• Title/Summary/Keyword: AS relationship

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The effects of relationship commitment between wedding companies and wedding planers in the wedding industry on relationship performance and relationship continuation intention (웨딩산업에서 웨딩업체와 웨딩플래너의 관계결속이 관계성과 및 관계지속의도에 미치는 영향)

  • Lee, In-suk;Yu, Ji-hun
    • The Research Journal of the Costume Culture
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    • v.29 no.2
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    • pp.240-251
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    • 2021
  • The purpose of this study is to establish the relationship between wedding companies and wedding planners and understand the influence of relationship factors on the relationship performance and relationship continuation intention of wedding companies. We conducted an online survey from June to July 2017, and collected 201 responses which were used during analysis. Statistical analysis, including technical statistical analysis, factor analysis, reliability analysis, and regression analysis, was undertaken using SPSS 23. This study shows that among the relationship factors affecting the wedding planner and the wedding company, the computational tie-up has a significant impact on both the financial and non-financial performance of the wedding company, while emotional tie-ups have a significant impact on the non-financial performance of the wedding company, but not on financial performance. As for the effects of relationship commitment to wedding planners on wedding shops' relationship continuation intention, each factor for relationship commitment significantly affected wedding shops' relationship continuation intention. Regarding the effects of wedding shops' relational performance on relationship continuation intention, each factor of performance significantly affected relationship continuation intention. Therefore, wedding companies should make continuous efforts to maintain this relationship and recognize the need for robust relationships with wedding planners as a sure and important competitive tool for attracting customer and generating revenue.

A Exploratory Study for the Development of Premarital Preparation Education as Curriculum (교과과정으로서의 결혼준비교육 프로그램개발을 위한 기초연구 -W대학교 학생을 중심으로-)

  • 홍달아기;신현실
    • Korean Journal of Human Ecology
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    • v.4 no.2
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    • pp.29-47
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    • 2001
  • The purpose of this study is to provide marital information that premarital preparation education program is to actively help families happiness, to be reinforced by the developmental service and the protective service. The premarital education program to help unmarried or premarital couples to begin initial adaptation for successful marriage. This program is to enrich the marital relationship provided with the wholesome, potent marital system as center of a family. and further to development preserve. enhance a healthy, genial family relationship. Particularly the elevated marital relationship. The data were collected for 122 collage students. The data were analyzed by statistical methods such as frequency percentage. This program is for college students as curriculum. So it was consisted of fourteen-sessions. The sessions included as follows: Intimacy & Love. Mate Selection. Understanding Together, Communication, Family Stress & Coping, Understanding Marriage & Family Dynamics. Gender Role & Power Intimacy. Sexuality & Relationship. Financial Management, Marriage Preparation. Evaluation.

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A Coffee Shop's Relationship to Customer Trust, Commitment, and Shop Loyalty (커피전문점의 관계특성요인이 신뢰, 몰입, 점포충성도에 미치는 영향)

  • Kim, Ji-Eung;Jeong, Se-Hoon
    • Journal of the Korean Society of Food Culture
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    • v.26 no.2
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    • pp.159-169
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    • 2011
  • We suggested specific and practical marketing strategies to coffee shop managers and customers to create a symbiotic relationship. The coffee shop's relationship to reliability, commitment, and shop loyalty was analyzed thoroughly. The samples for this study were 393 coffee shop customers in Seoul. The results showed that customer reliability about coffee shops improved as reputation, customer orientation, specialty, and tie increased, but reliability was reduced as the size of the coffee shop became larger. Communication did not significantly affect reliability. Second, customer reliability positively affected commitment, so commitment increased as customer reliability increased. Third, customer reliability positively affected shop loyalty, so shop loyalty increased as customer reliability increased. Fourth, customer commitment positively affected shop loyalty, so shop loyalty increased as customer commitment increased.

Study of Factors of Relationship Marketing at DIY Woodworking Workshop

  • Chun, Tong Whan;Kim, Kwang-Roul
    • Journal of the Korea Furniture Society
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    • v.20 no.6
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    • pp.552-559
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    • 2009
  • While the population conducting the production-oriented leisure activity is spread, the expertly franchised types of woodworking workshop based on good organization and economic power are also undergoing rapid growth with the related industries. Such tendency needs the systemized marketing strategy for woodworking workshop industry, but most of the woodworking workshops are regarding the deal with customers as simple exchange business in the market. The factors of the relationship marketing hereupon should be constituted as basic material for the study of the relationship marketing of DIY woodworking workshop. This study was intended to select the appropriate factors for relationship marketing and to apply the related theoretical backgrounds on the basis of the preceding studies regarding the factors of relationship marketing. As the factors it was selected that service and expertise of staff under the category of the characteristics of staff, reasonable price, diversity of products and convenience of facility in woodworking workshop under the category of the customer-oriented service, and communication and favorite program under that of the relation-oriented service.

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The Arbitrary Nature of Language and the Image of ′Sang′ (Box) (언어의 자의성과 이상의 ″상″ 이미지)

  • 오정란
    • Lingua Humanitatis
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    • v.1 no.1
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    • pp.159-183
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    • 2001
  • This paper surveys the meaning of the pen name ′Yi Sang(李箱)′ in the light of the arbitariness of language and the relationship among names, observing in three ways how the images of ′Sang′ (Box) appear differently in his works. In Particular, we look into (1) the relationship between a box and its inner boxes, (2) the divisional relationship in the box, and (3) the relationship between the box and an outer box. In Yi Sang′s work, image (1) gives shape to the relationship between the writer himself and his ancestors who are responsible for his present existence. Image (2) gives shape to two internally divided Yi Sangs, and is symbolized as a mirror that reflects two selves. Image (3) gives shape to a relationship between himself in the closed world and other people and/or a bigger outside world. All these symbolic relationships are fully represented in his work "Nalgae" (The Wing)". What is interesting is that Yi Sang has already employed these box images in his earlier poetry "Geonchuk-muhan-yukmyeon-gaucho" (Infinite Architectural Hexagon). furthermore, by visualizing his name as a sqaure($\square$), he means to suggest the intentional image of his pen name as a ′box′.

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Human Response Capability and Customer Relationship Management Advantage: The Direct, Indirect, and Interactive Roles of Information Technology Service Application

  • Yang, Yi-Feng;Chen, Ching-Yaw;Lee, Yu-Je;Lee, Shyh-Hwang
    • East Asian Journal of Business Economics (EAJBE)
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    • v.2 no.3
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    • pp.33-42
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    • 2014
  • The main purpose of this study intends to study the theoretical interconnection between human response capability and customer relationship management advantage while considering the essential role of service application of information technology as direct, indirect (mediating), and interactive (moderating) influences in the theory. Based on the study sample, the new findings help comprehend the overall interconnected relationship which includes the direct and indirect (mediating) effects of information technology service capability and human response capability as well as their interaction (moderation) on customer relationship management advantage. The new insights interprets the two capabilities (human and information technology) are vital to business because they are the foundation set of service resources significantly to enhance customer relationship management advantage.

A Forecast Model on High School Students' Suicidal Ideation: The Investigation Risk Factors and Protective Factors Using Data Mining (고등학생의 자살사고 예측모형 : 데이터마이닝을 적용한 위험요인과 보호요인의 탐색)

  • 이주리
    • Journal of the Korean Home Economics Association
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    • v.47 no.5
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    • pp.67-77
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    • 2009
  • This study examined risk factors and protective factors in high school students’ suicidal ideation. Participants were 2000 adolescents from the KEEP(Korean Education and Employment Panel). Data mining decision tree model revealed that: (1) Irrespective of sex, the most important predictor was father-adolescent relationship. (2) Positive mother-adolescent relationship was predicted as protective factor in condition of negative father-adolescent relationship. (3) Family activities was predicted as risk factor in condition of negative mother-adolescent relationship under the circumstances with negative father-adolescent relationship. (4) Low self-evaluation was predicted as risk factor in condition of serious agony about personality under the circumstances with positive father-adolescent relationship.

The Effects of Consumer-Brand Relationship on Purchasing Attitudes Toward Counterfeits (패션 명품 소비자-브랜드 관계가 복제품 태도에 미치는 영향)

  • Lee, Seung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.9_10 s.157
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    • pp.1445-1454
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    • 2006
  • The purpose of this study was to examine the effects of consumer-brand relationship on purchasing attitudes toward counterfeits. 341 female college students who had purchased fashion luxury brand products were surveyed. For data analysis, descriptive statistics, factor analysis, pearson's correlations, ANOVA, and multiple regression were used. As the results, consumer-brand relationship was classified into three factors; commitment relationship, trust relationship, and emotion relationship. Also, higher consumer-brand relationship was correlated with higher preference and satisfaction, and lower purchasing attitudes toward counterfeits. Also, among the three groups(heavy/middle/low) of consumer-brand relationship, the heavy group had higher preference and satisfaction, and lower purchasing attitudes toward counterfeits. Also, results revealed that 'commitment relationship' and 'emotional relationship' accounted for 32% of the explained variance in 'favorableness', while 'trust relationship' and 'emotional relationship' accounted for 26% and 29% of the explained variance in 'trust toward product quality'. Based on these results, fashion luxury brand marketing strategy would be suggested.

Customer Satisfaction and Relationship Marketing according to Service Quality of Men's Character Casual Clothing Brand Stores (남성 캐쥬얼 웨어 점포의 서비스품질에 따른 고객만족과 관계 마케팅)

  • 신수연;류인숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.11
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    • pp.1179-1189
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    • 2003
  • This study had a focus on service quality, customer satisfaction and relationship orientation. The subjects of this study were: 1) to examine the conceptual structure of service quality perceived by males consumers of character clothing brands, 2) to examine of the service quality on customer satisfaction, and 3)to examine relationship between customer satisfaction and relationship orientation. The questionnaire was collected between October, 28 and November, 8 in 2002. Samples of 271 respondents were obtained. The sample consisted of males in their twenties and thirties who had a experience on buying character clothing brands in Seoul. To analyze the data, reliability analysis, percentage, frequency analysis, factor analysis, correlation analysis, and regression analysis were applied. The results were as followings: 1) As a result of factor analysis, the service quality were identified by four dimensions: environmental service, personal service, products service, and promotion service. 2) As a result of correlation analysis and regression analysis, the service quality had a positive influence on customer satisfaction. Especially products service was the most important factor for customer satisfaction, followed by environmental service. 3) As a result of correlation analysis, customer satisfaction had a positive influence on relationship orientation.

- A Study on Therapeutic Relationship between Nurse - Patient - (Measurement of Relationship Scale as Perceived by Discharged Psychiatric Patient) (간호원-환자 관계에 관한 연구 (퇴원한 정신과환자가 인지한 대인관계 요인 측정을 중심으로))

  • 이소우;오경옥;하양숙
    • Journal of Korean Academy of Nursing
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    • v.7 no.1
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    • pp.20-29
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    • 1977
  • The purpose of the present research is to evaluate the therapeutic ingredients-empathy, warmth, and intimacy - as perceived by patient in the relationship with nurses during his hospitalization. "Relationship Questionnaire"developed by C. B. Truax during 1963 was administered from September 1976 to December 1976 to a sampling of 61 discharged patients, 20 were received by mail questionnaire, 19 were successfully interviewed by their doctor at a regular psychotherapy meeting, 22 were contacted by nurses or psychiatric residents at discharge day. Findings showed that 1) the total mean score of therapeutic ingredients of nurses was 9. 54 ; 2)the total mean score of empathy, warmth and intimacy was 10. 10, 9.57, and 9.00 : 3) there was the significant relationship between therapeutic ingredients and other variables-sex, education, number of admission, helpfulness ratings of admission and, present health condition- : 4) there was no significant. relationship between therapeutic ingredients as patient′s perception and age, duration of admission, or motivation of admission, or follow - up rare ; 5) there was no relationship among empathy, warmth and intimacy ; 6) tile ranking of the important psychiatric personnel who were marked as the helper at the treatment and understanding for patient′s recovery, was psychiatric doctor and nurse and then nurse student and then nurse aid.

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