• 한국생활과학회지
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• 제13권6호
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• pp.997-1005
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• 2004

The purpose of this research is to measure the sensibility and preference of American consumers for domestically-manufactured cotton fabrics through 7-points scale questionnaires and the 4-dimensions and 8-axes system. The key words included such images as masculine-feminine, new-old, casual-classic, and ambiguous-orderly. The images of cotton fabrics were classified through a cluster analysis. This research also included an investigation of relationship between sensibilities for cotton fabrics and their physical characteristics. The sensibilities of cotton fabrics were classified into 4 groups: 'feminine sensibility,' 'masculine sensibility,' 'new sensibility,' and 'casual sensibility.' This result represents that American consumers' sensibility is simpler than Koreans'. The order of preference was 'feminine sensibility', 'masculine sensibility', 'new sensibility', and 'casual sensibility.' The sensibilities of cotton fabrics were explained significantly by stiffness, weight, weft density, value, and chroma. Specifically, those were more influenced by color characteristics such as value, chroma, and hue than by physical characteristics. We should be able to tell a difference in the reaction of a trading country's consumers and domestic consumers to domestically-manufactured cotton fabrics through comparing this research with the previous work(Shin & Lee, 2002). Additionally, we will be able to establish a basic strategy for successfully advancing Korean fabrics into the American domestic textile industry. In this way we can expect to increase the competitive power of our domestic clothes brands.

• 한국의류산업학회지
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• 제11권3호
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• pp.371-382
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• 2009

In this study, I examined the psychological visual effect and clothes preference by clothes designs for the mid-aged Korean and American women's somatotypes. The psychological visual effects of each somatotypes' clothes are like these. First, the primary factors for psychological visual effect were analyzed into 5, neat, feminine, polished, modern and active. Second, in thin somatotype, Korean evaluated that china collar and V-neckline are the least feminine, and stand collar is the most polished and the modernest. American evaluated that V-neckline is the most feminine, and tailored collar is the modernest. It shows that there's the difference of culture. In standard somatotype, Korean thought stand collar with pants is the neatest, but tailored collar and china collar with pants are not neat. Contrary, they thought tailored collar with skirt is the neatest and stand collar with skirt is not neat. American thought tailored collar with skirt is the neatest and modernest. The neat visual effects are evaluated differently according to the clothes' styles of bottom. In obesity, Korean evaluated that tailored collar with skirt is the neatest and modernest, but stand collar with skirt is not modern. Stand collar with pants is the modernest, but tailored collar with pants is the least modern and active. American evaluated that round neckline with pants is not neat, modern and active, and round neckline with skirt is the modernest and the most active. So neckline's visual effects are differently showed by culture and the clothes' styles of bottom.

• 패션비즈니스
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• 제7권3호
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• pp.54-59
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• 2003

Asia has the potential of becoming a center of power in fashion. Japan has worked hard to build images of beauty and serenity. The Chinese people already have enriched their business sense throughout history. China is considered as the next powerhouse of fashion. The Asian "mosaic" including Korea should be very colorful, deep, spiritual and beautiful. It is essential we upgrade and update the training and education of fashion leaders. It is possible to find a niche in a global market through maximizing our strength based upon a great and long history in manufacturing textiles.

• 한국식생활문화학회지
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• 제20권5호
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• pp.499-507
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• 2005

The purpose of this study is to draw attention to the distinction of Korean food as well as to find ways to universalize Korean food. Not only does Korean food a big part of representing the Korean culture itself, the ingredients in the Korean food are extremely nutritious. The excellence in the ingredients has been verified through scientific studies over and over. Today, this is recognized widely by the food experts in the U.S. This study also points out some of the hurdles in universalizing Korean food. First of all, many people around the world are not aware of the positive aspects of the Korean food. There have been minimal efforts, if at all, to find ways to make fusion Korean food to be part of a world cuisine. The lack of research and development in the Korean food industry also does not help the situation much. Lastly, the limited knowledge of the actual people working in the food service sector regarding Korean food hinders the Korean food going universal. Currently, the food industry in the U.S. is quite favorable for Korean food to enter its markets to become part of the American cuisine. The Americans' appetite continues to change towards more healthy living leaning them naturally towards Asian food. For Korean food to become part of the American cuisine, the follow recommendations are given in the study: 1) Korean food must be localized, become a fusion cuisine; 2) standardize the cooking method; 3) change the focus to rice-centered trend food; 4) foster more Korean food experts; and, 5) promotion of strengthening food advertisements while increasing research and development. It is also important during this whole process, traditional Korean food be discovered and implemented to the overall food program in universalizing Korean food.

• 한국엔터테인먼트산업학회논문지
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• 제13권3호
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• pp.131-138
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• 2019

국내에서는 영화연기를 의미하는 용어로 메소드연기, 아메리칸액팅메소드 또는 할리우드메소드 등이 혼재되어 사용되고 있다. 일반적으로, 스타니슬랍스키의 연기체계를 미국식으로 수용한 리 스트라스버그의 액터스스튜디오 출신 배우들의 연기를 할리우드메소드로 통칭한다. 국내의 영화배우들이 일컫는 메소드가 무엇인가에 대한 의문에서 이 글은 시작한다. 가정은 할리우드 배우들이 사용하는 메소드를 인용한다는 것이다. 국내의 메소드 수용은 이전의 신파연기에서 벗어나 체계적이고 자연스러운 것처럼 보이는 할리우드메소드가 배우, 연출, 비평, 교육의 영역에 채택되기 시작한 것이다. 국내의 할리우드메소드에 관한 인식을 고찰한 이 글은 한국영화연기의 정체성 탐색을 위한 일환이며, 실제로는 교육과 현장에서 메소드란 용어의 의미를 정확히 이해하고 사용하려는 의도이다. 이 글은 네영역의 관점에서 접근하였다. 첫째, 할리우드메소드에 관한 한국영화배우들의 인식 양상이며, 둘째, 연출스태프 및 기술미학의 관점에서 바라본 할리우드메소드에 관한 인식 태도이며, 셋째, 비평 영역의 연기에 대한 평가 형태이며, 넷째, 대학 전공영역에서 인식되고 수행되고 있는 할리우드메소드에 관한 교육방법이다.

• 한국관광식음료학회지:관광식음료경영연구
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• 제9권
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• pp.163-185
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• 1998

It is expected that marketing environment of the hotel industry will change much this year. Hotels should make strategic marketing activities to cope with the rapid change of the environment positively. With the case study of marketing activities for American market of "L" Hotel, a deluxe hotel in Seoul, this study is to present the ways of improving marketing activities of a tourist hotel. U.S.A market has been emerging as the most important market in deluxe hotels with strong value of U.S. dollar currency. To get more Ameriean staying guests. hotels had better make effortis in American market as follow. First, hotels should select corporate market as main target market in U.S.A market. Second, hotels should make preferred corporate rate contracts with corporate travel departments of corporate accounts as their house agents Third, hotels should recognize Global Distribution System as major eservation network in U.S.A Fourth, hotels should advertise effectively in G.D.S in order that agents may reserve the hotel with its visual information. Fifth, hotels had better make the most use of three branch offices of K.N.T.O and sale offices of their affiliated reservation system to get useful information on corporates and travel agents.el agents.

• 한국의류학회지
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• 제20권1호
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• pp.87-97
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• 1996

Journal of the Korean Society of Clothing and Textiles Vol. 20, No. 1 (1996) p. 87∼9'F The purpose of this study was to identify the change and chracteristics of 20th men's fashion under the influences of America. The result of the study as follows: 1. England had led men's fashion and introduced new styles of men's fashion such as oxford bags, plus fours, drape cut etc. in the early of 20th century. But America, which had the strongest Political and financial power after World War I, II, proposed Americans cut, soot sit, bold look. 2. In the first half of 20th century men's fashion was no longer created by imitation royalty and students of private school. American movies exerted tremendous influences on the clothing styles. Genereal public adopted the dress of movie stars and American men's fashion magazines inspired the new fashion and generated sales. So America made a contribution towards democratization of men's fashion. 3. Automobile industry and leisure living of America changed American life styles and clothing styles. The wealthy made fashionable tours to foreign country and European beach resorts. So their casual styles, summer business suits and dinner jackets effected 20th men's fashion. Therefore America played an important role in casualization of men's fashion.

• 통상정보연구
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• 제10권1호
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• pp.395-414
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• 2008

The objective of this study is to introduce the concepts and theories of conditional heteroscedastic volatility models and the news impact curves and apply them to the Korea inbound tourism market. Three volatility models were introduced and used to estimate the conditional volatility of monthly arrivals of inbound tourists into Korea and news impact curves according to the three models. Results of this study are as follows. As the proportion of American tourists occupied a large amount of Korea inbound tourism market, the markets' forecasting is very important. The news impact curves which used EGARCH model (1,1) and TGARCH model(1,1), with data on these tourists to Korea showed an asymmetry effect of volatility. It was common that bad news means that it was estimated more sensitively than good news. From these results, we will notice that American tourists who visited Korea only for tourism are affected by good news. The result suggests that the Korea government and tourism industry should pay more attention to changes in the tourism environment following bad news because conditional volatility increases more when a negative shock occurs than when a positive shock occurs.

• 고려인삼학회:학술대회논문집
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• 고려인삼학회 2002년도 학술대회지
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• pp.212-226
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• 2002

North American ginseng production may have been maximized in the traditional growing areas in the last decade and further increases may be in woods grown root, for niche markets. The marketplace demands high quality roots. Most problems leading to low quality roots start with the grower and can be avoided. These include poor site selection, inadequate soil drainage, untimely and poorly applied pesticides, and neglect of good sanitary practices. Selection of low lying sites increased the plant damage from frost in Ontario in May 2002. Seeding is still the major method of propagation of ginseng in spite of some success in culturing different parts of the plant. Opportunities exist for shortening the stratification period of North American ginseng seed to allow spring planting. This may reduce disease incidence. Since only one-third of ginseng seed sown ultimately produces plants harvested after 3 years any approach that reduces disease incidence and improves seed germination, seedling emergence and crop stand must be pursued. Disease is the major problem in ginseng cutivation from seed stratification, soil preparation prior to planting, right through to drying of the roots. Replant disease remains as an unresolved problem and needs full characterization and new approaches for control. Much progress has been made in research and related extension activities in disease control although challenges will arise such as with Quintozene and its replacement with Quadris for control of diseases caused by Rhizoctonia. Decreased labor populations and increased associated costs for ginseng production are causing rapid mechanization in every aspect of the ginseng industry. Engineers, machinery dealers, and fabricators, and growers are being challenged to increase efficiency by mechanization.

• Journal of Ginseng Research
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• 제30권2호
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• pp.78-81
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• 2006

Freshly harvested, immature (green) seeds of North American ginseng (Panax quinquefolius L.) were stratified for up to 3 years in plastic pails in controlled environment rooms at $5{\pm}1^{\circ}C$ for 9 months and then $21{\pm}2^{\circ}C$ for 3 months (Trt. 1, regular stratification), or continuously at $-2{\pm}0.2^{\circ}C$ (Trt. 2), or continuously at $3{\pm}0.2^{\circ}C$ (Trt. 3). During stratification at -2 and $3^{\circ}C$ embryos did not grow. On seeding in the field embryos grew rapidly and resultant seedlings were comparable to those from regularly stratified seed. Seedling emergence rate was acceptable at the industry expected rate of 68% after one year of storage, but not after two years storage when it declined to 17.5%. Seed rot was so severe in year 3 that no planting was carried out. Seedling and second year growth were similar at the three stratification temperatures; most importantly, root dry weight (economic yield) was similar. Low-temperature storage of freshly-harvested North American ginseng seed is an acceptable method for short-term retention of propagating material.