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http://dx.doi.org/10.5394/KINPR.2002.26.4.391

An Empirical Analysis of Successful Alliance Management in Liner Shipping  

Ryu, Dong-Geun (Division of Shipping Management, Korea Maritime University)
Jang, Yeong-Jun (Department of Shipping Management)
Jo, Sam-Hyeon (The Graduate School of Korea Maritime University)
Publication Information
Journal of Navigation and Port Research / v.26, no.4, 2002 , pp. 391-398 More about this Journal
Abstract
The question of how to make strategic alliances work successfully is becoming increasingly important as more and more firms regard cooperative relationships as a means of improving their competitive position. The objectives of this research are to determine whether certain liner shipping alliance forms are more successful than others, whether the relative importance of reasons for successful liner shipping alliance varies with the different reasons, and whether the relative importance of reasons for alliance success varies with the form liner shipping alliances. The research findings have shown that the majority of liner shipping alliance forms, utilised by respondents in this survey, experienced a relatively high level of success. However, success was shown to be dependent upon a variety of factors and the reasons for successful alliance varied with the form of alliances.
Keywords
Liner shipping; Liner shipping alliance; Alliance management; Cooperation; Alliance success;
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