• 복식
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• 제59권2호
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• pp.42-58
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• 2009

This study researches previous aesthetic categories and organizes new one which is applied to fashion design. With the frame of the new aesthetic category, a survey about aesthetic consciousness and aesthetic enjoyment are conducted. Also, this study discusses about the variety of the aesthetic consciousness and aesthetic enjoyment which are arisen from peculiarity of fashion and the necessity of the systemized criticizing theory. Through the survey of aesthetic consciousness about fashion designer's clothes, there are possibilities of varieties in visions and critics about fashion works. But it is necessary to read in right way about kunstwollen and symbolic meaning of designer. In order to read aesthetic consciousness inside of a fashion designer's works properly, the interpretation method which follows in systematized phases such as iconology and semiology is necessary. Contemplation for the 'clothes' which is a part of an art Is not just simply see the object and judge subjectively but examine the factors which have influenced to the formation, kunstwollen, and symbolic meaning. Also, the process and the attitude which enjoy the aesthetic value have to be analyzed and criticized which based on systemized interpretation frame. The 'Clothes' is one artistic object which expresses kunstwollen of fashion designer and he or she puts in a sentiment and an ideology into the clothes and which reflects the present society and effects to the descendant.

• 한국의류산업학회지
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• 제21권6호
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• pp.730-742
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• 2019

This study investigated the influence of the perceived characteristics of AR fashion retail technology on value co-creation and continued use intention. This study also examines the moderating role of technology readiness in the effects of the perceived characteristics of AR fashion retail technology on value co-creation. A total of 241 university students who had experience using AR fashion retail technology completed the questionnaire. The results were as follows. First, there were five factors in the perceived characteristics of AR fashion retail technology: presence, aesthetic attractiveness, ease of use, shopping usefulness, and perceived enjoyment. Second, aesthetic attractiveness, shopping usefulness, and perceived enjoyment had positive impacts on value co-creation. Third, value co-creation had a positive impact on continued use intention of AR retail technology. Fourth, there were significant differences in the effect of aesthetic attractiveness and shopping usefulness on value co-creation by the innovativeness dimension of technology readiness. Fifth, there was a significant difference in the effect of ease of use on value co-creation by the optimism dimension of technology readiness. The results of this study should provide guidance for marketers or retailers interested in the application of AR fashion retail technology in their stores.

• 패션비즈니스
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• 제12권3호
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• pp.16-30
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• 2008

The purpose of this study is to inquire into the necessity and problem of the study on beauty aesthetics, and the direction and method of its study theoretically by applying the concept of aesthetics to the beauty art as an attempt to build up aesthetic concepts of beauty art. As results of inquiry, the study on beauty aesthetics is essential for the adaptation to demands for the creativity of beauty art. As for problem of study on beauty aesthetics, it is necessary to conduct an aggregate study at various angles since the aesthetic value of beauty art (hairstyle) is realized by interaction of the social cultural value or practical value and pure artistic value, and the unique cosmetic beauty of any era or nation group individual is created on the basis of hair designers and individual spirit, emotion and taste, etc. and its perceptual aesthetic enjoyment is accomplished variously. As for the direction and method of study on beauty aesthetics, the quest with abstract speculative self-examination into the beauty having its subjective meaning must be accomplished. This thesis would like to contribute to the building up of beauty industry field as beauty arts based on the aesthetics by successive coming forward of personnel for beauty who combine the aesthetic abilities meeting the diversified requirements of modern society and by improving the recognition of persons recognizing the beauty industry field as a technical field only.

• 한국의류학회지
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• 제21권3호
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• pp.524-535
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• 1997

The purpose of this study was to find out the clothing values and meanings by material values. The researcher used the scales of Richins & Dawson (1992) for Materialism Scale. The scales of Prentice (1987) and Ricllins (1994a, 1994b) for privateand public meanings of clothing. The scales of Prentice (1987) and Richins (1994a, 1994b) for importance clothes of private and public meanings.. The scales of Creekmore (1968) for clothing values. The subjects of this study were 154 girl students in the university. The research materials was analyzed by Frequency, MANOVA and Scheffe test The results of this study were as follows; 1) Higher group of material values had an orientation that emphasizes enjoyment values of clothing in private moaning and seems expensive of clothing in public meaning. 2) All group set a high value on both suits and jeans in clothing of private meanie that meant both interpersonal and enjoyment values and put much worth on both suits and mustang that concerned both costly and brand. 3) Higher group had significantly difference in aesthetic value and political value, and lower had significantly differene ineconomic value and theoretical value.

• Asia pacific journal of information systems
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• 제30권3호
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• pp.636-663
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• 2020

Smartwatch, one of the popular forms of wearable gadget and a converging point of information technology innovation and fashion, is gaining much acceptance in countries belonging to the Asia-Pacific region. However, little is known about factors affecting consumers' intention to use smartwatches in Bangladesh. Therefore, this study explores factors driving Bangladeshi consumers' intention to use smartwatches and expands the general understanding of the emerging Asia-Pacific region's market. The study extends the conventional Technology Acceptance Model (TAM) by incorporating perceived enjoyment, aesthetic appeal, healthology, and two fashion-related factors, such as fashion innovativeness and fashion involvement. Data representing 300 respondents were analyzed using the structural equation model (SEM). The results reveal that, among other predictors, attitude toward using has the strongest direct effect on behavioral intention to use smartwatches. Moreover, attitude toward using smartwatches is significantly influenced by perceived enjoyment, perceived usefulness, perceived ease of use, fashion innovativeness, and fashion involvement. The study further discusses some interesting theoretical contributions that would be important insights for future studies. The empirical findings of this study would benefit the manufacturers and marketers who are trying to enter or penetrate the market in the Asia-pacific region.

• 한국조경학회지
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• 제40권4호
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• pp.78-89
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• 2012

이 연구는 숭고의 개념에 기초하여 포스트 인더스트리얼 공원의 미적 특질을 해석하고자 한다. 먼저 조경사적 맥락에서 숭고의 미학적 역할을 밝히고, 이를 통해 도출한 논점들을 바탕으로 포스트 인더스트리얼 공원의 미적 특질에 접근하고자 한다. 조경사에서 숭고의 미학은 관례에 대항하는 미학적 범주로 작동하여 미적 향유의 대상을 확장해 왔으며, 동시에 황야나 오염된 부지의 공포심을 순치시켜 예술 작품으로 만드는 조경 본연의 역할과 연관되어 면면히 존재해 왔다. 포스트 인더스트리얼 공원에서 숭고의 계기는 노화된 산업 구조물과 야생의 식물상의 관계로부터 발견된다. 유기된 산업 구조물을 뚫고 피어나는 녹색 식물은 독특한 감각적, 시간적, 감동적 체험을 누리게 한다. 첫째, 산업 구조물의 감각과 식물의 감각은 변증법적 충돌을 일으켜 독특한 감각적 체험의 장을 조직한다. 둘째, 산업 구조물과 식물이 맺는 관계는 시간에 대한 인식을 가능하게 하여 방문객들에게 불확실한 시간성을 체험하게 한다. 마지막으로 포스트 인더스트리얼 공원은 오염으로 얼룩진 부지가 끊임없이 본래의 상태로 회복하려는 자연의 치유력을 형상화하여 방문객들에게 숭고한 감동을 준다.

• 복식
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• 제59권1호
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• pp.60-76
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• 2009

The purpose of this study is to present the viewpoint on the 'clothes' as a part of art works which has the kunstwollen(artistic will) and the philosophy of a creator rather than just an outfit. For the literary research, this study investigates the history of Iconology and the E. Panofsky's theory. In order to make up for the limitation of Panofsky's iconology, applies the theories of H. Gombrich and N. Goodman. For the case research, Vivienne Westwood is selected because her fashion works have been mentioned as the artistic pieces by many fashion critics or the presses. Also Westwood has different social and cultural contexts which based on the periodic background, social influences and cultural actualities. The conclusions of this study are as follows. First, in order to read the symbolic meaning, the kunstwollen and the aesthetic consciousness of the fashion designer's works properly, the systematized interpretation method is necessary. Second, the creative works of Vivienne Westwood have been influenced by the various external elements. Especially her national background and identity are the main elements which have governed her creation. Third, Vivienne Westwood creates her works not just to wear but to incorporate the ideology and the philosophy of herself. She expresses the kunstwollen and the aesthetic consciousness through her works. Forth, Vivienne Westwood pursues the communication between the human being and the world. Fifth, fashion makes various attempts to combine with different artistic fields. The 21st century fashion has developed to new direction with diverse trials and combinations. Fashion is not just making clothes, but accepting and delivering the history and culture, expressing and communicating empathy, and combining the different fields harmoniously.

• 디지털융복합연구
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• 제19권2호
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• pp.501-508
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• 2021

이 연구는 발레피트니스 수업을 수강하고 있는 직장여성들의 수업에 대한 미적 가치 인식에 대해 질적 분석하고 연구 참여자들의 의견에 따라 발레피트니스 수업이 올바르게 정착되기 위한 방법 모색을 하는데 목적이 있다. 연구 참여자는 지역 교육기관에서 발레피트니스 수업을 수강하고 있는 직장여성 9명으로 FGI(Focus Group Interview)를 진행하였으며 인터뷰는 반구조화 형식의 질문지를 바탕으로 진행되었다. 이후 범주화 내용은 전문가 검토 및 동료 간의 검토로 도출되었다. 그 결과 첫째, 연구 참여자들은 발레피트니스 수업을 통해 일상의 즐거움과 통증개선에 도움이 되었으며 발레공연 또한 관심 있게 보게 되었지만 수업에 관련한 정보제공이 미흡한 점은 개선되기를 바라며 불만을 표하였다. 둘째, 연구 참여자들은 발레피트니스 수업의 이점을 가족 및 주변 지인들에게 적극 알리고 있었으며 이 운동이 발레에 대한 어려운 이미지의 개선에도 도움이 되기를 바라였다. 이 연구를 토대로 발레피트니스 수업은 직장여성들에게 취미 운동으로 충분히 자리 잡을 수 있도록 기대하였다.

• 복식
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• 제54권2호
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• pp.53-65
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• 2004

As the contemporary public consensus prefers individuality to classical things, they have gotten sick of the universality and pursue fashion anew. As a result the new concept of artistic value delivers a shock to ordinary and traditional images. The bizarreness culture of fashion contains two extremes, horror and humor. which make people uneasy but amused by sensuous descriptions. Bizarre things captivate the audience regardless of the violent stimuli. The conversion of aesthetic consciousness is brought accordingly by horror and humor. In this paper, It is discussed that the concept of history of bizarreness and the social effect from its phenomena in current fashion are expressed through the two methods above. The bizarreness phenomena in current fashion is shown as a new hybrid type which has been recreated and came out of the internet. This phenomena has caused abnormal results and ironically mixed products, what was once directness, violence and disgust, are on the other hand enjoyment and amusement. A widening field, the bizarreness phenomenon, as an important implication in which can completely change the current trend, will be on track as a crucial concept representing contemporary cultures.

• 한국의류학회지
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• 제40권4호
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• pp.746-762
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• 2016

This study considers expression techniques and aesthetic values in the images of head dress reflected in a natural motif. The conclusions of the study are as follows. The first type is the realistic expression (52.4%) such as the reproduction of a natural object's essential form (27.0%), the partial derivation of the natural object (19.3%), and the planarization for the actual image of the natural object (6.1%). The second type is a metaphorical expression (39.0%) which emphasizes the morphological characteristics of nature (18.2%), the structuration of the natural object's silhouette into a three-dimensional or two-dimensional form (11.5%), and the abstract expression of the form in the natural object (9.3%). The third type is a hybrid expression (8.6%) that is a compromise between practical (or metaphorical expressions) so that expression techniques represent a compromise between the natural object's essential form and abstract expression (4.6%) or the combination of the natural object's silhouette into a three-dimensional or a two-dimensional visualization (4.0%). Aesthetic head dress values reflected in the natural motif first indicate a primitive value. This state of natural instinct recreates the natural object or combines part of the biological elements of the natural object to create an inducement to escape from the practical world. The second is amusement in the expression of animals in dynamic and humorous forms creates an illusion of animals being alive with a representative playful enjoyment. The third is abstraction that grant freedom in the observer's aesthetic rational through a reinterpretation of the fashion designer. The fourth is eclecticism where a compromise represents an act of mixing a variety of independent factors to create harmony with the imagery of nature created through the grafting of diverse expression techniques that break away from stereotypes of existing natural objects to create a type of nature that cultivates new values.