• 한국항해항만학회지
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• 제30권7호
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• pp.579-583
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• 2006

The purpose of this paper is to study a relationship between alliance success factors and performances of strategic alliance. In order to achieve the purpose of this research, factor analysis, reliability and validity and regression method are used. In conclusion, alliance success factors can be divided as mutual complementarity and information sharing factor, sharing and mutual agreement of vision and goal factor, performance management factor and culture and organization factor. According to regression results, all of four factors affects significantly dependent variables. Among them, mutual complementarity and information sharing mostly affects each dependent variable.

• 한국항해항만학회지
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• 제26권4호
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• pp.391-398
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• 2002

전략적 제휴는 기업의 경쟁우위를 확보하기 위한 중요한 경영전략으로 이용되며 많은 기업들이 경쟁기업과 다양한 형태의 제휴를 맺고 있다. 본 연구에서는 정기선해운에서 제휴유형간의 만족도에 차이가 있는지, 제휴유형별 성공요인의 중요도에 차이가 있는지, 제휴 유형간 성공요인의 중요도에 차이가 있는지 등에 대하여 실증분석을 하였다. 연구의 곁과 정기선사들은 제휴의 성과에 대하여 대체로 만족하고 있으며 제휴의 성공여부는 다양한 요인에 의하여 결정되며, 제휴의 유형에 따라 성공요인의 중요도에 차이가 있는 것으로 나타났다.

• 한국의류학회지
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• 제28권9_10호
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• pp.1208-1218
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• 2004

The purposes of this study were to examine the alliance success factors (ASF) and the business environments (BE) from the textile companies' viewpoint, to examine the differences in ASF and BE by firm characteristics, and to examine the relationships between BE and ASF. BE included the degree of market competition and the firm's competitive advantage, and firm characteristics included type of business, the number of employees, and length of business operation. Data were obtained from 155 textile companies in Daegu and Gyeongbuk regions in Korea via a questionnaire survey. Four factors including relationship capital, organizational support, alliance management, and alliance performance were extracted from ASF, and resources, product development, and marketing were extracted from the firm's competitive advantage. There were differences in product development by the number of employees and in the degree of market competition by type of business. The degree of market competition had significant relationships with all of ASF while the firm's competitive advantage differed in the relationships.

• 한국항만경제학회지
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• 제27권3호
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• pp.247-272
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• 2011

정기선사들간의 전략적 제휴는 10,000TEU가 넘는 선박의 투입과 발주로 물동량 확보 및 비용부담의 최소화와 대고객 서비스의 향상 및 이윤확보와 안정적인 경영을 위하여 점차 다양하고 활발하게 진행될 것이다. 그 동안 많은 선행연구들이 전략적 제휴의 성공요인이나 동기 또는 성공적인 제휴를 위한 파트너 선정 등에 대한 것이었다. 그러나 전략적 제휴의 70% 이상이 실패하고 있다. 전략적 제휴의 실패가 성공보다 많기 때문에, 전략적 제휴에 부정적인 영향을 주는 변수들을 측정하여, 변해가는 해운시장 환경에 적응해야 한다. 전략적 제휴에 부정적인 영향을 주는 요인들을 개선하기 위하여 파트너간 신뢰성 향상에 노력해야 하고, 계약의 애매한 문구를 제거하여 분쟁을 억제해야 한다. 또한 전략적 제휴를 이끌어가는 구성원의 만족이 증가하도록 하여 제휴가 성공적이 되도록 하고, 제휴 파트너들의 외부관계로 발생하는 제휴의 복잡성을 최소화 시켜야 제휴를 성공적으로 이끌 수 있다.

• 기술혁신학회지
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• 제17권3호
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• pp.540-562
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• 2014

기업 간 기술제휴 성공요인으로 적합한 기술제휴 파트너 선정이 중요함에도 불구하고, 그간 기술제휴 파트너 선정기준 및 성과에 영향을 미치는 선정기준에 대한 연구는 미흡하였다. 이에 본 연구는 마케팅, 국제, 유통, 생산 제휴 등과 같은 일반적 제휴에 관한 파트너 선정 기준의 선행연구를 바탕으로 기술제휴 파트너 선정 기준을 도출하고, AHP 기법을 활용하여 총 12명의 국내 벤처기업의 기술제휴 담당자를 대상으로 기술제휴 파트너 선정기준의 중요도를 도출하였다. 또한, 총 215개 벤처기업 기술제휴 담당자에 대한 인식조사를 통해 기술제휴 파트너 선정기준과 기술제휴 성과와의 관계를 분석하여 제시하였다. 연구 결과 4가지 선정 기준인 과업기준, 파트너기준, 학습기준, 위험기준 및 14개의 세부 항목이 도출되었으며, 기술제휴 파트너 선정기준에 대한 상대적 중요도는 위험기준, 학습기준, 파트너기준, 과업기준 순으로 나타났다. 또한, 기술제휴 파트너 선정기준과 성과와의 관계는 파트너기준과 과업기준이 기술제휴 성과에 긍정적 영향을 미치는 것으로 나타났다. 본 연구의 조절변수로 포함한 기업규모, 이전제휴관계, 제휴 경험, 국적은 조절효과가 없는 것으로 나타났다. 마지막으로 연구결과와 시사점 및 향후 연구방향에 대해 논의하였다.

• 국제학술발표논문집
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• The 3th International Conference on Construction Engineering and Project Management
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• pp.212-217
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• 2009

Strategic alliance is a proactive management process that integrates and optimizes value-added services of each party to best achieve business objectives of all parties within the relationship. Under the current competitive global environment, strategic alliance can produce a "Win-Win" situation and thus change paradigm that has resided in the construction industry. While many studies revealed the significance of alliance relationship in the industry, its impact on project performance has rarely been analyzed. Using the data obtained from 661 construction projects in the Construction Industry Institute database (359 projects from 38 owners and 302 projects from 29 contractors), this study first diagnoses the implementation status of strategic alliance at both project and company levels. Then, its impact on project performance is quantified and discussed. The descriptive analysis performed in this study revealed that an average of 79% of owner companies and 69% of contractor companies have ever implemented strategic alliance into at least one of their projects. However, both owner and contractor companies did not always use the strategy for all or their projects. Only 33% and 30% of projects reported by owners and contractors have been completed under alliance relationship, respectively. Analyzing the alliance impact on project performance, this study also establishes that strategic alliance positively affects project performance of both owners and contractors while owners should consider and control the level of its use for their projects. Recognizing and understanding the benefits from strategic alliance will be a starting point to produce mutual success among project participants, ultimately allowing the construction industry to go forward to a sustainable industry that transfers success from one project to the other.

• Asia Marketing Journal
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• 제19권1호
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• pp.1-17
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• 2017

Cause-related Marketing (CrM) has become an increasingly popular marketing approach over the past two decades. However, neither researchers nor organizations fully understand the determinants of a successful CrM partnership. This research fills this gap. Specifically, we employ the schema theory to explore circumstances in which the CrM alliance cannot achieve a success. We use a theoretical modeling approach to report that, when consumers' typicality-based cognitive process is assumed, the CrM activity with the partners' more-discrepant attribute profile cannot be evaluated favorably, but the attribute-level uncertainty about the CrM alliance is less likely to feedback to the two partners. Furthermore, we argue that, under the schema-plus-tag model, consumers may not like the CrM program with a similar attribute profile. Therefore, this CrM approach may fail. To our knowledge, we are the first to apply the schema theory to explain how a CrM alliance can achieve a success.

• Asia pacific journal of information systems
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• 제13권3호
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• pp.41-62
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• 2003

This study investigated the current status and characteristics of strategic alliances attempted by domestic internet businesses. Specifically, this study surveyed competitive environmental characteristics of partner companies involved, alliance period, types of partner companies, motives of alliances, types of alliances, success and failure factors and satisfaction toward the alliances. Major findings were: first, alliances between portal companies and content producers; portal companies and internet services; e-commercial sites and internet services were the most frequent partnerships engaged. Second, the most important motive for and type of the strategic alliance were: 'the commercialization and marketing of new product' and 'joint distribution and marketing agreement' respectively. Third, the most important factor for the successful alliance was 'a close examination of partners' core business value and competence'; and the factor most hindering the successful alliance was 'a discrepancy on capabilities of partners' core personnel. Finally types of internet business were significantly related to perceived satisfaction toward strategic alliance.

• 한국항만경제학회지
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• 제21권3호
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• pp.115-148
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• 2005

In the liner market, a strategy is hard to sustain as competitors can easily imitate the strategy. For examples, when a number of shipping companies pursue this space exchange strategy in a liner market, their competitors are likely to build a cooperative alliance, following similar strategic pattern without any difficulty. Such strategic imitations are universal in international liner market. Therefore, the success of global alliance requires following critical considerations. First, the strategy of global alliance should be designed the way it gives the liner operators an economy of scale, which could be a key advantage in the competitive market. Second, thorough global alliance the lines should be able to improve their transport service through the reduction of operating costs and the business rationalization. The international alliance today is characterized by a strategic cooperation among a limited number of 'mega-carriers'. Such cooperation between the large-sized operators has come in many different forms. However, the trend has been towards the space exchange agreement, where a carrier on a route offers to another carrier a fixed number of spaces for a fixed period of time. the major carriers have been entered into groupings by integrating their services structures to increase market power. With reference to the above, this study has the following primary objectives: (1) to explore the present status of global alliance in liner shipping industry, (2) to prospect the future trend of the global alliance.

• 한국콘텐츠학회논문지
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• 제9권3호
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• pp.262-269
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• 2009

지역사회복지협의체의 운영에 대한 민간과 공공의 입장차이가 크고, 이해의 정도에서 차이가 많아 지역사회복지협의체가 왜곡된 형태로 진행될 여지가 많으며, 운영의 어려움을 겪고 있는 지역도 많다. 이에 본 연구는 지역사회복지협의체가 갖는 한계점들을 체계적으로 분석하고, 이를 발전적으로 개선할 수 있는 개선방안 모색을 연구의 목적으로 한다. 연구 방법은 지역사복지협의체를 중심으로 한 지역사회복지 주체들에 대한 설문조사를 통한 문제의식과 개선방안에 대한 AHP 분석모형을 제시하고, 분석결과와 분석을 통해서 도출된 함의를 중심으로 지역사회복지협의체의 한계를 극복할 수 있는 개선책들을 제시하고자 한다.