• Journal of Global Scholars of Marketing Science
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• v.18 no.4
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• pp.157-194
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• 2008

The popularity of communities on the internet has captured the attention of marketing scholars and practitioners. By adapting to the culture of the internet, however, and providing consumer with the ability to interact with one another in addition to the company, businesses can build new and deeper relationships with customers. The economic potential of online communities has been discussed with much hope in the many popular papers. In contrast to this enthusiastic prognostications, empirical and practical evidence regarding the economic potential of the online community has shown a little different conclusion. To date, even communities with high levels of membership and vibrant social arenas have failed to build financial viability. In this perspective, this study investigates the role of various kinds of influencing factors to online community loyalty and basically suggests the framework that explains the process of building purchase loyalty. Even though the importance of building loyalty in an online environment has been emphasized from the marketing theorists and practitioners, there is no sufficient research conclusion about what is the process of building purchase loyalty and the most powerful factors that influence to it. In this study, the process of building purchase loyalty is divided into three levels; characteristics of community site such as content superiority, site vividness, navigation easiness, and customerization, the mediating variables such as self congruency, consumer experience, and consumer to consumer interactivity, and finally various factors about online community loyalty such as visit loyalty, affect, trust, and purchase loyalty are those things. And the findings of this research are as follows. First, consumer-to-consumer interactivity is an important factor to online community purchase loyalty and other loyalty factors. This means, in order to interact with other people more actively, many participants in online community have the willingness to buy some kinds of products such as music, content, avatar, and etc. From this perspective, marketers of online community have to create some online environments in order that consumers can easily interact with other consumers and make some site environments in order that consumer can feel experience in this site is interesting and self congruency is higher than at other community sites. It has been argued that giving consumers a good experience is vital in cyber space, and websites create an active (rather than passive) customer by their nature. Some researchers have tried to pin down the positive experience, with limited success and less empirical support. Web sites can provide a cognitively stimulating experience for the user. We define the online community experience as playfulness based on the past studies. Playfulness is created by the excitement generated through a website's content and measured using three descriptors Marketers can promote using and visiting online communities, which deliver a superior web experience, to influence their customers' attitudes and actions, encouraging high involvement with those communities. Specially, we suggest that transcendent customer experiences(TCEs) which have aspects of flow and/or peak experience, can generate lasting shifts in beliefs and attitudes including subjective self-transformation and facilitate strong consumer's ties to a online community. And we find that website success is closely related to positive website experiences: consumers will spend more time on the site, interacting with other users. As we can see figure 2, visit loyalty and consumer affect toward the online community site didn't directly influence to purchase loyalty. This implies that there may be a little different situations here in online community site compared to online shopping mall studies that shows close relations between revisit intention and purchase intention. There are so many alternative sites on web, consumers do not want to spend money to buy content and etc. In this sense, marketers of community websites must know consumers' affect toward online community site is not a last goal and important factor to influnece consumers' purchase. Third, building good content environment can be a really important marketing tool to create a competitive advantage in cyberspace. For example, Cyworld, Korea's number one community site shows distinctive superiority in the consumer evaluations of content characteristics such as content superiority, site vividness, and customerization. Particularly, comsumer evaluation about customerization was remarkably higher than the other sites. In this point, we can conclude that providing comsumers with good, unique and highly customized content will be urgent and important task directly and indirectly impacting to self congruency, consumer experience, c-to-c interactivity, and various loyalty factors of online community. By creating enjoyable, useful, and unique online community environments, online community portals such as Daum, Naver, and Cyworld are able to build customer loyalty to a degree that many of today's online marketer can only dream of these loyalty, in turn, generates strong economic returns. Another way to build good online community site is to provide consumers with an interactive, fun, experience-oriented or experiential Web site. Elements that can make a dot.com's Web site experiential include graphics, 3-D images, animation, video and audio capabilities. In addition, chat rooms and real-time customer service applications (which link site visitors directly to other visitors, or with company support personnel, respectively) are also being used to make web sites more interactive. Researchers note that online communities are increasingly incorporating such applications in their Web sites, in order to make consumers' online shopping experience more similar to that of an offline store. That is, if consumers are able to experience sensory stimulation (e.g. via 3-D images and audio sound), interact with other consumers (e.g., via chat rooms), and interact with sales or support people (e.g. via a real-time chat interface or e-mail), then they are likely to have a more positive dot.com experience, and develop a more positive image toward the online company itself). Analysts caution, however, that, while high quality graphics, animation and the like may create a fun experience for consumers, when heavily used, they can slow site navigation, resulting in frustrated consumers, who may never return to a site. Consequently, some analysts suggest that, at least with current technology, the rule-of-thumb is that less is more. That is, while graphics etc. can draw consumers to a site, they should be kept to a minimum, so as not to impact negatively on consumers' overall site experience.

• Journal of the Korea Convergence Society
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• v.4 no.4
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• pp.13-19
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• 2013

In this paper, we design and develop an educational virtual system which can experience Goguryeo tomb murals in the virtual world. Goguryeo tomb murals are well known in the world, and they are registered as a UNESCO World Heritage site by the value Acknowledged worldwide. We design an user-friendly interface for Goguryeo tome murals by Flash, and make a modelling and rendering with 3D Max. In addition, we create an educational animation with Adobe Premiere. We choose some of items such as Goguryeo tomb murals, historical sites, high-level description of periodization, Goguryeo's clothes, home, play as sub-themes, and we develop a system with detailed views and informations for the daily life of the people of Goguryeo.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.1058-1068
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• 2014

The purpose of this study is to analyze the role of physical education to solve school violence. In order to do this, we took a sample size of 590 middle school students from city D by using the simple random sampling, allowed them to answer open questions recognizing the relationship between physical education and school violence, and then conducted an inductive category analysis of the data. As a result, it was found that there are both positive and negative reponses towards physical education and school violence. First, the positive responses were classified into 8 subcategories and 4 major categories(the social factors, psychological factors, physical factors, and environmental factors). On the contrary, the negative responses were classified into 6 subcategories and 4 major categories(personal experience, structural elements, cognitive factors, and environmental factors).

• Safety and Health at Work
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• v.2 no.4
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• pp.348-354
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• 2011

Objectives: This cross-sectional study was performed in the Dental School of Prince of Songkla University to ascertain noise exposure of dentists, dental assistants, and laboratory technicians. A noise spectral analysis was taken to illustrate the spectra of dental devices. Methods: A noise evaluation was performed to measure the noise level at dental clinics and one dental laboratory from May to December 2010. Noise spectral data of dental devices were taken during dental practices at the dental services clinic and at the dental laboratory. A noise dosimeter was set following the Occupational Safety and Health Administration criteria and then attached to the subjects' collar to record personal noise dose exposure during working periods. Results: The peaks of the noise spectrum of dental instruments were at 1,000, 4,000, and 8,000 Hz which depended on the type of instrument. The differences in working areas and job positions had an influence on the level of noise exposure (p < 0.01). Noise measurement in the personal hearing zone found that the laboratory technicians were exposed to the highest impulsive noise levels (137.1 dBC). The dentists and dental assistants who worked at a pedodontic clinic had the highest percent noise dose (4.60 ${\pm}$ 3.59%). In the working areas, the 8-hour time-weighted average of noise levels ranged between 49.7-58.1 dBA while the noisiest working area was the dental laboratory. Conclusion: Dental personnel are exposed to noise intensities lower than occupational exposure limits. Therefore, these dental personnel may not experience a noise-induced hearing loss.

• Journal of Bio-Environment Control
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• v.19 no.2
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• pp.63-69
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• 2010

This study was implemented to clarify the effect of a supplementary pole on the increment of safety snow-depth for the single-span plastic greenhouses which had been run as standardized facilities for 10 to 15 years till April, 2007. In the previous work, some of the basic ideas of the use of a temporary pole were discussed, but application was restricted to both 2-D and the cases which took rafter's specifications into no consideration, and there was also much less experimental information available. So, by modeling the house as the 3-D frame structure, the present study attempted to provide a comprehensive review of the pole's effect through structural analyses as well as measurements. Structural analyses abnormally revealed that the pole regardless of its interval had a negative effect on the structural stability. The results was certainly inconsistent with practical experience and hence implied a necessity of reinforcing the roof purlin. Accordingly, with the purlin being sufficiently reinforced, the plastic greenhouse with the pole's interval of 3~4 m had two times safety snow-depth more than that of the plastic greenhouse without the pole. And the safety snow-depth of five types of the single-span plastic greenhouses according to the pole's intervals was presented.

• Journal of Korean Clinical Health Science
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• v.3 no.4
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• pp.435-443
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• 2015

Purpose. This study was to investigate comparison of the near eye position according to the spectacle and contact lens wearing. Methods. We measured the AC/A ratio and near horizontal phoria using modified Thorington method in each case spectacle and contact lens wearing of equivalent spherical power after measuring the full corrected diopter for 20 subjects (men 5, woman 15, $21.15{\pm}1.35$ years) without specific ocular diseases, ocular surgery experience and vision anomalies. Results. It was shown high correlation between spectacle and contact lens wearing as AC/A ratio is a correlation coefficient 0.99 (p=0.00), near horizontal phoria is a correlation coefficient 0.95 (p=0.00). And contact lens wearing increased as AC/A ratio by $0.32{\pm}1.35$ ${\Delta}/D$ (p=0.31) and near horizontal phoria by $-0.17{\pm}2.18$ ${\Delta}$ (p=0.73) than spectacle wearing but there was no statistically significant difference. As the higher myopic grade AC/A ratio increased and then was shown decreased tendency in -6.00 D < $SED{\leq}-4.00$ D group (p>0.05) and as the higher myopic grade near exophoria increased but there was no statistically significant difference (p>0.05). Conclusions. We should consider that the subjects who had the lower AC/A ratio or higher near exophoria in -6.00 D < $SED{\leq}-4.00$ D group were necessary to measure AC/A ratio and near horizontal phoria when they were wearing contact lens because contact lens wearing tended to increase the near exophoria than spectacle wearing.

• Bulletin of the Society of Naval Architects of Korea
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• v.26 no.4
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• pp.35-43
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• 1989

An expert system is a software program that solves problems traditionally solved only by a human expert. An expert system captures and manipulates the knowledge and strategies that a human expert applies to solve a problem. In ship design work, experience and knowledge are very important. If expert system for ship design could be developed, efficiency of design work would be increased very much through use of it. This paper is concerned with a general characteristics of expert system and development of the prototype expert system for ship design-a system which can be utilized to improve the vertical plane stability of SWATH Ship.

• Korean Journal of Biological Psychiatry
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• v.1 no.1
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• pp.17-30
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• 1994

Several different classes of antidepressants(ADs) with newer drugs becoming available have been used for the phamacological management of a broad spectrum of mental disorders, among which depressive disorder is most commonly indicated. Successful clinical use of ADs requires a complete understanding of the psychopharmacological properties of ADs and on accurate knowledge of patients, characteristics based on clinical experience and theoretical framework. This paper aims at providing some practical information on the clinical use of ADs to assist clinicians in treating patients with major depression. The author describes (1) different classes of ADs and their presumed mechanisms of action, (2) clinical characteristics of ADs focusing on side-effect profiles, (3) some issues arising during the treatment course such as : a) pretreatment tasks, b) choice of ADs, c) therapeutic drug dose and monitoring of drug concentration, d) three stages of treatment and e) strategies in refractory depression and (4) ADs in special patient groups.

• Research in Mathematical Education
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• v.12 no.4
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• pp.293-299
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• 2008

Young children have manifold potentialities. As any teacher or parent knows, a child's most obvious strengths contribute to their development in unexpected ways. A sporting or musical forte may provide an invaluable youthful opportunity to experience "the pursuit of excellence," but may then be laid aside. It is exceedingly rare for a strength which informed observers might "identify" at school level to develop in a predictable way. Most strengths blossom and are then laid aside, whilst some evolve sideways (for example, when the inner muse shies away from the required level of commitment, or takes fright at the miniscule prospects of success in the given field). In their place other strengths-which one may have noticed, but which were never "diagnosed" in the same way-take over and flourish.

• Journal of Chest Surgery
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• v.20 no.3
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• pp.610-618
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• 1987

A 23-y-o male patient was suffered from intermittent fainting and dyspnea on exertion [NYHA Class IIIIV]. 2-D - Echocardiogram and cardiac catheterization with cineangiogram showed typical IHSS findings those were asymmetrical septal hypertrophy [ASH], systolic anterior motion of anterior mitral leaflet [SAM] which induced mild mitral regurgitation [Seller Grade I/IV] and pressure gradient about 60 mmHg between left ventricle and the aorta. Medical treatment with 8-adrenergic blockade [propranolol] and Ca" channel antagonist [Verapamil] had no response. So, we performed trans-aortic ventricular septal myotomy and mymectomy. Resected rectangular muscle bar was 1 Cm x 1 Cm x 4.5 Cm. Post-operative pressure gradient between the left ventricle and the aorta was less than 10 mmHg and SAM. was disappeared with decreased mitral regurgitation grade. Post-operative course was smooth and his symptoms and signs were free without any medication during 12 months follow-up.w-up.