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A Study of Strategic Alliance on Negative Factors Affecting - Focused on Liner Shipping -  

Kim, Dong-Yol (인천대학교 무역학부)
Publication Information
Journal of Korea Port Economic Association / v.27, no.3, 2011 , pp. 247-272 More about this Journal
Abstract
Because of operating and ordering vessels over 10,000 TEU, the strategic alliance between liner shipping companies will be diversified and activated more briskly to secure cargo quantities, minimize costs, secure profits, improve service quality and manage stable business. Many of prior studies concerning strategic alliance are carried out to clarify success factors, motives or to explain how to select a good partner for success. But over 70% of strategic alliance has been resulted in failure. Because failures of strategic alliance occur much more frequently than success, negative effect factors in strategic alliance have to be measured and be adapted to changing conditions in the shipping market. To improve negative effect factors, shipping companies should make an effort to establish reliable relationships between partners and suppress claims by clearing off imprecise contract terms. And it is necessary to increase satisfaction of each individuals and minimize complexity occurred due to the exterior relationships for the successful strategic alliance.
Keywords
Strategic Alliance; Liner Shipping; Negative Effect Factor; Partner; Claim;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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