• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.26-27
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• 2002

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.95-104
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• 2015

Due to its intrinsic characteristic, exterior bus advertising is exposed to an unspecified number of the general public. Thus it influences on the urban publicness of the city, simply beyond leaving it as a personal marketing activity toward the industry's profit. Seoul city's campaign to improve exterior bus advertising has been to effective in removing advertisements of alcohols, tobaccos, and lascivious contents, however, there still are several advertisements that should be examined from the view point of publicness. For the case of UK, where exterior bus advertising is also actively utilizing owing to its high exposure and effectiveness, they are administrating it by setting up guidelines and regarding the importance of publicness. I also identified the meaning of publicness of exterior bus advertising from the aspects of 'publicness of territories', 'publicness of subjects', 'publicness of reasoning', and 'publicness of procedures'. Through this, I suggested that both commercial right of exterior bus advertising in the private sector and citizen's right of publicness can be harmoniously developed by properly controlling and administrating the exterior bus advertising. Furthermore, artistic approach to the exterior bus advertising from the viewpoint of city environment is expected to elevate the aesthetic possession and the level of design sense of citizens.

• The Journal of Industrial Distribution & Business
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• v.11 no.7
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• pp.7-17
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• 2020

Purpose: The purpose of this study was to identify factors that enhance the effectiveness of bulk text message advertising on consumer attention in the telecommunications industry in Zimbabwe. Research design, data and methodology: The study collected data using structured questionnaires. The study attracted 293 responses from consumer subscribers of the Zimbabwean telecommunications industry. Data was analysed using SPSS and measures of association, direction, strength and significance were used. Results: The study found out that the examined variables of bulk text messaging (Simplicity, Frequency and Informativeness) had a positive significant impact on consumers' attention (β= 0.645; p-value < 0.05). The study examined four bulk text advertising determinants, namely frequency, simplicity, informativeness and credibility. Only credibility was found to be statistically insignificant (p-value > 0.05), whilst frequency had an inverse effect on consumer attention. Simplicity of bulk text advertisements recorded a high positive and significant impact whilst informativeness was also positively, and significantly affecting consumer attention. Conclusions: The study concluded that for bulk text advertising to be effective, text messages should be informative, easy to understand and dispatched less frequently. It was further concluded that bulk text advertising should follow permission marketing where consumers consent before hand to be recipients of commercials.

• Journal of Distribution Science
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• v.22 no.2
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• pp.11-20
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• 2024

Purpose: The primary objective of this study is to investigate the impact of website quality on impulse buying of the online retailer, which is mediated by positive emotion and moderated by personalized advertising. Research design, data and methodology: The present study used a survey methodology conducted on many user's smartphones. The sample in this study included 409 college students in Indonesia. Purposive sampling was used as the sampling technique. Data was collected by distributing questionnaires to many respondents through the Google Documents online survey. Results: The findings derived from the application of structural equation modelling for data analysis show that 1). Website quality affects impulse buying and positive emotion, and 2). The impact of website quality on impulse buying was mediated by positive emotion and moderated by personalized advertising. Conclusions: The findings presented in this study has significant theoretical implications that contribute to the existing concept on the relationship between website quality, positive emotion, personalized advertising and impulse buying. The findings of the research possess managerial implications. It can be used can as a reference in determining website quality and the appropriate personalized advertising that increases online impulse buying at online retailer In Indonesia.

• Archives of design research
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• v.17 no.4
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• pp.337-346
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• 2004

Many researchers have been explored job satisfaction in various context. Nevertheless, there are no empirical researches on the advertising designers's job satisfaction in Korea. This research is an exploratory examination regarding Korean advertising designers's organizational behaviour. In general, job satisfaction is determined by two major factors; personal and organizational factor. This research shows that korean advertising designers's job satisfaction is mainly determined by the organizational factor such as payment and promotion. Promotion was particularly significant amongst them and recognition also proved to be influential. Synthetically, the determining factors of advertising designers's job satisfaction consists of several predictors such as payment, promotion, and human relationships. This result may gives an assumption that the agencies have not provided designers with specialized evaluation system reflecting designers' job characteristics. Thesis concludes that agencies need to set a new evaluation and payment systems in order to elevate designers' job satisfaction in organization.

• The Journal of Industrial Distribution & Business
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• v.12 no.5
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• pp.47-58
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• 2021

Purpose - Current research aimed at exploring the effect differences between the two types of processing product information such as the imagining and the considering on psychological product ownership which could influence the intent to purchase or use the product, and focused on identifying the interaction effects of activated memory information type and advertising information type on each of the information processing types. Research design, data, and methodology - This study divided the information processing types into imagining and considering, and the consumer's memories were divided into autobiographical or episodic and semantic memory. The advertising information was approached in each of event information being together with the product and product feature information. At empirical study, 2(two types of memory activation: episodic and semantic memory activation) ∗ 2(two types of advertising information: event-focused and product feature-focused advertising information) between-subjects design was used to make four types of questionnaire according to the type of experimental groups. Through the survey platform, 'questionnaire stars' of 'WeChat' in China, 219 questionnaire data were collected for empirical study. The structural equation model in AMOS 26 and Anova were used to verify hypotheses. Results - First, the ownership affected the usage intent positively. Second, the imagining did not affect the psychological ownership but did directly affect the usage intention, and the considering affected the ownership positively. Third, the episodic memory activation positively influenced the imagining and negatively affected the considering, whereas the semantic memory activation positively influenced the considering and negatively affected the imagining. Fourth, event-advertising information increased the effects of the activated episodic memory on the imagining, and feature-advertising information increased the effects of the activated semantic memory on the considering. Conclusions - marketers should develop and advertise their product-related event message to trigger the imaging that directly increase the intent to purchase or use their product, when consumers are under the activation of their episodic memory. And marketers should advertise their product feature-related message to trigger the considering that could induce consumers' ownership for their product to increase the intent to purchase or use their product, when they are under the activation of their semantic memory.

• Journal of the Korean Society of Costume
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• v.50 no.7
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• pp.59-74
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• 2000

The purposes of this study were to analyse the written clothing described in the magazine (Yea-Won) and then to review the characteristics of advertising and trends of fashion in Korea for last 10 years of 1955-1965 with a new approach to classify the images of fashion. The results of this study were as follows : 1. The characteristics of fashion advertising during this period indicated design appeals, pragmatic appeals, and image appeals. It also represented intermediate status of modern advertising and publication. 2. The trends of fashion market segmentation could be divided into four types: Fashion which considered seasons and time-place-occasion/ Fashion considered ages, occupations, and body conditions/ Fashion focused on materials/ Fashion with enlightenment, 3. The most frequently used colors were black. navy blue, white, and gray, however, it showed varieties from late 1964. Fashion materials used in clothing were kinds of wools, cottons, synthetic and combined materials. 4. Image appeals of fashion trends could be classified as Active-Country and Romantic-Elegance images.

• Archives of design research
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• v.14 no.2
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• pp.127-136
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• 2001

The aim of this study is to examine and compare Koreans and Japanese creativities in advertising. It was to analyze empirically their creativities appreciated in 200 TV commercials broadcasted between 1992 and 1998. The content analysis, was a useful process, provided very important clues for comparative analysis. Many difference were found in the examined TV commercials in Korea and Japan. It showed major difference in ways in which the level of noise, the using of cuts, social space, camera work, etc. except preference of jingle, colors, elements of tradition. The most distinctive difference is that the Japanese TV commercials deal with atmosphere than the Korean commercials. This result may help to explain a common social phenomenon of not losing the original culture in each society, as a result of "international acculturation" and the subsequent "indigenization by adaptive change"

• International journal of advanced smart convergence
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• v.8 no.3
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• pp.13-19
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• 2019

In this paper, we propose and implement VVVV base interactive advertisement. It has now expanded from the traditional marketing methods of television, radio, newspapers and magazines to become a digital marketing era. However, it is still in the form of infusion-type advertising, similar to traditional marketing techniques. For more innovative we put story and design elements into digital technology. Consumers will feel fresh excitement as they experience advertising. Emotional stories and image will also provide an element for customers to talk to each other. The propose advertisement is design to recognize the movement of people in the corridor by using Arduino and ultrasonic sensor installed in the passageway where many people pass. Arduino and VVVV takes people's movements for a values. This values change the advertising image. In this case, we applied the mask in VVVV so that the image to be reproduced and the image of the background role are displayed when the person passes the sensor. By realizing this interactive advertisement, the objective is to increase the buyer's purchasing power by approaching the buyer more effectively than the existing advertisement.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.9
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• pp.1342-1353
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• 2002

The purpose of this study was to provide the basic information to be helpful in establishing more rational prices discount strategy in prices discount advertising. The experiment design for study was a $3{\times}2{\times}3$ between subject factorial design in which the factors were discount presentation types(discount price presentation/discount rate presentation/discount price and discount rate presentation), existence of normal price presentation(presentation/ non-presentation) and semantic cues(regular sales/markdown on the previous season's product/storehouse opening sales). Thirty subjects were randomized in one of 18 experimental conditions. The subjects of this study were 540 female university students in Kwangju, Korea. The results were as follows; 1. Significant interaction effects between discount presentation types and the semantic cues were found in perceived transaction value(p<.01), perceived acquisition value(p<.05), and purchase intention(p<.05)- It means that discount presentation types in prices discount advertising need to present differently according to price discount types. 2. Significant interaction effects between existence of normal price and the semantic cues were not found. It means that normal price need to present in prices discount advertising regardless of price discount types.