• 통상정보연구
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• 제12권1호
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• pp.203-224
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• 2010

With the launching WTO, the world economy has been changing new competitive environment. Agricultural exports should be pursued actively in the market of opening era to develop the foreign agricultural product market and to improve the domestic agribusiness quality and strengthen its competitiveness. The purpose of this is paper is to understand agricultural export status of Korea to detect challenges and matter for improvement, to find new measures of export strategy for the foreign market, recent emerging export promotion with high potential growth, and to increase Korea agricultural export to new world market by using a new method. The profit and loss status is volatile since the agricultural export is in its infancy. However, we have learned lessons from previous success and failure that prior analyzing of agricultural export feasibility, phased-in expansion of agri-food export volume, connection of agri-food export and agri-food market policy. In relation to this, this paper introduces Efficient and Effective Utilization of Communal Facilities in agri-food export. Consequently, First, Export promotion scheme for agri-food is to precise analysis of import countries and to collection agri-food export procedure and agri-food market system. Second, In order to expand export agricultural products to new world market, we need to direct 3rd support program to enhancing competitiveness in expanding export of agricultural export.

• 무역상무연구
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• 제47권
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• pp.357-377
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• 2010

The Ministry of Agriculture, Forestry and Fisheries(MAFF) of Japan established the aim which exports the agriculture, forestry and Fisheries products amounting to a trillion Yen until 2013 in 2004, endeavoring to realize the aim in strengthening both overseas publicity activities and domestic product system. Such changes means that the Japanese agriculture is exchanging defence into attack and gives a important meaning to our agricultures which have a similar agriculture base as Japan. The countermeasures for agricultural products export promotion by MAFF is greeting a 5th year now and obtains a considerable result in agricultural products exports and the export item. Meantime, There are also opinions that the Japanese agriculture has to make efforts to cut the product cost by a large margin in order to prepares a competitive power. we have to consider the counter-measure which will be able to accommodate harmoniously both of two facts that first, Japanese Export Promotion Strategy for agricultural products is giving a hope in the Japanese rural society which have been considered that remaking will be impossible until now, and secondly, the agricultural reform which the cutting of cost and price of agricultural products will be possible in has to be promoted.

• 통상정보연구
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• 제16권5호
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• pp.275-294
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• 2014

우리나라는 농산물 수출확대를 위하여 농산물 수출지원제도를 운영하고 있으며 수출물류비지원사업도 여기에 포함되어 있다. 수출물류비지원을 통한 수출지원사업을 통해 농산물의 수출확대는 농업부문의 수출산업화는 물론 신수요 창출과 국내 농산물 가격의 안정화에도 기여한다. 우리나라가 DDA 협상에서 개도국지위를 유지하게 되면 WTO 규정이 허용하는 범위 내에서 수출보조의 지속적인 지원이 일정기간까지 가능하나 개도국지위를 상실하게 되면 수출보조금으로 지원하는 수출물류비 등 각종의 지원이 향후 협상에서 결정되는 특정연도에는 완전폐지를 해야 하는 상황이다. 따라서 본 연구에서는 농산물에 대한 수출물류비 지원이 수출에 미치는 효과를 분석하고, WTO/DDA 농업협상 결과 예상되는 수출물류비 감축이나 철폐에 대비하기 위한 농산물 수출물류활동의 활성화 방안과 과제에 대하여 연구해보고자 한다.

• 유통과학연구
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• 제7권4호
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• pp.27-36
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• 2009

본 연구는 농산물 및 농식품 수출 확대를 위한 애로요인과 문제점, 개선 방안을 조사·연구하여 향후 우리나라 농산물 및 농식품의 세계화를 위한 기초 자료를 제공하는데 연구의 목적을 두고 실행하였다. 농산물 및 농식품 수출 문제점은 전반적으로 모두 높다고 인식하였고, 신규 바이어 발굴 및 해외시장 개척과 마케팅 전문인력 부족이 가장 큰 원인으로 조사되었다. 농산물 수출 지원제도의 문제점은 인지도는 상당히 높지만 절차가 까다롭고 지원에 있어 업체의 선정수가 적어 알고는 있으나 혜택을 받지 못한다는 문제점이 지적되었다. 이를 위해서는 수출 지원제도에 대한 홍보와 교육이 필요하고, 더불어 수출 지원제도의 확대와 제도의 개선이 필요하다는 것을 알 수 있었다. 마지막으로 수출 증대 방안과 관련하여 농산물 수출 증대 저해 요인으로 경영규모 및 생산기반 취약과 수출 마인드 및 전문 인력 미비가 가장 높게 나타난 관계로, 농산물 수출업체들이 대부분 중소기업이라는 점을 감안할 때 해외시장 개척과 마케팅활동의 역량이 부족하다는 것을 예측하고, 이들의 문제점을 해결하기 위한 정부차원의 해외시장 개척과 마케팅 협조 방안이 필요한 실정으로 분석되었다.

• 농업과학연구
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• 제38권3호
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• pp.559-569
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• 2011

Korean government has introduced various programs to support exporters for the promotion of agro-food, including subsidizing the part of cost of transportation which is one of main supporting programs welcomed by exporters. However, the circumstance of global trade requires the change of government policy to promote exportation. The goal of this paper is to conduct the survey to analyze the recognition of agro-food exporters about the current promotion programs, and to suggest the findings to improve the Korean government program. The survey was conducted for 200 Korean agro-food exporters and 55 samples were taken for analysis. The results of analysis suggests followings: First, most of exporters still prefer the direct subsidy program, Second, however, many exporters also understand the necessity of the program to enforce the infrastructure for exportation and require that program, which will be the main promotion program in Korea.

• 무역상무연구
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• 제67권
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• pp.187-208
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• 2015

The Korea China FTA was signed on June 1 2015. It includes some concessions regarding major export items in the manufacturing sector for the protection of primary industries and preferential tariffs for a number of products produced in the Kaesong Industrial Complex. Primary industries are what the Korean government paid the greatest attention to. Rice was excluded from the negotiations from the get go, and was joined by 548 other food items including pork, apples, pears, beef, chili, garlic etc. These foodstuffs account for about one-third of the agricultural and livestock products that Korea produces, and are not going to be subject to tariff elimination. The results of the study are as follows: Korean government policy is to maintain of agri-food export support system, eliminate of agri-food non-tariff barriers, foster of agri-food export SMEs and expand of investment of foreign agri-food company. Korean firms strategy is to establish of regional marketing strategy, ensure of high quality agri-food and develop of food packaging technologies, establish of agri-food export logistics center and take advantage of the FTA preferential tariff.

• Journal of Contemporary Eastern Asia
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• 제17권1호
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• pp.152-167
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• 2018

Until recently, Japanese cuisine was known only for sushi and was still considered exotic outside the archipelago. However, today the number of specialized restaurants which serve other traditional foods is constantly increasing all over the world, making Japanese gastronomy one of the most influential. Japanese government has supported the promotion of national cuisine worldwide in different ways, making washoku (Japanese traditional cuisine) one of the main elements of Japan's soft power and cultural diplomacy. In this paper, I will analyse the connection between Japan's gastrodiplomacy, defined as the use of typical food and dishes as an instrument of soft power, and Japan's food security strategy. I will argue that the strategy of promotion of washoku worldwide is not a mere act of popularization of Japanese food but it is strictly related to the issue of the low self-sufficiency rate of the country, as the main objective of the government is the raise of food export, in order to foster agricultural production and improve self-sufficiency.

• 농업과학연구
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• 제24권1호
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• pp.85-93
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• 1997

This paper is aimed to study on sales promotion strategies for the increment of farm income by cultivating Boxthron in Chongyang Area. Marketing Survey was done in Chongyang Boxthron market, Kyoung-dong herb market in Seoul. The results are as follows ; Reviewing the Boxthron market prices, the price of direct transaction was the highest one and that of Agricultural Cooperatives was next one, Chongyang market price was lowest one. Therefore, the efforts including exclusive labeling, high class packing strategies of Boxthron with lower pollution would be necessary. The seasonal variation Boxthron prices were lowest in Aug.-Sept., harvesting season, and highest in april-june prices, off-crop season. Farmers have sold 45% of all products in Aug.-Oct. at lowest price and the remaining 15% of that sold in april-june at the highest prices. On account of the above reasons, loan for Boxthron production, government purchasing and storage program of it especially in harvesting season from Aug. to Oct. should be adopted to increase Boxthron producer income. Finally, the strategies for sales promotion, enforcement of government supporting activities including export strategies and the development of new processed products of Boxthron should be propelled considering the products cycle.

• 농업과학연구
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• 제38권1호
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• pp.173-181
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• 2011

Korean government has executed some programs to support producers and/or exporters for the promotion of agro-food exportation. Especially, governmental subsidizing program about the distribution cost for agro-food exportation shows positive effects. However, this subsidy should be changed or partly abolished due to the low effectiveness of subsidy. The goal of this paper is to analyze the effectiveness of governmental subsidy and to present the agro-food products with the low effects of subsidizing program. As the results of analysis, the subsidy for several products, including Ginseng drinks, Paprika, and Chrysanthemum, might be considered to be stopped due to low effectiveness.

• 농업과학연구
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• 제33권1호
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• pp.43-56
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• 2006

In this thesis we aim at analyzing international competitive power of Chinese ginseng in comparison with Korean ginseng and searching policy direction for Korea to compete Chinese ginseng industry. We summarized the research results as follows; First, we examine the structural change of ginseng industry of China. Second, we review the theories for international competitiveness and apply the method of analyzing competitiveness to ginseng industry. Third, we compared the international competitive power of the ginseng industry between China and Korea and found that Chinese ginseng, estimated by Revealed Comparative Advantage(RCA) at about 15, still remains high competitiveness in terms of cost and price but lowering price competitiveness recently. Based on the research results, we suggest export promotion strategies of the Korean ginseng as follows; 1) Korean government should enforce trade cooperation with China so as to register Korean root ginseng an importable medicine. 2) Korean ginseng producer should develop various products such as capsules, powders and etc. according to China's consumer purchasing power and taste. 3) Korean ginseng should be sold as an differentiated commodity so that it will contribute to building consumer loyalty to Korean ginseng, makes market share superior to other cheaper ginseng products in China. 4) In order to be effective brand marketing and product advertisement, there should be established reliable networks to process and distribute Korean ginseng products exclusively.