). Hedonic values (${\beta}$= 0.41) and utilitarian values (${\beta}$=0.26) had a positive (+) influence on customer's behavioral loyalty. Additionally, a customers hedonic values (${\beta}$= 0.30) and utilitarian values (${\beta}$=0.32) had a significant positive (+) effect on attitudinal loyalty. Limitations and future research directions are also discussed.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2002.03a
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• pp.1-11
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• 2002

As the competition among the ports is extreme, the purpose of this study which intendsto keep sustainable competitive advantage in Busan Container Terminals through the quality management of port service is shown as the followings. First, the common factor of quality management activities In the part of domestic container port is to be analysed. secondly, the efforts for enhancing the standard of quality management is to be confirmed lastly the relationship of cause-effect among the source of quality management, quality management activities and quality management is to be clarified. An empirical study was carried out to examine how Busan Container Terminals view quality management activities by the provision of statistical evidence showing the efforts to enhance the standard of quality management, common factors of quality management activities and causal relationship among these factors. The data investigating the quality management for Busan Container Terminals were collected from 170 persons in charge of quality management for port services in Busan Container Terminals the use of questionnaire method and personal interviews. The Cronbach's $\alpha$ coefficient and factor analysis were used to analyze the reliability and the propriety of measured variables. Furthermore SEM method using AMOS 4.0 was used to analyze the cause-effect relationship among the source. activities and accomplishments of quality management representing the core concept of quality management system. The importance of this study is placed in the description of the theoretical and general system on the quality management when the domestic container terminals have activated to promote the quality management, and in suggesting the actual problem and settlement method which are directly helpful to the field, and It can be indicated as having its meaning on future research obect.

• The Journal of Information Systems
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• v.29 no.2
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• pp.95-110
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• 2020

Purpose This paper attempts to explain the recent expanding trend in Mobile Grocery Shopping(MGS). More specifically, the authors have applied the Post Acceptance Model(PAM) in order to examine the conceptual structure among the four constructs of 'Expectation Confirmation', 'Perceived Usefulness', 'User Satisfaction', and 'Continuance Intention to Use' in Mobile Grocery Shopping. Design/methodology/approach Through a survey agency, data were collected from a sample of 312 consumers who had the previous experience in Mobile Grocery Shopping. The Structural Equation Modeling(SEM) analysis was conducted with the survey data using AMOS 22.0. Subsequently, 8,200 real customer data from an open market site were collected in order to find out their revisit and repurchase behavior. Findings This study supported the causal relationships of Expectation Confirmation → Perceived Usefulness, Expectation Confirmation → User Satisfaction, Perceived Usefulness → User Satisfaction, and User Satisfaction → Continuance Intention to Use, but did not support the direct effect of Perceived Usefulness on the Continuance Intention to Use Mobile Grocery Shopping. This implies that consumers with any experience in Mobile Grocery Shopping would not consider repurchase, unless they are satisfied with the experience even though they perceive its usefulness. Also, Expectation Confirmation has much larger effect on User Satisfaction than Perceived Usefulness. In addition, the real customer data showed that the revisit and the repurchase rate of mobile grocery shoppers were higher than those of online grocery shoppers, although the rates of adding to shopping carts, coupon downloads, and adding to favorites are similar.

• Journal of the Korea Society of Computer and Information
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• v.19 no.5
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• pp.99-107
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• 2014

In the past decade, Pine & Gilmore set out the vision for a new economic era, the experience economy, in which consumers are in search for extraordinary and memorable experiences. The purpose of this study is to investigate the relationships among walking tourist's experiences, walking tourist satisfaction and revisit intention as the social interest on walking tour has risen. A total of 250 respondents completed a survey. Using structural equation modeling (SEM) technique, the results reveal the effects of Esthetics(indulged in environments) and Escapism(diverging to a new self) that impact on walking tourist satisfaction and on revisit intention indirectly. Overall, finding of this study enhance the theoretical progress on the experiential concept in walking tour and offer important implication for walking tour marketers.

• Journal of Digital Contents Society
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• v.9 no.3
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• pp.379-388
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• 2008

This paper is to redefine the concept of Cyber Career Counseling Activation(=C-C-C-A) and verify the effects of the factors affecting the C-C-C-A at Korean academic high school level in Kyunggi Province. In this research, we hypothesize that the three independent variables increase the effects of Cyber Career Counseling Activation.. To discuss the hypothesis, we analyzed survey data of 322 students who had taken Cyber Career Counseling in December 2007 based on Structural Equation Model. The results are as follows: First, the three crucial factors(Expanding C-C-C Opportunities, Improving C-C-C Service, Establishing C-C-C Service System) increase the C-C-C-A effectiveness. Second, as a result of Confirmatory Factor Analysis(CFA), the goodness of fit indices(GFI, AGFI, CFI, RMSEA) demonstrate statistical significance and fitness of the C-C-C-A Model. Therefore, the outcomes show that the three factors are the significant ones of Cyber Career Counseling Activation Model.

• Human Ecology Research
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• v.58 no.4
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• pp.601-611
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• 2020

This study examined the effects of negative parenting attitudes on adolescents' academic helplessness through the mediating effects of social withdrawal and smartphone dependency. Data from the panel study of Korean Children and Youth Panel Survey 2018 (KCYPS 2018) collected by the National Youth Policy Institute (NYPI) was used to examine the research model. The subjects of the study consisted of 2,541 first grade middle school students (1,375 boys and 1,166 girls). Confirmatory factor analysis [CFA], structural equation modeling [SEM], and bootstrapping analysis were conducted by means of SPSS 25.0, AMOS 25.0, and Hayes's PROCESS programs to examine the serial multiple mediating effects. The study results were as follows. First, negative parenting attitude had a direct effect on adolescents' academic helplessness. This implies that adolescents who perceive their parents' attitudes to be high in coercive, rejective, and chaotic levels indicate that they can easily get exhausted in academic settings. Second, negative parenting attitudes had an indirect effect on adolescents' academic helplessness through social withdrawal and smartphone dependency. The results suggest that a high level of negative parenting attitude leads to higher social withdrawal and smartphone dependency that influences adolescents' academic helplessness.

• Human Ecology Research
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• v.58 no.4
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• pp.539-560
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• 2020

This study presents work-family multiple-role planning by female university students as a new approach to worklife balance. Accordingly, this study examines university years as a key time frame during which students establish their career paths. This study integrates the social cognitive career theory and the planned behavior theory to design and evaluate a model that explains the work-family multiple-role planning process; in addition, it develops an optimal model to predict the intentions of female university students in work-family multiple-role planning. This study has conducted a structural survey with 500 female university students. After inspecting the data, the responses of 435 participants were used in the data analysis (SEM) with SPSS 21.0 and AMOS 21.0. The findings include the following. First, suitability of predictive model presents a satisfying fit. The major factors in this study's model (parental support, subjective norms, attitudes toward multiple-role planning, career decision self-efficacy, and outcome expectations) are verified as direct and indirect predictors of the work-family multiple-role planning intent of female university students. Second, the strongest predictive factor for the work-family multiple-role planning intent is the social environment factor (subjective norms), indicating that the influence of social pressure on intent is relatively large. The predictive model formulated under this study's integrated theoretical framework supplements existing research that focused on attitudes toward multiple-role planning as well as provides a more profound theoretical foundation on which work-family multiple-role planning behaviors can be better understood.

• Land and Housing Review
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• v.4 no.3
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• pp.235-241
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• 2013

There have been a lot of previous studies that brand image has a positive impact on purchase as well as the value enhancement of the product with the spread of brand importance and the introduction of brand in the apartment. This study verified that brand image can be factorized and separated into two factors - basic characteristics and additional characteristics. The basic characteristics means essential parts that generally should be provided for housing and the additional characteristics are competitively developed concepts introduced by construction companies for sales promotion. The results of the empirical analysis that verified the effects of the two factors on purchase intention are as follows. The basic characteristics have the positive impact on purchase intention while the additional characteristics are otherwise. This result suggests that it is more important to be faithful to the basics than to be competitively differentiated by the additional characteristics in the apartment market.

• Journal of the Korean Society of School Health
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• v.24 no.2
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• pp.199-209
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• 2011

Purpose: The aim of this study was to investigate the structural relationships between functional deficiency of Family and self-esteem, depression, suicidal inclination of adolescents. Methods: The data in this study came from the Korea Youth Panel Survey Data (N=3,449) for 2005~2007. To investigate the causal relationship between each variable presented in the research model, structural equation modeling (SEM) was carried out by using AMOS 7.0. And all data were analyzed by using SPSS/WIN 12.0. Results: The main analytical results of this study were as follows; First, the family function made a positive impact on the self-esteem of adolescents. Second, the severe functional deficiency in family appeared to have a negative effect on the suicidal inclination and depression of adolescents. Third, the higher the adolescents' self-esteem, the lower depression and suicidal ideation. Fourth, the more severe the depression, the higher occurrence of suicidal inclination. Conclusion: In conclusion, functional deficiency in adolescents' family impacted negatively on self-esteem, and this contributed to increased depression and anxiety, and to suicidal inclination finally. These findings confirmed that the strength of family function, the closeness with parents, forming a stable relationship and strength of the emotional bond are very important factors to form self-esteem and reduce depression and suicidal inclination.