Browse > Article

Perceptions of Textile Companies on Business Environments and Alliance Success Factors  

박경애 (영남대학교 섬유패션학부)
박광희 (계명대학교 패션정보기획전공)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.28, no.910, 2004 , pp. 1208-1218 More about this Journal
Abstract
The purposes of this study were to examine the alliance success factors (ASF) and the business environments (BE) from the textile companies' viewpoint, to examine the differences in ASF and BE by firm characteristics, and to examine the relationships between BE and ASF. BE included the degree of market competition and the firm's competitive advantage, and firm characteristics included type of business, the number of employees, and length of business operation. Data were obtained from 155 textile companies in Daegu and Gyeongbuk regions in Korea via a questionnaire survey. Four factors including relationship capital, organizational support, alliance management, and alliance performance were extracted from ASF, and resources, product development, and marketing were extracted from the firm's competitive advantage. There were differences in product development by the number of employees and in the degree of market competition by type of business. The degree of market competition had significant relationships with all of ASF while the firm's competitive advantage differed in the relationships.
Keywords
Strategic alliance; Textile industry; Competitive advantage; Business environments;
Citations & Related Records
연도 인용수 순위
  • Reference
1 대구상공명감. (2001). 대구상공회의소
2 박종훈, 김광수. (2002). 전략적 제휴와 기업 생산성간의 관계. 경영학연구, 21(1), 165-189
3 송우용. (1997). 한국 제조기업의 국제 전략적 제휴 성공결정요인. 무역학회지, 22(4), 137-159
4 허상도. (2002). 대구 경북지역 섬유산업의 현황과 발전방향. 대은경제리뷰, 1-2월호, 40-53
5 Achrol, R. S. (1991). Evolution of the marketing organiza-tion: New formats for turbulent environments. Journal of Marketing, 55(Oct), 77-93
6 Beverland, M. & Bretherton, P. (2001). The uncertain search for opportunities: Determinants of strategic alliances. Qualitative Market Research, 4(2), 88-99
7 Cullen, J. B., Johnson, J. L. & Sakano., T. (2000). Successthrough commitment and trust: The soft aide of strategic alliance management. Journal of world Business, 35(3), 223-240
8 Dickson, P. h. & Weaver, K. M. (1997). Environmental deter-minants and individual-level moderators of alliance use. Academy ofManagement Journal, 40(2), 404-422
9 Lyles, M. A. & Regar, R. K. (1993). Managing for auton-omy in joint ventures: A longitudinal study of upward influence. Journal of Management Studies, 30, 383-404
10 Parkhe, A. (1993). Strategic alliance structuring: A game the-oretic and transaction cost examination of interfirm coop-eration. Academy of Management Journal, 36(4), 794-829
11 Sarkar, R. E., Cavusgil, S. T. & Aulakh, P. S. (2001). The Influence of complementarity, compatibility, and relation-ship capital on alliance performance. Journal of the Academy of Marketing Science, 29(4), 358-373
12 Chi, T. (1994). Trading in strategic resources: Necessary con-ditions,transaction cost problems, and choice of exchange structure. Strategic Management Journal, 15, 271-290
13 전용욱, 여경철. (2002). 전략적 제휴의 유형과 사업성과에 관한 연구. 국제경영연구. 13(2), 259-287
14 Das, T. K. & Teng, 8. (1998). Resource and risk manage-ment in the strategic alliance making process. Journal of Management, 24(1), 21-42
15 Koza, M. P. & Lewin, A. Y. (1998). The co-evolution of stra-tegic alliances. Organization Science. 9(3), 255-264
16 한국의 섬유산업. (2004). 한국섬유산업연합회 홈페이지. 자료검색일 2004, 1. 16, 자료출처 http://www.kofoti.or.kr
17 Day, G. S. (1995). Advantageous alliances. Journal of the Academy of Marketing Science, 23(4), 297-300
18 빈봉식. (1998). 기업의 전략적 제휴에 관한 연구, 동림경영연구. 8, 45-66
19 강신철, 남수현, 박광일, 송창석, 전선규, 김인재. (2000). 중소기업의 전략적 제휴의의도에 영향을 미치는 요인에 관한 연구. 중소기업연구, 22(1), 92-120
20 섬유도시 대구. (2004). 대구 밀라노 프로젝트 홈페이지. 자료검색일 2004, 1. 14, 자료출처 http://milano.daegu.kr
21 김주헌. (2002). 국제 전략적 제휴에서의 파트너간 유사성이 제휴의 결과에 미치는 영향. 국제경영연구. 13(1), 237-255
22 Divita, L. R. & Cassil, N. L. (2002). Strategic partnerships in the domestic textile complex: Exploring suppliers' per-spectives. Clothing and Textiles Research Journal. 20(3), 156-166
23 Glaister, K. W. & Buckley, P. J. (1999). Performance relation-shipsin UK international alliances. Management Interna-tional Review, 39(2), 123-147
24 Varadarajan, P. R. & Cunningham, M. H. (1995). Strategic alli-ances: A synthesis of conceptual foundations. Journal of the Academy of Marketing Science, 23(4), 282-296
25 Varadarajan, P. R. & Jayachandran, S. (1999). Marketing strat-egy: An assessment of the state of the field and outlook. Journal ofthe Academy of Marketing Science, 27(2), 120-144
26 권업. (1998). 중소 합섬직물 수출기업의 지속적 경쟁우위모형-경쟁력 결정요인의 인과관계 분석. 한국중소기업학회지. 20(10), 91-111
27 Whipple, J. M. & Frankel, R. (2000). Strategic alliance suc-cess factors. The Journal of SuppZv chain Management, 36(3), 21-28
28 Niederkofler, M. (1991). The evolution of strategic alliances: Opportunities for managerial influence. Journal of Busi-ness Venturing, 6, 237-257
29 강태구, 백형엽. (2002). 한국기업의 국제전략제휴 성과 결정요인. 무역학회지. 27(3), 149-173
30 대구경북견직물공업협동조합 홈페이지. (2003). www.texwin-dow.or.kr
31 류장래. (2003). 대구 경북지역 섬유산업 개관, 한국경상학회. 한국국민경제학회 2003년 춘계 공동 학술발표대회 논문집. 117-146
32 Tebrani, M. (2003). Competitive strategies, strategic alli-ances, and performance in international high-tech industries: A cross-cultural study. The Journal of American Academy of Business, Cambridge, 2(2), 610-617
33 Hennart, J. F. (1988). A transactional cost theory of equity joint ventures. Strategic Management Journal, 9, 361-374
34 Lambe, C. J., Spekman, R. E. & Hunt, S. D. (2002). Alli-ance competence, resources, and alliance success: Con-ceptualization, measurement, and initial test. Journal of the Academy of Marketing Science, 30(2), 141-158