• 제목/요약/키워드: Activating the market

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A study on how to improve tourism competitiveness for the activation of cruise tourism industry - Focusing on the influence of attribute satisfaction on overall satisfaction of cruise tourists by countries - (크루즈관광산업 활성화를 위한 관광경쟁력 제고방안 연구 - 방한 크루즈관광객의 어권별 관광만족도의 차이를 중심으로 -)

  • Hong, Jang-Won;Jeong, Byeong-Ok
    • Journal of Navigation and Port Research
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    • v.37 no.2
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    • pp.211-219
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    • 2013
  • The purpose of this study is to find out how to improve tourism competitiveness of cruise harbours in Korea by analyzing tourism satisfaction level of international cruise visitors to Korea, who are increasing rapidly as Northeast Asian cruise tourism market is growing up. In this study we analyzed the factors of effects on tourism satisfaction level by Chinese visitors, Japanese visitors and English speaking visitors respectively based on the results of "International Cruise Visitor Survey 2012". The results of this study show that the individual satisfaction level of port of calling & tour schedule, immigration procedures, transportation, shopping influenced overall tourism satisfaction level by countries. It implied that those attributes should be reflected hereafter when we establish a marketing strategy for each of cruise cities. This study has a great significance in that those results suggest useful information when we make plans not only for activating cruise harbours but also for cruise tour marketing.

Constitution of Work Process for the Remodeling Construction Project in Planning Phase (건축물 리모델링 기획단계에서의 사업수행 프로세스 구축)

  • Kwon, Won;Chun, Jae-Youl
    • Korean Journal of Construction Engineering and Management
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    • v.7 no.6
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    • pp.165-174
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    • 2006
  • Recently, the architecture remodeling is rising as new alternative for activating the construction market as the interest toward life cycle of buildings has increased. But the reality is that current remodeling business is suffering various types of difficulties in its performance due to the absence of general management technology and factor technology in systematic performance procedure or evaluation, etc toward remodeling effect, evaluation on performance, imperfect system for reflecting user requirements and remodeling life cycle ; planning, $feasibility ^{\circ}\hat{E}designing^{\circ}\hat{E}construction^{\circ}\hat{E}management$ along with lack of overall understanding on remodeling. Accordingly, this research has attempted to search for an effective management method through overall understanding in project performance by presenting work procedure of remodeling project and analysis items for decision making, etc centered on early planning stage out of three stages called planning, designing and construction.

A Public-oriented e-marketplace Framework for the Mining Industry (광산업의 B2B 공적 e-Marketplace 프레임워크 구축에 관한 연구)

  • Park, Ki-Nam
    • Journal of Korea Society of Industrial Information Systems
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    • v.11 no.5
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    • pp.53-61
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    • 2006
  • We propose public-oriented e-Marketplace framework construction that activates efficiently transaction of non-metal industrial resources through the case of Mineralland. The firms of Non-metal industrial resources domain have low information level and weak capital structure. So public enterprise has to construct e-marketplace to trade using exact market information. This framework consists of five domains-contents, commerces, communities, collaboration and electronic authentication. To draw this framework, we review many web-sites and literatures about B2B of industrial resources domain. In addition, this study provides practical implications and guidelines for activating public oriented e-Marketplace of non metal industrial resources.

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A Study on the Introduction of Electronic Commerce for Purchasing Section in Hospitals - Focused on the Understanding of Purchasing Managers - (병원구매업무에 있어서의 전자상거래 도입에 관한 연구 - 구매부서 관리자의 인식도를 중심으로 -)

  • Hwang, Eun-Bum;Nam, Sang-Yo;Ha, Ho-Uk;Lee, Chang-Eun
    • Korea Journal of Hospital Management
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    • v.6 no.3
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    • pp.69-89
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    • 2001
  • This study is focused that the electronic commerce(EC) on the purchasing section may improve the efficiency and transparency of the hospitals management. After reviewing the purchasing activity of hospitals, I study the introduction, expected effects, and problems of EC. So, I am going to provide basic information for activating EC. The samples are managers of 170 hospitals, which are located on Seoul. As a result of collection this survey, I analyze 79 hospitals. For data analysis, I use $X^2$-test and ANOVA for purchasing management and the relevance of EC according to the level of care. The results of this study are 1. The problems on the management of purchasing section are: firstly, they don't have sufficient time to study market. Secondly, it is difficult to find competitive suppliers. And, lastly, they cannot gather a lot of information about the price of products. 2. There are many answers of the needs on the introduction of B2B. However, some hospitals think they don't need it. But, the most answers are that the EC will be settled within 4 years. So, we can realize that these hospitals are getting interested on the EC. On the other hand, I find that they prefer outside EC companies for the introduction of EC. 3. On the expected effects on EC, first is the effectiveness of the market survey. The next is to collect information of adequate price of products owing to clear transaction, find easier new suppliers and gather useful data. 4. On the external problems of the introduction of EC, there is low credibility related to the security and the weakness of suppliers' information system. Especially, on the Real Transaction Price Payment system, the bigger bed size, the higher understanding on these problems. On the internal problems of the introduction of EC, first is the burden of the introduction of EC and operating cost. Especially, on the burden of the disclosure of revenue source, the smaller bed size, the higher understanding on this problem So, this is a point which deserves my attention statistically. However, this shows relatively little understanding about incomplete the standard of product category and the weak information system of hospital. Through this study, I am going to suggest 3 points for the activation of the introduction of EC on hospitals. 1. The reform of the Real Transaction Price Payment System on medical supplies and materials for medical treatment 2. The establishment of the standard of product category 3. The promotion of information system based on network.

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Number Portability Introduction Way Between $3G\rightarrow2G$ ($2G{\rightarrow}3G$간 번호이동성 도입 방안)

  • Choi Seung-Gwon;Lee Byeong-Rok;Ji Hong-Il;Choi Woon-Soo;Jo Yong-Hwan
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.210-218
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    • 2005
  • Recently, customers can select various service providers using number portability according to given select options such as quality of service and fare organization. Therefore it is possible that subscriber maintenance and quality competition are converted to fare competition which is real competition concept. However, it is time that we need number portability between $2G{\rightarrow}3G$ for activating 3G services because some important issues are closed such as domestic number portability, WiBro service provider selection. In this paper, we proposed applying method and necessity of $2G{\rightarrow}3G$ number portability Also, we analyzed $2G{\rightarrow}3G$ number portability examples of domestic and foreign countries and domestic market situation about abstract of 3G mobile communication service and number portability introduction between $2G{\rightarrow}3G$ for 3G service activation appearing newly in this research.

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Study of Startup Policy of Government Research Institute through Importance-Satisfaction Analysis of ETRI Pre-Startup Support Program (ETRI 예비창업지원 프로그램의 ISA 분석을 통한 출연연 기술창업 성과 제고 정책 연구)

  • Gil, Wungyu;Sim, Yongho;Kim, Seokyun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.5
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    • pp.45-56
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    • 2016
  • According to attended about startup, there are many policy and program for activating of startup. Government's policy and program was scale up and arrangements for high quality. Nevertheless, policies and programs are concentrated on ante-startup stage. And experts have questioned that effect. So, there are needed a program focusing pre-startup and incubation stage. Accordingly, this study propose a kind of educative program named Pre-Startup Support Program. Through the program, pre-startup teams or entrepreneurs will inspect items, business skills and surroundings of market and competitors. And they have a time for complementation of deficiency. This study selects ETRI spin-off(research based spin-off born ETRI) by means of an object of study. ETRI's programs are started in 2011 with intent to incubate the entrepreneur through market research, mentoring, space of incubation and funds. This study analyze using the ISA(Important-Satisfaction Analyze) and the regression. We classify the pre-startup support program using the ISA. And then, we analyze the influence of satisfaction using the regression. On the basis of results, we identify the effectiveness of pre-startup support program and propose plans for reinforcement. In conclusion, adopting a pre-startup support program is expected to success of startup.

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Perception about Makeup Influence on Man's Makeup and Their Success (성공에 미치는 메이크업의 영향력 및 메이크업에 대한 사용자의 인식)

  • Park, Jang-Soon;Kwon, Hye-Jin
    • Journal of the Korea Convergence Society
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    • v.8 no.4
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    • pp.231-237
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    • 2017
  • This study investigated differences in perception by 240 males in their teens, 20s, 30s, and 40s residing in Seoul, Incheon, and Gwangju about seven items for male makeup, and analyzed makeup items preferred by men, perception about male makeup users, and relationship between success and appearance, thereby providing basic materials to activate the beauty market for males and developing goods for male users. The result was that most males thought the influence of their appearance on their social success was great and in particular, 23.3% of respondents thought that their appearance affected their success by 50% or higher percentage. The items most preferred by the respondents were concealers, color lotions, and BB creams; 60.8% considered them positive. This showed that basic color cosmetics had already been established as one of the essential goods for men. In contrast, the respondents had slightly negative perception about items like mascaras, eyeliners, and eyeshadows. Overall, those who were young, unmarried, and city dwellers had positive perception about such cosmetics by and large. The above data will be able to be used to develop various makeup goods for male consumers oriented toward success and implement diverse marketing strategies, thereby activating the beauty market for males.

A Study on Location Determining Choice Factor and Satisfaction Evaluation of Companies in Free Economic Zones: Focusing on Incheon and Busan·Jinhae Free Economic Zones (경제자유구역 입주결정 선택기준 및 만족도 평가: 인천, 부산·진해 경제자유구역 중심으로)

  • Kim, Hyun Ah;Kim, Tae Seung
    • Journal of Korea Port Economic Association
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    • v.31 no.4
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    • pp.107-120
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    • 2015
  • This study analyzes Korea's Free Economic Zone (FEZ), by particularly focusing on Incheon and Busan-Jinhae zones, using the Analytic Hierarchy Process (AHP) method and a questionnaire survey analysis. The study compares important selection criteria and satisfaction of resident companies in Incheon and Busan-Jinhae FEZs. The findings are as follows. First, the AHP method results suggest that companies in both Incheon and Busan-Jinhae FEZs are affected by location, economic society, and policy. In subordinate determining factor for land, it is ordered by ease of gaining land, inexpensive rental fee in Incheon and by convenient access to close markets and inexpensive rental fee in Busan-Jinhae. Second, the questionnaire survey results suggest high adjacent market size and easy access in Incheon FEZ and sound logistics infrastructure in Busan-Jinhae FEZ. For this reason, Incheon has a high value of logistics infrastructure and potential market near metropolitan area and Busan-Jinhae, has a high value of transportation Infrastructure near industrial district. These findings will contribute to policy data for activating and promoting the Free Economic Zone.

A research on the introducing the waterproof corrugated cardboard box for the efficient shipment of chinese cabbages and radishes: Focusing on Garak-dong wholesale market as the center

  • Lee, Rae-Hyup;Sun, Il-Suck
    • Asian Journal of Business Environment
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    • v.2 no.1
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    • pp.25-34
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    • 2012
  • It is possible to use pallet for forwarding as chinese cabbages and radishes are general large-scale trading items at the agricultural wholesale market though, however, most of these are forwarded as it have packed in net bags or in P·E bags. Thus, it is still hard for palletizing. The type of packing the product in the net bag makes it difficult for palletizing. It is not a stable shape enough and easily collapsed for pallet loading. Because of this collapsibility, the corrugated cardboard box is being used to enhance forwarding efficiency, but the existing corrugated cardboard box could be crushed easily by moist what is from the agricultural product's property and it also could be squashed by the mass of the loaded box layers on itself. In contrary, the functional waterproof corrugated cardboard box is not collapsed through palletizing and it is efficient for product management with it's ventilation function in respond to pre-cooling effect. Furthermore, because it has various functional shapes as the open type, the partition type and so on, it is effective for maintaining freshness of the product and standardizing the distribution of agricultural product. It is well-known that it is possible to introduce this box to cargo-works of agricultural product. Consequently, the recognition of main distributors about the pallet distribution of the chinese cabbage and the radish was apprehended in this study for activating mechanization of loading and unloading. The survey was conducted to the main distributors such as the forwarder, the auction dealer and the commission merchant with Garak-dong wholesale market as the center. The appropriate packing materials and problems of the existing method for loading and unloading were derived through the survey. Especially, it was focused on analyzing the difference of recognition between the subject groups for the way of using waterproof cardboard corrugated box to deal with the difficult product for packing in normal corrugated box because of the box's absorption of moist from the agricultural product like a chinese cabbage and a radish. Total In the cases of the forwarders and the commission merchants, the net was highly responded as 45%, 74% from each groups for the best packing material for mechanization of distribution and the waterproof corrugated cardboard box was responded as 20%, 22% from each groups as much preferable than multi-stage wooden box. However, for the radish, the waterproof corrugated cardboard box was the best material as 56%, and the auction trader group supported it for 80%. So, the using the waterproof corrugated cardboard box for mechanization of distribution was negative for the chinese cabbage, but it was positive for the radish. The average was 2.42, the standard deviation was 1.24. The negative response(about 55%) was prevailing more than positive response(about 23%). It could be analyzed that even there was the positive recognition for using the waterproof corrugated cardboard box for the radish though the preference for low price of net bag in the chinese cabbage forwarding procedure. Still now, it seems that is a burden for using the waterproof corrugated cardboard box with high price. In the analysis on the recognition differences about using the waterproof corrugated cardboard box for the chinese cabbages and the radish between the forwarders and the commission merchants, generally the negative recognition was prevailing, but the forwarders(2.696) were more positive for using the waterproof corrugated cardboard box than the commission merchants(2.145).

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The Effect of the Characteristics of Agri-Food Open Market on the Repurchase Intention: Focusing on the Moderating Effect of Innovation (농식품 오픈 마켓 특성이 재구매 의도에 미치는 영향: 혁신성의 조절효과를 중심으로)

  • Kim, Sangmi;Ha, Gyusu
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.4
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    • pp.153-165
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    • 2021
  • With the disappearance of boundaries between online and offline, the O2O(online to offline) platform service is rapidly growing. Unlike general products, freshness is an important decision-making factor for agri-food, and there are many limiting factors for growth as an open market among O2O platforms due to the characteristics of difficult refunds and exchanges compared to other items and new transaction methods. In order to overcome these obstacles, consumer innovation must be considered. The purpose of this study was to investigate the influence of O2O(online to offline) platform characteristics perception on agri-food repurchase intentions. And an empirical survey of the hypothesis is made that innovation will show a moderating effect between agri-food O2O platform characteristics and repurchase intention. And an empirical survey of the hypothesis is made that innovation will show a moderating effect between agri-food O2O platform characteristics and repurchase intention. For this purpose, Using a convenience sampling technique, an online survey was conducted through Google survey from April 1 to April 15, 2021. A total of final analysis data were collected from a total of 270 purchase experienced of agri-food O2O(online to offline) platform. The SPSS program was used for analysis, and multiple regression analysis was used for hypothesis verification. The results showed that Economic, Interaction, and Playfulness had a significant positive effect on agri-food repurchase intend. Also, Interactivity × innovation, playfulness × innovation were found to have a significant positive (+) effect on repurchase intention. The results of this study show that innovation reduces the burden on consumers for new systems and mobile transactions. The results of this study suggest that convenient interface design is important for activating O2O transactions of agri-food. In addition, education and support are needed to strengthen the IT competency of farmers. The results of this study will be able to contribute to the establishment of infrastructure for agri-food open market shopping malls. In future studies, the influence of the O2O platform type on the purchase intention should be studied continuously.