• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.7
• /
• pp.537-543
• /
• 2020

In order to cultivate the talents needed in the 4th industrial revolution era, it is necessary to select gifted students and train them systematically. The affective characteristics of the gifted are self-concept, personality, sociality, motivation, morality, attitude and interest, and these are important factors that affect science achievement. In particular, computer scientific attitude is an important variable affecting computer science achievement. This study developed a computer scientific attitude test based on TOSRA developed by Fraser to measure the affective characteristics of information-gifted students. The computer scientific attitude test is composed of 7 areas: social implications of computer science, attitude to computer scientific inquiry, adoption of computer scientific attitudes, adoption of computer scientific attitudes, leisure interest in computer science, career interest in computer science, and normality of computer scientists. The relationship between computer scientific attitude and academic achievement of gifted students was analyzed using the developed test. To determine find out whether computer scientific attitude significantly predicts academic achievement, the results of a regression analysis showed that t = 2.543 and p = 0.025, indicating that the average of computer science attitude significantly predicted academic achievement.

• The Journal of the Korea Contents Association
• /
• v.14 no.5
• /
• pp.322-331
• /
• 2014

The objective of this study is to examine the effect of regional globalization and its impact to globalized company. As emerging markets evolve from the periphery to the core of marketing practice, we will need to figure out their unique characteristics. Emerging markets are distinctly different from mature markets. Because of market heterogeneity it is important to segment customer and find out their characteristics for the companies. In this research we explores how inward internationalization, susceptibility to global consumer culture affect consumer's brand attitude and adoption of global brand. This study examines various strategic issues in the context of China. The result suggest that inward internationalization is an antecedent factor of susceptibility to global consumer culture and also influence to brand attitude and brand adoption positively. Several implications for Korean content providing companies and marketing strategies are discussed.

• Journal of the Korean Society of Earth Science Education
• /
• v.5 no.3
• /
• pp.225-234
• /
• 2012

The Purpose of this study is searching the effect of the flow level increasing by using flow learning on scientific achievement and attitude toward science in 4rd grade elementary school student's scientific learning factors, and the better way to approach scientific institude than now in used. Participants included 52 elementary school students. For this study, two classes were divided into experimental class and control class. The control class takes a regular instructions and the experimental class takes a flow learning instructions. Two chapter were selected, 'Plant's World' and 'Fossil and Rock', for this study. Students were treated for 18 hours. The results were as follows: First, flow learning related program about plant's world, fossil and rock is increasing 4rd grade elementary school students' flow level in science class. Second, students are not increasing their scientific achievement according to increasing their flow level. Third, students are not increasing their attitude toward science according to increasing their flow level. But in attitude toward scientific inquiry, adoption of attitude toward science and preference of job related science subordinated, students are increasing subordinate factors of attitude toward science.

• Journal of Information Technology Applications and Management
• /
• v.18 no.4
• /
• pp.119-130
• /
• 2011

When an organization adopts new technology, performance through the technology is expected to be decided depending on attitudes of the members, in that technology produces performance only if the members zealously use it. Therefore, the members need to devote themselves to acquire and use the new technology. This attitude of members is called "IT acceptance will" (Ranarajan et al., 2005), and this research is to examine the effect of an individual's "IT acceptance will" on performance. Thus, this research analyzes what increases IT acceptance will and what effect IT acceptance will has on stress due to uncertainty of an organization-job complexity and role conflict- through new IT adoption. This research conducted a survey from July to September in 2009, targeting employees of government offices and public institutions in Kyunggi and Kyungnam provinces. Then, a total of 370 was collected and the final 344 was selected for our research analysis. As a result, this research found out that personal innovation and client orientation improved an individual's IT acceptance will, which improved performance through new IT adoption. However, the new IT adoption also increased job complexity and role conflict, but negative effects of stress on performance was not found as IT adoption will diminished the stress. Based on this result, this research discussed practical and academic implications and the limitations.

• Proceedings of the Korea Database Society Conference
• /
• 2010.06a
• /
• pp.309-318
• /
• 2010

Nowadays, more and more organizations are implementing the USE' of emerging enterprise 2.0 applications consciously or unconsciously such as Blogs, Wikis, Social Networks, etc. However, as the end users, employee's attitude toward adoption of enterprise 2.0 applications still lacks theoretical support. On the other hand, many organizations which have implemented enterprise2.0 applications are confused about how to promote employees' use of enterprise 2.0 applications. The purpose of this study aims to provide a conceptual examination the determinants that affect employee's adoption of these enterprise2.0 applications using the revised UTAUT model. To test the model, structural equation modeling will be employed to analyze data collected from two organizations in which experimental tests of enterprise social network platforms are conducted. The findings of this research will show effective and reasonable ways of promoting employees' participations in an enterprise 2.0 environment so as to maximize the benefits generated from implementing enterprise 2.0 applications. This research will also provide a theoretical foundation for academics and practical implications for development of enterprise 2.0 applications.

• Journal of Smart Tourism
• /
• v.3 no.2
• /
• pp.23-36
• /
• 2023

Due to the phenomenon of aging, a new consumer segment known as the "new-silver generation" is emerging. Unlike the previous silver generation, this generation possesses significant economic power and consuming willingness, attracting attention from consumer goods companies. However, both the new-silver generation and the elderly face challenges in adopting contactless or self-service technologies such as self-order kiosks, resulting in negative reactions. Therefore, this study aims to investigate the attitude and response of the newsilver generation towards kiosks, as well as the factors influencing their resistance to such technology. By applying theoretical perspectives from the innovation resistance model, technostress theory, and the value-based model, this study identifies influencing factors for innovation resistance among the new-silver generation when using contactless technologies implemented in fast-food restaurants. The findings indicate that a lower awareness of new technologies and services corresponds to decreased adoption resistance, while a higher perceived value leads to more positive behaviors and attitudes among the new-silver generation utilizing kiosks at fast-food restaurants.

• Journal of Information Technology Applications and Management
• /
• v.20 no.1
• /
• pp.133-148
• /
• 2013

As network technologies evolve and so-called smart technologies appear, applications of smartphones are being applied in widespread areas. In general, the adoption of smartphones is different from the adoption of information systems. Thus, we tried to find out factors which may affect the user acceptance behavior. However, there have been some academic studies that analyzed the factors that affect user acceptance of smartphones, and their relationships. Under this academic background, we develop a model to examine how smartphones are accepted by users based on technology acceptance model. The theoretical model is validated through an online survey of smartphone users from two universities in Seoul, Korea. The results reveal that the users will have positive attitude towards adopting the smartphone when they perceive that the usage of smartphones is useful. We also find that the perceived usefulness of the smartphone is affected by the perceived ease of use and the media richness. The results also suggest that the perceived ease of use is determined by the self-efficacy whereas the intention to use smartphones is determined bv the perceived usefulness, the self-efficacy, and the attitude toward smartphnes' usage. Theoretical and practical implications are discussed.

• The Research Journal of the Costume Culture
• /
• v.29 no.1
• /
• pp.1-15
• /
• 2021

The Internet of Things (IoT) has gained enormous popularity in various fields of industry. An IoT shopping environment is considered an effective tool for convenient use by consumers. Perceived values (including convenience and privacy risks) of IoT shopping can be the main factors that influence consumers' shopping intentions. The current study proposed a research model based on a value-based adoption model, which integrated perceived benefit and sacrifice, shopping attitude, and shopping intention in an IoT shopping environment. As potential customers, participants in their 20s and 30s were recruited through a marketing research firm. Responses collected via an online questionnaire validated the proposed research model and hypothesis. The results confirmed significant, positive relationships between perceived benefit, including both remote control and access convenience, and consumers' positive attitudes toward IoT shopping. The association between perceived privacy risk and consumers' shopping attitudes was not significant. The indirect effects of two benefits of IoT shopping on shopping intention were also significant and positive. From a practical perspective, this study can help marketers and service providers manage their IoT shopping platforms or applications more effectively to attract consumers. The implications and limitations of this study are discussed. Directions for future research and development of IoT shopping environment are suggested.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.10 no.9
• /
• pp.2306-2312
• /
• 2009

Todays, telecommunications companies tried to transform CDMA users into 3G service, WCDMA users. However, the WCDMA market growth is postponed by the lack of difference between CDMA and WCDMA service, customer's switching barriers such as loyalty program and handset, etc. Therefore, in this study, we tried to identify the relationship between the customer's satisfaction to the WCDMA services and the intention to uses using the WCDMA users' data. Additionally, we set the customer's attitude of technology adoption as a moderating variable between the customer's satisfaction to the WCDMA services and the intention to use. We expect that our results will be useful in planning the strategies of WCDMA service.

• Journal of Advanced Marine Engineering and Technology
• /
• v.39 no.5
• /
• pp.522-526
• /
• 2015

Generally, underwater unmanned vehicle have adopted an inertial navigation system (INS), dead reckoning (DR), acoustic navigation and geophysical navigation techniques as the navigation method because GPS does not work in deep underwater environment. Even if the tactical inertial sensor can provide very detail measurement during long operation time, it is not suitable to use the tactical inertial sensor for small size and low cost UUV because the tactical inertial sensor is expensive and large. One alternative to INS is attitude heading reference system (AHRS) with the micro-machined electro mechanical system (MEMS) inertial sensor because of MEMS inertial sensor's small size and low power requirement. A cost effective and small size attitude heading reference system (AHRS) which incorporates measurements from 3-axis micro-machined electro mechanical system (MEMS) gyroscopes, accelerometers, and 3-axis magnetometers has been developed to provide a complete attitude solution for UUV. The AHRS based MEMS overcome many problems that have inhibited the adoption of inertial system for small UUV such as cost, size and power consumption. Several evaluation experiments were carried out for the validation of the developed AHRS's function and these experiments results are presented. Experiments results prove the fact that the developed MEMS AHRS satisfied the required specification.