• 제목/요약/키워드: Advertising Form

검색결과 125건 처리시간 0.026초

Aad의 대안적 역할에 대한 탐색적 연구 : 환경 관여도와 메시지 방향성을 중심으로 (An exploratory study of Aab alternative role: In consideration of environment level of engagement and message direction)

  • 박진우
    • 경영과정보연구
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    • 제24권
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    • pp.97-124
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    • 2008
  • This study aimed to explore how the involvement of environment influenced eight subjects group. Thus, experiment was performed to clarify the role that the attitude of university student consumer plays in the communication process depending on the level of engagement of consumer in the environment and method to raise donation for preservation of environment. Analyzing as per the type of appeal, the mark in altruistic appeal type was higher in all variables than egoistic appeal type. Finally, checking the average mark of each variable as per the condition of donation, the value in unconditional donation was higher than in all variables than conditional donation. It was found 3 groups composed of 2 groups with high level of environmental engagement and 1 group with low level of environmental engagement were suitable to double mediation model among the 8 experimental groups. The group where double mediation model best corresponds than any other group was high level related to environment and the group that contacts altruistic appeal and the message in the form of conditional donation. It was also found that the group that has low level of environmental engagement and contacts egoistic appeal type and conditional donation shows the group that corresponds to double mediation model in the second place among the 8 groups. Finally, it was found that the group that has high level of environmental engagement and is stimulated by altruistic appeal and unconditional donation corresponds to double mediation model. Depending on the condition of message stimulation, unconditional donation is found to better correspond to double mediation model than conditional donation. However, opposite phenomena is observed when the level of environmental engagement is high and appeal type is egoistic. Namely, it was found that conditional donation better corresponds to double mediation model than unconditional donation.

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우리나라 영양교육 관련 웹 사이트의 양적 및 질적 현황 평가 (Systematic Evaluation on the Quantitative and Qualitative Aspects of Korean Nutrition Education Websites)

  • 안홍석;구본숙;이승민
    • 대한영양사협회학술지
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    • 제14권3호
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    • pp.218-228
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    • 2008
  • This study was conducted to evaluate the quantitative and qualitative aspects of Korean websites related to nutrition education. A total of 30 websites were ultimately selected through 4 major Internet search engines, including Naver, Yahoo, Daum, and Nate, using several key words (i.e., nutrition education, dietary life education, nutrition information, nutrition management, etc.). A systematic review was conducted for each of the selected websites based on the American Library Association (ALA) website checklist and a data abstract form that was adapted from a previous study. Approximately two thirds of the websites were established between 2002 and 2005, and 46.6% were administrated by public health centers or schools/colleges. The most frequently targeted group was the generally healthy population (30.0%). Among the various topics of nutrition information provided, “balanced diet” was the topic most often provided by the websites. Also, an increasing trend for utilizing multimedia tools was observed; however, little technical support or instruction was provided by the websites. Only 50.0% and 63.3% of the sites clearly stated their operators and sources of provided information, respectively. Overall, the purposes of sites were clearly stated, and were not overshadowed by advertising. And most features of design, stability, and content were found to be appropriate, but several aspects, such as establishing a help/FAQ menu, regularly updating nutrition information, and converting provided information into a database for easier search and update, needed improvement. In addition, active operational strategies are greatly needed to encourage the application of materials found on sites into real educational settings.

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Kano-Timko모델과 컨조인트 분석을 활용한 한국 식품의 이집트 할랄 시장에 진출을 위한 타당성 분석 (Validity Analysis of Korean Food for Launching Halal Market in Egypt Using the Kano-Timko Model with Conjoint Anlaysis)

  • 손영석;이병서;나경수
    • 품질경영학회지
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    • 제47권2호
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    • pp.345-365
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    • 2019
  • Purpose: We consider export of Korea for Muslim population of Cairo residents in Egypt. Product instant cup noodle and yuzu tea are mainly focused on Kano model and Timko's customer satisfaction factor (CS - Coefficient) analysis and conjoint analysis. Methods: Based on the evaluation and conjoint analysis, cluster analysis was additionally applied to further exploratory research as to what kind of population the target customer has. A total of 120 people, each 60 people each, were prosecuted for Muslim women, middle middle class who had over 3,000 Korean won annual income for that study, and in Cairo in August 18. Results: The Kano analysis result Instant cup noodles act as attractive elements for packaging state, cooking method, smell and convenience, and Yuzu tea acted as an attractive element of taste, eating method, raw materials, efficacy, packaging form. Customer satisfaction factor, instant cup noodles, capacity and noodle thickness was a factor of indifference in Kano analysis, but acted as an attractive factor, the way to eat citron tea was classified as a factor of indifference. Conclusion: In the case of instant cup noodles, we first set up the taste of chicken-based soup with high appreciation as a whole, a group that likes chicken-based soup taste and oil noodles for each market segment, a taste of beef based soup And popular group that likes raw noodles Appears that diversification is necessary, and it has been found that it is necessary to develop a product type by hierarchy and marketing with different size priority from group packaging container. In the case of Yuzu tea, it is indispensable to emphasize the efficacy, in particular, energy recovery preference appears high, appealing point matching the needs of energy recovery is necessary, release the citrus fruit as a product without buckwheat in Bisson Ho, the packaging container, The group that likes cups and sticks is different and we found that it is necessary to prepare all two types.

인문치유 연구 -학생 사전 설문조사 분석- (A Study on Humanities Healing - Student Pre-Survey Analysis -)

  • 박해랑
    • 문화기술의 융합
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    • 제8권5호
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    • pp.229-234
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    • 2022
  • 본 연구는 대학생을 대상으로 한 인문치유의 방법을 연구하고자 사전 설문조사를 실시하였다. 학생 설문조사를 바탕으로 인문치유의 연구 방향을 제시하고, 이에 적합한 인문치유의 방법을 찾고자 한다. 계량적인 분석을 위해 BPS-Modell, 몸(Bio), 정신(Psycho), 삶의 네트망(Sozio)을 중심으로 각 10문항을 구성하였다. 몸(Bio)에 대한 문항에서 50%의 학생들이 자신의 몸과 마음, 의지를 잘 파악하고, 그에 따른 행동을 하고 있다고 하였다, 그러나, 20%의 학생들은 자신의 몸과 마음, 의지에 따른 행동이 맞지 않는 것으로 나타났다. 정신(Psycho)에 대한 문항에서 50% 이상의 학생들이 자신의 내면과 소통이 잘 이루어진다고 하였다. 그러나, 20% 이하의 학생들은 잘 이루어지지 않는 것으로 나타났다. 삶의 네트망(Sozio)에 대한 문항에서 60% 이상의 학생들이 사회적 네트망을 잘 이루고 있다. 그러나, 10% 정도의 학생들은 삶에 대한 태도나 의미가 매우 낮은 것으로 나타났다. 인문학의 궁극적 목적은 '행복'이며, 인간 삶의 목적도 '행복'이다. 인문치유를 통해 안정적인 미래사회를 구현하고, 삶의 질을 높이는 긍정의 힘이 확대되기를 바란다.

사용자 편의성을 향상시킨 스마트 시티용 냉·온열 벤치 시스템 개발 (Development of Cooling and Heating Bench System with Improved User Convenience for Smart City)

  • 이준;오승용;권대규
    • 산업경영시스템학회지
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    • 제46권3호
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    • pp.23-31
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    • 2023
  • In this study, a smart bench was developed and researched smart benches that can contribute to user convenience and satisfaction by installing them in parks, bus stops, and tourist attractions in line with the rapidly changing construction of smart cities. The smart bench is automatically operated by the control system according to the external temperature and provides additional functions such as charging, lighting, and advertising to improve general bench functions as well as heating in winter and cooling in summer, making it suitable for smart urbanization. The developed smart bench is designed to be strong enough to withstand loads of about 2,500 N. It minimizes the visible parts such as assembled bolts and 220V power supply wires, It can also give aesthetic effects. The development was carried out with the aim of waterproofing and dustproofing of IP44 grade in accordance with the climate of Republic of Korea, which has four seasons, and it is advantageous for long-term use because the paint was selected for the weather ability (discoloration) grade 3 or higher. If smart bench is commercialized, it is believed that various options can be provided to the smart bench market, where buyers had few product options, as the parts were developed in an assembled type so that all functions can be responded in an optional form according to the installation environment and the buyer's budget.

유튜브 정치 이슈의 확산 양산과 이슈 속성 연구: '검수완박' 법안 헌법재판소 판결 이슈를 중심으로 (A Study on the Spread of YouTube Political Issues and the Attribution of the Issue, Focusing on the Issue of the Constitutional Court's Ruling on the 'Complete deprivation of prosecutorial powers' Act)

  • 조인숙;홍주현
    • 문화기술의 융합
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    • 제10권1호
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    • pp.193-203
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    • 2024
  • 유튜브를 통한 뉴스 이용률이 급증하는 상황에서 본 연구는 유튜브에서 여러 뉴스생산자의 영향력을 실증적으로 규명하기 위해 2단계 의제 설정 이론을 기반으로 뉴스생산자들이 이슈의 어떤 속성을 두드러지게 보도하는지 조사했다. 연구 결과를 통해 방송사가 유튜브에서도 의제를 설정하고 여론을 형성할 수 있는 영향력을 보유하고 있음을 확인했고, 유튜브 환경에서 2단계 의제 설정 효과가 발생할 가능성을 발견했다. 뉴스생산자들이 정치 이슈를 보도할 때 뉴스생산자의 정파성이 작용해 감정적인 단어를 남용하는 것은 아닌지 비판하고, 정치 이슈에 대한 정서적 접근이 뉴스 이용자의 현실 인식에 부정적 영향을 미칠 수 있다는 것을 논의했다.

한국의 산양유제품 생산 및 소비 현황 (Production and Consumption of Goat Milk Products in Korea)

  • 박승용
    • Journal of Dairy Science and Biotechnology
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    • 제24권2호
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    • pp.39-45
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    • 2006
  • 산양유제품은 산양의 산간 방목지에서 천연의 산야초를 먹는 먹이습성으로 인하여 웰빙식품의 개념으로 뿐만 아니라 산양유 조제식의 형태로 다시 소비되기 시작하고 있다. 우유와 산양유의 조성에는 주요 영양성분의 경우 특별한 차이를 보이지 않는다. 그러나 젖소와 산양의 젖은 케이신 마이셀의 공간구조, 케이신 단백질의 아미노산 조성, 마이셀의 크기, 마이셀의 미네랄 함량 등에 있어서 명백한 차이를 보인다. 산양유제품의 국내생산은 연중 착유가 어려워 소비자에게 연중 공급이 불가능한 문제가 중요한 점으로 대두되고 있다. 그 어려움 속에서 산양유 시장의 확대를 추구하기 위해서는 산양유 제조사들의 집중적인 홍보가 필요하다. 국내 소비시장의 특징은 산양유 소비형태가 주로 신선유로서 소비되며, 발효유로서는 일부만 소비된다는 점이다. 이러한 제품들은 주로 소규모 산양유가공회사에서 생산되며, 대규모 유가공회사에서는 소요량이 많은 산양조제분유 생산에 치중하고 있는 점 또한 특징이라고 할 수 있다. 앞으로 산양유제품의 확대를 위해서는 유가공기술분야의 전문인들에 의해서 한국소비자들에게 적합하지 않은 산양 특유의 불쾌한 냄새와 맛을 제거하는 연구와 기술이 개발되어야 할 것으로 판단된다.

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팝 아트와 텍스타일 디자인의 상호관계 (The Interrelationship between Pop Art and Textile Design)

  • 차임선
    • 디자인학연구
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    • 제13권
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    • pp.177-200
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    • 1996
  • The purpose of this study is to show the textile designers how to be creative and how to accept other ideas which are not necessarily of their own, and to show what exactly creating anything means. During the 1950's and'60s. America and Europe reached their peak in developing their consumption culture. After World War II, America achieved an astonished feat in developing its thechnology and industry to cause the economy to a rapid ascendence. The U.S. government adopted the Keynsian theory in its economic policy. The Keynsian theory advocates the consumer spending. And during this time period the American public developed consumption habit. Mass production and mass media went in hand to induce the public to buy. The public became an important target for the advertising stratages of the industry. In order for the industry to advertise the mass produced products, it had to utilize the mass media such as television, newspaper, and magazine. And mass media came into play an important role not to advertise the products, but to imform and educate the public about the products. This corporate stratege is further enhanced by the desire of the American public to climb up the ladder by way of material possession. Pop Art was born not only in reflecting the ideology of the consumption culture, but acted as a catalyst for more spending. The subjects of Pop Art are cars, foods, comics, Hollywood actors and movie scenes, the famous singers or persons. Andy Warhol specifically used the chosen image repeatedly to emphasize the redundacy of the image. The common factors which exist between Andy Warhol's Pop Art and textile design is the repetition in form, and the way of transferring an image to a canvas - Warhol used the frotttage technique to transfer an image to a canvas and textile design is transferred to a paper by way of transferring technique. Also the way Warhol thought of his paintings as a decorative elements and made a couple of his paintings into wallpapers or exhibits his painstings wall to wall demonstrates his close alliance with the textile design, let alone his comercial design background. In this study, I examined the inter-relationship between textile design and Pop Art. To carry out this study, I examined the comsumption culture: and the biomorphic relationship of culture and art: and Pop art and its transience stage. The major finding of this study is there exists a common denomenator between textile design and Pop Art, especially of Andy Warhol's.

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메시지 표현방법으로서의 기호-광고 디자인을 중심으로- (Semiology as a Way of Expression for Message-focused on the advertising design-)

  • 박영희
    • 디자인학연구
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    • 18호
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    • pp.113-121
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    • 1996
  • 현대의 소비자들은 어떤 상품을 구매할 때 상품의 효융성을 기초로한 사용가치보다 상징적, 혹은 기호적 가치에 더 열중한다. 그런 경향은 단지 상품만이 아니고 사라으 이별 등 추상적 심리에도 마찬가지로 적용되어 상품을 만드는 생산자나 상품을 팔기 위해 광고를 집행하는 송신자에게 많은 과제를 던져주고 있다. 그간의 소비자는 상품의 기능, 효율성, 가격을 요리조리 견주고 따져서 구매를 하였다. 그래서 생산자는 상품의 기능및 효능에 대하여 많은 비중을 두고 철저히 연구를 하였으며 상품의 부가가치를 올리는 디자인에는 상대적으로 적은 비중을 두었었다. 그러나'90년대 이후의 소비자는 기능, 효율성은 물론이고 그 상품과 자신과의 새로운 장면을 만들어낼 기능이외의 부가가치에 관심을 표출하기 시작했다. 그 장면 속에서 자신과 제품과 의 관계를 연출해 본 후 제품의 의미를 구매하는 것이다. 이는 상품의 부가가치 즉 외관디자인, 분위기에 많은 치중을 하고 있다는 것이다. 따라서 송신자는 소비자의 마음을 읽는 감성 마케팅 또는 감성 디자인을 하지 않으면 안되게 되었다. 이 논문에서는 시각디자인의 표현방법에 있어서 디자인 요소 즉 Typo Geaphy, 사진, 일러스트레이션, 다이아그램 등과 같은 시각적인 표현만이 아닌 소비자들의 감성기호 즉 기쁨, 즐거움, 화려함과 같은 느낌을 줄 수 있고 느끼게 할 수 있는 의미론적인 방법에 대해 서술하고 또 그방법들은 어떤 효과를 가져 오는지에 대하여 살펴보고자 한다.

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Tobacco Control Policies in Vietnam: Review on MPOWER Implementation Progress and Challenges

  • Hoang, Van Minh;Tran, Thu Ngan;Vu, Quynh Mai;Nguyen, Thi Tuyet My;Le, Hong Chung;Vu, Duy Kien;Tran, Tuan Anh;Nguyen, Bao Ngoc;Vu, Van Giap;Nguyen, Manh Cuong;Pham, Duc Manh;Kim, Bao Giang
    • Asian Pacific Journal of Cancer Prevention
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    • 제17권sup1호
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    • pp.1-9
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    • 2016
  • In Vietnam, the WHO Framework Convention on Tobacco Control (WHO FCTC) took effect in March 2005 while MPOWER has been implemented since 2008. This paper describes the progress and challenges of implementation of the MPOWER package in Vietnam. We can report that, in term of monitoring, Vietnam is very active in the Global Tobacco Surveillance System, completing two rounds of the Global Adult Tobacco Survey (GATS) and three rounds of the Global Youth Tobacco Survey (GYTS). To protect people from tobacco smoke, Vietnam has issued and enforced a law requiring comprehensive smoking bans at workplaces and public places since 2013. Tobacco advertising and promotion are also prohibited with the exception of points of sale displays of tobacco products. Violations come in the form of promotion girls, corporate social responsibility activities from tobacco manufacturers and packages displayed by retail vendors. Vietnam is one of the 77 countries that require pictorial health warnings to be printed on cigarette packages to warn about the danger of tobacco and the warnings have been implemented effectively. Cigarette tax is 70% of factory price which is equal to less than 45% of retail price and much lower than the recommendation of WHO. However, Vietnam is one of the very few countries that require manufacturers and importers to make "compulsory contributions" at 1-2% of the factory price of cigarettes sold in Vietnam for the establishment of a Tobacco Control Fund (TCF). The TCF is being operated well. In 2015, 67 units of 63 provinces/cities, 22 ministries and political-social organizations and 6 hospitals received funding from TCF to implement a wide range of tobacco control activities. Cessation services have been starting with a a toll-free quit-line but need to be further strengthened. In conclusion, Vietnam has constantly put efforts into the tobacco control field with high commitment from the government, scientists and activists. Though several remarkable achievements have been gained, many challenges remain. To overcome those challenges, implementation strategies that take into account the contextual factors and social determinants of tobacco use in Vietnam are needed.