• Title/Summary/Keyword: 2020 strategy

Search Result 1,316, Processing Time 0.024 seconds

Effect of Aftermarket on Pricing Strategy (후속시장이 가격결정에 미치는 영향 분석)

  • Cho, Hyung-Rae;Rhee, Minho
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.43 no.3
    • /
    • pp.21-28
    • /
    • 2020
  • Aftermarket refers to a market in which a company sells complementary goods, replacements of parts, and upgrade or maintenance services to consumers after selling them main durable goods. Intuitively, consumers who purchase main durable goods become major potential customers in subsequent aftermarket. Thus the existence of the aftermarket has a significant impact on pricing of the main durable goods as well as the aftermarket products. In this study, we analyze the effect of aftermarket on the pricing strategy for a company selling both main durable goods and aftermarket products. To do this we first divided the market into markets where the aftermarket products are indispensable and optional. Based on the proposed market types, the profit maximizing solutions are derived using two-period model, and the impacts of consumers' undervaluation of aftermarket product prices on pricing strategy are analyzed. The results can be summarized as follows : (1) Regardless of the market type, the total profits were found to be inversely proportional to the consumer's awareness accuracy of product prices in the aftermarket. This is in line with marketing efforts that sales companies have made intuitively to make consumers underestimate the cost of the aftermarket. (2) If aftermarket product is indispensable, only revenue from the aftermarket is sought. On the other hand, if aftermarket product is optional, revenue from the main durable good as well as the aftermarket product will be sought simultaneously. (3) Moreover, when aftermarket product is optional, the lower the awareness accuracy of consumers, the higher the price and profit of the main durable goods, while the lower the price and profit of the aftermarket products. This is contrary to the intuition that the lower the consumer's valuation of the costs of aftermarket, the more advantageous it would be to rely on aftermarket products rather than on main durable goods.

How to Neutralize China's Advanteges in a South China Sea Conflict for the U.S. Navy and Its Implications for Republic of Korea Navy (남중국해 분쟁 관련 미국 해군의 제한사항과 극복방안, 한국 해군에의 함의)

  • Kim, Tae-Sung
    • Strategy21
    • /
    • s.46
    • /
    • pp.277-303
    • /
    • 2020
  • 2000년 이후 중국 해군은 빠르게 성장하고 있고 이러한 해군의 성장과 더불어 중국은 남중국해 내 도서를 군사기지화 하고 대함 미사일을 개발하고 있다. 이는 제1도련선 내 중국의 해양통제를 위한 노력으로써 인도-태평양 지역 내 미 해군 전력 및 기지에 심각한 위협으로 작용하여 미국의 해양 지배력을 약화시키는데 기여하고 있다. 이를 극복하기 위해서 미국은 인도-태평양 지역내 동맹국과 파트너국들과 함께 시간, 공간, 전력(화력, 군수) 측면에서 작전개념을 발전시켜야 한다. 우선 시간적인 측면에서 중국의 위협에 신속하게 대응하기 위해서 인도-태평양 지역내 국가들의 공중전력(UAVs)과 해상전력(Aegis ships)을 활용하여 대중 정보공유 체계를 강화시켜야 한다. 다음으로 공간적인 측면에서 중국의 위협으로터 인도-태평양 지역 내 미해군의 전력 및 기지를 보호하기 위해서 미 해군 전력을 일본과 호주로 분산 배치시키고 동맹국과 파트너국들의 이지스함, 잠수함 및 무인 수중전력을 적극 활용해야 한다. 전력 측면에서는 해상 기반 화력과 지상 기반 화력을 통합하여 화력의 치명성을 강화해야 하고 인도와의 협력 및 인도-태평양 지역내 함정 손상통제 시설의 확충을 통해서 해상 군수지원 능력을 발전시켜야 한다. 이러한 미 해군의 작전개념 발전 방향이 주는 한국 해군에의 함의는 다음과 같다. 첫째, 미·중간 남중국해 분쟁 발생시 중국의 미사일 위협으로부터 한국 내 위치하고 있는 한·미 해군 전력 보호를 위해 미사일 방어체계(이지스함, 사드 등)를 발전시켜야 한다. 둘째, 대중 감시·정찰 및 미 항공모함단 방호 전력으로 활용 가능한 한국형 원자력 잠수함을 개발해야 한다. 셋째, 미국 뿐만 아니라 인도-태평양 지역내 파트너 국가들을 포함하는 연합훈련을 확대·발전시킴으로써 남중국해내 중국의 해양통제 노력에 대응해야 한다. 넷째, 인명손실을 최소화하고 효율적으로 해군력을 현시할 수 있는 무인 수중·수상체계를 지속적으로 발전시켜 나가야 한다.

Maritime Interdiction against the DPRK's Illicit Maritime Practices (북한의 불법 해상활동에 대한 해양차단에 관한 연구)

  • Kim, Jeong-Soo
    • Strategy21
    • /
    • s.46
    • /
    • pp.29-56
    • /
    • 2020
  • Despite the deep concerns against the DPRK and the harsh sanctions imposed on it, the country renders the sanctions futile by facilitating various illegal trades such as the ship-to-ship transfers of petroleum or coal. Recently, the international community went into paying attention to solve this matter. Among the measures the community can take, "reinforcing the search and inspection of the DPRK related vessels transiting in the high and territorial seas" is the best policy approach to reduce the sanction evasion and provide the international community with considerable bargaining advantages. This measure requires the forceful action by legal enforcement agencies, also known as VBSS. (Visit, Board, Search, and Seizure) It would make the deals prohibited by the UNSCRs (United Nation Security Council Resolutions) less profitable by reducing the expected return on the deals and increasing the cost for them. So, it would make the illegal deals under the table less attractive. The DPRK has been able to render the sanctions futile by exploiting the limitations of the current maritime sanctions. The resolutions are short of being specific about law enforcement, and the PSI (Proliferation Security Initiative) is legally nonbinding. However, if the UNSCRs and the PSI are combined, they can generate a new source of power and exploit the weakness of the DPRK. Noting that the recent UNSCRs stipulated all the legal discussions in the resolutions are confined and applied only to the DPRK, the PSI can target the commercial trade as well as the WMD-related materials in the case of the DPRK's illegal maritime practices. Therefore, the PSI endorsing partners should go beyond mere commitments. They should discuss action plans to implement the maritime interdictions to the extent that they discourage the DPRK and its business partners continuing the illegal activities.

A Study on Establishing of the Future Development Strategy for National Cyber Terror Response (국가 사이버테러대응 미래 발전전략 수립에 관한 연구)

  • Kim, MinSu;Yang, Jeongmo
    • Convergence Security Journal
    • /
    • v.20 no.1
    • /
    • pp.15-24
    • /
    • 2020
  • Cyber terror and cyberwarfare are no longer virtual, but real, and as an actual security situation, it is necessary to have new understanding through expanding the concept of war to neutralize not only the other country's military command system, but also the country's main functions such as telecommunications, energy, finance, and transport systems, and it also needs to establish the future development strategy of cyber terror response at the national level. Through analysis of cyberwarfare trends in each country and current status of cyberwarfare in Korea, it will systematically explore the demand of new policy based on laws and systems, including the strategies of cyber security technology development, industry promotion, and manpower training and existing information protection policies. through this, it effectively manages a sustainable national crisis, and it suggests to establish a future strategy for the medium and long term cyber security that can effectively and actively respond to cyberwarfare.

A hybrid identification method on butterfly optimization and differential evolution algorithm

  • Zhou, Hongyuan;Zhang, Guangcai;Wang, Xiaojuan;Ni, Pinghe;Zhang, Jian
    • Smart Structures and Systems
    • /
    • v.26 no.3
    • /
    • pp.345-360
    • /
    • 2020
  • Modern swarm intelligence heuristic search methods are widely applied in the field of structural health monitoring due to their advantages of excellent global search capacity, loose requirement of initial guess and ease of computational implementation etc. To this end, a hybrid strategy is proposed based on butterfly optimization algorithm (BOA) and differential evolution (DE) with purpose of effective combination of their merits. In the proposed identification strategy, two improvements including mutation and crossover operations of DE, and dynamic adaptive operators are introduced into original BOA to reduce the risk to be trapped in local optimum and increase global search capability. The performance of the proposed algorithm, hybrid butterfly optimization and differential evolution algorithm (HBODEA) is evaluated by two numerical examples of a simply supported beam and a 37-bar truss structure, as well as an experimental test of 8-story shear-type steel frame structure in the laboratory. Compared with BOA and DE, the numerical and experimental results show that the proposed HBODEA is more robust to detect the reduction of stiffness with limited sensors and contaminated measurements. In addition, the effect of search space, two dynamic operators, population size on identification accuracy and efficiency of the proposed identification strategy are further investigated.

A Study on Establishing a Differentiated Marketing Strategy for Online Shopping Malls in China to Improve Customer Loyalty (소비자 충성도 제고를 위한 중국 온라인 쇼핑몰의 차별화된 마케팅전략 수립에 관한 연구)

  • Mou, Cong;Kim, Hyoungtae
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.43 no.2
    • /
    • pp.87-97
    • /
    • 2020
  • The purpose of this study is to suggest the characteristics of online shopping malls and find a way to establish a differentiated marketing Strategy for online shopping malls in China. This study investigated the effect on the loyalty by applying the perceived shopping value (Hedonic Value, Utilitarian Value) of consumers in online shopping malls. In addition, In order to grasp the factors affecting consumer loyalty in online shopping malls, the characteristics of online shopping malls are multidimensional, consisting of product characteristics, recommended quality, benefit services, and community services. In order to obtain the purpose of the study, a questionnaire was surveyed for chinese online shopping experience and the research model was verified through empirical analysis method. Statistical analysis program was used together with SPSS 24.0 and AMOSS 24.0. Looking at the results of the analysis, firstly, the recommended quality and benefit service of online shopping malls are positive for the perceived hedonic value of consumers. The product characteristics and community service were found to have no effect on the hedonic shopping value. Secondly, the product characteristics, recommended quality, benefit service, and community service of online shopping malls on the utilitrian value perceived by consumers were positively affected. Thirdly, the perceived hedonic value has a positive effect on loyalty. Finally, it was confirmed that perceived utilitrian value affects loyalty. Based on the results of this study, a differentiated marketing strategy was established for existing chinese online shopping mall operators and potential new operators as well.

Thermal-hydraulic Analysis of Operator Action Time on Coping Strategy of LUHS Event for OPR1000 (OPR1000형 원전의 최종열제거원 상실사고 대처전략 및 운전원 조치 시간에 따른 열수력 거동 분석)

  • Song, Jun Kyu
    • Journal of the Korean Society of Safety
    • /
    • v.35 no.5
    • /
    • pp.121-127
    • /
    • 2020
  • Since the Fukushima nuclear accident in 2011, the public were concerned about the safety of Nuclear Power Plants (NPPs) in extreme natural disaster situations, such as earthquakes, flooding, heavy rain and tsunami, have been increasing around the world. Accordingly, the Stress Test was conducted in Europe, Japan, Russia, and other countries by reassessing the safety and response capabilities of NPPs in extreme natural disaster situations that exceed the design basis. The extreme natural disaster can put the NPPs in beyond-design-basis conditions such as the loss of the power system and the ultimate heat sink. The behaviors and capabilities of NPPs with losing their essential safety functions should be measured to find and supplement weak areas in hardware, procedures and coping strategies. The Loss of Ultimate Heat Sink (LUHS) accident assumes impairment of the essential service water system accompanying the failure of the component cooling water system. In such conditions, residual heat removal and cooling of safety-relevant components are not possible for a long period of time. It is therefore very important to establish coping strategies considering all available equipment to mitigate the consequence of the LUHS accident and keep the NPPs safe. In this study, thermal hydraulic behavior of the LUHS event was analyzed using RELAP5/Mod3.3 code. We also performed the sensitivity analysis to identify the effects of the operator recovery actions and operation strategy for charging pumps on the results of the LUHS accident.

R&D operating strategy for future food industry (미래지향적 식품산업 R&D 추진전략)

  • Hong, Seok-In
    • Food Science and Industry
    • /
    • v.53 no.3
    • /
    • pp.307-315
    • /
    • 2020
  • The food R&D operating system needs to be changed according to the changes in the food industry as well as the domestic and overseas environments. In this aspect, a future-oriented food R&D operating strategy linked with the governmental policy are proposed to foster the promising food industry. The strategic R&D approaches are summarized on the basis of global mega-trends and food industry trend analysis, and current R&D status and issues are also reviewed to set the R&D operating direction for future food industry. To advance the R&D operating system of the food industry, some practical suggestions are given as follows: strengthening the research planning system for efficient R&D program operation, enhancing the role assignment and collaboration among the R&D organizations, reinforcing the support system tailored to industrial sites and securing the future technology bases as well as resolving present issues, and linking R&D programs with policies and improving the food R&D management system.

A study on Perception and Response Strategy of Korean Ship Owners on Global Sulphur Cap 2020 (황산화물(SOx) 배출 저감 규제에 대한 국적선사의 인식과 대응 전략에 관한 연구)

  • Lee, Choong-Ho;Kim, Hyun-Jung;Park, keun-Sik
    • Journal of Korea Port Economic Association
    • /
    • v.34 no.4
    • /
    • pp.141-160
    • /
    • 2018
  • In this paper, to analyze the perception and response strategy of Korean ship owners on Global Sulphur Cap 2020, examined the IMO environmental regulation status focusing on MARPOL Annex VI regulation about air pollution prevention, technological measures to reduce SOx emission, shipping industry and management status of Korean ship owners. First of all, the questionnaire was conducted for Korean ship owners after selecting the evaluation factors. The purpose of this study was to investigate the difference of the perception and response strategy of Korean ship owners by corporation size and main vessel type using frequency and cross analysis. It is confirmed that various researches on SOx emission reduction have been carried out from various points of view at home and abroad. In this study, existing studies related to technical factors for regulatory response and economics analysis were examined and evaluation factors were selected. As a result of analysis, it is found that large-sized shipping companies are more prepared for regulatory response than small and medium-sized bulk carrier owners. There were similar perception and the direction of response strategy about the impacts by corporation size and main vessel type. In about two years to be implemented in 2020, It is necessary to find an appropriate response strategy based on the support policy of the government and related organizations and the systematic analysis of the ship owners. Through this study, although the difference between the perception and response strategy of the ship owners by corporation size and main vessel type was understood, it was found that there were limitations on specific response strategy and corporate data collection. In future research, we should overcome the limitations of this study and conduct an in-depth study.

Relationship among meta-cognition, learning strategy, and self-directedness of dental hygiene students (치위생과 학생의 메타인지, 학습전략 및 자기주도성과의 관계)

  • Lee, Chun-Sun;Lee, Sun-Mi;Kim, Chang-Hee
    • Journal of Korean society of Dental Hygiene
    • /
    • v.20 no.2
    • /
    • pp.221-232
    • /
    • 2020
  • Objectives: The aim of this study was to suggest a method for training students majoring in dental hygiene with a sense of professionalism by identifying meta-cognition, efficient learning strategies, and self-directedness necessary to become a spontaneous, self-controlled learner. Methods: A survey was conducted on 316 students majoring in dental hygiene, and collected data were analyzed using SPSS, version 23.0. A post-hoc analysis was performed using descriptive statistics, t-test, analysis of variance, and Duncan's multiple range test, and Pearson's correlation coefficient was used to assess the relationship among meta-cognition, learning strategy, and self-directedness. Results: The meta-cognition, learning strategy, and self-directedness scores of students majoring in dental hygiene were 3.25, 3.08, and 3.12, respectively. Meta-cognition was significant because the grade was lower, and the previous semester grade and major satisfaction were higher. Learning strategy was significant because the previous semester grade and major satisfaction were higher among general high school students. Self-directedness was significantly low in students whose self-conviction score was below 2.0 in terms of the previous semester grade and significantly high with high self-satisfaction. Conclusions: Instructors at the dental hygiene department should acknowledge the importance of meta-cognition, find various teaching methods to improve learning strategy, and encourage students to participate in class by enhancing self-directedness in learning.