• 아동학회지
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• 제38권2호
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• pp.67-79
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• 2017

Objective: The purpose of this study was to explore the mediating effects of executive function and emotion regulation of preschoolers on the relationships between mothers' affective parenting and preschoolers' peer competence. Methods: The participants were 3 to 5 year old preschoolers and their mothers (N = 241) living in Busan and Kyungnam province. Data analysis methods included descriptive statistics, Cronbach ${\alpha}$, Pearson's correlation analysis, and SEM. Data were analyzed using the SPSS Statistics 23.0 program and Amos 23.0 program. Results: The major findings of this study are as follows. First, mothers' affective parenting, preschoolers' executive function, emotion regulation, and peer competence correlated positively. Second, the relationship between mothers' affective parenting and preschoolers' peer competence was mediated by preschoolers' executive function and emotion regulation. Conclusion: These findings suggest the importance of mediating effects of preschoolers' executive function and emotion regulation on the relationship between mothers' affective parenting and preschoolers' peer competence.

• 아태비즈니스연구
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• 제3권1호
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• pp.10-16
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• 2012

India is having a high growth rate of Mobile subscribers which has opened up a new marketing channel of communication with customers. There is a need to study the factors affecting Mobile user's attitude towards Mobile marketing and the relationship between these factors. To study the mobile users attitude towards mobile marketing 489 mobile users opinion is taken on 12 statements for a period of 5 months. Using factor analysis method these 12 statements are grouped into 5 groups they are Mobile advertisement, Mobile Usability, Mobile Promotions, Mobiles shopping and Mobile Marketing. Confirmatory Factor Analysis (CFA) was performed to confirm the findings. SPSS Statistics 17.0 is used to conduct factor analysis and the validity of the model. Once the model was validated, SPSS Amos 18.0 was used to fit a model based on Structure Equation Model to analyze the factors affecting Mobile user's attitude and the relationship between these factors. The present study revealed that Mobile Advertisement and Mobile Sales Promotion are having positive effect on Mobile Marketing where as Mobile Shopping and Mobile Phone Usability is having negative effect on Mobile Marketing. The impact of indicators like Mobile Phone user's permission and personalization of Mobile Phone communication on Mobile Marketing are also discussed in this article.

• 한국식품조리과학회지
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• 제27권3호
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• pp.71-79
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• 2011

The purpose of this study was to understand effects of culinary staff's technology kitchen system upon perceived ease of use, usefulness, attitude, and job performance in the foodservice industry. Based on a total of 387 samples obtained from empirical research, this study reviewed the reliability and fitness of the research model and verified a total of four hypotheses using the Amos program. The hypothesized relationships in the model were tested simultaneously using a structural equation model (SEM). The proposed model provided an adequate fit to the data, ${\chi}^2$=226.501 (df=85), p<.001, CMIN/df 2.665, RMR .066, GFI .927, NFI .926, IFI .952, TLI .941, CFI .952. The results show that culinary staff's perceived ease of use(${\beta}$=.534) had a significant positive effect on perceived usefulness. Also, perceived ease of use (${\beta}$=.350) and perceived usefulness (${\beta}$=.297) had a positive significant effect on attitude. Further, attitude (${\beta}$=1.647) had a significant positive effect on job performance. Limitations and future research directions are also discussed.

• 농촌지도와개발
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• 제22권4호
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• pp.455-464
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• 2015

The purposes of this study are to explain and identify the frame of structural relations of learning orientation, self-efficacy, learning transfer and job performance of farmers who participated in the strong and small farms education. This is an experimental research with the data collected from 495 farmers who have taken the farm education. Based on the collected data, the study conducted a structural equation modeling(SEM) to confirm the validity and analyze the structural relations of the suggested model. Using measured and latent variables drew from the analyses, the study set a structural equation model and tested the model by analysis of the structural equation modeling with AMOS 18.0. The results found from the empirical analysis can be summarized as follows. 1) Learning orientation and self-efficacy positively influenced job performance through learning transfer. 2) The hypothesis that learning orientation would have direct impact on job performance was not supported. 3) The strong and small farms education is useful to expand learning transfer and to enhance job performance. So, government policy support has to reinforce learning support on farmers in order to achieve high performance of learning and job management through farm educations.

• 가정과삶의질연구
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• 제30권3호
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• pp.69-82
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• 2012

The purpose of this study was to investigate the degree of sexual behavior. In particular, this study focused on the self-esteem, internet pornography addiction, and relationship satisfaction of freshmen as important predictors of sexual behavior and examined the dynamics of the relationships among the variables. The participants in this research were 1,806 university freshmen: 932 males and 828 females. All respondents submitted their answers on a self-report questionnaire. The data were analyzed with descriptive statistics and Pearson's correlations that used PASW 18.0, and AMOS 18.0, a statistical program for structural equation modeling(SEM), to estimate the hypothesized structural equation model. The major results of this study were as follows: (1) Relationship satisfactions mediated the relationships among self-esteem, internet pornography addiction, and sexual behavior. (2) Sexual behavior between male and female freshmen showed different influences on the test of the structural model invariance across the groups.

• 복식
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• 제65권7호
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• pp.118-128
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• 2015

The purpose of this study was to identify the relationship of interpersonal relations disposition, appearance concern, appearance management behavior of men through a structural study method. Three hypotheses were established to verify the relationships among interpersonal relations disposition, appearance concern and appearance management behavior. The questionnaires were administered in the city of Daegu to 201 males in their 20s to 50s. The SPSS 20.0 package was utilized for data analysis, which included frequency analysis, factor analysis, correlation analysis and Cronbach's ${\alpha}$. Also, Amos 21.0 program was utilized for a confirmative factor analysis( CFA) and a structural equation modeling(SEM) analysis. The results of this study are as follows; First, interpersonal relations disposition showed a positive influence on appearance concern. Second, appearance concern had a positive influence on appearance management behavior. Third, the interpersonal relations disposition showed a positive influence on appearance management behavior. In conclusion, interpersonal relations disposition, appearance concern, appearance management behavior of men are found to have a correlation.

• 한국콘텐츠학회논문지
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• 제7권12호
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• pp.179-190
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• 2007

본 연구는 패스트푸드 레스토랑의 고객이 지각하는 신뢰와 몰입이 고객만족에 영향을 미칠 수 있음을 상정하고, 패스트푸드 레스토랑 이용경험이 있는 고객들을 대상으로 실증적으로 분석한 것이다. 실증분석 결과를 하면 패스트푸드 레스토랑에 신뢰하고 몰입하는 고객은 이 레스토랑으로부터 다양한 보상을 받았다고 느끼기 때문에 사회교환론적 관점에서 매력 및 심리적 애착심으로 이어지고, 궁극적으로 만족하게 된다. 따라서 고객만족은 패스트푸드 레스토랑에 있어 핵심변수이며, 성공적인 관계유지를 위한 필수요인임이 확인되었다. 본 논문의 말미에 본 연구의 이론적 공헌, 시사점, 한계점, 그리고 미래 연구방향을 제시하였다.

• 유통과학연구
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• 제15권9호
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• pp.27-36
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• 2017

Purpose - In this study, the author investigates which shopping motivations affect regulatory focus differently. This study also determines the effect of shopping motivation on regulatory focus when consumers use different shopping channels. Additionally, the author tries to investigate how information quality affects regulatory focus. Similarly, this study also examines the effect of the shopping channel on the relationship between information quality and regulatory focus. Research design, data, and methodology - With 635 surveyed questionnaires, this study was conducted by SPSS and AMOS 22.0 version. SEM was used to verity hypotheses and model. Results - According to this research, hedonic shopping motivation affects promotion focus positively and prevention focus negatively. Furthermore, when consumers use a mobile channel rather than an online one, hedonic shopping motivation affects prevention focus more negatively. However, depending on the shopping channel, there are no significant differences in the case of the relationship between hedonic motivation and promotion focus. The author also examines how information quality affects regulatory focus. In particular, when consumers use a mobile channel rather than an online one, information quality affects promotion and prevention focus more positively. Conclusions - Through this study, the author suggests that shopping motivation and information quality could influence consumers' regulatory focus, shopping attitude, and intention.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.427-438
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• 2020

This study aims to analyze and confirm brand awareness' role in influencing the repurchase intention both directly and indirectly on customer satisfaction variables and repurchase intention variables. The contribution brought by this study is to reflect manifest variables such as recall, purchase, and consumption. The number of respondents in this study was 200 samples using the online survey data collection method (Google form), while the research approach is quantitative explanatory. The data analysis test tools include the Structural Equation Modeling (SEM) approach with AMOS as a statistical data analysis software and Sobel test to indirectly test the relationship. This study consists of four hypotheses, of which three hypotheses are positively and significantly related (brand awareness on repurchase intention, brand awareness on customer satisfaction, and customer satisfaction on repurchase intention). Through indirect relationship, namely, brand awareness on repurchase intention through customer satisfaction, the study showed no significant effect. In a comprehensive way, this study emphasizes the factor of customer satisfaction as a determinant of consumer loyalty and repurchase intention. Therefore, creating optimal customer satisfaction, service excellence, promotion and massive advertising, guaranteeing the safety and ease-of-use apps, and ease of shopping, especially for e-commerce industry, is a serious concern.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.811-824
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• 2020

The aim of this study is to explore the effect of injustice perception on work alienation and the mediating role played by the employee's cynicism between injustice perception and work alienation in the healthcare sector in Oman. By utilizing a simple random sampling technique, data were collected using a questionnaire consisting of 306 nurses working in private healthcare providing organizations in Oman. The collected data was then analyzed using AMOS program through the Structural Equation Modeling (SEM). The results of study show that the levels of perception of injustice and cynicism of nurses in the private healthcare centers were low, while the work alienation was found to be at moderate level in these healthcare organizations. The findings of the empirical study reveal that injustice perception and employee's cynicism significantly affect work alienation. The impact of injustice perception in creating employee's cynicism was also observed. The hypothesis that the mediating role played by employee's cynicism in injustice perception and work alienation relationship was partially supported. Moreover, injustice perception and cynicism directly affect work alienation, therefore, these hospitals should consider organizational policies and procedures to achieve equality and justice among nursing personnel, and to eliminate the factors that cause cynicism and work alienation.