• 대한건축학회논문집:계획계
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• 제34권5호
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• pp.3-10
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• 2018

The purpose of this study is to estimate the attractiveness value according to the preference level on architectural aesthetic. This research starts from the concept that aesthetic is phenomenon and from the viewpoint of 'attraction value' which affects goods. Interactive internet surveys were conducted for 500 citizens of Seoul metropolitan city who are potential users of the Nodle Islet Cultural Center. Based on the scenarios and questionnaires with fuzzy models, we have examined the evaluation of architectural aesthetic and monetary willing-to-payment, and estimated the economic value by preference level of architectural aesthetic through linear regression analysis. The main results of the study are as follows: First, the economic value of the Nodle Islet Cultural Center was estimated at ?15,683.43/person. Residents of Seoul metropolitan city were willing to accept the increase in the above-mentioned amount of the facility fares when their preferred works (average 86.81 points) were constructed. (P <0/05) Second, it is confirmed that the economic value increases dramatically as the preference level of architectural aesthetic increases. Third, it is presumed that the infinite valuation of architectural aesthetic and the problem of free riding coexist in the estimation of economic valuation of architectural aesthetic for public buildings. Fourth, by mixing the fuzzy logic with contingent valuation method, starting point bias and no response biases that happened in contingent valuation could be disappeared. bias elimination must be considered seriously because another bias could be happened in full process of the research. The results of this study will serve as a basis for spreading architectural aesthetic value-oriented research from the vague and obscure aesthetic-centered discussion on the existing architectural aesthetic. In addition, it will be an opportunity to draw institutional application and utilization strategy of architectural aesthetic through architectural aesthetic value research.

• 한국의류학회지
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• 제11권1호
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• pp.43-49
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• 1987

To study the visual evaluation on the effect of ruffle's gather, the aesthetic evaluation on the gather's measurements and the image evaluation were performed. Evaluated fabrics were cotton, wool ani synthetic fiber, and 3 kinds of thickness for each fabric were selected. In order to seek for aesthetic gather's measurements, we performed the sensory test by the Rank Method on 5 kinds of gather's measurements(I.5 times, 1. 8times, 2times, 2.5 times, 3 times). For the image evaluation on the effect of the gather, we performed the sensory test by the Semantic Differential Method on the gather's measurements were got high score in the sensory test of the gather's measurements and analyzed by means of a Factor Analysis. The results were as follows. 1. Except 2 times of fabric $A_1$(thin cotton), the aesthetic gather's measurements of the ruffle were evaluted 2.5 times in cotton and synthetic fiber, and 2 times in wool. Generally the aesthetic gather's measurements of the ruffle were 2$\~$2.5 times. 2. The image characteristics of the ruffle were established the characteristics of the fabrics as factor 1, the characteristics of the atomosphere as factor 2 and the characteristics of the drape as factor 3. Therefore, we must consider the characteristics of the fabric, the atomosphere and the drape of the ruffle in production of the ruffle.

• 한국경영과학회지
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• 제32권2호
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• pp.17-40
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• 2007

Most research on web site design has focused on technological factors, while visual aesthetic factors have been considered less important. In contrast, this study focuses on visual aesthetic factors in web site design. Findings of this study can be summarized as follows : (1) The result of SPSS-factor analysis shows that there are 3 distinct factors, 'classical aesthetics', 'expressive aesthetics', and 'usability' 'Classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design, 'Visual aesthetic design' can be distinguished from 'usability'. This conceptual confusion relating to 'usability' and 'visual aesthetic design' can be clarified by these findings. (2) As a result of multiple regression analyses, 'classical aesthetics', 'expressive aesthetics', and 'usability' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'expectations' of Grier [18] and 'engagement' of Rosen and Purinton [33] as the 'interactivity' between users and web sites. Furthermore, this research suggests a valid model with high $R^2$(interactivity, 48% : web site evaluation, 68%). (3) Empirical tests show that the differences among users in 'entry point' are related to the characteristics of web sites and the personal characteristics of users. The differences among users in terms of 'scanning time' are closely related to the attitudes and evaluation tendencies of users with respect to web sites. These findings could contribute to the 'search phase' of the Faraday model [16], enabling it to be more precise and extensible. The managerial implication of this study is that customers' preferences regarding web site designs are differences, as their preferences are based on their individual characteristics. Therefore, marketing managers should consider promotional tools on web sites that are relevant to the target market. An optimal strategy for web design could be a carefully-selected combination of factors that are relevant to the 'interactivity' and 'evaluation' of web sites. Additionally, if marketing managers want to attract more favorable attitudes and more affirmative evaluations from users, web sites should be designed so that they are understood more quickly by users. finally, this study suggests that 'good design' for web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

• Journal of Ship and Ocean Technology
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• 제5권3호
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• pp.14-26
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• 2001

The shape of an industrial product has to be determined within the constrained conditions of keeping firmly many kinds of functional and performance requirements. On the other hand, the configuration of artistic work would be created desirably using the sense of aesthetics, even if conflicting slightly with these requirements. The development of a methodology for an aesthetic design founded on human sensitivity is becoming highly desirable in recent years. In this paper, a method of measuring beauty quantitatively for an artistic evaluation if proposed using the aesthetic cognitive theory and the optimum configuration could be found by a search using the genetic algorithm. Furthermore, an expression of optimum ship appearance can be gained as graphics.

• 감성과학
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• 제18권3호
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• pp.71-80
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• 2015

미니멀리즘은 단순성, 명료성, 반복성, 배제성을 특징으로 장식을 배제한 절제의 미학을 의미하고, 스큐어모피즘은 복고와 기능, 그리고 감성을 특징으로 어떤 대상물을 이해하기 쉽도록 유사한 형태로 디자인한 미학적 관점을 의미한다. 모바일 플랫폼의 인터페이스는 이러한 두개의 미학적 특징을 바탕으로 개발되었는데, 본 연구에서는 이러한 미학적 특징을 갖는 대표 사례로써 애플의 모바일 운영체제인 iOS6과 iOS7을 대상으로 사용성 평가를 진행했다. 통해 이용자는 어떻게 경험하는 지를 평가한 결과, iOS6을 스큐어모피즘으로, iOS7을 미니멀리즘으로 인식하고 있다는 것을 알 수 있었다. 인터페이스 구성 요소를 변인으로 살펴보았을 때, 타이포그래피와 정체성 변인이 유의미한 차이가 있었고, 하위변인에서는 타이포그래피 변인에서는 심미성 변인만이 그리고 아이콘 디자인 변인에서는 이해가능성을 제외한 정확성, 심미성 그리고 일관성에서 유의미한 차이를 보여주었다. iOS6는 정확성에서는 더 뛰어났지만, iOS7은 나머지 차원에서 더 우수한 것으로 평가되어 연구참여자들은 iOS7에 더 긍정적인 태도를 보이는 것으로 나타났다.

• Archives of Plastic Surgery
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• 제37권4호
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• pp.361-368
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• 2010

Purpose: Authors tried to analyze the influence of individual facial aesthetic subunits on the cognition of facial attractiveness in public and suggest a mathematical model which explain the facial attractiveness. Methods: Independent facial aesthetic subunits are extracted from facial photographs from three women (11 frontal and 7 lateral aesthetic subunits). Each facial subunits of three women are rated in terms of relative rank by 164 peoples (68 man and 96 woman, average age was 32.4, and ranged ${\pm}$ 9.8 years). $x^2$-test and categorical regression analysis were performed. Results: There was no difference in the aesthetic preference in terms of ages or sexes in large. Beautification of individual aesthetic subunits can predict the overall facial attractiveness up to 42.1% in frontal face (Adjusted $R^2$=0.421, F=6.39, p=0.000 < 0.05) and 22.7% in lateral face (Adjusted $R^2$=0.227, F=4.42, p=0.000 < 0.05). Aesthetic appearance of eyes (p=0.001), upper face (p=0.034) in frontal face and midface (p=0.000) in lateral face are statistically important factors in the cognition of facial attractiveness. Conclusion: Authors experimently proved that harmony and balance among facial aesthetic subunits are the most important factors, in embarking on facial aesthetic plastic surgery, for better enhancement of facial attractiveness.

• The International Journal of Costume Culture
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• 제3권2호
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• pp.136-146
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• 2000

The purpose of this study was to investigate the effect of demographic characteristics and general buying characteristics of knitwear consumers on evaluation criteria and information source searching. In this study, a self-administered questionnaire was distributed to young career women and female undergraduate students. Of 580 questionnaires, 496 were used in the following analysis. The data was analyzed with the SPSS package. The research method used factor and reliability analysis to segment consumers by their knitwear evaluation criteria. T-test, one-way ANOVA and χ²were used to characterize the impact of characteristics of the consumer on knitwear evaluation criteria and information source searching in buying knitwear. The results of this study were as follows. First, the information sources of consumers were significantly different depending on their demographic characteristics(age). According to the difference in relationship between the age of consumers and information sources, the younger the consumer, the more information in fashion magazine, the older, in fashion advertisement on catalog. Second, the knitwear evaluation criteria of consumers was classified according to six characteristics - quality, price, aesthetic, situation, self-expression and external. Their knitwear evaluation criteria were significantly different depending on demographic characteristics(job, age, education, marital status) and the general buying characteristics of knitwear(annual knitwear/clothing buying expense and frequency). Career women and married women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on aesthetic and self-expression characteristics. Also, a group with higher annual knitwear/clothing buying expense and frequency considered aesthetic and self-expression characteristics more important. The lower the annual knitwear/clothing buying expense and frequency, the higher a group considered quality and price characteristics more important.

• 디자인학연구
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• 제14권4호
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• pp.15-24
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• 2001

환경 미학은 장대한 자연의 미와 도시경관의미 전체영역을 포함하는 것이라고 한다면 도시경관은 '도시의 보기 좋은 경치' 또는 '미관'이라고 정의되고 있다. 그러므로 우리는 도시경관의 새로운 계획 패러다임으로 미의 문제를 상정하고 이를 해결 할 수 있는 방법을 찾아야 한다. 이러한 환경미학이란 도시경관의 새로운 계획을 모색하는 것으로 도시경관의 미적 가치와 내용을 살피고 도시경관의 미적 경험을 설명하기 위한 것으로 미학적 맥락인 심미성의 평가는 도시시설물인 스트리트퍼니처(street furniture)의 조형미인 디자인요소를 추출하는 것으로 도시환경 디자인에 있어 새로운 의미를 제공할 수 있을 것이다.

• 대한가정학회지
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• 제44권11호
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• pp.35-42
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• 2006

A criticism model for dress was developed to offer a methodological insight into research on aesthetics of dress. Concepts from Edmund B. Feldman's art criticism model, James D. Carney's style-relative model of art criticism, and Sung Bok Kim's fashion criticism model were borrowed and integrated to create a criticism model for dress, comprising identification of styles, descriptive features, aesthetic value features, external interpretation, socio-cultural interpretation, and evaluation. Both inductive and deductive approaches for the identification of styles can be made in the process of dress criticism. In the former case, descriptive features and aesthetic features are sequentially identified to locate the styles of dress. In the latter case, styles are identified first, and descriptive features and aesthetic features are identified accordingly. Logical criticisms can be made based on the critics' background knowledge of the history of dress and art.

• 한국정보시스템학회지:정보시스템연구
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• 제23권4호
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• pp.147-168
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• 2014

Consumer's switching behavior from incumbent smartphone to new one can be explained by not merely rational assessment but also affective aspects like aesthetic or pleasure and emotional points like attachment. but, in information system field, researches on affective.emotional factors relatively were insufficient and researches which focus on the perspective of the consumer were more scarcity. consumer's attachment to current smartphone brand and perceived aesthetic on new one would influence rational evaluation to switch or not. Therefore, this study investigates relationship between emotional factors on current smartphone and assessment of new one, in turn, we empirically analyzes purchase intention of the consumer. In order to prove the validity of the hypotheses, this study was applied longitudinal study and then conduct a survey of 212 smartphone users. The analysis results by Partial Least Square (PLS) approach showed that all hypotheses in this study were statistically supported.