• Asia Marketing Journal
• /
• v.11 no.3
• /
• pp.57-89
• /
• 2009

This study aims to shed light on the new insights on the cross-buying intentions in the banking industry and suggests an integrated model of the cross-buying intentions. Recently with globalization in the financial sector, financial companies are trying to retain current customers and attract new one by developing various financial products. In South Korea, this trend is especially apparent in the banking sector. Cross-selling of various financial products such as beneficiary certificates, bankasurance and etc. is becoming more important in retaining competitive advantage in Korean banking industry. However, there are few studies which are trying to find out the factors affecting cross-buying intentions and explain their interrelationships comprehensively. Based upon the previous studies, this study finds out the factors affecting cross-buying intentions and classifies them into two dimensions: affective and instrumental. Affective dimension includes trust, satisfaction and commitment. Instrumental dimension includes the factors such as geological convenience, one-stop convenience, professionality, and direct mail. The results from this study are as follow. All the factors in the affective dimension(trust, satisfaction and commitment) have significant impacts on cross-buying intentions. Also all the factors in the instrumental dimension(geological convenience, one-stop convenience, professionality, and DM) significantly affect cross-buying intentions. Some implications of this dissertation are as follow; First, this study identifies the antecedents of cross-buying intentions comprehensively. Second, this paper provides practical guidelines for the banks attempting to intensify cross-selling activities. Third, banks need to develop sophisticated plans which can consolidate the emotional ties with customers through positive service experiences as the affective dimension is important in influencing cross-buying intentions. Finally, regarding the instrumental dimesnion, the implications are: 1) Developing various new financial products in addition to traditional product such as deposits and installment savings for improving customer convenience, 2) Enhancing the professionality of employees by strengthening education programs on numbers of financial products, 3) Increasing cross-buying intentions through the DM.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.38 no.2
• /
• pp.147-160
• /
• 2014

This study examines the effects of store environment on consumer commitment to department stores and the differences among department stores. A self-administered questionnaire was developed based on existing scales in the literature and the result of qualitative research. The survey was conducted on 500 female consumers in their 20s to 40s in Seoul, Incheon and Gyeonggi areas in Korea. Data were analyzed using descriptive statistics, factor analysis, ANOVA, and regression analysis via SPSS Win 16.0. The results were as follows: First, three department stores revealed statistically significant differences in the diversity of facilities, store atmosphere, locational convenience and policy. Second, affective commitment to department stores was affected by salesperson service, policy, diversity of facilities, product assortment, store atmosphere and locational convenience. Calculative commitment in department stores was affected by policy, diversity of facilities, store atmosphere and locational convenience. There were also significant differences on store environmental factors that influence affective commitment and calculative commitment among department stores.

• International journal of advanced smart convergence
• /
• v.8 no.1
• /
• pp.214-221
• /
• 2019

This study attempted to extend Korean Wave literature by investigating (a) the influence of protagonists' personality characteristics and the role of empathy under the affective disposition theory, and (b) the power of some external factors in the entertainment media selection. After watching an episode of the popular Korean drama, Secret Garden, participants completed a survey in the United States. Results demonstrated that (a) the effect of personality characteristics varied across gender and (b) external factors affects the entertainment media selection positively. Findings indicate that media enjoyment is dependent on the audience's external factors.

• East Asian mathematical journal
• /
• v.40 no.2
• /
• pp.231-265
• /
• 2024

Achieving something in learning is a very important task. Due to its significance, extensive research has been conducted over a long period to determine what factors influence learning. In the field of mathematics, such research has been continuously carried out, and as a result, it has been revealed that cognitive, affective, and socio-environmental factors influence mathematics learning. However, most of these studies were based on one or two variables, and thus, they did not comprehensively examine the factors affecting mathematics learning. Therefore, this study aims to synthesize the existing research to comprehensively derive the factors influencing mathematics learning.

• Journal of Gifted/Talented Education
• /
• v.26 no.1
• /
• pp.141-159
• /
• 2016

The purposes of the study are to recognize importance of motivation in math education and to increase interest in students' motivation problem by comparing math motivation between mathematically gifted and non-gifted 5th graders based on Keller's ARCS theory and analyzing correlations between math motivation, mathematically affective characteristics and mathematical achievements. For this purpose, 436 students who were mathematically gifted and non-gifted 5th grade students were asked to take questionnaires and test to measure math motivation, mathematically affective characteristics and mathematical achievements. After analyzing the data, there are statistically differences in three educational factors between two groups. In addition, there are correlations between three educational factors. This study revealed that highly motivated students showed positive mathematically affective characteristics and high mathematical achievements. As results indicate that motivation could be a crucial factor in learning, teachers should consider motivation strategy to plan students' lessons regarding to learners' giftedness.

• The Journal of the Korea Contents Association
• /
• v.21 no.6
• /
• pp.725-732
• /
• 2021

This study compared and analyzed the affective areas between innovative elementary schools and ordinary elementary schools for the development of Bitgoeul Innovation School in Gwangju Metropolitan City. The subjects of analysis were 318 freshman who graduated from innovative elementary school and 435 freshman who graduated from ordinary elementary schools. Students' self-esteem, antisociality, anxiety, and stress were compared between innovative schools and ordinary schools, and multiple regression analysis was conducted using the correlation between variables with self-esteem as a dependent variable and the others as independent variables. The results of study were as follows: First, the correlation of affective variables of freshman who graduated from each of the two types of schools showed a similar tendency. Second, in both schools, as the independent variable antisociality, anxiety, and stress increased, the dependent variable self-esteem decreased. Third, the difference in affective factors between the freshman who graduated from Bitgoeul Innovative Elementary School and the freshman who graduated from ordinary elementary schools was analyzed, and the results showed that there was no significant statistical difference in all variables. Based on the results, a plan for the development of Bitgoeul Innovation schools was suggested.

• The Journal of the Korea Contents Association
• /
• v.12 no.4
• /
• pp.510-519
• /
• 2012

The purpose of this study is to investigate how interactions and affective factors are influencing on-line English Grammar courses of higher education. This study addressed the following questions: (1) How are the interactions going in on-line English Grammar courses? (2) Are affective factors influencing effective learning in on-line English Grammar courses? The questionnaire was conducted on 170 college students who have taken on-line English course of K University. The data analysis of 300 college students' responses on their courses showed that e-learning has both positive and negative effects compared to face to face classroom instructions. Analysis showed that the percentage of students who have got negative opinions on e-learning was 17%, while that of students who have got positive opinions was 49.3%. The percentage of those in the middle was 33.3%. However, results demonstrated that immediate feedback and affective factors could be facilitated through Q&A bulletin and feedback program for completing on-line learning. Negative effects of on-line learning can be solved by a planned and well-supported on-line approach that includes a theory-based instructional model rather than the new method replaced by 'blended learning' that combines face-to-face classroom instruction with on-line learning.

• Journal of Digital Convergence
• /
• v.10 no.3
• /
• pp.39-49
• /
• 2012

The purpose of this study is to analyzed that the perceived price and VMD fitness of the SPA(speciality store retailer of Private label Apparel) brand characteristics impacts on multidimensional commitment consist of affective commitment, calculative commitment and behavioral commitment. Using SPSS 18.0 and AMOS 18.0 by structural equation modeling analysis, we found that perceived price have effects on affective commitment, behavioral commitment and calculative commitment significantly, and VMD fitness have effects affective commitment significant only. Affective commitment and calculative commitment on behavioral commitment was affected significantly. Through this study we found that perceived price and VMD fitness SPA brand maintaining relationships between the consumer and the seller are an important factors.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
• /
• v.30 no.4
• /
• pp.161-167
• /
• 2019

Objectives: This study investigated quality of life in Korean juvenile inmates with attention-deficit/hyperactivity disorder (ADHD) and the impact of behavioral and emotional problems on quality of life. Methods: In total, 200 inmates were evaluated using the Korean version of the Mini-International Neuropsychiatric Interview (K-MINI) and the Korean version of the Kiddie-Schedule for Affective Disorders and Schizophrenia-Present and Lifetime (K-SADS-PL-K). We extracted the inmates with ADHD and evaluated their quality of life, behavioral problems, and emotional problems with the Pediatric Quality of Life Inventory (PedsQL) and the Korean Youth Self Report (K-YSR) scale. Descriptive statistics, Pearson correlation analysis, and multiple regression analysis were conducted. Results: Among the 200 total inmates, 68 were diagnosed with ADHD by the K-SADS-PL-K. Most of the correlations between PedsQL scores and K-YSR items were significant. Multiple regression analysis showed that PedsQL could be predicted by affective problems (among the DSM-oriented scales of the K-YSR) and attention problems (among the syndrome scales of the K-YSR). Conclusion: Our results demonstrate that, among juvenile inmates with ADHD, quality of life was negatively correlated with most behavioral and emotional problems. Meanwhile, the significant influence of affective and attention problems on inmates' quality of life suggests the necessity of comprehensive treatments for this group.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.1
• /
• pp.126-137
• /
• 2010

This study examines the effects of trust and commitment on firm performance in the apparel manufacturer-contractor relationships. A total of 92 apparel manufactures participated in the study. Factor analysis, Cronbach's alpha coefficient, and multiple regression analysis were conducted for the statistical analysis. Two factors of trust were identified: credibility and benevolence. Two factors of commitment were identified: affective commitment and calculative commitment. Three factors of firm performance were identified: customer service performance, finance performance, and product performance. The credibility of the apparel manufacture in a contractor had a significant positive effect on the affective commitment of an apparel manufacturer and on the calculative commitment in a contractor. Meanwhile, the benevolence of the apparel manufacture on a contractor had a significant positive effect on the affective commitment of an apparel manufacturer on a contractor. The credibility of the apparel manufacture on a contractor was positively related to customer service performance, finance performance, and product performance. The benevolence of the apparel manufacture on a contractor was positively related to customer service performance and finance performance of an apparel manufacture. The affective commitment of the apparel manufacture in a contractor was positively related to service performance. The calculative commitment of the apparel manufacture on a contractor was positively related to finance performance and to the product performance of an apparel manufacture. The results of this study provides practical guidelines toward exchange partners of apparel manufacturers as to how to facilitate from performance in apparel manufacturer-contractor relationships.