• Title/Summary/Keyword: Adoption factors

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Acceptability & Acceptance Intention of Younger Children's Parents for Smart Animal Toy (동물형 스마트 토이에 대한 영유아 부모의 수용성 및 수용의도)

  • Hyun, Eunja;Yoon, Hyunmin
    • The Journal of the Korea Contents Association
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    • v.15 no.5
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    • pp.639-650
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    • 2015
  • The purpose of this study was firstly, to explore the acceptability and acceptance intention of parents for smart animal toys and secondly, investigate whether there is a difference by sex and age. For this purpose, the questionnaire survey was conducted with 344 parents of younger children in Seoul and Gyeonggi Province. As a result, there were significant positive correlations among the relative advantage, aesthetics, social image of smart animal toys, the attitude of the new technology and the parents' acceptability. Whereas there were significant negative correlations among the acceptance risk and the parents' acceptability. The parents' acceptability showed differences in the relative advantages and social image according to the age of the parents and no significant difference according to purchasing experience of smart animal toys. These results indicated that the parents' acceptability and acceptance intention of smart animal toys were similar with the adoption process of innovative products or smart devices. And it was also informed that the most impact factors on parents' acceptance for smart toy were the relative advantage, social image, and the attitude of the new technology. This research will be useful in understanding parents purchasing intention of smart toys and provide valuable implication for smart toy companies, manufacturers, and developers.

The Study of Evaluation of University Students' Health Behaviors (대학생의 건강행위 평가 연구)

  • Lee, Grace Changkeum;Park, Yeon-Suk
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.517-529
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    • 2017
  • The purpose of this study is to develop and evaluate the scale for university students' health behaviors. This research is based on Roger's(1975) Protection Motivation Theory and Weinstein(1988)'s Precaution Adoption Process Model as theoretical frameworks. The contents of the scale were first abstracted from personal depth interviews of qualitative study on university students' health behavior experiences and review of its related literature. The initial items consisted of 76 behavior questions and 34 perception questions. After conducting the preliminary test, 33 behavior questions and 24 perception questions were selected for the final test by revisions on the basis of the result of the content validity test and the item understanding test. The questionnaires for the final test were distributed to 400 students enrolled in three universities. The questionnaires collected from 373 participants were analyzed by the SPSS program. From the examination of construct validity, item correlation, and factor relation turned out to be relevant. Five factors were determined from 27 items with a cumulative explained variance of 54.498 %. After examining reliability and validity of the collected dat, 27 items were finalized as the scale for university students' health behaviors.

The Analysis of visitor′s Behavior in Hallasan National Park (한라산국립공원의 이용객 행태분석)

  • 이경재;최송현;김선희
    • Korean Journal of Environment and Ecology
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    • v.6 no.1
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    • pp.72-85
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    • 1992
  • The analysis of visitor's behavior in Hallasan National Park was executed for a month in september, 1990. In the characteristics of trip purpose, the nature-oriented motive was 68.9% of the total. And in the characteristics of the accompanied, the ratio of such items as company, friends,2-3 persons and above 12 persons was generally high. The ratio of lunch box was 62.7% and the item of bring back waste treatment was 69.6% in the characteristic of activity. The degree of landscape satisfaction was 3.98 and comparatively high on considering the maximum degree of 5.0, but in the degree of facility, the degree of dissatisfaction was high. Therefore the degree of total satisfaction was 3.43. In the opinion of users, the entrance by order of arrival, the adoption of reserved system and the limitation of the entrance of a group were gen- orally objected but the adoptation of nature rest-rotation system was comparatively assented Specially, visitor center was rarely used but many visitor who has attended there positively think about it. In factor analysis, 4 factors were extracted. Facilitate, social. user behavior and natural property were the most affecting factor to psychological satisfaction test. Multiple regression results showed that cleanness, land-scape, safety, no. of wastebasket and crowdness items affected the total satisfaction variable in total and local area.

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On Promoting the Coastal Transport of Container (컨테이너 연안해송 활성화에 관한 연구 -부산항을 중심으로-)

  • Roh H.S.;Lee C.Y.
    • Journal of Korean Port Research
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    • v.7 no.1
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    • pp.43-58
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    • 1993
  • There has been fast progress in economy in Korea derived by a consecutive five-year plan program for economic development started in the early 1960's. In the field of transportation, rapid changes in the technological environment of transportation and communication have brought a revolution of the transport system, of which inter-modal transportation through containerisation is typical. Because of the rapidly growing traffic volumes of cargo, especially container traffic, and lack of investment into transport infrastructure in the past, both road and railway are beyond their capacity. As a result, the public-road network has suffered a serious congestion problem. For instance, in relation to the corridor between Seoul and Pusan, today, it takes about 14 hours for the journey of container trailer through Kyongbu Expressway, for which it used to take only 7 hours in 1986. For the railway, though the congestion problem is not very serious compared with the road sector, a shortage of capacity on certain main lines has emerged as a problem as railway traffic has increased. Furthermore, the further expansion of the system in near future is difficult due to burden of higher construction the cost. Unlike these two modes, coastal shipping, which has been paid relatively less attention for commodity transport in Korea, shows no constraint in this respect. In addition, it is the most cost efficient mode of transport. This work therefore aims to make a proposal for the alternative inland transportation mode, which is to promote the coastal transport of container. Three obstructing factors for the promotion of the coastal transport are investigated and some solutions for those are suggested as follows : First, it appears to be essential to provide exclusive ports for the coastal shipping, that comply with simplification, specialization and rationalization. The optimum size of berths on the exclusive ports in Pusan port is estimated as 16-20. We found that it needs periodical study and publicity on the advantages from the adoption of the coastal mode. Inducing competition in the coastal shipping market is also necessary. For the supply of the fleet in the coastal shipping, chartering of the surplus ships in the oversea shipping is found to be more desirable than new shipbuilding. Second, to solve the fragmentation of the companies which wish to participate in the coastal transport, government has to implement the subsidy policy. The encouragement of participation of the shipping lines engaging in Korea-Japan run and Korea-East South Asia run, into coastal shipping also needs to be considered cautiously. Third, simplification of the document for entry in ports is needed for rational coastal shipping management. We can use B/L (Bill of Lading) for coastal shipping as a prerequisite to get the indemnity by P & I Club. The reduction of the government controls on entering and leaving the ports also needs.

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Relationships Among Participation Motives in Virtual Community, Sense of Community, Loyalty and Purchase Intention (가상공동체 참여동기와 공동체의식, 충성도 및 구매의도간의 관계에 관한 연구)

  • Moon, Jun-Yean;Choi, Ji-Hoon
    • Information Systems Review
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    • v.5 no.2
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    • pp.71-90
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    • 2003
  • Virtual communities have been suggested to play important roles such as attracting customers, building customer loyalty, and leading to commercial transactions. Little research in marketing has focused on virtual communities in spite of its importance indicated by many practitioners and conceptual studies. More specifically, little research has empirically examined factors of customer participation and its consequences. This research investigate if customers' participation motives in virtual communities affect their sense of community and if sense of community affects customers' loyalty towards and purchase intentions from the website offering the community service. One hundred ninety six questionnaires were collected from individuals who have participated in and have been involved in online activities in various virtual communities. Major results of this research can be summarized as follows. First, participation motives employed significantly affected customers' sense of community and more specifically, perceived ease of use and perceived playfulness had a large influence on the customers' sense of community. Second, customers' sense of community positively affected their loyalty toward the community and more specifically, membership and emotional connection had a large influence on loyalty. Third, customers' sense of community did not affect directly their purchase intentions. Fourth, customers' loyalty toward virtual communities had a significant, positive, although marginal, influence on their purchase intentions.

A Case Study on the Competitive System of EU Railway Transport Market (유럽 철도교통시장의 경쟁체제 도입사례 연구)

  • Lee, Yong-Sang;Moon, Dae-Seop
    • Journal of the Korean Society for Railway
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    • v.11 no.5
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    • pp.455-464
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    • 2008
  • This paper examines the situation and tasks of competitive systems of EU transport market focusing on railways. Recently, the EU transport market has changed radically, thanks to an increasingly competitive rail market. The European Commission has stimulated the creation of a competitive environment that will enhance the position of rail. Some scholars have insisted that the rail market is more monopolistic than competitive. However, the case of UK rail privatization suggests this is not the case. Moreover, some countries have a rail market that is more competitive. We draw on a wide range of sources including statistics and analyses of recent phenomena. These demonstrate the emergence of competitive markets in EU rail and the difficulty of developing a competitive market. With regard to the adoption of the competitive market, we examine three things. First, we observe recent cases and trends in competitive markets. Second, we compare the result of competitive markets and non-competitive markets within EU nations. Third, we demonstrate factors of formation of competitive markets and the possible expansion. We identified differences within open market policies amongst EU nations. Although a competitive EU rail market may have some difficulties, it will steadily begin to overcome technological differences and a lack of funds, because EU countries have a common goal, which is to develop the railways, solving, wherever possible both environmental and energy problems. Through this analysis, we found that the free market in EU rail will be extended to deliver efficiency and quality service.

A Study on the Analysis of Management Characteristics of Coastal Port Freight Transportation Business Using Panel Regression Analysis (패널회귀분석을 이용한 내항 화물운송사업체의 경영특성 분석에 관한 연구)

  • Kim, Suk;Park, Sung-Hoon;Yang, Tae-Hyeon;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.79-92
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    • 2019
  • This study analyzes the effects of freight transportation income, capital, asset, non-operating expenses, and debt ratio on the debts of inner port freight transportation businesses through the GLS of panel regression analysis and the estimation of fixed effects model. The factors and hypotheses were established through a theoretical background review, and the financial statement and profit and loss data of inner port freight transportation businesses for 10 years from 2006 to 2015 were analyzed. The results showed that assets had positive effects on debts, and negative effects on capital, non-operating expenses, and debt ratio, but no effect on freight transportation income. This result empirically demonstrates the tendency of inner port freight transportation businesses to secure assets by increasing debts, creation of debt reduction leverage effect using non-operating expenses such as interest expenses through bank borrowing, and the adoption of management characteristics and financial operation method to lower the debt ratio by reducing capital more than debts. In future studies, it is necessary to analyze coastal port freight transportation business by industry (oil tankers, cargo ships, and barge ships), and regions such as East, West and South sea.

A Study of Adoption of The Fourth Industrial Revolution New Products (4차산업혁명 신제품 소비자 수용에 대한 연구)

  • Kim, Moon-Tae
    • Management & Information Systems Review
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    • v.38 no.2
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    • pp.165-182
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    • 2019
  • This study investigated the consumer acceptance process of the fourth industrial revolution new product to be introduced into the market in the future. The 4th Industrial Revolution new products are technological advances compared to the existing ones. The technology acceptance model that was used in the past has been modified to reflect variables like the social effects of the 4th Industrial Revolution, expected experience, and perceived risk. Modified models were proposed and verified. Six representative new products of the 4th Industrial Revolution were selected and examined by 40 respondents, and the hypotheses were verified using programs such as SPSS and AMOS. And conclusions and implications are as follows. First, the innovativeness of the fourth industrial revolution new products influences positive evaluation factors such as expected experience and perceived usefulness and it also affect positively to the perceived risk. In addition, the expected experience of the fourth industrial revolution new products has a great effect on the perceived usefulness and social influence, but it didn't affect to the perceived risk. Like the results of the TAM model, purchase intention of the fourth industrial revolution new products are strongly influenced by perceived usefulness. Finally, the perceived risk of the new product of the 4th Industrial Revolution had no statistically significant effect on the purchase intention, and the social influence of the 4th Industrial Revolution had a significant effect on the purchase intention. In general, respondents are highly aware of the social impact of the Fourth Industrial Revolution and seem to be very positive in this respect.

A Study on the Adoption of Korean Register of Shipping Rules through the Analysis of Pile Driving Boat Capsizing (침몰된 항타선 분석을 통한 한국선급 규칙 적용에 관한 연구)

  • Chung, Won-Jun;Kim, Jeong-Dae;Park, Sung-Boo;Jung, Kwang-Hyo;Lee, Jae-Myung
    • Journal of Navigation and Port Research
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    • v.43 no.1
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    • pp.33-41
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    • 2019
  • In December 2012, a pile driving boat sunk off the coast of Ulsan port in Korea. The cause of capsizing of these boats was considered a complex problem. Although Korean Ship Safety Technology Authority concluded that leaders (cranes) of the vessel were designed with sufficient safety factors, National Forensic Service concluded that the capsizing was caused by the failure of leaders. This study reviewed the related laws, strength calculations, and structural analysis methods used by the Korea Ship Safety Technology Authority. In addition, numerical simulations were carried out on hydrodynamic analysis and structural analysis to analyze the cause of vessel capsizing based on the rules of the Korean Register of Shipping. The results were similar to those found by National Forensic Service. In conclusion, the study suggested that inspection especially for a pile driving boat subjected to the Korean Register of Shipping rules should be carried out to prevent the similar accident.

농어촌 정보화의 포스트 코로나 대응 변화에 대한 사례 연구: 해외 농어촌 정보화 정책의 코로나19 시기 변화 방향을 중심으로

  • Lee, Jongtae
    • Agribusiness and Information Management
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    • v.13 no.1
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    • pp.26-40
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    • 2021
  • During the pandemic status of COVID-19 since 2019 December, demands and attention on various convergence services with non-contact technologies and social adoption are increasing. Along with these increased demands and attention, the digital divide issues should be concerned to understand the informatization degrees of rural area residences, the elderly, the disabled, and the low-income. Furthermore, rural area residences may be the elderly, the disabled, and the low-income also. It may mean that the rural area should be considered as in noticeable status of the digital divide. This study focuses on the policy alternatives to reduce the digital divide in rural areas with a literature review methodology and on the factors on informatization issues in rural areas. For the aims, this study analyzes the EU cases of informatization in rural areas to find out the advantages and disadvantages of the suggested policies. As the analysis result, it is clear that the EU countries try to enhance the economic and growth powers rather to reduce the digital divide gaps. Also, it can be considered that the EU countries focus on supporting the rural area to adopt the non-contact information services newly rather on maintaining the IT education services and the infrastructures in off-line environments.