• Journal of the Korea Furniture Society
• /
• v.25 no.3
• /
• pp.155-164
• /
• 2014

The culture of Korea shows political and religious discrimination by changed the era, but in the culture the inherent spirit of Koreans has been more specific at various angles to. But in the last several decades looking at the domestic furniture design field, the introduction of Western technology with high-tech, the mechanical plastics of modern Western European furniture, and imitations have been flooded. Owing to them our spirit were soon altered and made to face the current leads to confusion. Fortunately, in the latest national and international design fair the domestic furniture companies are breaking the ambiguous identity of the design in the meantime they keep studying and developing of our spirit and the demands of the times. Moreover, a new awareness and heightened interest on Korean traditional and stylish furniture are more elevated. At this moment, a study on the Connectivity of Aesthetic Consciousness Appearing in Korean Traditional Architecture and Furniture is required to overcome the today's confusion and to establish identity and the direction of the domestic furniture industry. Thus, this paper purposes to present the new direction for domestic furniture industry by researching and analyzing on the Korean traditional architecture and traditional furniture with the Korean spirit and a sense of beauty.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2005.10a
• /
• pp.65-70
• /
• 2005

The human scale of the interior space of a korean traditional residence is normally user-friendly. And this aspect is reinterpreted and implemented in the modern structure. While our conscious awareness has become greatly westernized through the east-west exchanges, the interior of the traditional Korean residence has always reflected the people and their daily lives of the time. In this study, an attempt has been made to identify the aesthetic characteristics of the inner space elements through the analysis of visual perception inside a Korean traditional upper class residence, kangreung Sunkyojang, designated as the 5th Cultural Information Material with regards to the inherent philosophy and human scale that influenced the emotions of the Korean people. The different parts of the interior space of Anchae, and the Symmetrical of Formal, Balance of the walls give a sense of calmness, and the ornaments are used to give gaiety. The ceiling of Yeolwhadang hall give an energetic feeling and pillare are used to enhance spaciousness. In Whalejeong, by making use of similar and continuous lines, the light and darkness was controlled and the link with nature has been emphasized. Different decorations used reflect scholarly spirit.

• Journal of the Korean Society of Costume
• /
• v.65 no.8
• /
• pp.77-94
• /
• 2015

Much western philosophical thinking is constrained by ocularcentrism. Hence, multi-sensory experiences hold the most prominent position in contemporary art, and visual tactility, where feelings of touch through sight, become a powerful medium of expression in fashion. This study analyzes visual tactility in Alexander McQueen's design, where design elements are in focus. This investigation aims to bring the concept of visual tactility in fashion, and by doing so, enhance valuable aesthetic possibility. The result of the study is as follows: First, Creative silhouette is something that is constructed by his impeccable cutting and tailoring skills. In fabrics, he often suggests unconventional materials by uncompromising approach to fashion. Color contrasts refer to color sensibility, which reminds of grotesque image. McQueen's aggressive aesthetic awareness results in visual tactility in fashion.

• Fashion & Textile Research Journal
• /
• v.8 no.6
• /
• pp.647-654
• /
• 2006

The purpose of this study is to identify the differences among goods attribute and brand awareness on fashion brand type. we were intended to suggest characteristics of each consumer group by identifying the differences of consumers' purchasing activities. 672 of consumers by brand who frequently purchase casual brand were chosen for the analysis according to common brand classification of national brand, private brand and no brand. For the purpose of data analysis, we performed factorial analysis of measuring tools and credibility test. Concerning the differences of goods attribute, brand awareness by brand type, MANOVA, ANOVA was employed, complimented with Sheffe-test as a post hoc test in case of occurrence of any differences by group. The findings from the analysis are described in the following. Regarding goods attribute by fashion brand type, there existed a significant difference between brand types in all the sub factors of goods attribute such as product attribute, shop attribute, and price attribute. Especially, the difference of product attribute is much more significant in the areas of material suitableness, product assortment, aesthetic expression, size & quality, clothing maintenance, and clothing comfortableness. In case of shop attribute, there was a significant difference between groups in all the factors such as shop environment, convenience of shopping, sales promotion, service quality of sales clerk, location, and shop reputation. Concerning price attribute, we found a significant difference between groups in the factors of price value, price reasonableness, price information, and economical efficiency of price. As for the difference of brand awareness by brand type, among other factors, brand value had a difference between groups; that is, private brand was found to obtain the highest brand value awareness.

• Korean Journal of Human Ecology
• /
• v.6 no.1
• /
• pp.89-96
• /
• 1997

The purpose of this study was to determine the clothing value, awareness of and concern about clothing's country of origin in Korea and England university women. University women in Korea and England were surveyed to determine the importance attributed to 32 descriptors defining 8 clothing values. Awareness of, and concern about, clothing's country of origin were determined mean-scores, t-test and $x^2$-analyses were done. A different rank order of importance for clothing values exists for both groups. The Korea sample rated aesthetic, economic, theorical, political, exploratory and sensory significantly higher and social, religious significantly lower than England sample. England sample appeared to be more aware, concerned about clothing's country of origin than Korea sample. More Korea women were able to recall country of origin. Over half Korea sample but less than 22% England sample recalled purchasing primarily domestic apparel.

• The Journal of the Korea Contents Association
• /
• v.17 no.1
• /
• pp.701-717
• /
• 2017

Criticism is related with recognition activity which is interpreting and evaluating the text based on the particular criteria. It reflects the awareness system of a particular time-period in that it is a work of social meanings beyond individual impressions. However, the standards of criticism have changed, like the awareness system has changed as economy, culture or technology has evolved. The emergence of SNS has influenced the field of popular culture. It improves the role and participation of the public in criticism. Moreover, it breaks the previous paradigm of production and consumption in cultural industry. These changes bring not only the positive ones, such as improvement of diversity and freedom of criticism, but also the negative one, confusion of values due to the absence of criteria. This study mainly concerned debates and discourses of SNS on , a new song of IU, and focused on changes of aesthetic evaluations of culture performer, producer and audience. Especially, the authors tried to find out how such new technology has changed the criticism, and how it has influenced on our aesthetic consciousness.

• Journal of Korea Game Society
• /
• v.16 no.5
• /
• pp.131-148
• /
• 2016

The cultural status of the game is always compared with the various area of art, and this discussion is continuing from appearance of the game to the present. During the same period, the cultural influence of the game is gradually increased, but public awareness was significantly undervalued the artistic value of the game. So, the change in this evaluation is needed in order to constantly maintain a cultural influence and to provide a positive influence on our society. Therefore, it is required that the research to prove their aesthetic value in the viewpoint of the game. This paper explores the new aesthetic potential of the game through a discussion of various similarities and the relationship between games and art. We look at the views on the game from the artistic point of view through game art and art game. And it find out the aesthetic subject and value of game. Finally, the approach through features of the information aesthetics and the generative aesthetics helps your understanding of the game aesthetics.

• Journal of the Korean Society of Costume
• /
• v.66 no.2
• /
• pp.45-60
• /
• 2016

As a method to satisfy needs and emotions of consumers who pursue diversity, the use of Kitsch in the fashion industry has been increased. Previous studies on Kitsch fashion have focused on qualitative research on the characteristics of Kitsch product, and little empirical researches have been conducted on consumer attitude such as consumer response to Kitsch products and brand equity. Therefore, the purpose of this study are 1) to investigate comparisons of experiential values (i.e., Aesthetic, Amusing, Cultural) with Kitsch product moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), and 2) to explore the relationship between experiential values and brand equity. Factor analysis, reliability analysis, ANOVA, and structural equation model using SPSS 18.0 and AMOS 18.0 were used for the data analysis. 210 questionnaires were analyzed for this study. The results of this study were as follows. First, significant difference in aesthetic values of Kitsch products were shown. Kitsch Product with nostalgic characteristics has higher aesthetic values than others. Specifically differences in experiential values with Kitsch product were partially moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), Second, cultural value had a positive influence on brand awareness, while amusing and cultural values had a positive influence on brand image. Also aesthetic and amusing values had a positive influence on brand loyalty. Academic and business implications were discussed from this study.

• Journal of the Korean Academy of Esthetic Dentistry
• /
• v.22 no.1
• /
• pp.74-82
• /
• 2013

In the modern society, the awareness of images is affecting the body-related consumer behavior through mass media such as TV and internet, and SNS that has grown explosively with the wide availability of smartphones. As a consequence, the demands for aesthetic treatments by patients who wish to improve their inferiority complex are increasing. Patients who want aesthetic treatments display more active inclinations than those receiving general treatments, and have the expectation for the improvement in images along with the anxiety over potential functional problems and satisfaction about the outcomes. In the consultation of the patient of aesthetic case, the basic starting point is that the surgeon and the patient recognize improvement points that the patient expects through the aesthetic treatment. The consultation starting from the viewpoint of the patient proceeds in a way that the consensus is reached through the medical approach, eventually finding the balance between ideals and naturalness. The consultation process from the initial meeting is established at each stage of treatment, at which the consultation is correctly recorded and shared by the surgeon and the care staff. In addition, the consistent policy is implemented from the initial consultation through to the maintenance care. Together, these will result in the consultation based on the true communications leading to the outcome that satisfies the patient, the surgeon and the care staff, rather than the one that gives the patient an unfounded hope and leads to the unsympathetic outcome. This article introduces the consultation strategy for patients of aesthetic case based on the sympathy with them through cases of aesthetic treatment by type.

• The Journal of the Korea Contents Association
• /
• v.12 no.9
• /
• pp.93-105
• /
• 2012

Dardenne brothers' films deals with minorities' issues who are shoved out to periphery of society, and especially takes interest in value-deprived human life in labor market of today. This study examines such social awareness of Dardenne brothers targeting their latest works awarded in Cannes Film Festival, , , , , . And analysis is attempted about Dardenne brothers' unique formal aesthetical style that exactly captures such social awareness. In Dardenne brothers' films a person shows up who faces abject matter of living. Their agony is closely connected to unemployment, and shows images of irresistible anxiety and alienation. Dardenne brothers' images are not only simple platform with contents embodied, but designed form showing essential thematic consciousness. Location and gaze, motion of camera capturing a character makes us to reflect the situation a character is facing in the world. There are almost no regard about plots, no dramatic devices, superficial and even straightforward, but Dardenne brothers' films have such independent formal aesthetic, which makes able to give endless tension.