• 대한간호학회지
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• 제34권5호
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• pp.791-800
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• 2004

Purpose: This study was to investigate the characteristics and related factors of breast cancer screening and repeat screening, and to propose nursing interventions to increase the rate of breast cancer screening and repeat screening. Method: Study subjects was 236 women residing in the community, teachers and nurses who were older than 45 were recruited. Data was collected with self administered questionnaires from July 1st to August 31st, 2003 and analysed using SPSS/WIN 10.0 with $X^2$test, t-test, and stepwise multiple logistic regression at a significant level of =.05. Result: The breast cancer screening rate was 57.2%, and repeat screening rate was 15.3%. With the multiple logistic regression analysis, factors associated with mammography screening were age and perceived barriers of action, and factors related to the repeat mammography screening were education level and other cancer screening experience. Conclusion: Based on the results, we recommend the development of anintervention program to decrease the perceived barrier of action, to regard mammography as an essential test in regular check-up, and to give active advertisement and education to the public to improve the rates of breast cancer screening and repeat screening.

• 대한지역사회영양학회지
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• 제2권2호
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• pp.246-255
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• 1997

This study was designed to find out opinions about free congregate site meals that the program served to improve nutritional status of low socio-economic elderly. This study was conducted in Sungnam-shi. The purpose of this study provided the baseline data to extend the meal service program in this area. Five hundred samples were selcted by the propotion of population in three districts(Sujung-gu, Jungwon-gu, Bundang-gu). The result were as follows. 72.8$\%$of subjects were women and 27.2$\%$of subjects were extended family type. Seventy$\%$ of respondant were not aware of the free meal service for elderly. Major channels of information about free meal service were mass media(33.8$\%$)and advertisement material from city (24.3$\%$). The rate of recognition and channels of information about free meal service were different according to demographic characteristics of subjects. Sixty-eight of subjects pointed that the meal service program was highly necessary in these areas and the necessity of the program was not significantly different by socio-economic variables. The group who know about free meal service had a positive attitude toward supporting the meal service program. Women preferred labor volunteers(46.8$\%$)at meal service center and men preferred donations. According to levels of education each group preferred different types of surpport for free congregate site meals for elderly. (Korean J Community Nutrition 2(2) : 246~255, 1997)

• 한국식품조리과학회지
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• 제18권1호
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• pp.63-72
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• 2002

This study was conducted to (a) investigate the frequency of Korean beverage consumption, (b) analyze the characteristics of socio-demographically classified group according to drinking frequency, (c) investigate the attitude for and awareness of Korean beverage and (d) analyze the factors which influence Korean beverage consumption. The survey was carried out by self-administered questionnaires with 2,200 subjects residing in Seoul. A total of 1,885 samples were used for analysis by using t-test, one way analysis of variance (ANOVA), Duncan's multiple comparison test, factor analysis, and analysis of covariance (ANOCOVA) with SAS computer program. Among various Korean beverage, Donggulre tea was consumed most frequently at an average of 7.4 times per month, and followed by rice beverage, Mi Su, Citron tea, Shick Hae and canned Shick Hae. Among the age groups, the group of 20s showed the lowest frequency of Korean beverage consumption exempt rice beverage. According to occupation group, middle and high school and college student groups showed a high frequency of consumption of cereal based drink such as rice beverage, Mi Su and Yulmu tea. The behavior examination aimed at learning the perceptions relevant to the choice of beverage showed that the subjects believe Korean beverage healthful and nutritious but not familiar through advertisement, not easy to buy, and not to be a habitual drink. The factors influencing the frequency of Korean beverage consumption were shown as health-related factors and habitual/practical factors.

• 한국식품조리과학회지
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• 제18권2호
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• pp.136-146
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• 2002

This study was performed to find out the patterns of health food usage among the adults residing in Seoul. The majority of respondents were female (72.2%), who were 40∼49 years old (42.2%), and 53.4% had college education or over. Of the 618 respondents surveyed, more than half (56.3%) was found to take health food. The respondents responded that the most important factors for maintaining healthy body were proper eating habit (4.38 out of 5), and good rest and enough sleep (4.38). Depending on the general characteristics and the age of the subject, there were significant differences in the usage and the kind of health food, respectively Probiotic beverage was the most frequently used by the age group of 20's due to its affordable price. The most popular health food items were ginseng, herbal medicine, and animal protein. The main reasons for taking health food were to maintain health (49.7%) and to recover from the fatigue (22.6%). When selecting health food, they considered side effect, effectiveness, cleanliness, reliability of company and price. The motivation for purchasing health food came from family members and relatives (45%), subjects themselves (27%), and commercial advertisement (10%). Pharmacy and health food store were the popular places for purchasing them.

• 보건교육건강증진학회지
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• 제21권4호
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• pp.1-13
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• 2004

This study conducted descriptive literature review on adolescent smoking and the related factors to realize significance of adolescent smoking onset in Korea and to identify risk factors of smoking incidence. Korean adolescent smoking status was generated based on the cumulated data of the Korean Association of Smoking and Health. Risk factors of adolescent smoking were identified based on 18 studies written in English, with cross-sectional research design and published as a peer-reviewed journal article between 1994 and 2003. The results were as follows. 1. Korean adolescent smoking rate was the highest among OECD affiliated countries; in particular, male adolescent smoking incidence was very serious. 2. Risk factors related to smoking of adolescent population were personal factor, friend factor, family factor, and mass-media factor. Demographic characteristics, attitudes on smoking, and willingness of smoking, and health behaviors were selected as personal factor of smoking. 3. Best friends smoking was a strong factor of students' smoking set. Prevalent popularity of smoking in peer-group allowed students to feel free to smoking. 4. Concerning family factor related to smoking status, parents' smoking and sibling's smoking were significant indicators of adolescent smoking status. 5. Seeing smoking behaviors and scenes through films, TV shows, drama, and advertisement was a significant risk factor of adolescent smoking status.

• 한국의상디자인학회지
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• 제2권2호
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• pp.19-40
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• 2000

It is supposed that the future fashion could be made by the scientist instead of fashion designer. Because it is so intellectual and avantguard. In addition to this the practical value and a certain identity is needed in this future fashion. Especially, the intention of no acceptance of categorization could be explained through the fashion clud of young people and the extremeness in the street. Paul Hedmus has insited that Tokyo club is closely related the fashion styles depended on the western historical street fashions. Fashion is mixeded contrasted, modified, resembled, reversed and finally it includes the new neaning. Instead of distinguishable logo there are lots of messages in the fashion. There are a few thousand of young people who wear silver max metal shoes. And they craze the neon picture and advertisement implies meaning the drug. It could be applied to the people of 90's. The difference between sex from the stone age is induced basically from the fashion and the part of discussion of sex. In this study we research the images of future fashion showed in SF Movie, Star Wars, Episode, The 5th Elements, Nirvana. Those were geometric and natural, technological expansion of space, corset fashion acessoruy image and geometric expression and these characteristics implied in modern fashion trend and future fashion images. Because it is supposed to the future image of current fashion. The millenium fashion is more realistic, practical, and natural instinct realization of ideal. but it is not the unrealistic, the vague of the regendary image.

• Human Ecology Research
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• 제53권4호
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• pp.341-350
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• 2015

This study explored the determinant variables influence of Chinese consumers' purchase intention towards products featured in Korean TV dramas vis-$\grave{a}$-vis product placement (PPL). We invited 248 Chinese adult consumers who had watched Korean TV dramas in last twelve months to participate in this survey. Data analyses were conducted by Cronbach's ${\alpha}$ reliability test, confirmatory factor analysis, t -test, analysis of variance and hierarchical multiple regression with SPSS ver. 21.0 and AMOS ver. 21.0. We chose PPL effects, product quality perceptions, and product trust as main independent variables. The empirical analysis results demonstrate that female (versus male) and frequency of (or longer time) watching dramas resulted in higher perceived consumer PPL effects, product quality, trust and purchase intention. The positive effects of the product quality and product trust on purchase intentions were confirmed. There are additional mediation effects of product quality perceptions and trust on the relationship between consumer demographic characteristics (gender), TV drama watching conditions (frequency and time) and purchase intention. This research can help Korean corporations produce effective advertising by indicating how PPL affects Chinese consumer consumption behavior. The results are useful for the Chinese government and consumer organizations to improve the domestic consumption environment by developing effective TV drama PPL policies.

• 한국융합학회논문지
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• 제11권9호
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• pp.99-107
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• 2020

밀레니얼 하이 테크 미디어의 개인화된 특성은 기존의 정형화된 크리에이티브 문법을 깨트리고 있다. 파괴적인 하이 테크 미디어의 정보 형태는 소비자의 성향이나 특성에 따라 상이하게 수용된다. 이 연구의 목적은 하이테크 미디어의 효율적인 크리에이티브 전략 수립을 위한 가이드라인을 탐색해 보는데 있다. 소비자의 심리적 성향에서 소비자 혁신성은 하이 테크 미디어의 크리에이티브를 평가하는데 핵심적인 요인이다. 소비자의 혁신성과 하이 테크 미디어의 크리에이티브 유형에 대한 설득 커뮤니케이션 효과를 알아 본 결과는 다음과 같다. 구체적(추상적) 크리에이티브 유형은 혁신성이 낮은 소비자보다 혁신성이 높은 소비자에게 광고에 대한 태도, 브랜드 태도, 구매의도 그리고 구전의도에서 높게 나타났다.

• 한국콘텐츠학회논문지
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• 제19권8호
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• pp.58-68
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• 2019

최근 제품리뷰 형태의 SNS 광고가 늘어나고 있다. 이들 광고는 효과와 영향력에 비해 관리와 규제를 덜 받고 있어 소비자 불만 역시 증가하고 있다. 본 연구는 정보성, 오락성, 신뢰성, 친근성 등 제품리뷰 SNS 광고 속성이 소비자의 구매의도 및 브랜드 태도에 끼치는 영향을 알아보고자 하였다. 이 때 높아진 소비자 불만들로 인해 개개인이 구축한 설득지식은 광고효과에 영향을 끼칠 수 있을 것으로 예상되어 이를 조절효과로 살펴보았다. 240명의 제품리뷰 SNS 광고 이용자를 대상으로 설문한 결과, 광고 속성이 구매의도에 끼치는 영향 관계에서 설득지식의 조절효과는 오락성, 정보성이 채택되었고 광고 속성이 브랜드 태도에 끼치는 영향 관계에서는 오락성, 정보성, 친근성이 채택되었다.

• 한국콘텐츠학회논문지
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• 제19권9호
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• pp.329-337
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• 2019

최근 10~20대 연령층이 소음성 난청을 경험하는 비율은 전체의 20%에 육박할 정도로 심각한 상황으로, 향후 심각한 난청으로 이어질 수 있다는 측면에서 예방이 매우 중요하다. 이 연구는 프레이밍 유형(긍정/부정)과 자기효능감 정보제공(유/무)에 따라 구성된 청력손실 예방 메시지가 공중의 청력손실 예방의도에 미치는 영향을 검증한다. 청력손실 예방 메시지 효과에 영향을 미칠 수 있는 참여자들의 개인적 특성 변인으로는 지각된 위험과 미래지향 시간관 설정했다. 이 연구는 공중의 이해와 관심을 증진시키기 위한 청력손실 예방 캠페인을 진행할 때 메시지 전략 및 실행 효과 측면에서 메시지 내용 표현방식과 전달방법에 대한 함의를 제시한다.