Browse > Article
http://dx.doi.org/10.7469/JKSQM.2019.47.2.345

Validity Analysis of Korean Food for Launching Halal Market in Egypt Using the Kano-Timko Model with Conjoint Anlaysis  

Son, Young Seok (Department of Advertising & PR, Hallym University)
Lee, Byong Seo (Rural Department Administration)
Na, Kyung Soo (Science and Liberal Arts, U1 University)
Publication Information
Journal of Korean Society for Quality Management / v.47, no.2, 2019 , pp. 345-365 More about this Journal
Abstract
Purpose: We consider export of Korea for Muslim population of Cairo residents in Egypt. Product instant cup noodle and yuzu tea are mainly focused on Kano model and Timko's customer satisfaction factor (CS - Coefficient) analysis and conjoint analysis. Methods: Based on the evaluation and conjoint analysis, cluster analysis was additionally applied to further exploratory research as to what kind of population the target customer has. A total of 120 people, each 60 people each, were prosecuted for Muslim women, middle middle class who had over 3,000 Korean won annual income for that study, and in Cairo in August 18. Results: The Kano analysis result Instant cup noodles act as attractive elements for packaging state, cooking method, smell and convenience, and Yuzu tea acted as an attractive element of taste, eating method, raw materials, efficacy, packaging form. Customer satisfaction factor, instant cup noodles, capacity and noodle thickness was a factor of indifference in Kano analysis, but acted as an attractive factor, the way to eat citron tea was classified as a factor of indifference. Conclusion: In the case of instant cup noodles, we first set up the taste of chicken-based soup with high appreciation as a whole, a group that likes chicken-based soup taste and oil noodles for each market segment, a taste of beef based soup And popular group that likes raw noodles Appears that diversification is necessary, and it has been found that it is necessary to develop a product type by hierarchy and marketing with different size priority from group packaging container. In the case of Yuzu tea, it is indispensable to emphasize the efficacy, in particular, energy recovery preference appears high, appealing point matching the needs of energy recovery is necessary, release the citrus fruit as a product without buckwheat in Bisson Ho, the packaging container, The group that likes cups and sticks is different and we found that it is necessary to prepare all two types.
Keywords
Halal; Muslim Mmarket; Kano Model; Timko's Customer Satisfaction Factor; Conjoint Analysis;
Citations & Related Records
연도 인용수 순위
  • Reference
1 An, Sangdon and Kang, Byunggyu. 2014. "Halal Food Market as an Export Niche and Advancement into the Livestock Industry." HHFRI Report. 241(1):1-44.
2 Armstrong, G., Adam, S., Denize, S., and Kotler, P. 2014. Principles of Marketing. Pearson Australia.
3 Dellaert, B., Borgers, A., and Timmermans, H. 1995. A Day in the City: Using Conjoint Choice Experiments to Model Urban Tourists' Choice of Activity Packages. Tourism management 16(5):347-353.   DOI
4 Eum, I. 2013. Compulsory Application of Halal Certification on Islamic Food Market and Counter-Strategies of Korean Companies. Annals of Korean Association of the Islamic Studies 23(3):33-56.
5 Green, P. E., and Srinivasan, V. 1978. Conjoint Analysis in Consumer Research: Issues and Outlook. Journal of Consumer Research 5(2):103-123.   DOI
6 Herzberg, F. 2005. Motivation-Hygiene Theory. Organizational Behavior One: Essential Theories of Motivation and Leadership, eds JB Miner, ME Sharpe Inc, New York, 61-74.
7 Jung, Chulho. 2012. "A Study on the Classification and Satisfaction of Service Quality Elements in the Family Restaurant Using the Kano Model." Productivity Review 26(2):217-241.   DOI
8 Kong, Yicheol. 2012. "An Exploratory Study of the Value of Halal Industries in the International Market and the Advancement of Korean Enterprises to the Halal Market: Focused on Malaysia." Master diss., Busan National University.
9 Mikulic, J., and Prebezac, D. 2011. A Critical Review of Techniques for Classifying Quality Attributes in the Kano Model. Managing Service Quality: An International Journal 21(1):46-66.   DOI
10 Matzler, K., and Hinterhuber, H. 1998. How to Make Product Development Projects More Successful by Integrating Kano's Model of Customer Satisfaction into Quality Function Deployment. Technovation 18(1):25-38.   DOI
11 Oh, Changho, Nam, Sandyjo and Kong, Kiyul. 2011. "A Study of Categorization of Service Recovery Factors in MICE Industry by Integrating Kano Model and Structural Equation Model." Management and Information Systems Review 30(2):57-79.
12 Shahin, A. 2004. Integration of FMEA and the Kano Model: An Exploratory Examination. International Journal of Quality & Reliability Management 21(7):731-746.   DOI
13 Sharif Ullah, A. M. M., and Tamaki, J. I. 2011. Analysis of Kano-model-based Customer Needs for Product Development. Systems Engineering 14(2):154-172.   DOI
14 Timko, M. 1993. An Experiment in Continuous Analysis: Kano's Methods for Understanding Customer-Defined Quality. Center for Quality of Management Journal 2(4):17-20.
15 Kano, N., Seraku, N., Takahashi, F., and Tsuji, S. 1984. Attractive Quality and Must-be Quality. The Journal of the Japanese Society for Quality Control 14(2):39-48.