• 제목/요약/키워드: Amos SEM

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The Effects of Attitude, Subjective Norm, and Behavioral Intention on Perceived Values in Traditional Marketplaces

  • YANG, Jae-Jang;AHN, Sun-Choung
    • 유통과학연구
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    • 제18권10호
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    • pp.25-38
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    • 2020
  • Purpose: Traditional markets have served as important locations for social-cultural and economic activities. It is a hub of economic transactions and where people gather and exchange information and goods, while also serving as the center of social activities, including commercial exchanges. Accordingly, this study aimed to contribute to the studies on the perceived value in traditional markets for customers in different aspects. Research design, data, and methodology: To analyze the proposed model, data was collected from 456 respondents and analyzed with SPSS 21.0 and AMOS 21.0. The data was analyzed with structural equation modeling (SEM) using path analysis. Results: According to the results of the analysis, the perceived value comprises utilitarian value, emotional value, economic value, and social value, all of which had a positive impact on attitude. Emotional value and social value had a positive impact on subjective norms, while utilitarian value and economic value did not have an impact on subjective norms. Also, attitudes and subjective norms were found to have a positive impact on behavioral intention. Conclusions: Through this study, the value that the traditional markets need to provide to consumers have been identified. Traditional markets should develop into places that can provide value for their consumers.

Effects of Relationship Value, Alternative Attractiveness, and Investment Size on Franchisee Commitment

  • Yang, Jeong-Seok;Lee, Sang-Youn;Han, Kyu-Chul
    • 유통과학연구
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    • 제13권8호
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    • pp.41-48
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    • 2015
  • Purpose - This study's objective is to confirm the effects of the perceived relationship value, alternative attractiveness, and investment size on Korean food service franchisees' commitment, using an investment model. Among the three factors, the study examines which factors enhance or weaken the commitment in the franchising investment model. Research design, data, methodology - The data were collected from 495 franchisees and analyzed by a SEM (Structure Equation Model) using path analysis by SPSS 18.0 and AMOS 18.0. Results - 1) The perceived relationship value has a positive effect on franchisee commitment. 2) The alternative attractiveness has a negative effect on franchisee commitment. 3) The investment size has a positive effect on franchisee commitment. Conclusions - The findings show that the investment model can be adapted to franchising and confirms previous investment model study results. We can assume that the higher the perceived relationship value and the bigger the investment, the stronger the commitment, and the greater the alternative attractiveness, the weaker the commitment. These results offer managerial implications for a franchisor wanting to strengthen franchisee commitment.

산재보험 재활사업 프로그램 질적 정보격차가 직무와 일상생활 만족에 미치는 영향 - 자존감의 매개효과 검정 (Influence of Qualitative Information Gap of Industrial Accident Compensation Insurance's Rehabilitation Programs on Satisfaction with Work and Daily Life. - Mediation Analysis of Self-esteem)

  • 심현진;이현실
    • 보건의료산업학회지
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    • 제10권1호
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    • pp.143-154
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    • 2016
  • Objectives : The aim of this study was to validated the effectiveness of the information gap in work and daliy life satisfaction. Additionally, this study attempted to verify the mediating effect of self-esteem. Methods : The study examined 327 students who participated in a study on the PSWCI 1st Wave by KCOMWEL. Data were analyzed through descriptive statistics using the reliability test in SPSS 22.0 Ver. Moreover, hypothesis testing was analyzed with covariance based on structure equation modeling (CB-SEM) using Amos 21.0 Ver. Results : The low information gap has a positive effect on satisfaction with work and daily life. Additionally, self-esteem also has a positive effect on each satisfaction measure. However, self-esteem does not have a mediating effect between information gap and each satisfaction measure. Conclusions : The results of the study found the factor of effect on effect factor on beneficiary's satisfaction of industrial accident compensation insurance. Therefore, new ways need to be found that reduce the information gap and increase self-esteem.

패밀리레스토랑의 사회적 책임 활동이 고객신뢰 및 고객만족도에 미치는 영향 (The Effects of Corporate Social Responsibility (CSR) Activities on Customer Trust and Customer Satisfaction in the Family Restaurant)

  • 정효선;윤혜현
    • 한국식품조리과학회지
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    • 제28권3호
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    • pp.299-310
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    • 2012
  • The purposes of this study were to understand the influence of customer perceptions of corporate social responsibility (CSR) activities in family restaurants on customer trust and satisfaction. Based on results form 395 family restaurant patrons obtained empirically, we reviewed the reliability and fitness of a research model and verified two hypotheses using the AMOS program. The hypothesized relationships in the model were simultaneously tested using a structural equation model (SEM). Hypothesis 1, which hypothesized a positive relationship between customer perception of CSR activities and customer trust was partially supported. Additionally, hypothesis 2, in which customer perception of CSR activities had significant positive effects on customer satisfaction, and customer trust had significant positive effect on customer satisfaction (Hypothesis 3 was supported). Finally, customer trust performed a partial role as a parameter in the causality between CSR activity in the family restaurant and customer satisfaction. Limitations and future research directions are also discussed.

패밀리레스토랑 서비스 제공자의 언어적, 비언어적 커뮤니케이션이 고객 신뢰 및 만족도에 미치는 영향 (The Effects of Verbal and Nonverbal Communication of Service Providers in the Family Restaurant on the Customers' Trust and Satisfaction)

  • 정효선;윤혜현
    • 한국식품조리과학회지
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    • 제26권3호
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    • pp.272-280
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    • 2010
  • The purpose of this study was to understand the interrelationships between the customers' perception of verbal and nonverbal communication, customers' trust and satisfaction in the family restaurant. Based on a total of 310 samples that were obtained from empirical research, this study reviewed the reliability and fitness of the research model and verified a total of 2 hypotheses using the Amos program. The hypothesized relationships in the model were tested simultaneously using a structural equation model(SEM). The proposed model provided an adequate fit to the data, $X^2$=953.126(df=417), p<.001, CMIN/df 2.286, GFI .831, NFI .889, IFI .934, TLI .926, CFI .934. The results showed that employees' verbal communication ($\beta$=.264), paralanguage ($\beta$=.172) and physical appearance ($\beta$=.120) among the nonverbal communications had a significant positive effect on the customers' trust. In addition, the customers' trust ($\beta$=.644) had a significant positive effect on the customer satisfaction. Limitations and future research directions are also discussed.

심리적 권한위임이 노인요양병원 종사자의 자발적 서비스태도에 미치는 영향: LMX의 조절효과 (An Effect of Psychological Empowerment on Employees' Voluntary Service Attitude in the Elderly Care Hospital: Moderating Effect of LMX)

  • 신옥순;조철호
    • 품질경영학회지
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    • 제46권1호
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    • pp.75-94
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    • 2018
  • Purpose: This research intended to explore a causal relationship among empowerment, job satisfaction, organizational citizen behavior, and customer orientation of employees working at the elderly care hospital, and we intended to explore mediating role of job satisfaction and organizational citizen behavior(OCB) and moderating role in the relationship of them. Methods: A survey tool was questionnaire that had obtained validity and reliability through literature survey and pretest survey, and sample 388 was analyzed through SEM using SPSS21.0 and AMOS21.0. Results: All theoretical relationships on research model were turned out except one between empowerment and customer orientation. Job satisfaction and organizational citizen behavior play an important mediating role in the research model. LMX plays a moderating role in the research model. Conclusion: In order to delegate the duties of the elderly nursing facility and to manage and operate the efficient human resources, the quality of the LMX should be raised so that the empowerment, job satisfaction and organizational citizenship behavior of the employees ultimately strengthen the customer orientation of them.

멘토의 역할기능과 인성특성이 초임 치과위생사의 역할 스트레스와 조직유효성에 미치는 영향 (Effect of role function and personality characteristics of mentor on role stress and organization effectiveness of newly appointed dental hygienists)

  • 윤현경;김한곤
    • 한국치위생학회지
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    • 제14권2호
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    • pp.213-221
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    • 2014
  • Objectives : The purpose of this study is to examine the role function and personality characteristics of mentors on the role stress and organization effectiveness of newly-appointed dental hygienists. Methods : The data were analyzed by the frequency analysis, reliability analysis, validity analysis, and structured equation model(SEM) using AMOS 18.0. The subjects were 214 newly appointed dental hygienists in the hospitals and clinics in Daegu and Gyeongsangbuk-do Province from January to May, 2013. Results : The hypothesis model proved to be appropriate for high validity. A significant results were observed in sociopsychological function and role ambiguity, personality characteristics and role ambiguity, role ambiguity and role conflict, role ambiguity and job satisfaction, role ambiguity and organization commitment, role ambiguity and turnover intention, and career function and organization commitment. Conclusions : It is important to help manage the job-related role stress of newly appointed dental hygienist and increase organizational effectiveness by developing and applying the 'standardized role functions of mentor' which can increase the adaptability of newly appointed dental hygienists.

아동의 사회부과 완벽주의와 비관성 및 정서적 문제의 관계: 비관성의 매개효과를 중심으로 (Mediating Effects of Pessimism on the Relationship between Socially Prescribed Perfectionism and Emotional Problems in Children)

  • 정윤주
    • 대한가정학회지
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    • 제50권5호
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    • pp.1-12
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    • 2012
  • The purpose of this study is to examine: (1) the relationships among socially prescribed perfectionism, pessimism, and emotional problems represented by levels of depression and anxiety in children; and (2) whether or not pessimism mediates the relationship between children's socially prescribed perfectionism and emotional problems. 441 fifth and sixth graders residing in the national capital region participated in the study. Their data were collected with self-reported questionnaires in school class settings. Descriptive statistics and Pearson's product correlation coefficients were obtained using SPSS (version 18.0), and tests of the mediation were performed using SEM with AMOS (version 20). Significant correlations between children's socially prescribed perfectionism, pessimism, and emotional problems exist. Also, pessimism appears to partially mediate the relationship between children's socially prescribed perfectionism and emotional problems. These results seem to indicate that mitigating pessimism could reduce the possibility of experiencing emotional problems, such as depression and anxiety, in children who have strong beliefs to live up to the high standards, set unrealistically by others.

Building a Sustainable Competitive Advantage for Multi-Level Marketing (MLM) Firms: An Empirical Investigation of Contributing Factors

  • Keong, Lee Siew;Dastane, Omkar
    • 유통과학연구
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    • 제17권3호
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    • pp.5-19
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    • 2019
  • Purpose - The purpose of this research is to investigate the factors contributing to sustainable competitive advantage for multi-level marketing (MLM) firms in Malaysia. The selected variables in this study are company image, product innovation, leadership, distributor rewards system and distributor training system. Research design, data, and methodology - Quantitative research method is employed with collected sample size of 398 respondents using judgmental sampling technique. Normality and reliability test were performed in the first stage utilizing SPSS 22 and Confirmatory Factory Analysis (CFA) and variance analysis were obtained in the subsequent stage, following up with the overall fit of the measurement model, Structural Equation Model (SEM) using AMOS 22 with maximum likelihood estimation to assess the internal consistency, convergent validity and discriminant validity. Results - The research findings show that company image, leadership, distributor rewards system and distributor training system were supported and are factors affecting the sustainable competitive advantage of MLM companies in Malaysia. However, in this study, product innovation was not supported but this result does not depict that it is trivial and inconsequential in maintain sustainable advantage. Conclusion - Companies can build sustainable competitive advantage by focusing on these contributing factors. Several other comments and implications were brought to light and discussed in the paper.

온라인 게임 서비스품질이 고객만족도와 충성도에 미치는 영향분석 (Effects of Online Game Service Quality on Customer Satisfaction and Loyalty)

  • 김현종;이충수
    • 디지털융복합연구
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    • 제7권3호
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    • pp.123-135
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    • 2009
  • The considerable progress of IT industry has changed the industrial structure and lifestyle of our society. One of the remarkable fields of IT industry is online game industry. It showed rapid growth for the past decade. But in recent years online game industry faced with the limit of its growth for a number of reasons. To overcome such situation, online game companies should improve functions of game and analyze their customer's needs for sustainable growth through increasing customer satisfaction and loyalty. The purpose of the study is to investigate and evaluate the factors of online game service quality and the relation of customer satisfaction and loyalty. SPSS 14.0 and AMOS 7.0 are used for experimental research. Through reliability and validity test, service quality factors influencing the customer satisfaction are appeared to be 5 latent variables(reliability, responsiveness, assurance, empathy, tangibles). In addition, by structural equation model and covariance structural model, the result showed that empathy is the most influenced factor to customer satisfaction and customer satisfaction has positive effect on customer loyalty. The results of this research have important implications for explaining an mechanism for service quality of online game, customer satisfaction and loyalty and they might provide operational guidelines to the online game service company.

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