• The Journal of Korean Society for School & Community Health Education
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• v.21 no.1
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• pp.75-89
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• 2020

Objects: The purpose of this study was to examine the differences of college students' big-five personality factors, academic adaptation, and psychological well-being according to cluster types based on the grit. Methods: The participants of this study were 190 college students. All variables were evaluated by self-report of college students. The data were analyzed by one-way ANOVA and two-step clustering statistics using SPSS 21.0. Results: First, a cluster analysis on a sample of 190 college students revealed four clusters: the more highly grit group, higher tenacity group, higher consistency of interests, and the less grit group. Second, there were significant differences of 190 college students' big five personality factors, academic adaptation, and psychological well-being according to cluster types based on the grit. Conclusions: These findings can be used as an important contribution to further research and educational practices for promoting the grit in college students. Also it suggests the need for health education to increase the psychological well-being of college students.

• Nuclear Engineering and Technology
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• v.53 no.5
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• pp.1454-1463
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• 2021

Demographics, personality traits and attitudes are related to safety behaviors in varied workplaces, but their roles in nuclear power plants (NPPs) have not been fully understood. This study was conducted to explore the roles of a set of demographic, personality and attitudinal factors on self-reported safety behaviors (including safety participation and human errors) among NPP commissioning workers. Survey data were collected from 157 Chinese commissioning workers. Results showed that age and work experience were significantly associated with human errors, but not with safety participation. Neuroticism and conscientiousness were significantly related to human errors, while neuroticism, conscientiousness and agreeableness were significantly related to safety participation. Attitude towards questioning was observed as an antecedent of safety participation, and functioned as a mediating variable in the relation between conscientiousness and safety behaviors. The findings provide evidence-based implications on the design of diverse interventions and strategies for the promotion of safety behaviors in NPPs.

• Journal of Sasang Constitutional Medicine
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• v.30 no.1
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• pp.14-23
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• 2018

Objectives Because of growing interest in personalized medicine, constitutional medicine also becomes more important. Constitutional medicine has already developed in many countries. In this study, we tried to investigate five type personality (Wutairen), a kind of Chinese constitutional medicine. Methods We did a research on five type personality using CNKI (http://www.cnki.net) up to Jan 15, 2018. Total 204 papers were searched with the keyword "Wutairen". We excluded 170 papers away from the subject or clinically studied. As a result, 34 papers were selected and analyzed. Results and Conclusions Five type personality (Wutairen) originated from Huangdi Neijing-Lingshu. There are 5 types: greater Yin person (Taiyin), lesser Yin person (Shaoyin), greater Yang person (Taiyang), lesser Yang person (Shaoyang) and Yin-yang balanced person. These are classified according to Yin-Yang content. Each type has different characteristic, treatment and prevention. Five type personality theory considers internal factors more important than external factors. Also, it considers the balance of Yin-Yang important.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.6
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• pp.753-763
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• 2005

The purpose of this study was to determine effects of apparel product's brand personality, and brand equity on its brand extension. For the data collection, women in their 20s were surveyed, and a total of 576 questionnaire were finally used. Brand Reneevon and brand Enc were selected through a preliminary survey and then compared in terms of brand extension. Results of the study can be summarized as follows. 1 The brand personality of casual apparel for women consisted of low factors such as uniqueness, competence, fashionability and sincerity, while the brand equity of apparel included three factors brand loyalty, perceived quality and leadership, and brand association and awareness. 2. There was a significant positive correlation between brand personality and brand equity. 3. Brand Reneevon was found higher in brand equity than the brand Enc. 4. Brand extension was influenced by perceived quality and leadership. In case of the brand Enc, brand extension into fashion accessories was significantly affected by brand personality. 5. Brand Reneevon was found better than Brand Enc in brand extension, especially into fashion accessories.

• Journal of the Korea Safety Management & Science
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• v.19 no.3
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• pp.109-115
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• 2017

In order to increase the productivity of the logistics center and transportation, we try to articulate the priority ranking factors of the productivity influenced by the personality of the field workers (logistics center workers) and functional workers (drivers) via the AHP technique Individual personality was studied by applying the Big 5 model of psychological factors (openness, Conscientiousness, extroversion, Agreeableness, neuroticism). In this paper, extraversion was critically analyzed as a priority factor. A trait of extroversion is a strongly active and individual personality. In this study, the field workers are logistics center workers and the functional workers are drivers. They are interactively influenced in the In & Out operation. For example, when it comes to 'up and down work' and 'inspection work', the functional workers perform 'up and down work' and 'delivery work' and the field workers perform 'inspection work'. Stressing on the respective work has an affect on work productivity. Inspection workforce has something to do with inventory management. Functional workforce affects the delivery workforce. Delivery work is positively correlated with customer satisfaction. Nevertheless, as a result of research, extrovert personality that has something to do with an energetic activity would not affect on the implementation of their operation. In addition, personal extraversion of workers and drivers in the warehouse can have a significant impact on job commitment and productivity improvement.

• Journal of Korea Trade
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• v.25 no.2
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• pp.22-45
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• 2021

Purpose - This study aims to identify new attributes by analyzing reviews conducted by global automaker customers and to examine the influence of these attributes on satisfaction ratings in the U.S. automobile sales market. The present study used J.D. Power for customer responses, which is the largest online review site in the USA. Design/methodology - Automobile customer reviews are valid data available to analyze the brand personality of the automaker. This study collected 2,998 survey responses from automobile companies in the U.S. automobile sales market. Keyword analysis, topic modeling, and the multiple regression analysis were used to analyze the data. Findings - Using topic modeling, the author analyzed 2,998 responses of the U.S. automobile brands. As a result, Topic 1 (Competence), Topic 5 (Sincerity), and Topic 6 (Prestige) attributes had positive effects, and Topic 2 (Sophistication) had a negative effect on overall customer responses. Topic 4 (Conspicuousness) did not have any statistical effect on this research. Topic 1, Topic 5, and Topic 6 factors also show the importance of buying factors. This present study has contributed to identifying a new attribute, personality. These findings will help global automakers better understand the impacts of Topic 1, Topic 5, and Topic 6 on purchasing a car. Originality/value - Contrary to a traditional approach to brand analysis using questionnaire survey methods, this study analyzed customer reviews using text mining. This study is timely research since a big data analysis is employed in order to identify direct responses to customers in the future.

• Knowledge Management Research
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• v.12 no.5
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• pp.71-87
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• 2011

This study focuses on influencing factors of TAM on personality, subjective norm and then examines the relationship between influencing factors such as KMS usage and system performance. The survey was collected from KMS users by e-mail and on-line questionnaire. Finally, 206 questionnaires were chosen for the analysis of data. It was analyzed by SPSS and AMOS for the frequency analysis, reliability analysis, CFA(Confirmatory Factor Analysis) and SEM(Structural Equation Modeling). The results were as follows. First, subjective norm is found to be especially important to KMS usage. Second, Extraversion positively moderated the relationship between subjective norm and perceived usefulness. Third, KMS usage is significant to personal performance such as knowledge growth, decision making and the ability of problem solving. This study proposed that the usage of Knowledge Management System positively contributes to the improvement of personal performance.

• Korean journal of food and cookery science
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• v.26 no.6
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• pp.717-726
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• 2010

The purpose of this study was to measure customers' perception of brand personality and self-image of family restaurants and compare the congruity between brand personality and customer-perceived self-image according to customers' general characteristics. Self-administered questionnaires were completed by 377 customers, and data were analyzed by frequency, chi-square, paired samples t-test, factor, reliability, cluster, and discriminant analyses. Results of the study were as follows: factor analysis of brand personality and customer-perceived self-image as 5 factors, i.e., sincerity (10 variables), excitement (8 variables), competence (7 variables), sophistication (6 variables), and ruggedness(5 variables). As a result, the averages of brand personality and self-image of family restaurants were $2.93{\pm}0.39$ and $3.24{\pm}0.52$, respectively. Cluster analysis divided subjects into two groups according to congruity between brand personality and customer-perceived self-image of family restaurants: congruity group and incongruity group. The two groups were differed from one another in general characteristics. Limitations and future research directions are also discussed.

• Journal of Korea Game Society
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• v.20 no.5
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• pp.77-88
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• 2020

In game characters, the direction of character design varies depending on the expression or production method. It is necessary to perform game character personality design by reflecting the importance. This study derives the importance of the game character personality model using AHP for the efficient decision and presents game character personality design check tool. In design elements, the importance of external appearance was the highest in all of style. In personality factors, action in 3D realism, external appearance in 3D animation, and speech in 2D animation were the most important.

• Journal of the Korean Home Economics Association
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• v.43 no.5 s.207
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• pp.93-105
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• 2005

This study focused on the development of scales measuring the characteristics related to appearance management behaviors of businessmen for on-line image consulting. The purposes of this study were, 1) to develop a tool which can measure the ideal image, 2) to develop a tool which can measure personality, and 3) to develop a scale measuring the physical characteristics and body cathexis. The data were collected from 380 businessmen in Seoul, Korea and were analyzed by frequency, factor analysis, reliability test, cluster analysis, correlation analysis, one-wav ANOVA and Duncan test. The results from this study were as follows .1)Five factors of the ideal image were identified: stylish, able, active, neat/confident and easy. The total variance was 74.29$\%$ and Cronbach's alpha of the 5 factors ranged from .74-.90. One item was selected to represent each factor. 2) Five factors of personality were identified: preference of social function, sociable, dynamic, achievement-motivated, and success-oriented. The totai variance was 60.63$\%$ and Cronbach's alpha ranged from .56-.83. One item was selected to represent each factor. 3) Five factors of body cathexis were identified: satisfaction with girth, length, physique, nose and eyes. The total variance was 73_46$\%$ and Cronbach's alpha ranged from .68-.85.