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http://dx.doi.org/10.14400/JDC.2016.14.6.119

The Study of Moderated Mediating Model on SEM: Focusing on Expectancy Disconfirmation, Satisfaction and Continuous Usage Intention of LBS Application  

Kim, Hyo-Jung (Dept. of Consumer Science, Seoul National University)
Rha, Jong-Youn (Dept. of Consumer Science, Seoul National University)
Publication Information
Journal of Digital Convergence / v.14, no.6, 2016 , pp. 119-132 More about this Journal
Abstract
This study examined the concept and usage moderated mediating model in structural equation modeling. The theoretical model and hypothesis were developed based on the Location-Based application's Expectancy disconfirmation, Location-Based application's satisfaction, Location-Based application's continuous usage intention, service trust. The statistical results of the two model were compared: one was free model(positive/negative) and the other was the Moderated Mediating Model(positive/negative). A structure equation model analysis was carried out to test the research model. Further studies are necessary to Ssupport the research hypotheses.
Keywords
Location-Based service; Expectancy disconfirmation Theory; Positive disconfirmation; Negative disconfirmation; Moderated Mediating Model;
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Times Cited By KSCI : 6  (Citation Analysis)
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