• 제목/요약/키워드: Adoption Attitude

검색결과 185건 처리시간 0.035초

정보영재들의 컴퓨터 과학적 태도가 학업성취도에 미치는 영향 (The Effect of Computer Scientific Attitude on Academic Achievement of Information Gifted Students)

  • 정종인
    • 한국산학기술학회논문지
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    • 제21권7호
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    • pp.537-543
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    • 2020
  • 4차 산업혁명 시대에 필요한 인재를 양성하기 위해서는 정보영재를 선발하여 체계적으로 교육하는 것이 필요하다. 영재의 정의적 특성은 자아개념, 성격, 사회성, 성취동기, 도덕성, 태도나 흥미 등을 들 수 있으며 성취도에 영향을 끼치는 중요한 요소이며 특히 컴퓨터 과학적 태도는 컴퓨터과학 학습의 출발점 행동으로 컴퓨터과학 성취도에 영향을 미치는 중요 변인이다. 본 연구에서는 정보영재의 정의적 특성을 측정하기 위하여 Fraser가 개발한 TOSRA를 기반으로 컴퓨터 과학적 태도 검사 도구를 개발하였다. 컴퓨터 과학적 태도 검사 도구는 컴퓨터과학의 사회적 시사영역, 컴퓨터과학 탐구에 대한 태도영역, 컴퓨터 과학적 태도의 수용영역, 컴퓨터과학 수업의 즐거움영역, 컴퓨터과학 관련 취미에 대한 관심영역, 컴퓨터과학 관련 직업에 대한 관심영역, 컴퓨터과학자의 평범함 영역으로 7개의 영역으로 구성된다. 개발된 검사 도구를 사용하여 정보영재 학생들의 컴퓨터 과학적 태도와 학업성취도간의 관계를 분석하였다. 컴퓨터 과학적 태도가 학업성취도를 유의하게 예측하는지를 확인하기 위하여 회귀분석을 실시한 결과 t=2.543, p=0.025로 유의 수준 .05에서 컴퓨터 과학적 태도의 평균이 학업성취도를 유의하게 예측하였다.

내향적 국제화 인식정도가 글로벌 브랜드 태도에 미치는 영향에 관한 연구 (The Effects of Perceived Inward Internationalization on Global Brand Attitude)

  • 이한석
    • 한국콘텐츠학회논문지
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    • 제14권5호
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    • pp.322-331
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    • 2014
  • 국내 콘텐츠 산업의 성장과 함께 글로벌 시장으로써 중국 시장은 여전히 신흥 시장으로서 매력적이다. 그러나 지역적 차이 및 브랜드 태도에 영향을 주는 요인에 대한 연구가 부족하여 본 연구에서는 내향적 국제화와 글로벌 문화수용성을 이용하여 소비자의 글로벌 브랜드 태도에 영향을 주는 요인을 확인하고자 하였다. 이를 위해 본 연구에서는 중국 대도시의 소비자들을 대상으로 편의 표본 추출을 통해 샘플을 추출한 후 PLS를 활용하여 그 관계를 확인하고자 하였다. 연구 결과 소비자의 내향적 국제화 인식정도는 글로벌 문화 수용성에 영향을 미쳤으며 이는 다시 브랜드 태도 및 수용에 긍정적인 영향을 미친다는 사실을 파악할 수 있었다. 본 연구를 통하여 국내 기업이 신흥시장으로 진출하는데 있어서 지역의 내향적 국제화가 중요한 확인사항임을 파악할 수 있었으며 이는 상대적으로 국제화 감각이 높은 중국 연안 도시들이 여전히 글로벌 소비층으로서 주요한 타깃이 되고 있음을 시사하고 있다. 다만 본 연구에서는 중국 내륙까지 포함한 다양한 도시들에서 연구가 진행되지 못하여 향후 내륙 지역 간 소비자들의 비교 연구가 필요할 것으로 판단된다. 향후 국내의 콘텐츠 기업들은 신흥시장으로 진출 및 타깃 공략 전략을 수립하는데 있어서 지역의 내향적 국제화 개념을 활용하여야 함을 주장하는데 의의가 있다.

몰입에 기반한 학습이 과학 학업성취도 및 과학에 대한 태도에 미치는 영향 (The Effects of Learning Based Flow Theory on Scientific Achievement and Attitude toward Science)

  • 배훈;유병길
    • 대한지구과학교육학회지
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    • 제5권3호
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    • pp.225-234
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    • 2012
  • The Purpose of this study is searching the effect of the flow level increasing by using flow learning on scientific achievement and attitude toward science in 4rd grade elementary school student's scientific learning factors, and the better way to approach scientific institude than now in used. Participants included 52 elementary school students. For this study, two classes were divided into experimental class and control class. The control class takes a regular instructions and the experimental class takes a flow learning instructions. Two chapter were selected, 'Plant's World' and 'Fossil and Rock', for this study. Students were treated for 18 hours. The results were as follows: First, flow learning related program about plant's world, fossil and rock is increasing 4rd grade elementary school students' flow level in science class. Second, students are not increasing their scientific achievement according to increasing their flow level. Third, students are not increasing their attitude toward science according to increasing their flow level. But in attitude toward scientific inquiry, adoption of attitude toward science and preference of job related science subordinated, students are increasing subordinate factors of attitude toward science.

조직의 IT 도입 시 기술수용의지와 스트레스가 업무에 미치는 영향연구 (Effect of IT Acceptance Will and Stress on Task Performance)

  • 강소라;김유정;전방지
    • Journal of Information Technology Applications and Management
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    • 제18권4호
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    • pp.119-130
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    • 2011
  • When an organization adopts new technology, performance through the technology is expected to be decided depending on attitudes of the members, in that technology produces performance only if the members zealously use it. Therefore, the members need to devote themselves to acquire and use the new technology. This attitude of members is called "IT acceptance will" (Ranarajan et al., 2005), and this research is to examine the effect of an individual's "IT acceptance will" on performance. Thus, this research analyzes what increases IT acceptance will and what effect IT acceptance will has on stress due to uncertainty of an organization-job complexity and role conflict- through new IT adoption. This research conducted a survey from July to September in 2009, targeting employees of government offices and public institutions in Kyunggi and Kyungnam provinces. Then, a total of 370 was collected and the final 344 was selected for our research analysis. As a result, this research found out that personal innovation and client orientation improved an individual's IT acceptance will, which improved performance through new IT adoption. However, the new IT adoption also increased job complexity and role conflict, but negative effects of stress on performance was not found as IT adoption will diminished the stress. Based on this result, this research discussed practical and academic implications and the limitations.

Exploring Determinants of Employees' Adoption of Enterprise 2.0 Applications: A Case of Enterprise Social Network

  • 왕도;정영수;정철호
    • 한국데이타베이스학회:학술대회논문집
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    • 한국데이타베이스학회 2010년도 춘계국제학술대회
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    • pp.309-318
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    • 2010
  • Nowadays, more and more organizations are implementing the USE' of emerging enterprise 2.0 applications consciously or unconsciously such as Blogs, Wikis, Social Networks, etc. However, as the end users, employee's attitude toward adoption of enterprise 2.0 applications still lacks theoretical support. On the other hand, many organizations which have implemented enterprise2.0 applications are confused about how to promote employees' use of enterprise 2.0 applications. The purpose of this study aims to provide a conceptual examination the determinants that affect employee's adoption of these enterprise2.0 applications using the revised UTAUT model. To test the model, structural equation modeling will be employed to analyze data collected from two organizations in which experimental tests of enterprise social network platforms are conducted. The findings of this research will show effective and reasonable ways of promoting employees' participations in an enterprise 2.0 environment so as to maximize the benefits generated from implementing enterprise 2.0 applications. This research will also provide a theoretical foundation for academics and practical implications for development of enterprise 2.0 applications.

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Factors Influencing Post-Adoption Resistance to Self-Order Kiosks at Fast-Food Restaurants: A Focus on the New-Silver Generation

  • Hwaran Lee;Eunkyung Kang;Kyung Young Lee;Minwoo Lee;Sung-Byung Yang
    • Journal of Smart Tourism
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    • 제3권2호
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    • pp.23-36
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    • 2023
  • Due to the phenomenon of aging, a new consumer segment known as the "new-silver generation" is emerging. Unlike the previous silver generation, this generation possesses significant economic power and consuming willingness, attracting attention from consumer goods companies. However, both the new-silver generation and the elderly face challenges in adopting contactless or self-service technologies such as self-order kiosks, resulting in negative reactions. Therefore, this study aims to investigate the attitude and response of the newsilver generation towards kiosks, as well as the factors influencing their resistance to such technology. By applying theoretical perspectives from the innovation resistance model, technostress theory, and the value-based model, this study identifies influencing factors for innovation resistance among the new-silver generation when using contactless technologies implemented in fast-food restaurants. The findings indicate that a lower awareness of new technologies and services corresponds to decreased adoption resistance, while a higher perceived value leads to more positive behaviors and attitudes among the new-silver generation utilizing kiosks at fast-food restaurants.

스마트폰의 사용자 수용 모형에 관한 연구 (A Study on the User Acceptance Model of Smartphone)

  • 권연선;이형용
    • Journal of Information Technology Applications and Management
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    • 제20권1호
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    • pp.133-148
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    • 2013
  • As network technologies evolve and so-called smart technologies appear, applications of smartphones are being applied in widespread areas. In general, the adoption of smartphones is different from the adoption of information systems. Thus, we tried to find out factors which may affect the user acceptance behavior. However, there have been some academic studies that analyzed the factors that affect user acceptance of smartphones, and their relationships. Under this academic background, we develop a model to examine how smartphones are accepted by users based on technology acceptance model. The theoretical model is validated through an online survey of smartphone users from two universities in Seoul, Korea. The results reveal that the users will have positive attitude towards adopting the smartphone when they perceive that the usage of smartphones is useful. We also find that the perceived usefulness of the smartphone is affected by the perceived ease of use and the media richness. The results also suggest that the perceived ease of use is determined by the self-efficacy whereas the intention to use smartphones is determined bv the perceived usefulness, the self-efficacy, and the attitude toward smartphnes' usage. Theoretical and practical implications are discussed.

사물인터넷 환경에서의 소비자 쇼핑 인식 (Consumer shopping perceptions of an Internet of Things environment)

  • 이민선;이현화
    • 복식문화연구
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    • 제29권1호
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    • pp.1-15
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    • 2021
  • The Internet of Things (IoT) has gained enormous popularity in various fields of industry. An IoT shopping environment is considered an effective tool for convenient use by consumers. Perceived values (including convenience and privacy risks) of IoT shopping can be the main factors that influence consumers' shopping intentions. The current study proposed a research model based on a value-based adoption model, which integrated perceived benefit and sacrifice, shopping attitude, and shopping intention in an IoT shopping environment. As potential customers, participants in their 20s and 30s were recruited through a marketing research firm. Responses collected via an online questionnaire validated the proposed research model and hypothesis. The results confirmed significant, positive relationships between perceived benefit, including both remote control and access convenience, and consumers' positive attitudes toward IoT shopping. The association between perceived privacy risk and consumers' shopping attitudes was not significant. The indirect effects of two benefits of IoT shopping on shopping intention were also significant and positive. From a practical perspective, this study can help marketers and service providers manage their IoT shopping platforms or applications more effectively to attract consumers. The implications and limitations of this study are discussed. Directions for future research and development of IoT shopping environment are suggested.

기술수용태도에 따른 WCDMA 서비스의 기능별 만족도가 서비스 이용의향에 미치는 영향에 대한 탐색적 연구 (Exploratory Research on Relationship between the satisfaction of WCDMA and the Intention to use: Focused on the role of the customer's attitude of technology adoption)

  • 김명수;김영진
    • 한국산학기술학회논문지
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    • 제10권9호
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    • pp.2306-2312
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    • 2009
  • 최근 이동통신 사업자들은 기존의 CDMA 서비스에서 차세대 이동통신 서비스인 WCDMA 서비스로의 전환을 적극적으로 시도하고 있다. 그러나 여러 이유로 인해 계획보다는 시장 전환이 지연되고 있는 실정이다. 따라서 본 연구에서는 기존 WCDMA 이용자들을 대상으로 WCDMA 각 세부 서비스의 기능에 대한 만족도와 향후 서비스 지속 이용 의향간의 관계를 분석하였다. 또한 WCDMA가 신규 서비스인 점을 고려해 소비자의 기술 수용 태도를, 이들 서비스 기능에 대한 만족도와 향후 지속 이용 의향 간의 관계에 있어, 조절 변수로 설정하여 추가적으로 중재 회귀 분석을 실시하였다. 본 연구의 분석 결과는 향후 WCDMA 제공 전략에 있어 실무자들에게 유용한 시사점을 제공할 수 있을 것으로 기대한다.

A Study on Attitude Heading Reference System Based Micro Machined Electro Mechanical System for Small Military Unmanned Underwater Vehicle

  • Hwang, A-Rom;Yoon, Seon-Il
    • Journal of Advanced Marine Engineering and Technology
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    • 제39권5호
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    • pp.522-526
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    • 2015
  • Generally, underwater unmanned vehicle have adopted an inertial navigation system (INS), dead reckoning (DR), acoustic navigation and geophysical navigation techniques as the navigation method because GPS does not work in deep underwater environment. Even if the tactical inertial sensor can provide very detail measurement during long operation time, it is not suitable to use the tactical inertial sensor for small size and low cost UUV because the tactical inertial sensor is expensive and large. One alternative to INS is attitude heading reference system (AHRS) with the micro-machined electro mechanical system (MEMS) inertial sensor because of MEMS inertial sensor's small size and low power requirement. A cost effective and small size attitude heading reference system (AHRS) which incorporates measurements from 3-axis micro-machined electro mechanical system (MEMS) gyroscopes, accelerometers, and 3-axis magnetometers has been developed to provide a complete attitude solution for UUV. The AHRS based MEMS overcome many problems that have inhibited the adoption of inertial system for small UUV such as cost, size and power consumption. Several evaluation experiments were carried out for the validation of the developed AHRS's function and these experiments results are presented. Experiments results prove the fact that the developed MEMS AHRS satisfied the required specification.