• The Research Journal of the Costume Culture
• /
• v.20 no.5
• /
• pp.695-708
• /
• 2012

This study researched consumers' awareness regarding the commercialization of Korean traditional culture through various channels or products. A survey was administered to consumers in the Gyeonggi region(n=322) from June to August 2012. Differences in the importance placed on, and preferences for, attributes of Korean traditional fashion textile and Korean traditional patterns were analyzed according to consumer characteristics. Research results showed that the factors allowing recognition of Korean traditional textile in clothing and fashion accessories were color, pattern, and textile type, in the respective order. Overall, consumers generally perceived higher importance in using the factors of Korean traditional textile in clothing than in fashion accessories. Preferences for Korean traditional patterns differed according to the type of fashion item, i.e., clothing or fashion accessories, and also according to the age and gender of the consumer. Women generally showed a tendency to place higher value on Korean traditional patterns than men. The degree of preference was higher, as well. However, only a minor difference was seen according to pattern type. Women showed a higher preference for plant patterns, literal patterns, and geometric patterns compared with men. The preferred type of traditional pattern was also different according to age. Consumers in their 20s and 40s presented a higher preference for Korean traditional colors when compared with the 30s group. On the other hand, the preference for Korean traditional patterns was higher among consumers in their 40s than those in their 20s or 30s. The results of this study show that the awareness of consumers regarding Korean traditional textile reflected in clothing and fashion accessories differs according to gender or age. Thus, this implies the need to consider the differences in perceived importance and preferences among target consumer groups to develop various fashion products that use Korean traditional fashion textile.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.7 no.1
• /
• pp.15-31
• /
• 2005

Suhainmyuldo(수하인물도) is a kind of picture which express a person under the tree and is known to be transmitted from the Middle Asia. The origin of this kind of expression is assumed to be from Iykshini(=Iygsha), the fairy of tree, in India of from the 'Tree of Life' in W. Asia, and they had in fluenced on the craft art design of Chinese art. However, Chinese art had already developed the motif of this kind in its unique way. For example, Jookrimchilhundo(죽림칠현도: seven wise men in bamboo forest), during Six Dynasty. The tree of life(arbor vitae, lignum viate), the origin of the Painting of figure under a tree(수하인물도), was spreaded in several regions around the center of Mesopotamia early, and them transmitted to Sasan dynasty of Persia, even to Islam, Byzantine, Romanesque, ancient East Asia. The mural painting found in the 4th Tongu Ogoe tomb, which was created after the 5th Tongu Ogoe tomb, used Obangsaek more than the 5th tomb painting did. (The term Obansaek refers to the five Korean traditional colors consisted of yellow, blue, white, red and black) The mural painting on the 4th Ogoe tomb employed distinct technique to depict an object in a certain color by painting the surroundings with different primary colors, making the painting look more exotic and mysterious.

• Journal of Korea Technical Association of The Pulp and Paper Industry
• /
• v.47 no.5
• /
• pp.120-126
• /
• 2015

In this study, we used various dyes from natural pigments such as tumeric, goldthread, indigo, pagoda tree flower, sappanwood, and safflower to make the Hanji wallpaper with super eight colors of yellow, orange, green, turquoise, violet, red, blue, and magenta. As a result of measuring the lightfastness, magenta dyed with sappanwood showed the worst effect, but blue dyed with only indigo showed the best effect. In terms of the spot test by water, red wallpaper dyed with safflower showed the clear spot, but blue, turquoise, and green dyed with indigo resulted in a little spot. The orange, violet, and magenta dyed with goldthread and sappanwood showed antibacterial activity, and the turquoise, green, and blue also has a little antibacterial activity. However, yellow and red didn't show the some result as expected. In the experiment for efficiency of formaldehyde removal, all Hanji wallpapers dyed with natural pigments showed the significant removal effect of formaldehyde, especially turquoise and red were the highest.

• Journal of Korea Technical Association of The Pulp and Paper Industry
• /
• v.43 no.1
• /
• pp.36-46
• /
• 2011

The purpose of this study was to manufacture colored Hanji for interior materials by combining color therapy and natural dyeing. To manufacture colored Changhoji for interior materials, seven species of dyestuff were selected as a results of preliminary natural dyeing. As mordants, 0.5% $AlK(SO_4)_2{\cdot}12H_20$ and 0.5% $Cu(CH_3COO)_2{\cdot}H_2O$ solution were used respectively. To estimate natural dyeing properties of Changhoji, the value of $L^*,\;a^*,\;b^*$ and Munsell HV/C were measured by spectrophotometer. The super eight colors produced as follows; red from safflower, orang from goldthread and gardenia, yellow from turmeric, green and turquoise from indigo and pagoda tree flower, violet and magenta from sappanwood, and blue from indigo.

• Journal of the Korean Society of Costume
• /
• v.63 no.1
• /
• pp.147-160
• /
• 2013

Korean fashion designs became important items in Korea in the middle of the 1980s, and it has advanced into the world market in the early part of the 1990s. To achieve success in global fashion world, it is necessary to analyze Korean fashion design thoroughly and prepare strategies to develop designs with mainstream acceptance in the global fashion world. The purpose of this study is to analyze the aesthetic characteristics and Korean beauties of Korean fashion designs. Fashion photos of Korean fashion designs from 2006 S/S to 2012 F/W were analyzed. 357 designs from 608 designs of 4 representative Korean designers were examined and design characteristics, expression styles were studied. The major conclusions of the study are as follows : 1. H Line, slim, fitted silhouette and loose look were applied. 2. 5 major traditional colors, red, blue, yellow, white and black colors were used. Brown color, neutral color, golden color and beige color of the textile material's original color were used. Traditional textile materials like ramie fabric, satin and cotton, wool and metallic fabric were used. 3. Patterns of flower, traditional pattern and Korean letters were applied. Embroidery, patchwork and mother-of-pearl were decorated. 4. The three types of beauty were natural beauty, moderate beauty and decorative beauty. The types that were analyzed were realistic expression type, moderate expression type, image expression type and mixed expression type. To be accepted in global fashion world, Korean traditional design elements should be modified, broken down and reorganized so that Korean fashion design can be recreated.

• Fashion & Textile Research Journal
• /
• v.7 no.2
• /
• pp.237-246
• /
• 2005

In this study, researcher intended to extract the major factors of makeup design from Yangju-beolsandaenori-tal(masks) and Songpa-sandaenori-tal which have been handed down to the present among many kinds of the Korean folk masks, and to apply those factors to the modernization of traditional culture in terms of makeup design. The 17 Sandaenori-tals exhibited at 'The special exhibition of the Korean folk masks' in 1981 by the national folk museum of Korea were selected as the objects of this research. The formational analysis in terms of shape, color and material was conducted. The 5 factors of this analysis are as follows; face and hair, forehead, eye and eyebrows, mouth and nose. The beauty expressed in Sandaenori-tal includes naturalness, eccentricity and good-humor. The human feelings are expressed candidly and simply through naturalness. The eccentricity in Sandaenori-tal overemphasizes the shape of mask unsymmetrically. And it is expressed ghostliy in black, white and red colors. The good-humors in aesthetic viewpoint was expressed in surprised faces and innocent smile. Researcher applies the good humour to the art makeup in strong natural colors and shapes.

• Journal of Fashion Business
• /
• v.25 no.5
• /
• pp.38-56
• /
• 2021

The New Silver Generation, which includes retired baby boomers, is eschewing traditional lifestyles, remaining socially and economically active, and striving to enjoy their lives. It is necessary to understand the preferences, sensibilities, and fashion propensities of such individuals. Thus, this study analyzed the New Silver Generation's fashion color preferences and proposed fashion color scheme guidelines that could be used in the fashion industry. First, surveys were conducted in people of the New Silver Generation aged from 55 to 65 years. The survey questions included the following: fashion color preferences, fashion sensibility and taste preferences, fashion interests, lifestyle, and demographic background. Second, the survey was conducted to identify differences in color preferences based on respondents' fashion interests and lifestyles. Next, to compose color palettes for the survey, 45 colors from the Munsell color system were chosen at random. The major research results were as follows: It was shown that socializing- and health-preferring individuals wore achromatic color, leisure-preferring individuals wore P color, and self-preferring individuals wore B color. The commonly worn colors were achromatic colors. After the age of 55 years, health- and leisure-preferring individuals often wore R color and RP color, respectively. Thus, this study proposed a color scheme arrangement that used achromatic colors, such as black and white, as the main colors list for the four lifestyle types.

• Journal of Fashion Business
• /
• v.19 no.1
• /
• pp.62-76
• /
• 2015

The purpose of this study was to analyze and compare the shapes, colors, patterns, and hairstyles of Qipao worn by heroines that were reconstructed over times, in a Chinese TV Drama set in the 1930s and televised in 1980 and remade in 2007. We investigated how the Qipao was reinterpreted. The results were as follows. First, in televised in 1980, Qipao borrowed the characteristics of Jing Pai Qipao, which became popular in Beijing. Jing Pai Qipao was characterized by a roomy and loose silhouette that does not expose a body line, Chinese traditional 5 colors, simple plain patterns and Chinese traditional flower patterns. For hairstyle, twist and permanent wave styles that were popular in the Republican Period were very common. On the other hand, in televised in 2007, Qipao was a Hai Pai style that was very popular in Shanghai in the 1930s. Hai Pai Qipao was characterized by a tight silhouette fitted to the body, various colors such as purple and beige other than the 5 colors, Western flower patterns and modern geometric patterns. Hairstyle was changed from bang hair to a permanent wave. Second, while had a modern reinterpretation of Jing Pai Qipao that was very popular in Beijing, rather than Hai Pai Qipao that became popular in Shanghai in the 1930s, used Hai Pai Qipao that was popular in Shanghai in the 1930s. In particular, demonstrated how the mass media should reinterpret past clothing by thoroughly studying and reflecting Shanghai Qipao in the 1930s and adding viewers' aesthetic taste of 2007 without damaging an original. Moreover, it confirmed that clothing can function as language and symbol within the mass media by connecting the color and pattern of Qipao with characters' traits and the plot. It suggests that was more advanced than filmed in the 1980s. The findings of this study might provide useful data to costume designers who reinterpret costumes from a new angle.

• Journal of the Korean Home Economics Association
• /
• v.29 no.4
• /
• pp.13-23
• /
• 1991

The importance of tourism was recognized through the olympiad of 1988. Especially visual impacts like uniform make it more important to develop proper service system. Thus, the object of this study is to provide a renewal uniform policy of Korean restaurant. Here, the theoretical knowledge is applied into actual conditions, and found many problems as a result. 1. There are no recognition of the importance of uniforms. 2. No effort has been made in creating image suitable for traditional restaurants. 3. There has been no uniqueness and utility. 4. The uniform colors have not been coordinated working environments. 5. There have been some problems concerning uniform managements. These problems led to an idea of making new uniforms, and actual products has been producted as a part of the study. The products have focused an functional utility and tradition of Korean costumes. I hope my endeavor will be helpful for traditional Korean restaurants and developing of uniform design.

• Journal of the Korean Society of Costume
• /
• v.43
• /
• pp.31-40
• /
• 1999

This purpose of present study was to examine the figures and colors of hanbok textile. The data were collected from 489 pieces selling at hanbok shops in Taegu pusan and were analysed. Result of this study was as follows: 1) Figures As the hanbok figures tradition figures were used a great many among the figures. The next was natural geometric abstract figures. The reactionism trend was worthy of notice in figures and traditional design occupied most of them. 2) Color In the hue, YR, R, RP group were used concentratedly. Because 5,6,7 level were used a great many among the value value was represented lightly more than midium light. Because 2,3,4 level were used a great many among the chroma chroma was represented duller than midium chroma. Thus hanbok color was used mainly in a several party and korean were tendancy to like natural the sence of color.