• 제목/요약/키워드: Acceptance and resistance

검색결과 143건 처리시간 0.023초

모바일 간편송금서비스 수용에 대한 저항요인 연구 : 전환비용과 혁신저항모형을 중심으로 (A Study on the Resistance Factors for Mobile Easy Remittance Service Acceptance - Based on the Switching Cost and Innovation Resistance Model)

  • 정석찬;전화목
    • 한국정보시스템학회지:정보시스템연구
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    • 제28권3호
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    • pp.59-81
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    • 2019
  • Purpose The purpose of this study is to investigate the resistance factors interfering the acceptance factors of the mobile easy remittance service focusing on the switching cost and the innovation resistance model. Design/methodology/approach This study focuses on revealing the resistance factors of the mobile easy remittance service acceptance. The resistance factor is designed consisting both consumer characteristics and service characteristics in the Innovation Resistance Model. Furthermore, the effect of resistance factors on the innovation resistance and acceptance intentions were detected by moderating the switching cost. Findings According to the empirical analysis result, this study investigated the effect of resistance factors on innovation resistance and acceptance intention for the mobile easy remittance service. The results of this study as follows; (1) The consumer's inherent innovativeness did not significantly affect the innovation resistance and acceptance intention. (2) The attitude toward existing services and complexity significantly affected innovation resistance in direct manner, thus affecting the acceptance intention in indirect manner. (3) The perceived usefulness significantly affected both the innovation resistance and the acceptance intention in direct manner. (4) The perceived risk only effected the acceptance intention. (5) The switching cost had a moderating effect on the innovation resistance and acceptance intention.

기술제품에 대한 사용자 지각이 사용의도에 미치는 영향 : 수용적 태도와 저항의 매개적 역할을 중심으로 (The Impact of User Perception on Usage Intention : Focusing on the Moderating Role of Attitude of Acceptance and Resistance)

  • 김현경
    • Journal of Information Technology Applications and Management
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    • 제16권2호
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    • pp.65-77
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    • 2009
  • This study explores the major factors that are likely to affect the acceptance and resistance of innovative products and services. The TAM (Technology Acceptance Model) has been widely used for understanding consumer acceptance of new technology. This model displays perceived usefulness and perceived ease of use as antecedents of intention to adopt and use. However, research has reported a variety of preceding variables for technology acceptance. In addition, considering paradoxes of technology, research regarding both acceptance and resistance in an integrated model can explain consumer perception and behavior in detail. The results of this study states that relative benefits, degree of innovation in technology, perceived usefulness and perceived ease of use have had positive influence on the intention to adopt but negative impact on that of resistance. However, alterations of usage and perceived risk positively affects resistance, but also have negative effects on the intention to adopt. Finally, intention to adopt has comparatively greater influence than that of resistance on intention to use. Theoretical and managerial implications of the results are also discussed.

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uTradeHub 수용단계별 사용자 저항 및 수용에 관한 연구 (An Empirical Study on the User's Acceptance and Resistance in Adoption Stage of the uTradeHub)

  • 김중석;송채헌;송선옥
    • 무역상무연구
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    • 제57권
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    • pp.243-282
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    • 2013
  • This study aims to develop the research model about the factors that have impact on uTradeHub users' acceptance and resistance to innovation. The followings show the research hypotheses and the results of test. i) The result of H1 empirical analysis confirmed that relative advantage and task adaptedness of e-Trade have more impact on acceptance of innovation than on resistance to it. And also perceived risk and complicity of e-Trade have more impact on resistance of innovation than on acceptance to it. ii) The result of H2 analysis confirmed that the characteristics of foreign trading companies (support by CEO and IT infra maturity) has more impact on acceptance of innovation than on resistance to it. iii) The result of H3 analysis confirmed that characteristics of uTradeHub user' resistance has more impact on resistance of innovation than on acceptance to it. And also, it was confirmed that acceptance of innovation has more impact on the diffusion of e-Trade than resistance to innovation. iv) The result of H4 analysis confirmed that the difference of the degree and factors that has impact on the user's resistance and acceptance by adoption stage of e-Trade. This study has significance in that it arranges the concept and stages of e-Trade systematically and, unlike other studies, it goes beyond the acceptance and diffusion of e-Trade to the inclusion of resistance together in the model.

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변화수용성과 번영 간 관계에서 변화저항과 직무스트레스의 이중 매개효과 (A Double Mediating Effect of Resistance and Job Stress between Acceptance and Flourishing in Organizational Change)

  • 이현주;정승철
    • 벤처혁신연구
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    • 제4권3호
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    • pp.89-108
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    • 2021
  • 본 연구는 조직의 변화과정 이후 개인의 변화에 대한 인식과 태도가 변화수용성, 직무스트레스, 번영에 미치는 이중 매개효과를 검증하고자 하였다. 이를 위해 직장인 300명을 대상으로 설문을 실시하였으며, 변화수용성은 번영감에 정(+)의 영향을, 조직변화저항과 직무스트레스에 부(-)의 영향을, 조직변화저항은 직무스트레스에 정(+)의 영향을, 번영에 부(-)의 영향을, 직무스트레스는 번영에 부(-)의 영향을 미치는 것을 확인하였다. 또한, 변화수용성과 번영 간에 조직변화저항과 직무스트레스의 매개효과를, 변화수용성과 번영 간 및 변화수용성과 직무스트레스 간에 조직변화저항의 완전매개효과를, 조직변화저항과 번영 간 및 변화수용성과 번영 간에 직무스트레스의 부분매개 효과를 확인하였다. 마지막으로 변화수용성과 번영 간 조직변화저항과 직무스트레스는 이중 매개효과가 나타났다. 본 연구의 시사점과 제한점, 후속연구 방향성을 제시하였다.

공공기관에서의 지식관리시스템 수용의 영향요인과 저항의 조절효과 (Factors Accepting KMS and the Moderating Role of Resistance in Public Sector)

  • 박동진;배동록
    • 한국정보시스템학회지:정보시스템연구
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    • 제17권2호
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    • pp.73-94
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    • 2008
  • Knowledge is a fundamental assets, therefore, the ability to create, acquire, integrate, and share knowledge has emerged as a fundamental organizational capability(Sambamurthy and Subramani, 2005). This apaper reports the results of an empirical study investigating the factors of acceptance and the moderating role of resistance in Knowledge Management Systems(KMS). The research model is based on the theory of planned behavior(TPB) and technology acceptance model(TAM). It includes the perceived usefulness instead of attitude, subjective norm, perceived behavior control and intention of acceptance of KMS. Also, three external variables namely task-technology fit, organizational support, and perceived rewards are added. In the research model, all hypothrses of the baseline model and the moderating effects of resistance were found to be significant. The authors also of fred several implications based chi the findings.

클라우드 컴퓨팅 서비스의 혁신특성, 테크노스트레스가 혁신저항 및 수용의도에 미치는 영향: 공공부문 도입을 중심으로 (Effects of Innovation Characteristics of Cloud Computing Services, Technostress on Innovation Resistance and Acceptance Intention: Focused on Public Sector)

  • 신우찬;안현철
    • 지식경영연구
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    • 제20권2호
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    • pp.59-86
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    • 2019
  • As the era of the 4th Industrial Revolution evolves, not only private companies but also government agencies and institutions in public sector are adopting cloud computing services converged by new information technologies such as IoT, big data, and artificial intelligence to strengthen competitiveness and create new business values. The purpose of this study is to investigate the relationship between innovation characteristics, innovation resistance, and acceptance of innovative technologies from the perspective of cloud computing services in the public sector. In this study, we collected the survey data from 190 employees of IT division in the public sector, and analyzed the causal relationship between innovation characteristics, technostress, innovation resistance, and intention to adopt the cloud computing service that they perceived. As a result of the analysis, we demonstrated that innovation characteristics, technostress have significant effect on innovation resistance and acceptance intention, and that top executive commitment and innovation resistance also have significant effect on acceptance intention. This study provides meaningful practical implications for the staffs preparing for adoption of cloud computing services and the executives who make the final decision in public sector.

개인사용자 중심의 클라우드서비스의 수용에 영향을 미치는 요인에 관한 연구:기술수용모형(TAM)과 저항을 중심으로 (A Study on the Factors Affecting the Adoption of Cloud Computing Service:Focused on the Technology Acceptance Model(TAM) and Resistance)

  • 박윤서;김용식
    • 한국IT서비스학회지
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    • 제12권4호
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    • pp.1-23
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    • 2013
  • This study examines whether key characteristics of cloud computing services would affect the intention of use for personalized cloud computing services. The research model was generated based on Technology Acceptance Model (TAM) with resistance variable, and verified statistically by undertaking a survey about the perception of personal users. As the results of this analysis, we could find the structural relationship among the factors affecting adoption of the cloud computing service. We found that the expectation of ubiquity as a representative function of the cloud computing service meaningfully affected the perceived ease of use and resistance, and that the relativeness with existing services also meaningfully affected the perceived ease of use, but not the resistance. In addition, the moderating effects of use experience in the path leading from the perceived ease of use and resistance to the intention of use were identified. This study will provide diverse implications for the companies providing personalized cloud computing services.

통합기술수용이론(UTAUT)을 기반으로 기업정보보호시스템의 특성요인이 사용자 기술수용의도에 미치는 영향 분석 - 반도체 제조 구성원의 혁신저항 조절효과를 중심으로 - (An Analysis of the Impact of the Characteristics of Corporate Information Security Systems upon Technology Acceptance Intention based on UTAUT - Focusing on the Moderating Effect of Innovation Resistance among Semiconductors Production Workers -)

  • 전우광;손승우
    • 반도체디스플레이기술학회지
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    • 제23권1호
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    • pp.36-47
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    • 2024
  • The purpose of this study is to identify the factors that impact the user's intention to accept technology when Introducing new information security systems for the workers of a semiconductor company. The findings of this study were as follows. First, the factors of a company's information security systems, namely reliability, expertise, availability, security, and economic efficiency, all significantly and positively impacted performance expectations. Second, the performance expectation of introducing information security systems for a company significantly and positively impacted the intention to accept technology. Third, the social impact of introducing information security systems for a company had a significant and positive impact on technology acceptance intention. Fourth, the facilitating conditions for introducing a company's information security systems significantly and positively impacted technology acceptance intention. Fifth, as for the moderating effect of innovation resistance, the moderating effect was significant in the paths of [performance expectation -> technology acceptance intention], [social impact -> technology acceptance intention], and [facilitating conditions -> technology acceptance intention]. The implication of this study is that the factors to be considered when introducing information security systems were provided to companies that are the actors of their proliferation, providing the base data to lay the foundation for introducing security technologies and their proliferation.

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뷰티케어 원격제조 시스템의 혁신기술 특성이 혁신저항 및 수용의도에 미치는 영향 (The Effect of Innovative Technology Characteristics on Resistance and Acceptance Intention of Beauty Care Remote-manufacturing System)

  • 배진현;임춘성
    • 한국콘텐츠학회논문지
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    • 제21권10호
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    • pp.409-421
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    • 2021
  • 본 연구는 4차산업혁명 시대에 있어서 뷰티케어 원격제조 시스템의 혁신기술 특성이 혁신저항 및 수용의도에 미치는 영향을 검증하는 것을 목적으로 하였다. 이를 위해 20대 이상 여성 소비자 567명을 대상으로 설문조사를 수행하였다. 수집된 설문자료는 구조방정식모형분석을 통해 가설검증을 하였다. 분석 결과, 첫째, 뷰티케어 원격제조 시스템의 지각된 유용성과 지각된 사용 용이성은 혁신저항에 부(-)의 영향을 미치는 것으로 나타났다. 둘째, 뷰티케어 원격제조 시스템에 대한 혁신저항은 수용의도에 부(-)의 영향을 미치는 것으로 나타났다. 셋째, 뷰티케어 원격제조 시스템에 대한 지각된 위험은 수용의도에 부(-)의 영향을 미치는 것으로 나타났다. 본 연구를 통해 4차산업혁명 시대 화장품산업의 새로운 혁신기술을 적용함으로써, 혁신기술에 대한 소비자의 저항과 수용에 미치는 영향 요인을 도출하였고, 화장품 제조산업의 새로운 트렌드와 나아갈 방향을 제시하였다는 점에서 본 연구의 의의가 있다.

모바일 안면인식결제서비스의 동기-위생 요인이 수용 및 저항에 미치는 영향: 중국 사용자를 중심으로 (Effects of Motivation-Hygiene Factors on Acceptance and Resistance of Mobile Facial Recognition Payment Services: Focusing on Chinese Users)

  • 김현리;박주석;진정숙
    • 지식경영연구
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    • 제23권2호
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    • pp.143-168
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    • 2022
  • 본 연구는 Herzberg의 동기-위생이론을 이용하여 모바일 안면인식결제서비스의 수용 및 저항에 미치는 영향과, 사용자의 혁신성이 동기요인과 위생요인에서 수용과 저항에 미치는 영향 또한 조사하였다. 모바일 결제서비스 이용 경험이 있는 중국의 사용자를 대상으로 설문조사를 하였으며, 통계 분석은 IBM SPSS Statistics 26과 SmartPLS 3.0을 이용하였다. 분석결과, 모바일 안면인식결제서비스의 동기요인은 수용에 정(+)의 영향을 미치고 있으며, 저항에는 유의한 결과가 나타나지 않았다. 또한 위생요인은 수용에서는 부(-)의 영향을, 저항에는 정(+)의 영향을 미치는 것으로 나타났다. 매개변수인 사용자 혁신성은 동기요인과 수용에서는 완전매개효과를, 위생요인과 저항에서는 부분매개효과가 있었다. 연구결과를 통해 발견된 동기 요인인 신속성, 편재성, 지각된 유용성, 지각된 사용용이성, 비접촉성과 위생 요인인 프라이버시 염려, 보안성, 현상유지관성, 사용장벽, 손실회피성은 모바일 안면인식결제서비스의 활성화를 위한 기초자료로 사용될 수 있을 것으로 판단한다.